Bordas Soutien Scolaire

What Bordas Soutien Scolaire does

Bordas Soutien Scolaire operates the myMaxicours online tutoring and academic support platform, serving French students from CP (age 6) through Terminale (age 18). The platform delivers 70,000+ pedagogical resources across 16 subjects, all aligned with the French national education curriculum. Instructional content is produced by teachers certified by the Éducation nationale, providing credibility versus informal tutoring alternatives.

The service is delivered as a subscription-based online platform accessible via web, with pricing starting at €6.95 per month. This positions it as a low-cost mass-market alternative to traditional private tutoring, which typically costs €40–60 per hour. The company pursues customer acquisition through content marketing (educational blog, SEO) and recurring promotional campaigns such as the SUMMER26 discount code.

Bordas Soutien Scolaire is the consumer-facing digital extension of Éditions Bordas, a French educational publisher founded in 1945. Éditions Bordas sits within the Editis group, which was acquired in 2021 by IFP (Inspiring Learning). The platform has operated since approximately 2005–2006, giving it nearly two decades of operating history within the French K-12 supplementary education market.

Name

Bordas Soutien Scolaire

Legal name

Bordas Soutien Scolaire

Website

https://soutien.editions-bordas.fr

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Bordas Soutien Scolaire operates the myMaxicours subscription platform, delivering online academic tutoring for French students from primary school (CP) through final year of secondary school (Terminale), aligned to the national curriculum.

Ownership category

akta.pro rank

Product category

Online Tutoring & Academic Support

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)

akta.pro secondary industries

Asynchronous Tutoring (Q&A, Essay Review, Homework Help) Platforms (EDANAGAC), Homework Help & Study Skills Coaching (EDAJALAB)

Keywords

• Online tutoring services
• Academic support platform
• Educational content subscriptions
• Homework help services
• K-12 e-learning

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Online Platform Subscription: Monthly or annual subscription to the myMaxicours platform offering access to 70,000+ pedagogical resources including courses, exercises, videos, podcasts, and quizzes for students from CP to Terminale. Subscription tiers include basic platform access starting at €6.95/month for 24-month commitment, and premium access with online teacher support at €15.90/month.
2. Online Teachers (Profs en ligne): Add-on or standalone subscription for unlimited access to certified teachers from Éducation nationale for homework help, available 6 days per week (17h-20h) via chat, audio, or video. Priced from €11.95/month as standalone service.
3. Premium Pack Bundle: Combined subscription bundle offering unlimited access to both the online platform AND Profs en ligne service, providing comprehensive academic support. Priced at €15.90/month with promotional discounts available for longer-term commitments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Bordas Soutien Scolaire operates the myMaxicours online academic support platform for French students from CP (age 6-7) through Terminale (age 17-18). The platform delivers 70,000+ pedagogical resources (courses, exercises, videos, podcasts, quizzes) across 16 subjects fully aligned with the French national curriculum, and offers real-time tutoring access to certified teachers from Éducation nationale via chat, audio, or video six days per week.

Product overview

myMaxicours, operated by Bordas Soutien Scolaire, is an online tutoring platform that combines two main components: (1) the self-service learning platform offering 70,000+ pedagogical resources including videos, podcasts, quizzes, and interactive exercises for students from CP to terminale across 16 subjects, and (2) the Profs en ligne premium tutoring service providing unlimited real-time access to certified Education nationale teachers. The Pack Premium bundles both services together for complete academic support, with subscription plans starting at 6.95€/month for the platform alone and 15.90€/month for the premium pack.

Differentiator

Problem solved

Functional benefit

Products and services

• Plateforme myMaxicours (Soutien scolaire en ligne) Online learning platform offering 70,000+ pedagogical resources including videos, podcasts, quizzes, exercises, and revision programs for students from CP to Terminale across 16 subjects, fully aligned with French national curricula. Accessible 24/7 on computer, tablet, and mobile devices.
• Profs en ligne Unlimited access to certified Éducation nationale teachers available six days per week from 17h to 20h for real-time homework help, lesson clarification, and personalized academic support delivered via chat, audio, or video. Priced from €11.95/month.
• Pack Premium Combined subscription bundle providing unlimited access to both the myMaxicours online platform and the Profs en ligne tutoring service for comprehensive academic support. Priced from €15.90/month with promotional discounts on longer-term commitments.

Quantifiable outcome

• Average improvement of +3.3 points on student grades
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• BordascoreOEM/ Whitelabel/ Licensing PartnerBordas is the parent company and content creator behind myMaxicours. As a leading French educational publisher with 20+ years of expertise, Bordas provides the pedagogical foundation and creates the 70,000+ educational resources. The myMaxicours platform is built on Bordas' established educational methodology and content library.
• Éducation nationale (French National Education)coreStrategic or Co-development PartnerAll teachers providing the Profs en ligne (Online Teachers) service are certified teachers from the French national education system (Éducation nationale). This partnership ensures pedagogical quality, program alignment, and educational credibility for students and parents.
• EditiscoreStrategic or Co-development PartnermyMaxicours is part of the Editis group, France's second-largest educational publisher. Editis includes other educational brands such as Nathan, Retz, Le Robert, and others. This provides cross-promotion opportunities and reinforces the company's position in educational publishing.

Scale indicators6 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Les Sherpas: French online tutoring platform offering live tutor access for K-12 students. Competes directly with myMaxicours' Profs en ligne service, with a similar target customer (French families seeking affordable supplemental education) and overlapping curriculum alignment.
• Acadomia: Leading French private tutoring company offering in-person and online academic support across all grade levels. Directly competes with myMaxicours in the French supplemental education market, though Acadomia's model leans more heavily on in-person/home tutors at higher price points.
• Superprof: Global tutoring marketplace with strong French presence, connecting students with private tutors across academic subjects. Competes for the same parent/student segment though operating via a marketplace model rather than content + employed teachers.

Emerging players

• Studyo: French-language educational technology player offering study planning and learning tools. Adjacent in the French educational technology space with partial overlap in target audience (French students and parents).
• Brainly: Global homework help and peer-learning platform with significant French user base. Overlaps with myMaxicours' homework help use case but operates a Q&A community model rather than curated curriculum content with certified teachers.
• Preply: Global online tutoring marketplace with language and academic subject offerings. Comparable in subscription/online delivery model but focuses on marketplace-style tutor matching rather than employed certified teachers with proprietary content library.

Others

• Nathan (Éditions Nathan): Sister brand within Editis group offering French educational publishing materials (textbooks, workbooks). Adjacent rather than directly competing — represents a potential B2B bundle partner or cross-promotion channel within the same corporate parent.

Broad incumbents

• Khan Academy: Global free online education platform with video lessons, exercises, and adaptive content across K-12 subjects. Competes indirectly with myMaxicours' asynchronous platform offering but lacks French curriculum depth and certified teacher support.

Regional players

• Alloprof: Quebec-based free educational support service offering homework help and tutoring resources. Comparable in mission (curriculum-aligned supplemental education) but operates in Quebec rather than France, and serves as a potential regional expansion model for myMaxicours.
• Komodo: Online math tutoring platform primarily serving UK/US markets. Comparable as a subscription-based, content-augmented tutoring platform, though operating in different geographies and narrower subject focus than myMaxicours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mymaxicours
• Facebookfacebook.com/mymaxicours
• Instagraminstagram.com/mymaxicours
• LinkedInlinkedin.com/company/bordas-soutien-scolaire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bordas Soutien Scolaire