The range pistol club

What The range pistol club does

The Range Pistol Club is a privately held, single-location indoor firearm range and full-service firearms retailer headquartered at 5133 North Gates Ave, Fresno, California. Founded in 1994 and operating under the legal name "The Range Pistol Club" (DBA "The Range"), the company self-describes as Central California's premier indoor firearm range and reportedly the only indoor range in the Fresno market, combining a climate-controlled public shooting range, a gunshop (handguns, rifles, shotguns, ammunition, and accessories including less-lethal products), and a training arm delivered through an affiliated institution, the Police Science Institute (PSI).

The company's product portfolio is organized around four pillars: (1) shooting range access with firearm rentals and target sales, (2) retail firearms and accessories, (3) training and certification including CCW permit, Utah CCW, beginner handgun, women's, and private one-on-one instruction, and (4) tiered memberships (Individual, Family, and discounted LE/Military/Senior). Underlying technology is limited to a standard e-commerce storefront (pistolrange.com) and conventional point-of-sale; firearms transactions are routed through licensed FFL dealers in compliance with California and federal regulations, with the company maintaining a published list of restricted shipping jurisdictions.

The business model is multi-stream direct-to-consumer: range fees and rentals on a pay-as-you-go basis, subscription/membership recurring revenue ($150-$400/year, with monthly equivalents), unit-priced private instruction ($50/hour), and hardware retail. Customer segments span individual shooters and firearm enthusiasts (primary), law enforcement and security professionals, and seniors. There is no disclosed parent company, institutional investor, or external funding; the company appears independently owned and operated with a single facility, and its distribution is augmented by an online store and partnership-driven training funnel through PSI.

Name

The range pistol club

Legal name

The Range Pistol Club

Website

https://pistolrange.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

The Range Pistol Club operates a single indoor firearm range, full-service gunshop, and firearms training facility in Fresno, California, serving individual shooters, law enforcement, and seniors through range access, retail sales, CCW certification, and tiered memberships.

Ownership category

akta.pro rank

Product category

Indoor Firearm Range & Firearms Training

NAICS

Sporting Goods Retailers (459110), Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Indoor shooting range
• Firearms retail
• Firearms training
• CCW certification
• Ammunition sales

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Range Fees: Charges $20 per person for range access, plus additional fees for firearm rental ($15) and targets ($1.99)
2. Firearms Sales: Retail sales of handguns, rifles, and shotguns through the full-service showroom. Also offers firearm rentals.
3. Ammunition Sales: Sales of target ammunition and self-defense ammunition for various calibers
4. Accessories Sales: Sales of weapon lights, lasers, gun cleaning supplies, holsters, hearing & eye protection, handgun safes, firearm cases, optics, and less lethal items including knives, pepper spray, tasers
5. Membership Subscriptions: Annual and monthly membership plans offering unlimited shooting, guest passes, discounts on ammunition, and free CCW addons. Tiered pricing from $150-$400/year.
6. Private Firearms Instruction: One-on-one private instruction at $50 per hour, including firearm rental and targets

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Range Pistol Club operates a climate-controlled indoor shooting range offering public lane access, firearm rentals, and targets. It combines this with a full-service firearms retail showroom selling handguns, rifles, shotguns, ammunition, and accessories, and a portfolio of training courses including CCW certification, beginner handgun, Utah CCW, and private firearms instruction, supported by tiered annual and monthly memberships.

Product overview

The Range Pistol Club operates as Central California's premier indoor firearm range and full-service retail facility. The company offers a unified service platform combining an indoor shooting range with a full-service gunshop. The product portfolio includes the core Shooting Range service (public range access with lane rentals), the Gunshop (firearms and accessories retail), and associated Training Classes (CCW certification, private instruction, beginner courses). The company also offers tiered Memberships providing discounted access and perks. All services are centered at their Fresno, CA facility at 5133 North Gates Ave.

Differentiator

Problem solved

Functional benefit

Products and services

• Shooting Range
• Gunshop
• Private Firearms Instruction
• Concealed Weapon Permit (CCW) Classes
• Beginners Handgun Class
• Utah CCW Certification
• Family Membership
• Individual Membership
• LE/Military/Senior Membership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Police Science Institute (PSI)coreOthersPolice Science Institute is an affiliated training institution that provides concealed carry weapon (CCW) classes, concealed weapon permit courses, Utah CCW certification, beginners handgun training, and private firearms instruction. Classes are offered at The Range Pistol Club facility and drive customer acquisition for the range and retail operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Range USA: Multi-location indoor shooting range chain offering range access, firearms retail, training, and memberships - directly comparable business model to The Range Pistol Club, just at greater scale and in different geographies.
• Shoot Point Blank: Indoor shooting range chain operating retail storefronts, firearm rentals, training classes, and memberships - the same integrated range-plus-retail model as The Range Pistol Club.
• BudsGunShop.com: Online firearms and ammunition retailer known for deep inventory and competitive pricing - direct competitor for The Range's e-commerce channel and increasingly competitive with physical gunshop pricing.
• Palmetto State Armory (PSA): Large firearms and accessories retailer with extensive online storefront and retail locations - directly competitive on the gunshop/retail side of The Range's business, though without the integrated range component.
• The Range 517: Smaller-scale indoor shooting range and retail concept combining range access, firearms sales, accessories, and training - directly analogous to The Range Pistol Club's single-location full-service model.

Broad incumbents

• Bass Pro Shops / Cabela's: Large outdoor sporting goods retailers with firearms departments carrying handguns, rifles, shotguns, ammunition, and accessories - competitive on the retail side but without an integrated indoor range component.
• Sportsman's Warehouse: National sporting goods chain with strong firearms, ammunition, and hunting accessories assortment - competes with The Range's gunshop offering but lacks the integrated range and training services.
• Academy Sports + Outdoors: Multi-category sporting goods retailer carrying firearms, ammunition, and shooting accessories - competes with The Range's retail business but at much larger scale and without range/training integration.

Others

• National Shooting Sports Foundation (NSSF): Trade association for the firearms industry that represents retailers, ranges, and manufacturers - relevant peer/ecosystem participant providing industry support, compliance resources, and benchmarking for businesses like The Range Pistol Club.
• Police Science Institute: Affiliated firearms training institution already partnered with The Range - delivers CCW and firearms classes; relevant as an ecosystem partner that drives customer acquisition into The Range's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-range-pistol-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The range pistol club