Senior Benefits Insurance Services

What Senior Benefits Insurance Services does

Senior Benefits Insurance Services is a privately-held, licensed insurance agency founded in 2010 and headquartered in Sandy, Utah. The firm specializes in one-on-one advisory services for individuals approaching or entering retirement, with a core focus on Medicare enrollment and plan selection, supplemented by Social Security benefit-timing optimization and Long Term Care planning. The agency also distributes Medicare MSA (Medical Savings Account) plans to small employer groups of 2-19 employees and to self-employed individuals. Operationally, Senior Benefits Insurance Services does not build proprietary technology; service delivery runs through licensed agents via phone (801-523-6081), in-person meetings at the Sandy office, and a website-driven scheduling workflow backed by the '90 Days from Retirement' educational platform and Medicare University video series.

The business model is commission-based and carrier-funded: clients pay nothing for consultations or enrollment support, and revenue is generated via commissions paid by Medicare Advantage, Supplement, Part D, and Long Term Care insurance carriers when policies are placed and serviced. Geographic reach spans ten U.S. states — Utah (the founding market, where the firm is described as the premier Medicare agency) plus Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oklahoma, Texas, and Wyoming. The team is small (11-50 employees) and founder-led; key personnel include founder Trenton (formerly Sales Director at SelectHealth), Medicare specialist Matt Gibson (who built the Regence Medicare plan), and operational lead Brenda Winters.

Senior Benefits Insurance Services positions itself in a market niche that most generalist insurance agents avoid — Medicare, which is structurally complex and lower-margin than other insurance lines — by leaning on deep domain expertise and an educational, relationship-driven go-to-market. The firm has no disclosed external investors, funding rounds, M&A activity, or parent entity, and operates under the legal name Senior Benefits Insurance Services with the sub-brands '90 Days from Retirement' and 'SBIS'. There is no evidence of public filings, proprietary technology, patents, AI/ML capabilities, or certifications in the source data.

Name

Senior Benefits Insurance Services

Legal name

Senior Benefits Insurance Services

Website

https://srbenco.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Benefits Insurance Services is a privately-held, Sandy, Utah-based licensed insurance agency founded in 2010 that provides free one-on-one Medicare, Social Security, Long Term Care, and Medicare MSA advisory services to individual retirees, self-employed clients, and small employer groups (2-19 employees) across ten U.S. states, earning revenue through carrier commissions.

Ownership category

akta.pro rank

Product category

Medicare Insurance Advisory

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Advantage (MA) Plans (FSAIAGAA)

akta.pro secondary industries

Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

Keywords

• Medicare advisory services
• Long Term Care insurance
• Social Security planning
• Medicare MSA plans
• Retirement insurance planning

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Insurance commissions: The company is compensated by insurance carriers — not by clients. Clients pay nothing for consultations or service. Revenue is generated through commissions paid by Medicare Advantage, Supplement, and other insurance plan carriers when policies are sold and serviced.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Senior Benefits Insurance Services is a licensed insurance agency that provides one-on-one Medicare enrollment and plan selection advisory, Long Term Care insurance planning, and Social Security benefit timing assistance to individuals approaching and entering retirement. The firm also offers Medicare MSA (Medical Savings Account) plans to small employer groups of 2–19 employees and self-employed individuals. Services are delivered at no cost to clients; the company is compensated by insurance carriers through commissions.

Product overview

Senior Benefits Insurance Services is a Medicare-focused insurance agency offering a portfolio of planning services for individuals approaching and in retirement. The core offering is Medicare enrollment guidance, supported by Long Term Care insurance planning and Social Security benefit timing assistance. The company also offers a Medicare MSA (Medical Savings Account) plan as a specialized Medicare Advantage option with tax advantages and $0 premiums. Educational resources include the Medicare 101 Workshop and Medicare University video series. All services are provided offline through licensed professionals at no cost to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Enrollment Advisory One-on-one advisory on Medicare enrollment timing, plan selection (Advantage, Supplement, Part D), and plan combinations to help individuals cover healthcare gaps in retirement. Provided by licensed professionals at no cost to the client.
• Social Security Planning Advisory assistance for individuals and couples to determine the optimal time to begin taking Social Security benefits, addressing the long-term financial impact of the claiming decision.
• Long Term Care Insurance Planning Advisory on Long Term Care insurance policy options to protect individuals and families against the high costs of extended care (averaging $66,240/year or $91,248/year for dementia care), which Medicare does not cover.
• Medicare MSA Plans Medicare Advantage plans combining high-deductible coverage with a Medicare-funded Medical Savings Account. Features $0 monthly premium, annual Medicare deposits, no referrals or prior authorizations, nationwide provider access, and triple tax advantages. Offered to small employer groups (2–19 employees) and self-employed individuals.
• Short Term Care Insurance Short Term Care insurance offering provided as a separate service line from the main Senior Benefits Insurance Services site, addressing short-duration care needs in retirement planning.

Quantifiable outcome

• A person turning 65 today has a 71% chance of requiring Long Term Care
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• GoodRxminorOthersGoodRx is a prescription price comparison tool referenced on Senior Benefits Insurance Services' Rx Discounts page. The company links to GoodRx as a resource for finding lower-cost medications. No formal partnership is described; it is presented as an informational resource for clients and the general public.
• Cost Plus Drug Company (Mark Cuban's)minorOthersCost Plus Drug Company is a prescription drug pricing platform linked from the Rx Discounts page. It offers medications at cost plus a margin. The company presents it as a resource for clients seeking lower-cost prescriptions. No formal endorsement or partnership is stated.
• Maple Leaf MedsminorOthersCanadian pharmacy option linked from the Rx Discounts page. Presented as a resource for sourcing medications at lower costs from Canada. No formal partnership described.
• The Canadian Med StoreminorOthersCanadian pharmacy option linked from the Rx Discounts page as an alternative for sourcing medications at lower cost. No formal partnership described.
• Blink HealthminorOthersPrescription discount platform linked from the Rx Discounts page, helping individuals find lower-cost medication options. No formal partnership described.
• My Free PharmacyminorOthersFree generic medication program for conditions like Diabetes, Heart Disease, High Cholesterol, and Depression. Linked from the Rx Discounts page as a resource. No formal partnership described.
• Bristol Myers Squibb Patient Assistance Foundation (BMSPAF)minorOthersBMSPAF provides certain medications to qualifying patients free of charge. Linked from the Rx Discounts page as a resource for Eliquis. No formal partnership described.
• Janssen (Xarelto patient assistance)minorOthersJanssen's patient assistance program helps lower out-of-pocket costs for Xarelto. Linked from the Rx Discounts page as a resource. No formal partnership described.
• Synthroid Delivers ProgramminorOthersLow-cost Synthroid brand medication delivery program. Linked from the Rx Discounts page as a resource. No formal partnership described.
• SelectHealthminorStrategic or Co-development PartnerSelectHealth is the prior employer of founder Trenton, where he served as Sales Director. This is the origin of Trenton identifying the gap in Medicare advisory services. SelectHealth is not described as an active partner; it is the historical launching point for the company's founding.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Policygenius: Large online insurance marketplace with Medicare among its product lines. Comparable service model (advising individuals on coverage selection) but with much broader product scope and digital-first delivery.
• GoHealth: Public Medicare-focused health insurance marketplace with a tech-enabled agent network. Comparable products (MA, Supplement) and customer demographic, but operating at significantly larger scale with a digital-first GTM.
• SelectQuote (now CenterWell): Large multi-line insurance distribution platform historically focused on Medicare Advantage and final expense. Represents a scaled version of the SBIS model with national reach, telesales infrastructure, and capital backing.
• eHealth: Long-standing online health insurance marketplace with Medicare as a flagship vertical. Comparable customer demographic and product set, but with a self-service/digital-broker hybrid model rather than in-person advisory.

Direct peers

• RetireMEDiQ: Group benefit advisor specializing in Medicare for retiring employees of small and mid-sized employers. Directly comparable in target segment (small employer retiree health) and consultancy-led business model.
• MedicareFAQ: Medicare insurance advisory agency combining educational content marketing with licensed agent enrollment support. Same content-led GTM and Medicare product set, serving near-retirees and retirees nationwide.
• Senior Healthcare Direct: Boutique insurance agency specializing in Medicare, Long Term Care, and retirement-related products for individuals. Closely mirrors SBIS's mix of Medicare + LTC advisory and free-to-client advisory model.
• Boomer Benefits: Independent Medicare-focused insurance agency that advises individuals on Medicare Advantage, Supplement, and Part D plans — directly comparable in business model, customer demographic, and carrier-paid commission economics.
• Twelve Labs Insurance / T65 Financial: Boutique advisory firm focused on Medicare and retirement-related insurance products. Comparable scope of services and carrier-compensation model, though operating with a more recent brand presence and slightly different educational positioning.

Regional players

• Medicare Plan Finder (HTA, Inc. / MCBS-style local agents): Independent broker network serving Medicare beneficiaries. Comparable advisory services for the senior demographic, but network-based with widely varying local footprints rather than a unified multi-state presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/srbenco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Benefits Insurance Services