Authentic Scandinavia AS
Authentic Scandinavia AS is a privately held Oslo-based online tour operator (founded 2007, 1–10 employees) that sells 123+ curated package tours across Scandinavia, the Nordics, Iceland, and the Baltics to individual international leisure travelers via a multilingual, multicurrency direct-to-consumer website.
- Company typePrivate
- Founded2007
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Authentic Scandinavia AS does
Authentic Scandinavia AS is a privately held Norwegian online tour operator headquartered in Oslo, founded in 2007, that designs and sells package tours throughout Scandinavia, the Nordic countries, Iceland, and the Baltic states. The company runs a direct-to-consumer e-commerce platform offering 123+ curated itineraries covering themes such as Scandinavian capitals, Norwegian fjords, Northern Lights viewing, ice hotels, glass igloos, Baltic capitals, and Norwegian coastal voyages with Hurtigruten and Havila. Tours are offered in three formats — self-guided, guided coach, and self-drive — and are packaged with transportation, accommodation, activities, and 24/7 emergency support, priced in three accommodation tiers (Silver, Gold, Platinum) ranging from approximately EUR 495 to EUR 1,795+.
The technology layer is a multilingual, multicurrency booking and tour management platform supporting English, German, and Swedish, and seven currencies (EUR, USD, AUD, GBP, CAD, SEK, CHF), reflecting a deliberate focus on English-speaking and European source markets. Capacity is sourced through channel-reseller partnerships with Hurtigruten, Havila Voyages, Tallink Silja Line, and DFDS Seaways, augmented by relationships with Nordic and Baltic accommodation and activity providers. The company holds a TripAdvisor Travellers' Choice 2026 award and a Travelife Sustainability Certification.
Authentic Scandinavia employs between 1 and 10 people and operates without disclosed outside funding or parent-company ownership. Revenue is generated entirely through package tour sales on a transactional basis (despite the source data's classification as subscription-recurring, billing is one-off per booking, not recurring). The customer base consists of individual international leisure travelers, families, and small groups from markets including the UK, Australia, Italy, Malaysia, Singapore, and Argentina, with no enterprise or B2B channel disclosed. Distribution is exclusively through the company's own website and earned/owned digital channels (TripAdvisor, Instagram, Facebook, Pinterest, newsletter, blog content).
Authentic Scandinavia AS firmographics
Firmographics- Name
- Authentic Scandinavia AS
- Legal name
- Authentic Scandinavia AS
- Website
- https://authentic-scandinavia.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Authentic Scandinavia AS is a privately held Oslo-based online tour operator (founded 2007, 1–10 employees) that sells 123+ curated package tours across Scandinavia, the Nordics, Iceland, and the Baltics to individual international leisure travelers via a multilingual, multicurrency direct-to-consumer website.
- Ownership category
- akta.pro rank
Authentic Scandinavia AS industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Polar & Remote-Destination Expedition Tour Operators (THAKADAM), Rail Journey Package Tour Operators (THAKADAN), Luxury Cruise + Land Expedition Operators (Cruise-Tour Programs) (THAEABAH)
Keywords
Where Authentic Scandinavia AS is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Authentic Scandinavia AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Package Tour Sales: The company creates and sells independent package tours and escorted coach tours throughout Scandinavia. Tours are sold as complete packages including accommodation, transportation, and activities. Revenue is generated through the sale of these pre-packaged tour itineraries with various pricing tiers (Silver, Gold, Platinum).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Silver tier - 3-star equivalent accommodation with standard amenities |
| Subscription | Pay-as-you-go | Gold tier - 4-star equivalent with superior accommodation |
| Subscription | Pay-as-you-go | Platinum tier - 4-5 star upgraded rooms and premium cabins |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Authentic Scandinavia AS product offering
Product offeringCore offering
Authentic Scandinavia AS is an online tour operator selling independent package tours and escorted coach tours across Scandinavia, the Nordic countries, and the Baltic states. The company pre-arranges accommodation, transportation (trains, ferries, cruises, buses), and activities, and provides 24/7 emergency support during tours. Travel is sold in three tiered levels (Silver, Gold, Platinum) covering themes such as Northern Lights, ice hotels, fjords, capitals, cruises, and Baltic capitals.
Product overview
Authentic Scandinavia AS operates as a dedicated online tour operator creating and selling package tours throughout Scandinavia and the broader Nordic/Baltic region. The product portfolio consists of package holiday products organized around tour themes and formats. Core tour products include Scandinavian Capitals multi-city tours (Copenhagen, Oslo, Stockholm with optional Helsinki), Northern Lights and winter adventure tours (featuring destinations like Tromsø, Rovaniemi, Abisko), Ice Hotel Holidays (Jukkasjärvi, Kirkenes, Alta properties), Scandinavian Cruises (Hurtigruten and Havila coastal voyages, Göta Canal, Svalbard expeditions), Fjord Tours (Sognefjord, Hardangerfjord, Geirangerfjord with scenic railways), and Baltic Capitals tours (Tallinn, Riga, Vilnius). Tours are offered in multiple formats: self-guided (independent with pre-booked services), guided coach tours (with professional escorts), partly-guided, and self-drive. The company also offers specialized themed products like Glass Igloo experiences and festive holiday packages (Christmas, New Year). Pricing tiers (Silver, Gold, Platinum) differentiate accommodation standards and transportation class within each tour.
Differentiator
Problem solved
Functional benefit
Products and services
- Northern Lights Tours & Cruises
- Ice Hotel Holidays
- Fjord Tours
- Scandinavian Capitals Tours
- Baltic Capitals Tours
- Scandinavian Cruises
- Norwegian Coastal Voyages
- Sognefjord Adventure
- Svalbard Expedition Cruises
- Winter Weekend Breaks
- Göta Canal Cruises
- Escorted Coach Tours
- Self-Drive Tours
Companies that use Authentic Scandinavia AS
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Authentic Scandinavia AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Authentic Scandinavia AS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HurtigrutencoreHurtigruten is a key cruise partner offering daily departures year-round along the Norwegian coast. Authentic Scandinavia sells Hurtigruten cruises as part of their package tours, including the complete coastal voyage from Bergen to Kirkenes, shorter voyages, and Svalbard Explorer cruises. The partnership includes dynamic pricing arrangements.
- Havila VoyagescoreHavila Voyages is a cruise partner providing coastal voyages along the Norwegian coast with daily departures. Authentic Scandinavia packages include Havila complete coastal cruises (Bergen-Kirkenes-Bergen) and directional voyages. Dynamic pricing applies.
- Tallink Silja LinecoreTallink Silja Line operates overnight ferry cruises between Helsinki and Stockholm, included in Scandinavian Capitals and Helsinki tour packages. Authentic Scandinavia books various cabin categories (inside, outside, deluxe) on Silja Symphony and Silja Serenade vessels.
- Go Nordic Cruiseline (DFDS Seaways)coreDFDS Seaways operates overnight cruises between Copenhagen and Oslo, included in Scandinavian Capitals tours. Authentic Scandinavia books Commodore cabins and standard cabin categories for passengers.
- Nordic and Baltic Service ProviderscoreAuthentic Scandinavia maintains relationships with trustworthy Nordic and Baltic service providers for accommodation, transportation, and activities. These partnerships enable the company to offer 24/7 emergency support and ensure quality service delivery across Scandinavia.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Authentic Scandinavia AS competitors and assessment
Company assessmentDirect peers
- Arctic Adventures: Iceland-based operator selling multi-day Arctic and Nordic activity packages online, including Northern Lights, glacier, and fjord experiences. Comparable in destination focus, package format, and online-only distribution.
- On The Go Tours: Specialist escorted and small-group tour operator with active Scandinavia, Nordic, and Northern Lights programs sold direct-to-consumer online. Closely aligned with Authentic Scandinavia's escorted coaching offering.
- 50 Degrees North: Norwegian-founded specialist in Nordic and Scandinavian small-group and self-guided tours, including fjords, Northern Lights, and ice hotels. Overlaps heavily with Authentic Scandinavia's core catalog and target customers.
- Better Places: Online Scandinavian/Nordic tour operator offering self-guided and escorted packages across the same capitals, fjords, and Arctic regions Authentic Scandinavia serves. Direct competitor for multi-country tour packages.
- Nordic Visitor: Specialist online tour operator offering independent and guided multi-day packages across Scandinavia, Iceland, and the Nordics. Closely comparable to Authentic Scandinavia on geography, product mix, and direct-to-consumer booking model.
Emerging players
- TourRadar: Online marketplace and booking platform for multi-day tour operators including Scandinavia specialists. Adjacent competitor that can disintermediate Authentic Scandinavia's direct channel by aggregating demand.
Broad incumbents
- Intrepid Travel: Large global small-group tour operator with a Scandinavia and Northern Europe program, including Northern Lights and fjord itineraries. Comparable on tour format and target customers but operates at much greater scale.
- Hurtigruten Norway: Major Norwegian coastal and expedition cruise operator; also offers cruise + land packages directly to consumers. Comparable as both a key supplier to Authentic Scandinavia and a broader incumbent competing for direct bookings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Authentic Scandinavia AS social profiles
Digital presenceAuthentic Scandinavia AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Authentic Scandinavia AS leadership team
Management profileNumber of profiles
Profiles1 record
Authentic Scandinavia AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Authentic Scandinavia AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Authentic Scandinavia AS
What does Authentic Scandinavia AS do?
Authentic Scandinavia AS is an online tour operator selling independent package tours and escorted coach tours across Scandinavia, the Nordic countries, and the Baltic states. The company pre-arranges accommodation, transportation (trains, ferries, cruises, buses), and activities, and provides 24/7 emergency support during tours. Travel is sold in three tiered levels (Silver, Gold, Platinum) covering themes such as Northern Lights, ice hotels, fjords, capitals, cruises, and Baltic capitals.
Is Authentic Scandinavia AS a public or private company?
Authentic Scandinavia AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Authentic Scandinavia AS founded?
Authentic Scandinavia AS was founded in 2007. It employs 1 to 10 people.
Where is Authentic Scandinavia AS based?
Authentic Scandinavia AS is headquartered in Oslo, Norway, in the Europe region.
How does Authentic Scandinavia AS make money?
One revenue line is on record: package Tour Sales.
Who are Authentic Scandinavia AS's main competitors?
Direct peers on record are Arctic Adventures, On The Go Tours, 50 Degrees North, Better Places and Nordic Visitor. TourRadar is listed as an emerging player. Broad incumbents are Intrepid Travel and Hurtigruten Norway.
Does Authentic Scandinavia AS have an API?
No public API is recorded for Authentic Scandinavia AS.
What industry is Authentic Scandinavia AS in?
Authentic Scandinavia AS's product category is Tour Operator Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of THAKADAM, Polar & Remote-Destination Expedition Tour Operators. Its NAICS code is 561520 and its SIC code is 7990.