Conversion Digital

What Conversion Digital does

Conversion Digital is a privately held, full-service digital marketing and development agency headquartered in Melbourne, Australia (colloquially in Collingwood), with offices at Hawthorn and Notting Hill and staff operating across at least three countries. Founded in 2018, the firm has grown to 70+ employees and reports serving 500+ clients across enterprise, mid-market, SMB, and startup segments, including names such as Hume Bank, Nestle, Drummond Golf, Smile Solutions, Murdoch Children's Research Institute, and Anglircare Victoria. It holds 2025 Google Premier Partner status, placing it in the top 3% of Google Ads partners in Australia.

The agency delivers through six integrated service lines: Search Engine Optimisation (national/local SEO, Google My Business, penalty recovery, voice search), Content Strategy, Paid Performance (Google Ads, paid social across Meta, LinkedIn, YouTube, TikTok, Pinterest), Social Media, Development (across seven CMS platforms: WordPress, Adobe Commerce Cloud, Magento, Shopify Plus, Sitecore, Kentico, Umbraco), and Agentic AI (AI Lead Intelligence, L1/L2 support automation, workflow orchestration, recommendation engines, and dashboard reporting). The Agentic AI offering is delivered through API-first integrations into client CRM and helpdesk systems, with explicit guardrails and role-based permissions, and is supported by a partnership with Konent AI.

The business model is professional services: revenue is generated through retainer contracts, project-based fees, and ongoing service agreements across the six lines. Go-to-market is sales-led, combining direct outreach, a free growth strategy consultation as a lead magnet, partner referrals (including from Accenture), and a deep case-study portfolio used to demonstrate quantified outcomes (e.g., 1,000% lead increase for Smile Solutions, 17x ROAS for Be Fit Food, 93% CPC reduction for Natloans). The firm is founder-led by Lawrence Furlan (Co-Founder & Managing Director) with Peter Law serving as Non-Executive Chairman.

Name

Conversion Digital

Legal name

Conversion Digital

Website

https://conversiondigital.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Conversion Digital is a privately held Australian digital marketing agency that delivers SEO, paid media, content, social, multi-CMS development, and Agentic AI services to 500+ enterprise, mid-market, SMB, and startup clients across multiple countries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

Keywords

• Digital marketing agency
• Search engine optimisation
• Paid media advertising
• Web development services
• Ecommerce platform development

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue model providing comprehensive digital marketing and web development services. Revenue generated through retainer contracts, project-based fees, and ongoing service agreements for SEO, content strategy, paid performance, social media, development, and AI services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Conversion Digital is a full-service digital marketing agency that delivers omnichannel digital strategy, web development, and AI-powered marketing automation to businesses. The agency provides six core service lines: SEO, content strategy, paid performance advertising, social media management, CMS/ecommerce platform development, and Agentic AI systems for lead intelligence and workflow automation. Revenue is generated through retainer contracts, project-based fees, and ongoing service agreements.

Product overview

Conversion Digital is an award-winning full-service digital marketing agency based in Australia (Melbourne, VIC). The company operates as a unified services portfolio rather than a single software product. Its core offerings are six integrated service lines: (1) Search Engine Optimisation (SEO) — covering national/local SEO, Google My Business, penalty recovery, and voice search; (2) Content Strategy — SEO content, digital PR, and social media copywriting; (3) Paid Performance — Google Ads (Search, Display, Shopping), geo-fencing, and paid social across major platforms; (4) Social Media — management and advertising on Facebook, Instagram, LinkedIn, YouTube, TikTok, and Pinterest; (5) Development — web/app development with specialization in seven CMS/e-commerce platforms (WordPress, Adobe Commerce Cloud, Magento, Shopify, Sitecore, Kentico, Umbraco); and (6) Agentic AI — autonomous AI agent systems for lead intelligence, L1/L2 support automation, workflow orchestration, recommendations, and executive dashboards. The service lines are designed to work together as an omnichannel digital strategy, with SEO, content, paid media, and development feeding into unified client growth outcomes. The company holds Google Premier Partner status (top 3% in Australia) and serves clients across e-commerce, healthcare, finance, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimisation (SEO) Comprehensive SEO services including National SEO, Local SEO, Google My Business management, Google Penalty Assessment, Voice Search Optimisation, and Online Reputation Management. A core service offering focused on increasing organic visibility and search rankings for clients.
• Content Strategy Content marketing services encompassing SEO content creation, Digital PR, and Organic Social Media Copywriting and Paid Social Management. Designed to build brand awareness, drive organic traffic, and support lead generation through valuable, consistently produced content.
• Paid Performance Paid digital advertising services including Google Ads (Search, Display, Shopping), Geo-Fencing, Google Grants management, and Paid Social Media Marketing across Facebook, Instagram, Pinterest, YouTube, TikTok, Twitter, and LinkedIn. Focused on maximizing ROI for client advertising budgets.
• Social Media Social media management and advertising services across Facebook, Instagram, Pinterest, LinkedIn, YouTube, and TikTok. Includes content strategy development, consistent posting, engagement optimization, and paid social campaigns to expand online presence and increase sales.
• Development Professional web and application development services using an iterative Agile approach. Covers website, mobile, and Progressive Web App (PWA) software development with CMS specialization across multiple platforms. Services include web portal development and application development tailored to client needs.
• Agentic AI AI agent systems that autonomously execute business operations including L1/L2 support automation, AI Lead Intelligence (qualification, scoring, routing), Workflow Orchestration (CRM/helpdesk updates, task creation), Recommendations (next-best product/service actions), and Dashboards and ROI reporting. Designed to reduce support load, automate workflows, and drive revenue without adding headcount.

Quantifiable outcome

• Client Instant Scripts achieved 400% business growth in 12 months
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• GooglecoreTechnology or IntegrationTechnology partner and platform relationship. Conversion Digital is a 2025 Google Premier Partner, placing them in top 3% of Google Ads partners in Australia. Provides access to Google Ads, Google Display, Google Shopping, Google My Business, and other Google services.
• Meta (Facebook/Instagram)coreTechnology or IntegrationTechnology partner for social media advertising and marketing. Provides access to Facebook, Instagram advertising platforms and marketing tools.
• Shopify PluscoreTechnology or IntegrationCertified Shopify Plus partner with extensive experience building and optimizing Shopify e-commerce stores. Multiple case studies demonstrating Shopify development expertise.
• Adobe Commerce CloudcoreTechnology or IntegrationAdobe Commerce Cloud partner for enterprise e-commerce development. Conversion Digital is recognized as a Leader in digital commerce and has completed multiple Adobe Commerce Cloud implementations.
• MagentocoreTechnology or IntegrationMagento Enterprise Solutions Leader with over a dozen Magento-certified experts. Extensive experience with Magento platform development and migration.
• SitecoresecondaryTechnology or IntegrationSitecore implementation partner providing content management and digital experience platform services.
• KenticosecondaryTechnology or IntegrationKentico partner providing Kontent by Kentico CMS implementation and digital experience platform services.
• UmbracosecondaryTechnology or IntegrationUmbraco partner providing .NET-based content management system implementation and web development services.
• WordPresscoreTechnology or IntegrationWordPress development partner with hundreds of WordPress sites built. Expertise in custom WordPress theme and plugin development.
• AccentureminorStrategic or Co-development PartnerStrategic partnership with Accenture for digital transformation projects and client referrals.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webprofits: Australian performance-focused digital agency specializing in paid acquisition, SEO, and conversion rate optimization. Directly comparable in conversion-led positioning and mid-market/enterprise client mix.
• Luminary: Australian digital agency offering web development, digital strategy, and CMS implementation across enterprise clients. Closely comparable on development/CMS specialization (Sitecore, Kentico, Umbraco overlap) and enterprise positioning.
• Sparro: Australian digital agency focused on performance marketing, SEO, and paid media for enterprise and growth-stage clients. Direct peer on Google Premier Partner positioning and performance-led offerings.
• Online Marketing Gurus: Australian full-service digital marketing agency offering SEO, Google Ads, social media, and web development to SMB and mid-market clients. Closest direct competitor in size, geography, and service portfolio.
• KWD Web Design & Digital Marketing: Australian digital agency offering web development, SEO, and digital marketing with deep CMS platform expertise. Comparable on CMS-led development and SME/mid-market client base.
• BAE Agency: Australian digital agency providing SEO, paid media, content, and e-commerce services to mid-market clients. Comparable full-service model with similar ANZ client profile.
• Whitehat SEO: Australian SEO-focused digital agency with enterprise and e-commerce clients. Direct peer on technical SEO, penalty recovery, and content strategy offerings that anchor Conversion Digital's service mix.

Broad incumbents

• GroupM (WPP): World's largest media investment group covering paid media, SEO, content, and analytics across markets. Broad incumbent competing for the same enterprise media budgets and platform partnerships.
• Accenture Song: Global digital agency arm of Accenture covering marketing transformation, commerce, and content. Conversion Digital already has a Minor partnership with Accenture; competitor for the same enterprise digital transformation RFPs.
• Deloitte Digital: Global digital transformation consultancy offering strategy, design, and technology services to large enterprises. Comparable on digital strategy and large-enterprise client work; broader portfolio and not agency-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conversion-digital
• Facebookfacebook.com/conversiondigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversion Digital