Goossens wonen & slapen

Name

Goossens wonen & slapen

Legal name

Goossens

Website

https://goossenswohnen.de

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Veghel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Retail: One-time furniture sales through physical showrooms and e-commerce. Products include living room furniture, bedroom furniture, outdoor/garden furniture, mattresses, and accessories. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Goossens wonen & slapen is a Dutch/Belgian furniture retailer selling living room, bedroom, and garden furniture together with related home accessories through 25 physical showrooms and an e-commerce platform serving the Netherlands, Belgium, and Germany. The offering combines own-brand and selected third-party furniture lines with value-added services including in-store interior design advice, sleep consultations, multi-tier delivery (parcel, threshold, and white-glove assembly), and an extended Premium Care warranty.

Product overview

Goossens wonen & slapen is a Dutch/Belgian furniture retailer offering a comprehensive living and sleeping product portfolio. The company operates a multi-brand, omni-channel retail model selling furniture and home accessories through physical showrooms (25 stores) and online platforms. The core product range spans three main categories: (1) Living (Wonen) including sofa suites, chairs, tables, cabinets, lighting, rugs, and home accessories; (2) Sleeping (Slapen) including boxspring beds, bed frames, mattresses, wardrobes, bedding, and pillows; and (3) Garden (Tuin) including lounge furniture, garden tables, and outdoor décor. The company also offers services such as delivery, assembly, interior advice, and a Premium Care extended warranty program. Products are available under the Goossens own brand as well as third-party brands like Kave Home for outdoor furniture.

Differentiator

Problem solved

Functional benefit

Products and services

• Boxspring Beds (Boxspringbetten)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• XXXLutz: Austrian-headquartered furniture retail group with strong DACH and Benelux (Möbelix, Poco) presence; competes with Goossens especially in Germany on large-format furniture retail and white-glove delivery.
• Maisons du Monde: French home furnishings retailer expanding across Europe with stores and e-commerce; comparable inspirational, lifestyle-led positioning in living and outdoor categories, though primarily West-European rather than Benelux-focused.

Broad incumbents

• JYSK: Pan-European home furnishings discount retailer with a large store network across the Netherlands, Belgium, and Germany; competes with Goossens across multiple furniture and mattress categories at lower price points.
• Bol.com: Dominant Dutch/Belgian online marketplace with a sizable third-party furniture and home assortment, competing with Goossens on convenience, selection, and delivery speed rather than own-brand depth.
• IKEA: Global furniture and home furnishings giant with extensive Benelux and German store coverage; competes broadly with Goossens on living, bedroom, and outdoor furniture at the value-to-mid-market price tier.

Direct peers

• Wehkamp: Large Dutch online department store with a substantial furniture and home assortment, competing directly with Goossens' e-commerce motion and serving the same Dutch consumer base.
• Beter Bed: Dutch sleep specialist retailer operating Beter Bed and Beddenreformer chains plus e-commerce, directly competing with Goossens' 'slapen' (sleeping) category across beds, mattresses, and bedding in the same Benelux markets.
• Westwing Group: European curated home and living e-commerce player operating in DACH and other European markets; competes with Goossens on inspiration-driven content commerce and discount-led furniture campaigns.
• Home24: European online furniture and home furnishings retailer active across DACH and Benelux, competing head-on with Goossens' e-commerce platform on assortment breadth and delivery experience.
• Leen Bakker: Dutch furniture and home furnishings retailer operating physical showrooms and online channels in the Netherlands and Belgium—directly comparable mid-market positioning, omnichannel model, and Benelux geographic footprint to Goossens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goossens wonen & slapen