Wilson Events

What Wilson Events does

Wilson Events, founded in 1985 and headquartered in Petaluma, California, is a privately held talent booking and event production firm operating with between 11 and 50 employees. Founders Brett and Lia Wilson, both recognized by the Academy of Country Music as Talent Buyer of the Year, lead a practice that buys, negotiates, contracts and produces live entertainment for corporate clients, government agencies, fairs and festivals, casinos, and private buyers nationwide.

The firm's core offering combines artist acquisition with turnkey event production, supported by CAD-based stage and site design, advance coordination, logistics management and on-site show oversight. It maintains direct, day-to-day booking relationships with every major talent agency, including WME, CAA, UTA, Wasserman, APA, Paradigm and TBA Agency, which underpins its ability to confirm headliners across genres for events that range from national concert tours to county fairs and corporate functions.

Revenue is generated through professional-services fees on a quote-based, project-by-project basis across five distinct segments: corporate, government, fairs and festivals, casinos, and private clients. The business is sales-led, with no disclosed funding rounds, subscription product, or capital raise. Affiliations with the Recording Academy, ACM, CMA, IAFE, IFEA and WFAE, plus state fair associations across the Pacific Northwest, Florida and the Rocky Mountain region, extend its professional network and deal-flow.

Name

Wilson Events

Legal name

Wilson Events Inc.

Website

https://wilsonevents.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilson Events, founded in 1985 and based in Petaluma, California, is a privately held talent booking and event production firm that negotiates and produces live entertainment and turnkey event production for corporate, government, fair, festival, casino, and private clients nationwide.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Festival & Event Producers/Organizers (MPAIAFAC), Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Event production services
• Talent booking agency
• Concert production management
• Live event planning
• Entertainment booking services

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Production and Talent Booking Services: Full-service talent booking and production company providing single source solutions for all event-related services including talent booking, contract management, transportation, staging, sound, lighting, video, and event design. Revenue is generated through professional service fees for planning, production, and talent acquisition.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wilson Events is a full-service talent booking and event production company providing single-source solutions combining talent acquisition, contract management, transportation, staging, sound, lighting, video, and event design for corporate events, fairs and festivals, casinos, government agencies, and private individuals. Revenue is generated through professional service fees for planning, production, and talent acquisition engagements, supported by direct relationships with major national talent agencies (WME, CAA, UTA, Wasserman, Independent Artist Group, Keppler Speakers, Paradise Artists).

Product overview

Wilson Events is a full-service event production and talent buying company providing single-source solutions for event-related services. The core offering consists of Talent Booking Services backed by direct relationships with major talent agencies (William Morris Endeavor, CAA, UTA, Wasserman, and others), complemented by four event service verticals (Corporate Events, Private Events, Casino Entertainment, and Fairs & Festivals Production). Supporting these verticals are production resources including staging, sound, lighting, video, CAD design, digital planning tools, transportation, and site preparation capabilities. The company positions itself as a single resource providing creative solutions from inception to fulfillment for clients including major corporations, fairs and festivals, casinos, and government agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Booking Services Direct booking of performers, artists, and keynote speakers for events through daily relationships with national talent agencies including William Morris Endeavor, Creative Artists Agency, United Talent Agency, Wasserman, Independent Artist Group, Keppler Speakers, and Paradise Artists. Service delivers talent routing, contract management, and negotiated pricing for client events.
• Corporate Events Production Full-service event production for corporate clients, including conventions, trade shows, product launches, executive retreats, and incentive experiences. Provides single-source event delivery for major corporations.
• Private Events Production Custom tailored private events for individuals, including celebrity weddings and personal celebrations, with emphasis on personal touch, imagination, and memorable experiences.
• Casino Entertainment Services Versatile entertainment booking and production services for casino venues, with talent selection tailored to match casino style and audience across various artist types and budget ranges.
• Fairs & Festivals Production Comprehensive entertainment programs for fairs and festivals including national touring concerts, complete turnkey productions, event layout and design, production management, scheduling, and daily coordination of activities across multi-day lineups.
• Event Production Resources Internal production capabilities including staging, sound, lighting, video, general assembly, site preparation, CAD design, scheduling, logistics, digital planning tools, and transportation services provided as part of the company's single-source event delivery.
• Event Consulting & Management Complete planning and production management services including fiscal management, contract management, destination solutions, and event design using CAD technology, delivered as part of the company's single-source event offering.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• William Morris EndeavorcoreStrategic or Co-development PartnerMajor national talent agency with daily contact for securing talent for events. Direct access to secure the best talent for special events.
• Creative Artists AgencycoreStrategic or Co-development PartnerMajor national talent agency with daily contact for securing talent for events.
• United Talent AgencycoreStrategic or Co-development PartnerMajor national talent agency with daily contact for securing talent for events.
• WassermancoreStrategic or Co-development PartnerMajor national talent agency with daily contact for securing talent for events.
• Independent Artist GroupcoreStrategic or Co-development PartnerNational talent agency with daily contact for securing talent for events.
• Keppler SpeakerscoreStrategic or Co-development PartnerSpeakers bureau with daily contact for securing keynote speakers for events.
• Paradise ArtistscoreStrategic or Co-development PartnerNational talent agency with daily contact for securing talent for events.
• The Recording Academy (Grammys)minorStrategic or Co-development PartnerAffiliation with the Recording Academy (Grammys) as a professional industry association.
• Academy of Country MusicminorStrategic or Co-development PartnerAffiliation with the Academy of Country Music, having been awarded Talent Buyer of the Year in 2005.
• Country Music AssociationminorStrategic or Co-development PartnerAffiliation with the Country Music Association as a professional industry association.
• International Entertainment Buyers AssociationminorStrategic or Co-development PartnerAffiliation with the International Entertainment Buyers Association as a professional industry association.
• International Festivals and Events AssociationminorStrategic or Co-development PartnerAffiliation with the International Festivals and Events Association as a professional industry association.
• International Association of Fairs and ExpositionsminorStrategic or Co-development PartnerAffiliation with the International Association of Fairs and Expositions as a professional industry association.
• Western Fairs AssociationminorStrategic or Co-development PartnerAffiliation with the Western Fairs Association as a professional industry association.
• Oregon Fairs AssociationminorStrategic or Co-development PartnerAffiliation with the Oregon Fairs Association as a professional industry association.
• Washington State Fairs AssociationminorStrategic or Co-development PartnerAffiliation with the Washington State Fairs Association as a professional industry association.
• Florida Federation of FairsminorStrategic or Co-development PartnerAffiliation with the Florida Federation of Fairs as a professional industry association.
• Rocky Mountain Association of FairsminorStrategic or Co-development PartnerAffiliation with the Rocky Mountain Association of Fairs as a professional industry association.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Jack Morton Worldwide: Global experience marketing agency producing brand activations, corporate events, and conferences. Adjacent peer for the corporate event production side of Wilson Events' offering.
• Insomniac Events: Producer of electronic music festivals including Electric Daisy Carnival. Comparable in turnkey festival production and large-scale entertainment programming, though focused on a genre-specific niche.

Broad incumbents

• AEG Presents: One of the world's largest live event promoters and venue operators. Operates the same concert/festival promoter space but at vastly greater scale and with owned venues.
• Wasserman Group: Sports, music, and entertainment agency handling talent representation, brand partnerships, and live event consulting. Overlaps Wilson Events in talent representation and event production roles.
• C3 Presents: Large-scale event producer behind Austin City Limits and Lollapalooza. Comparable in festival production and event programming, though materially larger scale than Wilson Events.
• Live Nation Entertainment: Largest live entertainment promoter globally, owning Ticketmaster and operating concert venues. Touches the same corporate, festival, and arena talent buyers that Wilson Events serves.

Direct peers

• Celebrity Talent International: Entertainment booking agency that supplies celebrity talent for corporate events, private parties, and fairs/festivals. Directly comparable to Wilson Events in business model and customer base.
• Paradigm Talent Agency: Talent and literary agency representing artists and speakers, supplying them to corporate and live events. Operates in the same talent marketplace and competes for the same talent roster relationships.
• Booking Entertainment: Online entertainment booking platform connecting event planners with bands, speakers, and performers. Competes directly with Wilson Events for corporate and private event talent bookings.
• Premiere Speakers Bureau: Bureau booking keynote speakers and entertainers for corporate events, associations, and universities. Closely overlaps Wilson Events' talent booking and contract management services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Events