Powder River

What Powder River does

Powder River, Inc. is a privately held American manufacturer of livestock handling equipment, founded in 1938 in Baker City, Oregon and headquartered since 1961 in Provo, Utah (with Terms and Conditions indicating Idaho incorporation). The company designs, builds, and distributes steel-based equipment for cattle ranchers, rodeo operators, fairgrounds, and small animal applications, organized into product tiers anchored by squeeze chute chassis platforms (2500, 2000, 1500 Series) and matching working systems (tubs, alleys, gates). Its technical core combines heavy-gauge American steel construction with hydraulic squeeze systems (HC2500 and HC2000 models featuring curtain-style headgates and rack & pinion linkage) and modular pin-together design that enables configurable ranch layouts. Rodeo, equine, fairs/expos, small animal, deer/wildlife, and cattle guard product lines extend the catalog beyond core cattle ranching.

The company sells exclusively through a nationwide authorized dealer network — North 40, Coastal, Conlin Supply, Runnings, Murdochs, IFA, Cal Ranch, D&B Supply, Steve Regan, Big R, and hundreds of regional stores — with no direct-to-consumer manufacturer sales. Revenue is generated primarily through one-time hardware purchases of squeeze chutes, working systems, gates, panels, rodeo equipment, cattle guards, and replacement parts, supplemented by an in-house financing offering and a Ranch Call Program that deploys field representatives for on-site consultation. Distribution is augmented by direct shipping for customers without nearby dealers and inside-sales phone support at 800-453-5318.

Across 85+ years of continuous operation, Powder River has cultivated brand equity in American ranching and rodeo communities, marketing equipment known to last 40+ years with five-year warranties on the Classic line. The company is independently owned with no parent, subsidiaries, or disclosed institutional investment, and employs 51-100 people under a leadership team led by General Manager David Baker.

Name

Powder River

Legal name

Powder River, Inc.

Website

https://powderriver.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

51–100 employees

Short description

Powder River is a privately held American manufacturer of steel livestock handling equipment — squeeze chutes, working systems, gates, rodeo equipment, and cattle guards — founded in 1938 and headquartered in Provo, Utah, selling exclusively through hundreds of authorized US dealers to ranchers, rodeo operators, fairgrounds, and small animal operations.

Ownership category

akta.pro rank

Product category

Livestock Handling Equipment

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

akta.pro secondary industry

Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG)

Keywords

• Livestock handling equipment
• Squeeze chutes
• Cattle working systems
• Rodeo equipment
• Cattle gates panels

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Equipment Sales: Powder River generates revenue through the sale of livestock handling equipment including squeeze chutes, working systems, gates, panels, rodeo equipment, and related accessories. Products are sold as one-time purchases through an authorized dealer network.
2. Replacement Parts: Sale of replacement parts and components for existing equipment including chute trailers, accessories, and add-ons
3. Financing Services: The company offers financing options to help customers purchase equipment without full upfront payment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Powder River manufactures and sells steel livestock handling equipment, including squeeze chutes (2500, 2000, 1500 Series), working systems (tubs, alleys, sweep systems), cattle/equine/pasture gates and panels, rodeo equipment (roping chutes, bucking chutes, stripping chutes), cattle guards, loading ramps, calf and horse equipment, and small animal pens. Products are sold exclusively through a nationwide network of authorized dealers, with replacement parts and accessories available via phone orders.

Product overview

Powder River is a manufacturer of premium livestock handling equipment, established in 1938 and headquartered in Provo, Utah. The company produces a comprehensive portfolio of cattle working products organized into several core lines: Squeeze Chutes (2500, 2000, and 1500 Series with manual and hydraulic options), Working Systems (2500, 2100/2000, and 1500 Series tubs and alleys), Gates & Panels (cattle, equine, pasture, and specialty categories), and Rodeo Equipment (roping chutes, bucking chutes, and stripping chutes). Additional product categories include cattle guards, loading ramps, headgates, calf equipment, feeding/watering systems, horse equipment, palp cages/preg gates, and small animal products (dog kennels, expo pens, wire-filled gates/panels, deer gates). The company also offers chute trailers for portability, panel/gate accessories and parts, and services including a Ranch Call consultation program and financing options. All products are sold exclusively through a network of authorized dealers across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• 2500 Series Squeeze Chutes Powder River's strongest squeeze chute chassis designed for heavy daily use and deluxe operations, including hydraulic models (HC2500) with curtain-style headgate and double-door easy-open tailgate.
• 2000 Series Squeeze Chutes Functional squeeze chutes offering essential features in a strong chassis suitable for any size operation, with hydraulic HC2000 model featuring rack and pinion linkage system.
• 1500 Series Squeeze Chutes Squeeze chutes designed for small herd producers seeking Powder River quality with a lighter-weight, price-conscious approach.
• XL Manual Chute Manual squeeze chute for livestock handling operations.
• 2500 Series Working Systems The toughest and most advanced working systems with the most features and ease of use, designed for heavy-use cattle operations.
• 2100 Series Working Systems Working systems sharing similar DNA to the 2500 Series with core functional features, suitable for any ranch or farm with convenient pin-together designs for quick setup.
• 1500 Series Working Systems Lighter-weight, price-conscious working system line designed to meet the needs of smaller herd producers without sacrificing function or safety.
• Cattle Gates & Panels Top-quality cattle gates and panels including the Classic Line, designed for flexibility and durability from field gates to heavy-crowding panels.
• Equine Gates & Panels Horse and pasture gates and panels including round pens and rough-stock setups to fit any horse operation.
• Pasture Gates & Panels Gates and panels designed for pasture applications and animal containment.
• Specialty Gates & Panels Specialty gates and panels for securing animals, including adapters and connectors to complete any setup.
• Manual Elite Roping Chute Manually operated roping chute meeting PRCA specifications with powder coat finish and smooth, quiet release for optimum animal performance.
• Elite Stripping Chute Rodeo stripping chute constructed of 2-inch 16-gauge tubing with durable powder coat finish.
• Bucking Chutes Pro rodeo-quality bucking chutes crafted to the highest industry standards, available in right-hand and left-hand configurations.
• Cattle Guards Cattle guards designed to meet H-15, H-20, U-54, and U-80 specifications, used and recommended by State and Federal agencies. Available in 8, 10, 12, and 14-foot lengths.
• Calf Equipment Equipment designed specifically for calf handling operations on ranches and farms.
• Horse Equipment Equipment designed for horse handling and management operations.
• Palp Cages/Pregnancy Gates Pregnancy test gates and palp cages for livestock veterinary handling operations.
• Chute Trailers Wishbone-style trailers that make 2500, 2000, and 1500 series chutes portable, with 2-inch ball coupler and 15-inch trailer wheels.
• 10' Horse Stall Horse stalls with pin-and-clip connection system for effortless setup. Features 14-gauge 2-inch square tubing frame, 10-foot panel width, and 7-foot panel height.
• Cattle Ties Cattle ties built for busy fairs and expos with quick pin-and-clip assembly, Rock Bottom compatibility, and 2-inch 16-gauge steel construction.
• Wire Filled Gates Wire-filled gates with 8-gauge wire fill in 2x4 grid, designed for confining sheep, calves, hogs, and chickens.
• Deer Gates High gates (92 inches) designed to keep deer out of haystacks, orchards, backyards, or vineyards. Available in 6 to 12-foot widths with 8-gauge wire fill.
• Ranch Call Program Consultation service where Powder River team members visit ranches to help evaluate systems and offer recommendations for cattle equipment design and implementation.
• Equipment Financing Flexible financing options designed to make equipment purchases easier and more manageable for ranchers.

Quantifiable outcome

• Equipment known to last 40+ years with proper maintenance
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core.

• North 40 OutfitterscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Powder River equipment. North 40 operates multiple locations in Montana and Washington.
• CoastalcoreChannel Partner/ Reseller/ DistributorAuthorized dealer network partner for Powder River livestock handling equipment.
• Conlin SupplycoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Powder River equipment with locations serving the upper Midwest.
• RunningscoreChannel Partner/ Reseller/ DistributorMulti-state authorized dealer with locations across South Dakota, North Dakota, Minnesota, New York, Connecticut, and New Hampshire.
• MurdochscoreChannel Partner/ Reseller/ DistributorMajor authorized dealer with numerous locations in Montana, Wyoming, and Colorado serving ranch customers.
• IFA (Intermountain Farmers Association)coreChannel Partner/ Reseller/ DistributorAuthorized dealer with locations in Nevada and Utah serving the Intermountain West region.
• Cal RanchcoreChannel Partner/ Reseller/ DistributorAuthorized dealer partner with stores across the Western United States.
• D&B SupplycoreChannel Partner/ Reseller/ DistributorAuthorized dealer with locations in Oregon and Idaho serving Pacific Northwest ranchers.
• Steve Regan CompanycoreChannel Partner/ Reseller/ DistributorAuthorized dealer with multiple Utah locations serving the Intermountain region.
• Big RcoreChannel Partner/ Reseller/ DistributorChain of authorized dealers with locations across Colorado, Wyoming, Nevada, New Mexico, and Texas.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Priefert: Priefert is a leading US manufacturer of livestock handling equipment, including squeeze chutes, working systems, gates, panels, and rodeo equipment. Directly comparable to Powder River across core product categories and target customer base of ranchers and rodeo operators.
• Behlen Country: Behlen Country manufactures livestock equipment, gates, panels, and ranch products sold through farm/ranch retail channels. Direct overlap with Powder River in cattle handling equipment and dealer-driven distribution model.
• Tarter USA: Tarter USA is a large manufacturer of farm, ranch, and livestock equipment including gates, panels, and animal handling systems. Closely comparable in product breadth, channel strategy through farm/ranch retail, and target customer segments.
• Hi-Hog Farm & Ranch Equipment: Hi-Hog designs and manufactures cattle handling systems, squeeze chutes, corrals, and gating primarily in Western Canada and the US. Direct competitor in livestock working systems and squeeze chutes with comparable engineered configurations.
• Arrowquip: Arrowquip produces cattle handling equipment including squeeze chutes, alleys, and tubs with growing emphasis on hydraulic and technology-enabled systems. Comparable product category with overlapping target customers in commercial cattle operations.
• Real Industries (Real Tuff): Real Industries manufactures livestock equipment including squeeze chutes, working systems, and panels for the North American ranch market. Direct competitor in cattle handling equipment with similar dealer-based distribution.
• Stampede Steel: Stampede Steel produces livestock handling equipment, gates, and panels for the US ranching market. Overlaps with Powder River in cattle equipment categories and dealer-driven go-to-market.
• WW Livestock Systems (Pearson): Pearson's WW Livestock Systems manufactures cattle working systems, chutes, and corrals. Direct comparable in engineered working system configurations and rancher customer base.

Broad incumbents

• Kuhn North America: Kuhn North America is a subsidiary of a global farm machinery group offering a broad portfolio of hay, forage, and livestock-related equipment. While not a direct squeeze-chute competitor, Kuhn is a broad incumbent operating in adjacent farm/ranch equipment categories through similar dealer channels.
• Tractor Supply Co. Tractor Supply Co. is the largest US farm/ranch retail chain, distributing livestock equipment through its store base and online channel. It is both a potential Powder River dealer and a competing route-to-market for ranch supplies, making it a structural channel comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/powderriverlivestock
• Facebookfacebook.com/PowderRiverInc
• LinkedInlinkedin.com/company/powder-river-inc
• Instagraminstagram.com/powderriverlivestock
• TikToktiktok.com/@powderriverlivestock
• Xx.com/PowderRiverInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powder River