KaterBlue
KaterBlue is a Jersey-based maritime marketplace connecting boat and yacht owners with charterers across 20+ countries, offering 20,000+ charter listings alongside crew finding, maritime courses, yacht sales, and marine supplies for individual leisure travelers and SMB vessel operators.
- Company typePrivate
- Founded2017
- HeadquartersJersey, Jersey
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What KaterBlue does
KaterBlue is a privately operated maritime marketplace platform headquartered in Jersey (Channel Islands) and serving users globally. The platform connects boat and yacht owners with charterers and travelers, offering 20,000+ listings across 15+ countries including Turkey, Croatia, Greece, Albania, Spain, Jersey, France, Italy, Cyprus, the UK, Dubai, Montenegro, Egypt, Panama, Cuba, Costa Rica, the British Virgin Islands, Indonesia, and New Zealand. Users can browse bareboat, skippered, and fully crewed charters, filter by location, dates, guest count, and watercraft type, and book directly or submit enquiries for premium vessels through the web platform and iOS mobile app.
The company's product surface extends beyond charter bookings into adjacent maritime verticals: a Find Crew marketplace connecting maritime professionals with boat owners; Maritime Courses offering RYA, MCA, and IYT certifications (ICC, VHF, Bareboat Skipper, Yachtmaster Coastal/Offshore); a Yacht & Boat Sales marketplace with cryptocurrency payment support; Marine Supplies and installations for marinas and ports; and a Sea Mile Builder service for professional development. The platform is supported by 20+ language website localization and multi-currency pricing (GBP, EUR, USD, and others). KaterBlue monetizes through booking commissions on charter transactions, recurring listing fees paid by boat owners and operators, and a premium Gold Club membership tier offering enhanced benefits for dedicated users and vendors.
Operationally, KaterBlue appears to be an independently operated, bootstrapped private company with no disclosed venture capital funding, institutional investors, or parent company affiliation. The platform leverages SEO-optimized destination landing pages, content marketing via blog, email newsletters, and social login integration (Google, Facebook) as primary customer acquisition channels. Communications are supported via WhatsApp and Telegram channels. While the company maintains a global footprint across multiple continents, its primary operational base is Jersey with UK-registered contact details, and no enterprise-scale customer relationships are disclosed — the customer base consists of individual leisure charterers and a long tail of SMB boat owner vendors.
KaterBlue firmographics
Firmographics- Name
- KaterBlue
- Legal name
- KaterBlue
- Website
- https://katerblue.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KaterBlue is a Jersey-based maritime marketplace connecting boat and yacht owners with charterers across 20+ countries, offering 20,000+ charter listings alongside crew finding, maritime courses, yacht sales, and marine supplies for individual leisure travelers and SMB vessel operators.
- Ownership category
- akta.pro rank
KaterBlue industry classification
Industry- Product category
- Yacht Charter Marketplace
- NAICS
- Boat Dealers (441222)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)
- akta.pro secondary industries
- Cabin Charters & Shared Yacht Trips (THAEADAH), Destination Yacht Cruises (Island-Hopping & Archipelago Routes) (THAEADAI), Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)
Keywords
Where KaterBlue is headquartered
LocationHeadquarters
- HQ city
- Jersey
- HQ country
- Jersey
Offices1 record
Markets served
KaterBlue business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Booking/Transaction Commission: KaterBlue earns revenue by facilitating bookings between boat/yacht owners and charterers through its platform, taking a commission on transactions.
- Listing Fees: Boat owners and operators pay to list their vessels on the platform via the 'Add a Listing' vendor registration feature.
- Premium Membership (Gold Club): KaterBlue offers a Gold Club membership tier providing additional benefits and priority features for dedicated users and vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget bareboat sailing yachts from £211/day |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
KaterBlue product offering
Product offeringCore offering
KaterBlue operates a peer-to-peer maritime marketplace that connects boat and yacht owners with charterers, enabling listings and bookings of bareboat, skippered, and crewed yacht charters across 15+ countries. The platform also facilitates boat and yacht sales, recruitment of maritime crew (skippers, deckhands, stewards), delivery of RYA/MCA/IYT certification courses, and sales of marine supplies such as mooring buoys, floating barriers, and pontoon systems.
Product overview
KaterBlue operates as a maritime marketplace platform offering multiple interconnected services: (1) Yacht Charters for renting boats with options ranging from bareboat to fully crewed experiences, (2) Experiences & Tours covering fishing, diving, and bay cruises, (3) Maritime Courses for RYA/MCA/IYT certifications, (4) Yacht & Boat Sales marketplace with cryptocurrency payment support, (5) Find Crew for connecting maritime professionals with boat owners, and (6) Marine Supplies for dock and navigation equipment. The platform also includes a premium membership (KaterBlue Gold), Sea Mile Builder for professional development, and maritime equipment certification services. The ecosystem connects boat owners, captains, crew members, and travelers in a peer-to-peer model spanning 20,000+ boat rentals across popular destinations including Turkey, Croatia, Greece, Albania, Spain, and Jersey.
Differentiator
Problem solved
Functional benefit
Brands
- KaterBlue Gold: KB-Gold, a division of KaterBlue Marine Services - premium membership/gold club service offering enhanced benefits for users
Products and services
- Yacht Charters Marketplace platform connecting users with boat and yacht owners for charter rentals, offering bareboat (without crew), skippered (with captain), and fully crewed charter options across multiple destinations worldwide including Turkey, Croatia, Greece, Albania, Spain, Jersey, and 15+ countries. Pricing varies by vessel type, location, duration, and season.
- Experiences & Tours Water-based experiences and tours including fishing tours, diving tours, and bay cruises offered by local operators through the platform. Bookable alongside yacht charter listings by destination.
- Maritime Courses Yachtmaster and sailing courses including MCA, RYA, and IYT certifications such as ICC, VHF, Bareboat Skipper, and Yachtmaster Coastal/Offshore qualifications, delivered by certified instructors through the platform.
- Yacht & Boat Sales Marketplace for buying and selling new and used boats, yachts, and small watercraft, with optional cryptocurrency payment support for yacht purchases.
- Find Crew Recruitment platform connecting boat owners with maritime professionals including skippers, deckhands, stewards, engineers, and lifeguards for crew positions on private or charter vessels.
- Marine Supplies & Installations Products including mooring buoys, floating barriers, lane markers, and marine dock/pontoon systems for marinas, harbors, and ports.
- KaterBlue Gold Membership Premium membership division (KB-Gold) under KaterBlue Marine Services offering enhanced benefits, priority features, and exclusive services for dedicated users and vendors.
Companies that use KaterBlue
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles4 records
KaterBlue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
KaterBlue partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
KaterBlue competitors and assessment
Company assessmentDirect peers
- Nautal: Nautal is a Mediterranean-focused boat rental marketplace offering sailing yachts, catamarans, and motorboats across Spain, Italy, Croatia, Greece, and the Balearics. It competes with KaterBlue on charter marketplace services in overlapping Mediterranean geographies.
- Sailogy: Sailogy is a European boat charter platform combining online booking with fleet management software for charter operators. It overlaps with KaterBlue on charter marketplace services while also serving operators with technology tools.
- YachtWorld: YachtWorld is one of the largest global boat and yacht sales marketplaces, including new and brokerage listings. It is directly comparable to KaterBlue's yacht and boat sales marketplace vertical, including the high-net-worth buyer segment.
- Borrow a Boat: Borrow a Boat is a UK-based boat rental marketplace with European and global coverage offering bareboat and skippered charters. It is a direct peer sharing KaterBlue's British roots and similar bareboat-sailing-led inventory model.
- Boatbookings: Boatbookings is a long-established luxury yacht charter broker and aggregator operating in the Mediterranean, Caribbean, and global charter markets. It is comparable to KaterBlue's premium / crewed charter enquiry-based booking experience for higher-value vessels.
- Boatsetter: Boatsetter is a peer-to-peer boat rental marketplace operating primarily in the US, connecting boat owners with renters for skippered and bareboat experiences. It is the most direct marketplace analog to KaterBlue, with comparable two-sided platform economics and similar value proposition.
- SamBoat: SamBoat is a European-based boat rental marketplace with strong presence across the Mediterranean, including Croatia, Greece, Spain, and Italy - all core KaterBlue destinations. It is one of the closest direct competitors given overlapping geographies and charter types.
- Getmyboat: Getmyboat is a global boat rental and yacht charter marketplace offering bareboat, captained, and crewed experiences across many geographies. It directly competes with KaterBlue on marketplace model, transaction-based revenue, and global charter supply aggregation.
- Click&Boat: Click&Boat operates a peer-to-peer boat rental platform across Europe with a comparable inventory of sailing yachts, motorboats, and catamarans. It directly competes with KaterBlue on charter marketplace services in Mediterranean and Atlantic destinations.
Emerging players
- Rightboat: Rightboat is a boat sales and charter marketplace with international listings. It partially overlaps with KaterBlue's boat sales and charter offerings, representing a more sales-leaning adjacent player in the same peer-to-peer marine marketplace category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KaterBlue social profiles
Digital presenceKaterBlue financial estimates
Financial estimateRevenue estimate
Valuation estimate
KaterBlue leadership team
Management profileNumber of profiles
KaterBlue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KaterBlue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KaterBlue
What does KaterBlue do?
KaterBlue operates a peer-to-peer maritime marketplace that connects boat and yacht owners with charterers, enabling listings and bookings of bareboat, skippered, and crewed yacht charters across 15+ countries. The platform also facilitates boat and yacht sales, recruitment of maritime crew (skippers, deckhands, stewards), delivery of RYA/MCA/IYT certification courses, and sales of marine supplies such as mooring buoys, floating barriers, and pontoon systems.
Is KaterBlue a public or private company?
KaterBlue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KaterBlue founded?
KaterBlue was founded in 2017. It employs 1 to 10 people.
Where is KaterBlue based?
KaterBlue is headquartered in Jersey, Jersey.
How does KaterBlue make money?
Three revenue lines are on record. Booking/Transaction Commission is the primary driver. The others are listing Fees and premium Membership (Gold Club).
Who are KaterBlue's main competitors?
Direct peers on record are Nautal, Sailogy, YachtWorld, Borrow a Boat, Boatbookings, Boatsetter, SamBoat, Getmyboat and Click&Boat. Rightboat is listed as an emerging player.
Does KaterBlue have an API?
No public API is recorded for KaterBlue.
What industry is KaterBlue in?
KaterBlue's product category is Yacht Charter Marketplace. Its primary akta.pro industry code is THAJAJAB, Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters), with a secondary code of THAEADAH, Cabin Charters & Shared Yacht Trips. Its NAICS code is 441222 and its SIC code is 4400.