Whitehat Digital Marketing

What Whitehat Digital Marketing does

Whitehat Digital Marketing is a London-based, privately held B2B marketing agency founded in 2011 by Clwyd Probert, operating with a team of 1-10 employees. The company runs a managed AI-powered marketing engine for UK B2B mid-market clients (£5M-£100M turnover), unifying research, strategy, content creation, publishing, measurement, and maintenance into a continuous loop. The engine is powered by Marketing Mary, Whitehat's proprietary AI engine, and operates inside clients' existing HubSpot and WordPress stacks rather than as a standalone platform. Senior marketers direct every loop and sign off work before publication, with two explicit human checkpoints (approve the plan, approve the work) differentiating the offering from automated content tools.

The product portfolio spans three layers: (1) the core Managed Marketing Engine powered by Marketing Mary; (2) discrete service modules including SEO, Answer Engine Optimisation (AEO for ChatGPT, Perplexity, Google AI Overviews, and Claude), Pay-Per-Click Management (Google, Microsoft, LinkedIn), HubSpot Website Design, and the AI Excellence Program (a structured consultancy engagement with education and implementation modules); and (3) enablement modules including Website Audit and HubSpot Onboarding. Whitehat has held HubSpot Diamond Partner status since 2016, placing it in the top 3% of approximately 6,000 Solutions Partners globally (only 164 agencies worldwide), and operates the world's largest HubSpot User Group in London with 2,000+ members.

Whitehat generates revenue through monthly retainers, project-based fees, and structured programmes. PPC management is priced at £1,500-4,500/month across Essentials, Growth, and Performance tiers; AEO at £1,967-2,967/month plus per-article content add-ons; HubSpot website design at £10,000-100,000 per project; and AI consultancy programmes at £15,000-95,000 over 6-8 month engagements. The company serves 100+ UK B2B clients across healthcare, fintech, retail, data analytics, professional services, and B2B software. The company is bootstrapped with no disclosed institutional investment, operates solely in the UK, and sells through direct sales engagement and consultation-led inside sales.

Name

Whitehat Digital Marketing

Legal name

Whitehat

Website

https://whitehat-seo.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Whitehat Digital Marketing is a London-based HubSpot Diamond Partner (top 3% globally) that runs a managed, AI-powered marketing engine for UK B2B mid-market companies, spanning SEO, AEO, PPC, HubSpot implementation, and AI consultancy across 100+ clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B digital marketing
• Search engine optimisation
• Answer engine optimisation
• Pay-per-click management
• HubSpot implementation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Managed Marketing Engine Retainers: Monthly retainer agreements for running clients' entire marketing engine — research, strategy, content, publishing, measurement and maintenance. The service is priced based on scope and platform complexity, with Essentils, Growth, and Performance tiers.
2. HubSpot Website Design: Project-based website design and development on HubSpot CMS. Starting at £10,000 for SME projects (10-30 pages), ranging to £25,000-£50,000 for enterprise implementations. Fixed-price quotes after discovery.
3. PPC Management Services: Monthly management fees for Google Ads, Microsoft Advertising, and LinkedIn campaign management. Tiers: Essentials (£1,500/mo), Growth (£2,500/mo), Performance (£4,500/mo). Ad spend is separate and goes directly to platforms.
4. AEO Services: Answer Engine Optimisation services with Done-With-You (£1,967/month) and Done-For-You (£2,967/month) tiers. Content add-ons at £90-250/article.
5. AI Consultancy Programs: Structured AI consultancy engagements: Education Module (£15,000-30,000), Implementation Module (£35,000-75,000), and Combined Programme (£45,000-95,000). Programme-based fixed pricing for defined outcomes over 6-8 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Whitehat Digital Marketing designs and runs full marketing engines for UK B2B mid-market clients, unifying research, strategy, content creation, publishing, measurement and maintenance into one continuous loop powered by its proprietary Marketing Mary AI engine and operated by senior marketers inside clients' HubSpot and WordPress stacks. Core service modules include Search Engine Optimisation, Answer Engine Optimisation for AI search visibility, an AI Excellence Program consultancy, Pay Per Click management, and HubSpot website design and onboarding.

Product overview

Whitehat Digital Marketing is a HubSpot Diamond Partner (since 2016) offering a managed AI-powered marketing engine — run for clients by senior marketers and powered by their proprietary Marketing Mary AI engine. The core offering unifies research, creation, publishing and optimisation into one continuous loop operating inside clients' existing HubSpot and WordPress stacks. The product portfolio comprises three integrated layers: (1) the core Managed Marketing Engine powered by Marketing Mary; (2) core service modules — SEO, Answer Engine Optimisation (AEO), AI Excellence Program (consultancy), PPC Management, and HubSpot Website Design; and (3) enablement modules — Website Audit and HubSpot Onboarding. HubSpot CRM (Smart CRM) with its Breeze AI layer serves as the underlying platform across most services, with Whitehat specialising in implementing and optimising it for B2B clients.

Differentiator

Problem solved

Functional benefit

Brands

• Marketing Mary: Whitehat's own AI engine that powers their marketing system. The engine does the heavy lifting while senior marketers direct every loop and sign off the work.

Products and services

• Managed Marketing Engine Whitehat's flagship offering — a unified AI-powered marketing engine that runs research, planning, content creation, publishing, measurement and maintenance in one continuous loop for UK B2B mid-market clients, powered by the proprietary Marketing Mary AI engine and directed by senior marketers inside clients' existing HubSpot and WordPress stacks.
• Search Engine Optimisation (SEO) Full-service SEO covering technical SEO, content production, link building and competitor monitoring for UK B2B companies, integrated with Answer Engine Optimisation to maintain visibility across Google organic results and AI search platforms.
• Answer Engine Optimisation (AEO) Structured content and technical optimisation service that gets brands cited in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity and Claude. Covers AI visibility audits, answer-first content strategy, schema markup, citation building, multi-platform monitoring and integrates with HubSpot CRM for lead attribution.
• AI Excellence Program Structured AI consultancy engagement combining AI education (12 weeks) with hands-on implementation (4–6 months) to move UK B2B organisations from AI-curious to AI-operational within 90 days. Includes workflow automation, AI-powered content systems, CRM intelligence integration, team training and responsible AI governance.
• Pay Per Click Management (PPC) Paid media management covering Google Ads, Microsoft Advertising and LinkedIn Advertising, connected directly to HubSpot CRM for closed-loop attribution from first click through closed deal. Tiered for single-platform to multi-platform programmes with advanced attribution and dedicated account strategy.
• HubSpot Website Design Custom HubSpot CMS website design and build service delivering CRM-native websites with smart content, forms connected to sales workflows and closed-loop attribution. Offered in SME (£10,000+), mid-market (£25,000–£50,000) and enterprise (£50,000–£100,000) project tiers.
• Website Audit Standalone technical SEO and conversion audit evaluating site architecture, content quality and conversion potential. Offered as an independent service or as a pre-cursor to ongoing marketing engagement.
• HubSpot Onboarding HubSpot CRM implementation service covering discovery and data audit, architecture and migration, automation and integration, and enablement and optimisation. Typically 4–6 weeks to operational readiness, including buyer persona development, CRM configuration, workflow automation and team training.

Quantifiable outcome

• 53% more inbound leads and 3x more deals from partner-guided HubSpot implementations (vs self-implementation)
• +9 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or Integration · 1 January 2016HubSpot Diamond Partner since 2016 — top 3% of approximately 6,000 Solutions Partners globally. Whitehat implements HubSpot CRM, builds HubSpot CMS websites, and integrates marketing automation. Diamond status enables mandatory onboarding fee waivers (saving clients £1,200-5,600) and typically 30-35% pricing discounts below HubSpot list price. Whitehat also operates the world's largest HubSpot User Group in London.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartBug Media: US-based HubSpot Elite Solutions Partner running full-stack inbound marketing, CRM implementation, and revenue operations for B2B mid-market — the closest direct analogue to Whitehat's managed marketing engine plus HubSpot specialisation.
• Prayag: HubSpot Diamond Partner agency serving B2B SaaS with SEO, inbound, and demand generation — overlaps Whitehat's managed-engine, SEO, and AEO offerings and competes for the same HubSpot-mature B2B cohort.
• New Breed Marketing: HubSpot Elite Solutions Partner delivering inbound marketing, sales enablement, and RevOps for B2B tech and SaaS — overlapping Whitehat's AI Excellence, AEO, and CRM implementation stack for mid-market accounts.
• Growfusely: HubSpot Diamond Partner agency specialising in SEO and content marketing for B2B SaaS, with growing AI-search / AEO offerings — direct overlap with Whitehat's SEO + AEO + AI Excellence positioning.
• Weidert Group: HubSpot Diamond Partner agency focused on B2B industrial and manufacturing marketing — directly comparable in tier, HubSpot depth, and emphasis on revenue attribution, though oriented to a different vertical mix.
• Salted Stone: HubSpot Elite Solutions Partner running growth-driven inbound and revenue operations for B2B clients. Operates a similar retainer-plus-implementation model targeting US mid-market, comparable in services and client type to Whitehat.

Regional players

• Studio Hawk: Australian HubSpot Diamond Partner agency focused exclusively on inbound marketing and SEO for B2B — equivalent tier and HubSpot depth, but operating in APAC rather than the UK.
• BabelQuest: UK-based HubSpot Platinum Partner providing inbound marketing, sales enablement, and HubSpot implementations — directly comparable UK regional competitor to Whitehat for mid-market clients.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, PPC, web design, and content at global scale. Competes for the same UK and US mid-market marketing budgets but with a much broader, less HubSpot-centric service mix.
• Semrush: Dominant SEO and content marketing platform with growing AI-search visibility tooling. Represents the platform-layer threat to agencies like Whitehat, where automation at the tooling layer can compress demand for managed SEO and AEO services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WhiteHatSEOUK
• YouTubeyoutube.com/channel/UCFEZ7Ml8RVjZSRF9oyYT8lA
• Facebookfacebook.com/WhitehatInboundMarketing
• LinkedInlinkedin.com/company/whitehat
• Instagraminstagram.com/whitehat_inbound/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitehat Digital Marketing