Metro Auto Auction

What Metro Auto Auction does

Metro Auto Auction LLC is a dealer consignment auto auction operator headquartered in Phoenix, Arizona, with a second location in Lewisville (Dallas), Texas. Founded in 2007 and operating as a wholly-owned subsidiary of Berkshire Hathaway Automotive, the company runs weekly and twice-weekly in-lane auctions where licensed automotive dealers buy and sell used vehicles on consignment. The two locations collectively process more than 3,600 vehicles per week — approximately 1,400 units in the Phoenix Tuesday LIVE sale and 2,200 units across the Dallas Tuesday and Friday sales. The company is the largest dealer consignment auction in the Southwest (Phoenix) and serves as a regional hub for South Central US dealer activity (Dallas).

The platform combines physical auction lanes with online simulcast bidding through EdgePipeline (Dallas) and tools.metroaa.com, the company's authenticated dealer portal that supports pre-sale listings, post-sale results, market reports, watch lists, saved searches, and account management. The Phoenix location additionally uses Cognosos for real-time lot tracking and OVE Smart Auction (paired with the 'Felice' digital sales representative) for condition reporting and sale-day operations. Phoenix also operates a GSA Federal Fleet sales channel through marketplace.gsafleet.gov for government fleet vehicle disposition, open to licensed dealers and public buyers. Supporting services across both locations include transportation (in-house local hauls plus Team Auto Logistics long-haul), arbitration and post-sale inspection, INOP (non-operational) lane sales, and electronic title processing.

Metro generates revenue primarily through transaction-based fees on each vehicle sold, with specific dealer auction fees not publicly disclosed and quote-based, while GSA Fleet sales carry a disclosed 5% buyer's premium. The go-to-market motion is sales-led, with dedicated dealer sales representatives and dealer-relations teams at each location, supported by email newsletters and a B2B digital presence. A notable ecosystem asset is the acceptance of 21 major floorplan financing lines (AFC, Ally, Bank of America, Chase, GM Financial, Nissan Motor Acceptance Corporation, and others), which allows dealers to purchase inventory using their existing credit facilities — a meaningful convenience that lowers friction and reinforces dealer retention.

Name

Metro Auto Auction

Legal name

Metro Auto Auction LLC

Website

https://metroaa.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Metro Auto Auction is a Berkshire Hathaway Automotive subsidiary operating dealer consignment auto auctions in Phoenix and Dallas, processing 3,600+ vehicles weekly through in-lane and online simulcast sales serving licensed automotive dealers.

Ownership category

akta.pro rank

Product category

Wholesale Auto Auction Services

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industry

Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL)

Keywords

• Dealer consignment auctions
• Wholesale auto auctions
• Vehicle auction services
• Fleet vehicle sales
• Dealer floorplan financing

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Auction Transaction Fees: Metro Auto Auction generates revenue through fees charged on vehicle auction transactions. Dealers pay fees when vehicles are sold through the auction. The auction operates on dealer consignment basis where dealers bring vehicles to be sold to other dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Metro Auto Auction operates dealer consignment auto auctions at two regional facilities in Phoenix, AZ (Tuesday LIVE sales, 1,400+ units) and Dallas–Lewisville, TX (Tuesday and Friday sales, 2,200+ units weekly). Licensed automotive dealers consign and buy vehicles through in-lane and online simulcast bidding, with supporting services including transportation, arbitration/PSI, GSA Federal Fleet sales, FLASH online-only timed auctions, and INOP (non-operational) vehicle sales.

Product overview

Metro Auto Auction is a Berkshire Hathaway Automotive company operating dealer consignment auto auctions at two locations: Phoenix, AZ (Tuesday LIVE, 1,400+ units) and Dallas-Lewisville, TX (Tuesday and Friday, 2,200+ units/week). The core offering consists of dealer consignment auctions with online simulcast capabilities via EdgePipeline (Dallas) and GSA Marketplace (Phoenix). Supporting services include INOP sales, GSA Federal Fleet sales, FLASH timed sales, transportation services, arbitration/PSI services, and an authenticated dealer portal at tools.metroaa.com. Additional technology integrations include Cognosos lot tracking and OVE Smart Auction at Phoenix.

Differentiator

Problem solved

Functional benefit

Products and services

• Phoenix Dealer Consignment Auction
• Dallas Dealer Consignment Auction
• GSA Federal Fleet Sales
• FLASH Sales
• Dallas INOP Sales
• Arbitration Services
• Transportation Services
• Online Dealer Portal (tools.metroaa.com)
• MyCarGone Lane (Dallas)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• DealShield TransportminorOthersDealShield Transport partnership is featured on the Phoenix location page, indicating a transportation/logistics collaboration for vehicle transport services.
• My Car GoneminorOthersMy Car Gone operates dedicated lanes at the Dallas location on both Tuesday (Lane A and B) and Friday sales, indicating a consignment or dealer partnership arrangement.
• 21 Floorplan CompaniescoreStrategic or Co-development PartnerMetro accepts 21 major floorplan lines including: AFC, Ally, Auction Credit, Bank of America, Carbucks Floor Plan, Chase, Comerica, GM Financial, Hyundai Capital, Key Bank, Kinetic Advantage, KCS Floorplan LLC, Nissan Motor Acceptance Corporation, Pacific Floorcare, PNC, US Bank, Vehicle Acceptance Corporation (VAC), Westlake Flooring Services, and Floorplan Xpress. These partnerships enable dealers to finance purchases using their existing credit facilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Adesa: Wholesale vehicle auction company operating physical and online auctions across the US and Canada. Directly comparable dealer consignment model to Metro, though larger and more geographically diversified.
• Copart: Largest US online vehicle auction platform operating physical and online auctions across the US. Comparable to Metro in operating wholesale vehicle auctions, though Copart skews more toward salvage and insurance-total-loss vehicles.
• IAA (Insurance Auto Auctions): Now part of RB Global (Ritchie Bros.), operates a national network of physical and online vehicle auctions focused on salvage and total-loss vehicles. Comparable to Metro in physical auction lane model and simulcast capabilities.
• ACV Auctions: Digital-first wholesale auto auction platform serving dealers nationwide with mobile inspection and bidding. Comparable to Metro as a wholesale dealer-to-dealer auction, with a contrasting digital-only model versus Metro's hybrid lane-plus-online approach.
• KAR Auction Services / OPENLANE: Operates ADESA physical auction sites plus OPENLANE digital wholesale platform. Most direct competitor to Metro in operating both physical auction lanes and online dealer consignment sales.
• America's Auto Auction: Regional chain of physical dealer consignment auctions across the US, with comparable in-lane and online simulcast model. Closest comparable to Metro in mid-sized regional auction footprint.

Broad incumbents

• Manheim: The largest US physical auto auction operator (Cox Automotive subsidiary), running both in-lane and simulcast wholesale auctions nationwide. Directly comparable to Metro in core dealer consignment model, with significantly broader geographic footprint.

Emerging players

• EBlock: Cloud-based dealer-to-dealer auction platform with simulcast and online-only sales. Comparable to Metro's simulcast offering as a digital auction competitor challenging physical-lane regional operators.

Regional players

• Manheim Dallas: Manheim auction site serving the Dallas-Fort Worth / North Texas market, directly competing with Metro Auto Auction of Dallas (Lewisville) for regional dealer consignment volume.
• Manheim Phoenix: Local Manheim auction site in Phoenix, AZ — directly competes with Metro Auto Auction of Phoenix in the same metropolitan dealer market for Southwest US dealer consignment volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/metroaa
• Facebookfacebook.com/MAAPHX

Revenue estimate

Valuation estimate

Number of profiles

Profiles32 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Auto Auction