DPA Auctions
DPA Auctions is a privately held, Nebraska-based online agricultural equipment auction company operating since 1972, serving farmers and agribusinesses across the United States through a self-serve bidding platform, full-service seller support, equipment appraisals, and shipping coordination.
- Company typePrivate
- Founded1972
- HeadquartersFremont, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What DPA Auctions does
DPA Auctions is a privately held Nebraska-based online auction company that has facilitated transactions between buyers and sellers of agricultural equipment since 1972. The company operates a self-serve online auction platform covering tractors, sprayers, combines, trailers, trucks, and other farm machinery, with mobile and tablet-friendly bidding, automated bid increments, max bid/proxy bidding functionality, and a live auction board with bidding history. DPA generates revenue through transaction-based fees on successful equipment sales, with pricing handled on a quote basis directly between the company and sellers rather than via publicly disclosed tiers.
The company offers a suite of integrated service modules beyond core auction facilitation, including buyer registration and bidding tools, end-to-end seller services (from listing through payment collection), professional equipment appraisals, shipping coordination via logistics partners, and a historical auction results database. Its technology stack centers on an online bidding platform supported by what the company describes as data-driven auction technology, though specific technical details and AI/ML capabilities are not publicly disclosed.
DPA Auctions goes to market through a hybrid model combining a direct-to-consumer self-serve buyer platform with full-service direct sales support for sellers. Strategic partnerships with agricultural networks UnCommon Farms (announced January 2026) and Total Acre (announced November 2025) provide member-exclusive access and preferred buyer network exposure, expanding distribution into progressive farmer segments. The company also acquired AgIQ in June 2026, integrating equipment valuation technology (agiq.app) into its offering and signaling intent to extend the platform beyond auction facilitation into pre-sale valuation. DPA Auctions LLC remains privately owned with no institutional investors, parent company, or public funding rounds identified in the source data.
DPA Auctions firmographics
Firmographics- Name
- DPA Auctions
- Legal name
- DPA Auctions LLC
- Website
- https://dpaauctions.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DPA Auctions is a privately held, Nebraska-based online agricultural equipment auction company operating since 1972, serving farmers and agribusinesses across the United States through a self-serve bidding platform, full-service seller support, equipment appraisals, and shipping coordination.
- Ownership category
- akta.pro rank
DPA Auctions industry classification
Industry- Product category
- Agricultural Equipment Auctions
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Machinery, Equipment, and Supplies Merchant Wholesalers (4238)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
- akta.pro secondary industries
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA), Auction-based Generalist Marketplaces (CRAFAAAC)
Keywords
Where DPA Auctions is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DPA Auctions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Auction Transaction Fees: DPA Auctions generates revenue by facilitating equipment transactions between buyers and sellers through their online auction platform. The company charges fees for listing equipment and/or takes a commission on successful sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Contact for quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
DPA Auctions product offering
Product offeringCore offering
DPA Auctions operates an online auction marketplace for agricultural equipment, enabling registered buyers to bid in real time on listings such as tractors, sprayers, combines, trailers, trucks, and other farm machinery. The company provides a mobile and tablet-friendly bidding platform with automated bid increments and confidential proxy (Max Bid) bidding, alongside full-service seller support that spans equipment listing, auction management, and payment collection. Complementary offerings include equipment appraisal services and shipping coordination through partner logistics providers.
Product overview
DPA Auctions operates as a single, unified online agricultural equipment auction platform that has been connecting buyers and sellers since 1972. The platform functions as a comprehensive marketplace offering a full spectrum of services including an online auction platform for bidding on agricultural equipment (tractors, sprayers, combines, trailers, trucks, vehicles), buyer and seller services with professional support throughout the transaction process, equipment appraisals, shipping coordination through partnered logistics providers, and a historical auction results database. The core offering is the online auction platform itself, supported by integrated service modules for appraisals and shipping. The platform features mobile and tablet accessibility for on-the-go bidding.
Differentiator
Problem solved
Functional benefit
Products and services
- DPA Auctions Online Auction Platform Core online marketplace platform enabling registered buyers to bid in real time on agricultural equipment listings and supporting sellers with auction management from listing through payment collection. Targets farmers, ranchers, and agricultural operations across the United States.
- Equipment Appraisals Professional equipment appraisal services for agricultural machinery that help owners determine the market value of their farm equipment. Sold as a standalone service to equipment owners seeking valuation guidance.
- Shipping Services Shipping coordination service that connects buyers with shipping partners to arrange transportation of purchased equipment, including a shipping quote form and partner network for logistics.
Companies that use DPA Auctions
Customer profileSegments2 records
Ideal customer profiles2 records
DPA Auctions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DPA Auctions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- UnCommon FarmscoreStrategic partnership to deliver advanced equipment liquidity solutions to farmers. The collaboration provides UnCommon Farms members with preferred access to DPA's national buyer network, data-driven auction technology, and full-service equipment solutions designed to convert equipment assets into working capital. The two organizations plan to roll out member-only selling programs, priority auction placements, and educational initiatives focused on equipment strategy and financial planning.
- Total AcrecoreStrategic partnership to provide exclusive equipment solutions to Total Acre members. The alliance aims to enhance value for farmers by increasing profitability and operational efficiency through DPA Auctions' equipment liquidation services.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
DPA Auctions competitors and assessment
Company assessmentBroad incumbents
- Copart: Global online vehicle auction leader serving insurance, dealer, and commercial sellers. Comparable as a broad incumbent online auction platform with similar transaction-fee model and self-serve buyer bidding — though its core focus is vehicles rather than ag equipment.
- eBay: Generalist online marketplace and auction platform. While not ag-specialized, it competes for the long-tail of used equipment and vehicle listings and represents the broader auction-marketplace competitive backdrop DPA operates within.
Direct peers
- BigIron Auctions: Online-only agricultural equipment auction platform operating across the U.S. Direct competitor to DPA in tractors, combines, sprayers, and farm machinery with similar full-service seller support and weekly online auction cadence.
- IronPlanet: Online heavy equipment auction marketplace, now part of RB Global. Directly comparable online auction platform with inspection reports, IronClad assurance, and category breadth overlapping DPA's trucks and heavy equipment listings.
- AuctionTime: Sandhills Global's online auction platform for agricultural, construction, and transportation equipment. Directly comparable to DPA's online auction format with real-time bidding and category breadth across ag equipment.
- Purple Wave Auction: Online agricultural equipment auction company based in the U.S. Midwest. Closely comparable business model to DPA — no-reserve online auctions, full-service seller support, and specialization in farm equipment liquidation.
- Ritchie Bros. Auctioneers (RB Global): The largest global equipment auctioneer, operating RB Auction, IronPlanet, Marketplace-E, and IAA. Directly competes with DPA in agricultural and heavy-equipment online auctions with significantly greater scale, inventory breadth, and buyer liquidity.
- TractorHouse: Leading online marketplace for new and used agricultural equipment listings, operated by Sandhills Global. Competes with DPA by aggregating dealer and auction listings across tractors, combines, and farm implements.
- EquipmentFacts: Online auction platform for construction and agricultural equipment with timed online auctions and live simulcast formats. Direct competitor in the ag equipment auction space with comparable technology-forward auction mechanics.
Emerging players
- Machinery Pete: Aggregated marketplace and pricing data service for used farm and construction equipment. Comparable to DPA in ag equipment focus, with partial overlap in auction facilitation and equipment valuation data services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DPA Auctions social profiles
Digital presenceDPA Auctions compliance and trust
Trust signalCompliance1 record
DPA Auctions financial estimates
Financial estimateRevenue estimate
Valuation estimate
DPA Auctions leadership team
Management profileNumber of profiles
DPA Auctions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DPA Auctions M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DPA Auctions
What does DPA Auctions do?
DPA Auctions operates an online auction marketplace for agricultural equipment, enabling registered buyers to bid in real time on listings such as tractors, sprayers, combines, trailers, trucks, and other farm machinery. The company provides a mobile and tablet-friendly bidding platform with automated bid increments and confidential proxy (Max Bid) bidding, alongside full-service seller support that spans equipment listing, auction management, and payment collection. Complementary offerings include equipment appraisal services and shipping coordination through partner logistics providers.
Is DPA Auctions a public or private company?
DPA Auctions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DPA Auctions founded?
DPA Auctions was founded in 1972. It employs 11 to 50 people.
Where is DPA Auctions based?
DPA Auctions is headquartered in Fremont, United States, in the North America region.
How does DPA Auctions make money?
One revenue line is on record: auction Transaction Fees.
Who are DPA Auctions's main competitors?
Broad incumbents on record are Copart and eBay. Direct peers are BigIron Auctions, IronPlanet, AuctionTime, Purple Wave Auction, Ritchie Bros. Auctioneers (RB Global), TractorHouse and EquipmentFacts. Machinery Pete is listed as an emerging player.
Does DPA Auctions have an API?
No public API is recorded for DPA Auctions.
What industry is DPA Auctions in?
DPA Auctions's product category is Agricultural Equipment Auctions. Its primary akta.pro industry code is BPAJAEAD, Land & Farm/Ranch Real Estate Auctions, with a secondary code of TLABAKAA, Wholesale Vehicle Auctions (Physical & Online). Its NAICS code is 423820 and its SIC code is 5084.