EXTRAVERT

What EXTRAVERT does

EXTRAVERT is an Australian shopper engagement and experiential marketing agency that operates as part of the Strikeforce group, a regional field marketing solutions provider. The company designs and executes brand activation campaigns for consumer brands and major retailers across grocery, liquor, pharmacy, hardware, and consumer electronics sectors in Australia and New Zealand. Service delivery is built around four pillars: Strategy & Creative (concept development, key visual design, retail and trade engagement), Design & Production (point-of-sale suites, bespoke set builds, print and industrial design), Activation & Socials (experiential events, in-store sampling, consumer promotions, event crew, social content), and Sales & Merchandising (merchandising and sales execution, supplied through the Strikeforce partnership). Revenue is generated on a project-based professional services model with fees tied to campaign scope, production, and execution. Documented client work includes Coles, Woolworths, Westfield, Canon, Nestlé/Nescafé, Heinz, Danone, McCain, Kraft, Arnott's, St Germain, and No 7 Beauty, with campaigns spanning in-store sampling, bespoke experiential builds, retail head-office activations, and multi-state product launches.

The underlying technology stack is not disclosed; the business is fundamentally services-led rather than platform-led, relying on human brand-ambassador teams, event crews, and creative production rather than proprietary software. Geographic reach covers Australia (offices in Sydney/Artarmon, Melbourne/Mt Waverley, and Brisbane/Eagle Farm, all co-located within Strikeforce facilities) and New Zealand, with operational scale demonstrated through campaigns such as a 42-centre Westfield Gift Cards deployment, a Canon camera launch across three states engaging 600+ attendees, a Nescafé Dolce Gusto activation making over 100,000 coffees at Vivid Sydney, and a Coles Magical Builders activation generating national TV coverage.

Name

EXTRAVERT

Legal name

Extravert

Website

https://extravert.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

EXTRAVERT is an Australian shopper engagement and experiential marketing agency, part of the Strikeforce group, that designs and executes brand activations, in-store sampling, and bespoke set builds for consumer brands and major retailers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF), Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD), In-Store Marketing & Retail Activation (POS/POP, Displays) (MPAAAJAC)

Keywords

• Experiential marketing services
• Brand activation agency
• Shopper engagement marketing
• Retail activation campaigns
• In-store sampling services

Headquarters

HQ city

Artarmon

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Campaign and Activation Fees: Extravert charges fees for designing and executing experiential marketing campaigns, including concept development, production, logistics, and event crew. Revenue is project-based, tied to campaign scope and duration.
2. Merchandising and Sales Execution Services: Through the Strikeforce partnership, the company provides field merchandising and sales execution services to brands at retail locations, likely on retainer or per-visit pricing models.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EXTRAVERT is a shopper engagement agency that designs and executes experiential marketing and brand activation campaigns for consumer brands and major retailers. The company delivers end-to-end campaign services spanning strategy and creative, design and production, in-store activations, sampling, event management, and field merchandising. It operates as part of the Strikeforce group and serves clients across grocery, liquor, pharmacy, hardware, and consumer electronics sectors in Australia and New Zealand.

Product overview

Extravert is a shopper engagement agency that operates as part of the Strikeforce group, offering experiential marketing and brand activation services. The company provides four core service pillars: Strategy & Creative (strategic planning, concept development, key visual design, retail engagement), Design & Production (point of sale suites, bespoke set builds, print production, artwork), Activation & Socials (experiential events, in-store sampling, consumer promotions, logistics, social content), and Sales & Merchandising (merchandising, sales execution, supply/demand planning, space planning, category insights). These services work together to deliver end-to-end campaigns from brief through production to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Creative Strategic planning, concept development, key visual design, and retail/trade engagement services that turn consumer and shopper insights into bold campaign ideas for consumer brands and retailers.
• Design & Production Design and production of point-of-sale suites, bespoke experiential set builds, print production, artwork and industrial design assets built to drive retail impact and conversion.
• Activation & Socials Experiential events, in-store sampling, consumer promotions, logistics and event crew, plus social strategy and content creation to bring brands to life at retail and beyond.
• Sales & Merchandising Field merchandising, sales execution, supply and demand planning, space planning, and category and retail insights delivered through the Strikeforce partnership across Australia and New Zealand.

Quantifiable outcome

• Nescafé Dolce Gusto sales 24% over KPI with 100,000+ coffees made at Vivid festival
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StrikeforcecoreStrategic or Co-development PartnerExtravert is part of Strikeforce group, Australia and New Zealand's leading supplier of field marketing solutions. This partnership provides integrated shopper engagement and merchandising capabilities. Extravert creates the demand through activations while Strikeforce manages supply-side field operations. Shared expertise and resources enable seamless project execution across retail and experiential channels.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency focused on experiential campaigns, activations, and immersive events for major consumer brands — overlapping service portfolio with Extravert's experiential and activation work.
• George P Johnson Experience: Large experiential marketing agency specialising in brand activations, events, and shopper engagement for enterprise brands across multiple verticals — comparable in offering and end-to-end execution model.
• Gemba: Australian-headquartered experiential marketing and sports activation agency serving consumer brands with campaigns, events, and shopper engagement — directly competitive in the ANZ market.
• Imagination Group: Independent global experiential agency producing immersive brand experiences, events, and activations for enterprise clients — comparable in delivery of bespoke experiential builds.
• MKTG (Dentsu): Global experiential and shopper marketing agency within Dentsu, with strong APAC presence delivering brand activations, sampling, and in-store campaigns for major FMCG and consumer electronics clients — directly comparable to Extravert's service mix.

Regional players

• Limehouse Creative: Australian creative and brand activation agency producing in-store campaigns, sampling, and shopper activations for major retail and CPG clients — comparable ANZ experiential player.
• Thinkerbell: Australian creative agency with measured capabilities and shopper marketing offering, working with major FMCG brands — adjacent peer targeting similar clients in ANZ.
• August Agency: Australian independent creative and activation agency with experiential and shopper marketing offerings for consumer brands — comparable ANZ-based peer targeting similar FMCG and retail clients.
• Bastion (formerly Bastion Collective): Large ANZ independent agency offering integrated brand, creative, shopper, and PR services with experiential capabilities — comparable regional competitor with broader service mix.

Broad incumbents

• Ogilvy (Ogilvy Experience / Activation): Global advertising holding company network with a dedicated experience and shopper activation practice serving enterprise CPG, retail, and electronics brands — broader incumbent offering overlapping capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/extravert.com.au
• LinkedInlinkedin.com/company/extravert-shopper-engagement-specialists
• Instagraminstagram.com/extravertaus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXTRAVERT