Sunset Hill Shooting Range

What Sunset Hill Shooting Range does

Sunset Hill Shooting Range is a privately held recreational firearms facility founded in 1944 and located in Henryville, Pennsylvania, in the Poconos region. The company operates a single physical site serving a regional Northeast catchment including New Jersey, New York, Philadelphia, the Lehigh Valley, Scanton, and the Poconos resort corridor. Its offering is structured around two core range access modes: a Rental Gallery with over 100 firearms available for customers to shoot on-site, and a Private Range accessible to members and day-pass holders who bring their own firearms. The business is differentiated by the trademarked "Try, Buy & Train®" program, which integrates rental experience, firearm purchase, and 30 minutes of included training for first-time buyers.

The revenue model is multi-stream and consumer-direct: usage-based lane rentals ($49-$79 for day passes; $15-$30/hour for additional time), one-time training classes (First Shots at $25, USCCA and NRA-certified courses), one-time premium VIP experience packages tiered from $25 (Observer) to $999 (Commander in Chief), recurring Gold and Platinum memberships, transaction-based FFL transfer fees, and professional gunsmithing services. Customer segments span first-time buyers, bachelor/bachelorette parties, corporate groups (25-100 people at $129+ per person), concealed carry and self-defense seekers, and experienced shooters. Distribution is omnichannel: direct walk-ins, online booking via FareHarbor and RangeGenius, a dedicated group sales function, and digital waiver processing via OtterWaiver. Marketing leverages the company website, email newsletter, Facebook, Instagram, TikTok, X, and partnership cross-promotion with USCCA, NRA, and NSSF.

The company's technology footprint is limited to third-party SaaS integrations (FareHarbor, RangeGenius, OtterWaiver, Fotaflo) with no proprietary systems identified. There is no AI/ML capability, no API platform, and no mobile app. Sunset Hill is a physical, capital-intensive, labor-intensive local business with diversified low-ticket consumer revenue, no institutional investors, and no disclosed funding history.

Name

Sunset Hill Shooting Range

Legal name

Sunset Hill Shooting Range

Website

https://sunsetrange.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunset Hill Shooting Range is a privately held Poconos-region firearms facility (operating since 1944) offering range access, training, retail firearm sales, VIP experiences, memberships, and gunsmithing services to consumers, first-time buyers, corporate groups, and tourism visitors from across the Northeast US.

Ownership category

akta.pro rank

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Firearms shooting range
• Firearms training classes
• VIP shooting experience
• FFL transfer services
• Range membership programs

Headquarters

HQ city

Henryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Firearm Sales: Sale of new and used firearms through Try, Buy & Train program. Customers can try up to 3 rental firearms before purchasing, with free training included with purchase.
2. Range Rentals: Lane rental for pistol, rifle, and trap shooting. Visitors pay per hour with additional charges for extra shooters and time.
3. Training Classes: Structured training courses including USCCA certifications, NRA basics, and first-time shooter classes. Additional private instruction available at $50 per half hour.
4. VIP Experience Packages: Premium tiered packages ranging from $25 (Observer) to $999 (Commander in Chief), offering exclusive access to machine guns, specialty firearms, and personal instructors.
5. Membership Programs: Gold and Platinum membership tiers providing ongoing access to private range facilities, with day pass value applied toward membership.
6. FFL Transfers: Federal Firearms License transfer services for online firearm purchases shipped to the range, with associated transfer fees.
7. Gunsmithing Services: Professional gunsmithing including gun cleaning, sight setting, test firing, and headspace checking for pistols, rifles, and shotguns.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Sunset Hill Shooting Range operates a firearms shooting facility offering lane rentals for pistol, rifle, and trap shooting from a 100+ firearm rental gallery, private member-only range access, USCCA- and NRA-certified training classes, private instruction, tiered VIP experience packages (including machine gun access), firearms sales supported by the trademarked Try, Buy & Train program, FFL transfer services, professional gunsmithing, and group/corporate event packages for 25–100 people. It monetizes primarily through consumer-facing experiences, training, retail, and recurring memberships at its single Poconos-region location.

Product overview

Sunset Hill Shooting Range is a comprehensive firearms facility located in the Poconos offering a multi-product portfolio centered around shooting range experiences, training, and retail. Core offerings include the Rental Gallery for customers shooting range-owned firearms and the Private Range for members using their own guns. The company operates a Try, Buy & Train® program for firearm purchases with included training, and a Training Academy offering USCCA and NRA-certified courses. Premium experiences include VIP packages with access to exclusive firearms (Thompson M1, AK-47, Barrett Sniper Rifle, grenade launcher) at multiple price tiers ($25-$999), and group events for bachelor parties and corporate experiences (25-100 people, starting at $129/person). Additional services include professional gunsmithing, FFL transfers, and tiered membership programs. The range is accessible from New York, New Jersey, Philadelphia, and the Lehigh Valley area.

Differentiator

Problem solved

Functional benefit

Brands

• Sunset Hill Training Academy: Training division offering firearms training classes including USCCA Women's Handgun & Self Defense Fundamentals, USCCA Concealed Carry & Home Defense Fundamentals, NRA Basics of Pistol Shooting, and First Shots introductory courses.
• Try, Buy & Train®

Quantifiable outcome

• Customers can try up to 3 rental firearms before purchasing, with free training (30 minutes) included with any firearm purchase

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• USCCA (US Concealed Carry Association)coreGTM or Marketing PartnerUSCCA partnership provides free concealed carry guides and resources to website visitors. Sunset Hill promotes USCCA training courses and certification programs. The partnership offers educational content about firearms selection, state carry laws, and self-defense through downloadable guides.
• Cimino Enterprises, Inc. dba Cimino Digital AgencyminorOthersWebsite design and management partner responsible for the Sunset Hill Shooting Range website. Cimino Enterprises handles website development, hosting, and digital marketing services for the range.
• NRA (National Rifle Association)coreGTM or Marketing PartnerNRA-affiliated training provider offering NRA Basics of Pistol Shooting and other NRA-certified courses. Displayed as NRA-approved instructor and student course provider with associated branding and credentials.
• NSSF (National Shooting Sports Foundation)minorGTM or Marketing PartnerIndustry association partner representing the firearms manufacturing industry. NSSF promotes firearms safety and responsible ownership.
• Firearm Manufacturers (Glock, Smith & Wesson, SIG Sauer, Ruger, Beretta, Daniel Defense, Springfield)minorOthersPartnership with major firearms manufacturers for rental gallery inventory and firearm sales. Brands include Glock, Smith & Wesson, SIG Sauer, M&P, Ruger, Beretta, Daniel Defense, and Springfield. New and used duplicates of most rental guns kept in stock for purchase.
• FareHarborcoreTechnology or IntegrationOnline booking platform integration for range reservations, VIP experiences, training classes, and personal instruction. Embedded booking widgets throughout the website enable customer self-service reservations.
• RangeGeniuscoreTechnology or IntegrationBooking and reservation management system for private range access and training appointments. Integrated with membership systems and customer management.
• OtterWaiver / OtterSigncoreTechnology or IntegrationDigital waiver management system for safety waiver processing. Allows customers to complete required safety waivers online before arriving at the range, saving time during check-in.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• USCCA (US Concealed Carry Association): Self-defense and concealed carry education organization whose certification pathways are adopted at Sunset Hill's Training Academy. Relevant as a partner and as the training-vertical ecosystem leader feeding students into affiliated ranges.
• NRA-affiliated Training Ranges (network): The network of NRA-approved training ranges and instructors across the US, including many regional facilities. Relevant given Sunset Hill's NRA Basics courses, USCCA partnership, and certified-instructor positioning.
• REI Co-op: Outdoor recreation retailer (sells firearms-adjacent outdoor gear, optics, and accessories) - not a direct range competitor but adjacent ecosystem player in outdoor/sporting goods retail that overlaps on optics and shooting-related accessories.

Broad incumbents

• Academy Sports + Outdoors: Large sporting goods retailer with firearms departments, shooting accessories, and hunting categories - a broad incumbent competing with Sunset Hill's firearms sales and shooting accessories retail revenue stream.
• Gander Outdoors (Gander Mountain): National outdoor sporting goods retailer (successor to Cabela's/Gander Mountain) offering hunting, shooting, and firearms retail at scale - represents the broader incumbent retail channel Sunset Hill's retail component competes against for share of wallet.

Direct peers

• Pro Gun Club: Indoor shooting range and firearms retailer offering range access, training, and retail - mirrors Sunset Hill's private range / membership / retail structure.
• Top Gun Shooting Sports: Multi-state shooting range and retail chain combining range rental, firearm sales, and training academy offerings comparable to Sunset Hill's product mix.
• Shooters World: Regional multi-store shooting range and firearms retail chain offering range time, training classes, and firearm sales - very close functional mirror to Sunset Hill's combination of range, retail, and instruction.
• Range USA: Multi-location shooting range chain offering range rentals, firearm sales, training, and memberships. Most directly comparable direct competitor in the D2C range-and-retail model that Sunset Hill operates, though at a larger multi-state scale.

Emerging players

• The Range Pistol Club: Multi-discipline shooting range with pistol, rifle, and trap facilities plus training - closely matches Sunset Hill's combination of pistol/rifle lanes and trap shooting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SunsetShooting
• Facebookfacebook.com/pg/sunsethillrange
• Instagraminstagram.com/sunsethillrange
• TikToktiktok.com/sunsethillrange

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset Hill Shooting Range