Behlen Country

What Behlen Country does

Behlen Country, a division of privately held Behlen Mfg. Co., is a U.S. manufacturer of farm and ranch equipment headquartered in Columbus, Nebraska. The company produces livestock watering tanks (galvanized and polyethylene), waterers, feeders, gates, corral panels, fencing accessories, and adjacent outdoor-living products such as galvanized planters and the BinVista gazebo. Production runs from three U.S. facilities in Columbus (Nebraska), Baker City (Oregon), and McGregor (Texas), using heavy steel fabrication, 360-degree welded construction, hot-dip galvanization, powder-coat finishing, and rotational polyethylene molding with structural-foam cores.

Core technology centers on durability and corrosion resistance: 360-degree welds on seams and joints, 360-degree ribbing on stock-tank sidewalls, reinforced stacking-block geometry (patent-protected) on rigid poly tanks, and hot-dip galvanization plus powder-coat finishes for outdoor longevity. The catalog is organized under multiple sub-brands including Farmstead, AgStar, Frontier, Horse Country, Arena Max XT, Prairie Panels, FarmFlex, Pasture Pro, and BinVista, addressing cattle operations, equine facilities, small-animal/hobby farms, and lawn-and-garden consumers.

Behlen Country's business model is hardware sales of durable goods through a U.S. independent dealer network, with parts and accessories sold direct-to-consumer via an online parts store. Pricing is set at the dealer level for core equipment and listed per-unit for replacement parts (e.g., $26.00 for a Float & Arm, $54.00 for a Valve and Float kit). Revenue is non-recurring and tied to one-time equipment purchases, with operational geographies limited to the United States and no disclosed financials, headcount, or funding events in the available data.

Name

Behlen Country

Legal name

Behlen Mfg. Co.

Website

https://behlencountry.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Behlen Country is a U.S. manufacturer of farm and ranch equipment (gates, panels, stock tanks, waterers, and feeders) operating from three domestic plants and selling primarily through independent dealers across the United States.

Ownership category

akta.pro rank

Product category

Livestock and Farm Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Livestock & Dairy Equipment (IMAHACAG)

akta.pro secondary industries

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK), Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE)

Keywords

• Livestock equipment
• Stock tanks
• Ranch fencing
• Cattle gates
• Farm waterers

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Farm and Ranch Equipment Sales: Behlen Country generates revenue through the manufacture and sale of physical farm, ranch, and livestock equipment products. Products are sold through a network of independent dealers as well as direct e-commerce for parts and accessories. Revenue is primarily one-time purchase (non-recurring) as customers buy durable goods for long-term use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Behlen Country manufactures and sells farm and ranch equipment under its own branded product lines, including galvanized and polyethylene stock tanks (round, oval, square, triangle, and utility configurations), livestock gates and corral panels (AgStar, Frontier Max, Horse Country, Arena Max XT, Prairie Panels), waterers with integrated drinkers, and feeders (Bighorn Bunk, Commander Anti-Tip, Pasture Max Mineral). Products are engineered with proprietary 360° welding, hot-dip galvanization, powder-coat finishes, and reinforced poly construction for durability in demanding livestock environments.

Product overview

Behlen Country is a manufacturer of farm and ranch equipment offering a comprehensive portfolio of livestock management products. The product lineup centers around several core categories: Gates and Panels (including AgStar Gates, Frontier Max Gates, Horse Country Corral Panels, Arena Max XT Panels, and Prairie Panels for livestock containment and facility management); Stock Tanks and Waterers (comprising Farmstead galvanized tanks in round, oval, square, triangle, and utility configurations, as well as Farm Flex flexible poly tanks and Rigid Poly Stock Tanks with various waterer options); Feeders (including Bighorn Bunk Feeders, Commander Anti-Tip Feeders, and Pasture Max Mineral Feeders); and specialty items like BinVista gazebos and Farmstead Bottomless Planters. The company also provides replacement parts and accessories. Products are sold through a dealer network and directly through the company's parts store.

Differentiator

Problem solved

Functional benefit

Brands

• Farmstead: Product line featuring galvanized stock tanks, waterers, and accessories
• AgStar
• Frontier
• Horse Country
• Arena Max XT
• Prairie Panels
• BinVista
• FarmFlex
• Pasture Pro

Products and services

• Farmstead Oval Stock Tanks

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hi-Hog Farm & Ranch Equipment: Hi-Hog produces livestock handling systems, corral panels, gates, and squeeze chutes. Its product line parallels Behlen Country's Horse Country corral panels and Arena Max XT heavy-duty containment products.
• Sioux Steel Company: Sioux Steel manufactures livestock panels, gates, feed bunks, and farm infrastructure products. It is a direct competitor in the heavy-duty livestock containment and feeding categories where Behlen Country sells AgStar, Arena Max XT, and Bighorn products.
• WW Manufacturing: WW Manufacturing produces livestock handling equipment including squeeze chutes, panels, and gates. It competes with Behlen Country in the heavy-duty livestock containment and cattle handling equipment market.
• Ritchie Industries: Ritchie is a leading manufacturer of automatic livestock waterers and watering systems. It directly competes with Behlen Country's Farmstead galvanized waterers and Rigid Poly Tank with Drinker in the livestock hydration segment.
• Miller Manufacturing (Little Giant): Miller Manufacturing produces farm and ranch products under brands including Little Giant, including buckets, feeders, waterers, and livestock handling equipment. It overlaps with Behlen Country's small animal feeders, waterers, and poly tank product lines.
• Tarter Farm and Ranch Equipment: Tarter is a leading US manufacturer of farm and ranch equipment including gates, corral panels, stock tanks, and feeders. It directly competes with Behlen Country across nearly every product category and serves the same independent dealer and farm/ranch customer base.
• Powder River (Universal Industrial Products): Powder River is a long-established brand of livestock panels, gates, and ranch equipment. It competes directly with Behlen Country's panel and gate offerings at farm supply retailers and through dealer networks.
• Priefert Ranch Equipment: Priefert designs and manufactures livestock handling equipment, including squeeze chutes, panels, gates, and feeding systems. It overlaps directly with Behlen Country's panels, gates, and cattle-handling equipment lines serving US ranching operations.

Broad incumbents

• Rubbermaid Commercial Products: Rubbermaid Commercial is a large diversified manufacturer whose structural foam stock tanks and water troughs compete with Behlen Country's poly tank offerings. As a much broader consumer/commercial goods company, it has scale advantages but less specialization in the livestock channel.

Emerging players

• CountyLine (Tractor Supply private label): CountyLine is Tractor Supply's private-label brand of farm and ranch equipment including gates, panels, and stock tanks. It competes with Behlen Country at the retail shelf level through Tractor Supply's national store footprint, representing a growing private-label threat to branded dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@behlencountry8216
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• Facebookfacebook.com/behlencountry
• LinkedInlinkedin.com/company/behlen-country

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behlen Country