Oxypro Nutrition

What Oxypro Nutrition does

Oxypro Nutrition is a Spain-based direct-to-consumer sports nutrition brand operated by the private limited company Canyon Cove Sports Solutions SL, headquartered at O'Donell N 32, 2A, Madrid. The company sells a comprehensive portfolio of nutritional supplements and accessories through its own e-commerce storefront at oxypronutrition.es and via a wholesale channel to retail stores, structured around an ambassador program for endurance and fitness athletes. Its catalog spans proteins (whey concentrate, ISOLAC whey isolate, micellar casein), amino acids (EAA, BCAAs), creatine monohydrate, pre-workout formulas, post-workout recovery, fat burners, energy gels and bars, isotonic drinks, electrolytes, vitamins, omega-3, joint protectors, anti-stress supplements, plus accessories such as shakers and sports bottles. Product organization is segmented by sport (cycling, CrossFit/Fitness, swimming, trail running, triathlon, health and wellness), usage timing (pre, intra, post-workout), and dietary preference including a dedicated vegan line.

The brand's differentiation rests on quality-ingredient positioning, specifically premium third-party branded ingredients such as Creapure micronized creatine monohydrate, ISOLAC whey protein isolate, DigeZyme digestive enzyme complex, and Cluster Dextrin (highly branched cyclodextrin) used in flagship SKUs such as the ISOTONICO 1:08 isotonic drink and Pre Workout XPLOSION. Two sub-brands, AXN PRO and OAT4SPORT, target professional athletes and oat-based formulations respectively. Registered trademarks (OXYPRO, AXN PRO, OAT4SPORT) underpin the brand identity alongside a 'Hecha Por Y Para Deportistas' positioning.

Commercially, Oxypro operates a pure transactional one-time-purchase model with unit pricing in euros, free shipping above €50, and pack/bundle SKUs (Pack Fitness PLUS, Pack CrossFit, Pack Salud, Pack Running PLUS, Pack Maraton PLUS). Marketing is multi-channel across Facebook, Instagram, YouTube, an email newsletter, an affiliate dashboard, an ambassador program segmented into Endurance and Fitness tracks, an educational blog, and event sponsorship. The company is privately held with no disclosed funding, parent entity, or management team, and serves primarily the Spanish domestic market through a 1-10 employee organization.

Name

Oxypro Nutrition

Legal name

Canyon Cove Sports Solutions SL

Website

https://oxypronutrition.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oxypro Nutrition is a Madrid-based direct-to-consumer sports nutrition brand selling proteins, amino acids, creatine, pre-workout, recovery, and hydration supplements through its own Spanish e-commerce site, wholesale to retailers, and an athlete ambassador program. It serves endurance and fitness athletes plus general health consumers.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRADAGAA

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRAMAMAL

Trail Nutrition & Outdoor Consumables Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYCRADAGAG

Weight Management & Metabolic Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Sports nutrition supplements
• Whey protein powders
• Endurance nutrition gels
• Pre-workout formulas
• Vegan protein supplements

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Oxypro Nutrition sells its sports nutrition products directly to end consumers through its own e-commerce website (oxypronutrition.es), operating on a one-time purchase model for individual products with optional pack/bundle deals. The company also offers wholesale/bulk purchasing to retail stores.
2. Wholesale / B2B: The company sells sports nutrition products in bulk to retail stores and retailers, as evidenced by the 'Productos de Nutrición Deportiva al por mayor' (wholesale sports nutrition products) page and a dedicated section for store owners to collaborate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Oxypro Nutrition (Canyon Cove Sports Solutions SL) is a Madrid-based sports nutrition brand that develops, brands, and sells its own line of protein powders, BCAAs/amino acids, pre-workout formulas, creatine, energy gels, isotonic drinks, recovery shakes, and fat burners under the Oxypro, AXN PRO, and OAT4SPORT sub-brand ranges. It sells primarily through its own Spanish e-commerce site to athletes and fitness consumers, with a secondary wholesale channel and supporting content and ambassador marketing.

Product overview

Oxypro Nutrition is a Spanish sports nutrition e-commerce company offering a comprehensive portfolio of nutritional supplements and accessories designed for athletes and fitness enthusiasts across multiple disciplines including cycling, CrossFit/Fitness, swimming, trail running, triathlon, and general health and wellness. The product offering is structured as a single-brand e-commerce platform with core supplement categories (proteins, amino acids, pre-workout, recovery, fat burners, vitamins, and hydration products) supplemented by sub-brands (AXN PRO® and OAT4SPORT®), curated product bundles (Fitness PLUS, CrossFit, Salud, Running PLUS, Maraton PLUS packs), and accessories (shakers, water bottles). Key products include whey protein isolates (ISOLAC®, ISOPRO, ISOZERO, ISOLATE) with DigeZyme® enzyme complex, creatine monohydrate (Creapure®), Pre Workout XPLOSION (with Cluster Dextrin®), essential amino acids (EAA), fat burner RED STIM, and isotonic drinks. The company also offers vegan-specific product lines including vegan gels and hydration supplements. Products are organized by sport type (MKB, MKF categories), product type, usage timing (pre-workout, intra-workout, post-workout), and lifestyle categories.

Differentiator

Problem solved

Functional benefit

Brands

• AXN PRO: Product line/brand referenced on website
• OAT4SPORT

Products and services

• Whey Protein Powders
• Vegan Protein Powders
• BCAAs and Amino Acids
• Pre-Workout Formulas
• Creatine Monohydrate
• Energy Gels
• Isotonic and Hydration Drinks
• Recovery Shakes
• Fat Burners
• Sport-Specific Nutrition Packs (Runner, Cyclist, Triathlete, CrossFit, Team Sports)
• AXN PRO Sub-Brand Range
• OAT4SPORT Sub-Brand Range

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Canyon Cove Sports Solutions SLcoreOthersLegal entity name of Oxypro Nutrition, operating from O'Donell N 32, 2A, Madrid, Spain. This is the parent/operating company behind the Oxypro Nutrition brand.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bulk Powders: UK active nutrition brand with a similar D2C model, sport-nutrition catalog, and active lifestyle positioning. Comparable product breadth and value-pricing strategy, but much larger pan-European reach.
• BiotechUSA: Hungarian sports nutrition brand with a deep catalog across proteins, amino acids, performance, and accessories, distributed across Europe. Comparable product mix and European D2C presence at substantially larger scale.
• MyProtein: UK-headquartered, global sports nutrition D2C and retail brand owned by THG. Overlapping category (proteins, creatine, EAAs, fat burners) at massive scale; Oxypro's premium-ingredient positioning competes for the same end consumer.
• Optimum Nutrition: Global sports nutrition leader (owned by Glanbia) and a benchmark for the premium protein and creatine SKUs Oxypro is positioning against (Gold Standard Whey, micronized creatine). Comparable ingredient-grade positioning at vastly greater brand scale.
• Weider: Established Spanish sports nutrition brand with deep retail penetration and a long heritage product line (proteins, creatine, performance supplements). Direct overlap on Iberian market with much stronger brand awareness and retail shelf space.

Direct peers

• Prozis: Portuguese-headquartered, vertically integrated D2C sports nutrition and supplements brand selling across EU with a massive SKU catalog and own manufacturing. Directly comparable to Oxypro in product mix (proteins, creatine, pre-workout, accessories) and D2C model, but at vastly larger scale.
• Amix Nutrition: Spain/Europe-headquartered sports nutrition brand offering proteins, amino acids, creatine, and pre-workout with broad European retail and D2C distribution. Comparable product mix and Iberian market footprint.
• Life Pro Nutrition: Spanish sports nutrition brand with a comparable product portfolio (proteins, creatines, EAAs, fat burners, sport-specific bundles) and an ambassador-driven Spanish D2C model. Closest direct Spanish competitor with very similar GTM.
• 226ERS: Spanish endurance-focused sports nutrition brand (cycling, running, triathlon) with sport-specific product lines and ambassador-driven D2C. Closest comparable in terms of Iberian endurance-niche positioning and premium positioning.

Regional players

• HSN (Healthy Sports Nutrition): Spain-based sports nutrition and D2C brand with an extensive catalog (proteins, vitamins, superfoods, accessories) and own manufacturing. Comparable to Oxypro on product breadth and Spanish D2C focus, with significantly larger scale and vertical integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@oxypronutrition
• Facebookfacebook.com/OxyproNutrition
• Instagraminstagram.com/oxypronutrition/#
• LinkedInlinkedin.com/company/oxypro-sports-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxypro Nutrition