ADAMS

What ADAMS does

ADAMS (legal entity: Centro de Estudios Adams Ediciones Valbuena, S.A.) is a privately held Spanish educational institution founded in 1957 and headquartered in Madrid, with 101–250 employees. The company's core business is preparation for Spanish public-sector competitive examinations (oposiciones), supported by a vertically integrated content stack including its own publishing house (Editorial Adams), the Adams Test online practice platform, and the Campus Adams virtual learning environment. Its product portfolio spans state, regional, municipal, justice, treasury, security, and health-service oposiciones tracks, alongside Formación Profesional (vocational) programs, free government-subsidized courses, and corporate training delivered through Adams Partner.

The business operates a hybrid omnichannel model: seven owned physical centers across Spain (Madrid, Barcelona, Girona, Sevilla, Zaragoza, Ourense, Valencia), a 24/7 digital Campus Adams platform, and live video conference / hybrid in-person classes. Course pricing is subscription-based at €125–€165 per month without permanence commitment, with Adams Test available as a separate tiered subscription (€19.99 to €75.99) and textbook collections at €106–€211. Free courses are delivered via accredited partnerships with Spanish and regional employment services (SEPE, SOC, Labora, INAEM, SPEG, SAE), generating government-subsidy revenue. Adams also operates a wholly-owned Mexico subsidiary (Adams México) for international expansion.

Scale and brand evidence includes over 1.3 million people trained historically, 66,063 current active students, 25,000+ alumni employed in Spain's AGE public administration, and a 50%+ share of the last Madrid Auxiliares Administrativos convocatoria (710 of 1,400 approved positions going to Adams students). The company holds EFQM 500+, ISO 9001, ISO 27001, Confianza Online, and Applus certifications. No public funding rounds, M&A, or external ownership are disclosed.

Name

ADAMS

Legal name

Centro de Estudios Adams Ediciones Valbuena, S.A.

Website

https://adams.es

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

ADAMS is a Madrid-based Spanish education company, founded in 1957, that prepares candidates for public-sector competitive examinations (oposiciones) and delivers vocational and free training to 66,063 active students via seven physical centers, a digital campus, and government-accredited programs.

Ownership category

akta.pro rank

Product category

Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways) (EDAAABAK)

akta.pro secondary industry

Tutoring, Study Skills & Learning Strategies for ASE (EDAAABAL)

Keywords

• Competitive exam preparation
• Vocational training programs
• Professional development courses
• Civil service test prep
• Online learning platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Course Enrollment Fees: Monthly payment courses without commitment for video conference and hybrid classes. Online courses available for 6 or 9 month periods with one-time or installment payment options. Course fees range from €125 to €165 depending on the competitive exam type.
2. Book and Study Materials Sales: Sale of textbooks (temarios), question banks, and practical exercise books for various competitive exams. Collection prices range from €106 to €211 depending on the number of volumes.
3. Adams Test Subscription: Online test platform subscription with multiple tiers: Exprés (1 month, €19.99), Experto (6 months, €54.99), and Premium (12 months, €75.99). One-time payment without automatic renewal.
4. Free Courses: Free professional courses for unemployed workers, active employees, and freelancers, funded through government employment services (SEPE, SOC, SAE, INAEM, Labora, SPEG). Revenue comes from government subsidies rather than direct student payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

ADAMS is a Spanish educational institution that provides structured preparation for public administration competitive exams (oposiciones) and vocational training (Formación Profesional), along with government-subsidized free professional courses. The company delivers its services through in-person classes at seven physical centers, live video conference classes, and a proprietary online learning platform (Campus Adams) supported by an in-house online test platform (Adams Test) and a publishing house producing updated study materials.

Product overview

ADAMS is a Spanish educational institution with over 68 years of experience providing competitive exam preparation (oposiciones), professional training (Formación Profesional), and free professional courses. The company operates on a platform-plus-modules architecture, with core offerings including comprehensive oposiciones preparation programs for various public administration positions (state, municipal, and health services), supported by proprietary study materials (Libros), online testing platforms (Adams Test), and virtual campus resources (Campus Adams). The product portfolio includes preparation for positions such as Administrativos de Estado, Auxiliares Administrativos, Técnicos Auxiliares de Informática, and Social Security Administrators, alongside vocational training programs and free courses targeting unemployed workers and professionals seeking skill development.

Differentiator

Problem solved

Functional benefit

Brands

• Adams Test: Online test preparation platform offering thousands of practice questions for exam preparation with personalized tracking and statistics.
• Adams Plus
• Adams Partner
• Campus Adams

Products and services

• Oposiciones Preparation Comprehensive competitive exam (oposiciones) preparation services for Spanish public administration positions, including study materials, online courses, in-person classes, and practice tests for various government bodies (state administration, municipal, health services, security forces). Targeted at individuals seeking stable civil servant employment.
• Formación Profesional (FP) Vocational training programs including both Higher Degree (Grado Superior) and Medium Degree (Grado Medio) certifications. Offerings include Administration and Finance, Marketing and Advertising, Web Application Development (DAW), Multi-platform Application Development (DAM), Early Childhood Education, Executive Assistance, International Commerce, and Travel Agency and Event Management. Available in-person and distance learning formats.
• Cursos Gratuitos (Free Professional Courses) Free professional courses funded by Spanish government employment services (SEPE, SOC, SAE, INAEM, Labora, SPEG Galicia) for unemployed workers, active employees, and freelancers. Courses cover technology, AI, Big Data, languages, business, and marketing, with professional qualifications valued between €400 and €3,000.
• Adams PARTNER (Corporate Training) B2B corporate training program for companies and public administrations seeking professional training solutions for their employees. Offered through a dedicated platform at empresas.adams.es.
• Libros de Oposiciones (Study Books) Proprietary editorial publications including comprehensive topic collections (temarios), questionnaires, and practical exercise books aligned with official exam syllabi for state administration, justice, treasury, security forces, health services, and local administration. Books are regularly updated with each new exam announcement. Collection prices range from €106 to €211.
• Adams Test Standalone online test preparation platform with thousands of practice questions, personalized tests, mock exams, progress tracking, and justified answers. Available in three subscription tiers: Exprés (1 month, €19.99), Experto (6 months, €54.99), and Premium (12 months, €75.99). One-time payment with no automatic renewal.

Quantifiable outcome

• 68+ years in the competitive exam preparation market in Spain
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• SEPE (Servicio Público de Empleo Estatal)coreOthersAdams offers free courses funded by SEPE for unemployed workers and job seekers. These courses provide professional qualifications valued between €400 and €3,000 and help participants enter or re-enter the labor market.
• SOC (Servei d'Ocupació de Catalunya)coreOthersRegional employment service funding free vocational training courses for Catalan residents, including unemployed workers, employees, and self-employed individuals.
• Labora (Valencia Employment Service)coreOthersValencian community employment service subsidizing free professional training courses offered by Adams for workers and job seekers in the Valencia region.
• INAEM (Instituto Aragonés de Empleo)coreOthersAragon regional employment institute funding free training courses for workers and unemployed individuals in the Aragon community.
• SPEG GaliciacoreOthersGalician Employment Service providing subsidies for free professional training courses for workers and unemployed individuals in Galicia.
• SAE (Servicio Andaluz de Empleo)coreOthersAndalusian Employment Service funding free professional training programs offered by Adams for unemployed workers, employees, and self-employed professionals in Andalusia.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CEF (Centro de Estudios Financieros): CEF is a long-established Spanish education group specializing in oposiciones preparation, finance training, and business education. It competes head-to-head with Adams in civil service exam prep and shares a similar target customer and multi-format delivery model.
• Academia Postal: Academia Postal is a long-established Spanish oposiciones academy (founded 1909) with a similar in-person plus online model. It directly competes with Adams across multiple civil service categories and shares the legacy positioning in the Spanish exam prep market.
• MasterD: MasterD is one of Spain's leading oposiciones and Formación Profesional academies, offering very similar in-person and online competitive exam preparation, vocational training, and continuing education. It directly competes with Adams across nearly all Spanish regions and course categories.
• Campus Training: Campus Training is a Spanish oposiciones and FP online academy with a digital-first model directly comparable to Adams's online courses and Adams Test offerings. It targets the same end customer (aspiring civil servants) with overlapping curriculum across multiple oposiciones categories.
• OpositaTest: OpositaTest is a Spain-focused specialist in online practice tests and oposiciones preparation, directly comparable to Adams's Adams Test platform. It targets the same aspirant civil servant customer with a similar content-and-testing proposition.
• IMF Smart Education: IMF Smart Education (IMF Business School) is a Spanish education group offering oposiciones, master's degrees, and vocational training. It overlaps with Adams in civil service exam preparation and shares a digital delivery focus, particularly in higher-end professional categories.
• CCC (Centro de Estudios CCC): CCC is a Spanish distance-learning education provider offering oposiciones preparation, vocational training, and language courses. Its subscription-based home-study model mirrors Adams's monthly no-commitment billing for oposiciones students.

Broad incumbents

• Santillana: Santillana is one of Spain and Latin America's largest educational publishers and education service providers (part of PRISA Group). It is a broad incumbent with adjacent publishing and educational content assets comparable to Adams's Editorial Adams publishing operation.
• Grupo Educativo CEU: CEU is a large Spanish education group operating universities, vocational training, and continuing education with overlapping content to Adams's FP and oposiciones offerings. It is a broad incumbent addressing the same customer base across broader educational needs.

Others

• Wolters Kluwer Spain: Wolters Kluwer Spain provides legal, tax, and compliance information, training, and software. Its CISS training and oposiciones-related content are thematically adjacent to Adams's oposiciones prep for legal and administrative career tracks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Adamsformacion
• Facebookfacebook.com/ADAMSformacion

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAMS