Total Acre

What Total Acre does

Total Acre, operated by Dowdy Crop Innovations, LLC and founded in 2018, is a membership-based agronomy platform that serves growth-minded commercial row-crop farmers in the United States and Canada. The program is anchored by co-founders Randy Dowdy and David Hula, both verified world-record corn and soybean yield holders, who serve as the primary instructors at in-field camps, regional meetings, and the annual Grower Clinic event.

The core product is the Yield Management System (YMS), a custom-built proprietary software platform that captures roughly 700 inputs per field — including planting records, weather, soil samples, tissue tests, input applications, and yield data — and turns them into agronomic recommendations and ROI analysis. Since inception YMS has accumulated more than 1.9 million acre-years, more than 243,000 yield-correlated soil samples, more than 76,000 yield-correlated tissue samples, and more than 224,000 product applications across 400+ growers and 500,000+ acres. The 2024 Nutrient Power Ranking (NPR) module adds crop-modeling analytics that rank yield-limiting nutrients, and YMS integrates with most leading farm management systems. Adjacent products include the Total Acre Trials Program (75 protocols, 420 trial locations, 23 participating companies), the Total Acre Podcast, and the Grower Clinic flagship event.

Total Acre monetizes primarily through undisclosed annual membership fees that grant access to YMS, in-field camps, regional meetings, the Grower Clinic, and the peer network, with secondary revenue from trials program participation and event sponsorships from major ag-input vendors. The company operates with approximately 9 staff based in Lexington, Kentucky (under Georgia-domiciled Dowdy Crop Innovations, LLC), is privately held with no disclosed institutional funding, and has no subsidiaries or parent company.

Name

Total Acre

Legal name

Dowdy Crop Innovations, LLC

Website

https://totalacre.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Acre is a privately held, membership-based agronomy platform serving commercial row-crop farmers in the U.S. and Canada. It combines a proprietary Yield Management System (YMS) software with in-field camps and an annual Grower Clinic led by world-record yield holders Randy Dowdy and David Hula.

Ownership category

akta.pro rank

Product category

Precision Agriculture Software

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Yield Monitoring & Harvest Data Analytics (AFABAMAF)

akta.pro secondary industries

Nutrient Management Planning & Fertility Programs (AFACABAB), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL), Crop Scouting & Field Monitoring Services (AFACABAD)

Keywords

• Precision agriculture software
• Yield management systems
• Crop nutrient analytics
• Agronomic membership programs
• On-farm trial research

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Total Acre operates as a membership-based program where farmers pay to join. The membership provides year-round access to in-field camps led by world-record growers, regional meetings, the annual Grower Clinic, the Yield Management System (YMS) software, trial results, recommendations, expert advice, real-time data comparison, and networking with hundreds of active growers and alumni.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Total Acre sells an annual membership to commercial row-crop farmers that bundles access to its proprietary Yield Management System (YMS) software, in-field camps and regional meetings led by world-record growers Randy Dowdy and David Hula, and the annual Grower Clinic. The YMS platform collects approximately 700 data inputs per field—including soil samples, tissue tests, planting records, weather, inputs, and yield data—and delivers variable-rate seeding and fertility prescriptions, ROI analysis, and predictive recommendations. The membership also includes the on-farm Total Acre Trials Program, which validates products across 75 protocols, 420 trial locations, 23 partner companies, and 140 grower cooperators.

Product overview

Total Acre offers a membership-based high-yield management program that combines proprietary software with hands-on education led by world-record growers Randy Dowdy and David Hula. The core product is the Yield Management System (YMS) software platform, which serves as the data backbone for agronomic decision-making. YMS integrates the Nutrient Power Ranking (NPR) feature for advanced tissue analysis and nutrient recommendations. Membership includes access to YMS, in-field camps, regional meetings, the annual Grower Clinic, and a network of high-performing growers. The Total Acre Podcast and Trials Program extend the ecosystem with educational content and on-farm product validation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Yield Management System (YMS) A proprietary, farmer-built digital platform for data storage and information-based farming solutions. YMS captures approximately 700 data inputs per field—including planting records, weather, soil samples, tissue tests, inputs, and yield data—and turns them into actionable decisions. It supports variable-rate seeding and fertility prescriptions based on yield goals and current conditions, tracks application timing and effectiveness, and provides ROI economic analysis. The software integrates with most leading farm management systems.
• Total Acre Membership Program A year-round membership-based high-yield management program sold to commercial row-crop farmers. Membership provides access to the YMS software, in-field camps led by world-record growers Randy Dowdy and David Hula, regional meetings, the annual Grower Clinic, soil and tissue sample recommendations, real-time data comparison across the network, and peer networking with hundreds of active growers and alumni across the U.S. and Canada.
• Grower Clinic The flagship annual winter event featuring world-record holders, expert panelists, top researchers, and live field demonstrations. The clinic offers in-the-field demonstrations, interactive seminars, trial result presentations, and networking with elite growers from across the country. The 2026 Grower Clinic is scheduled in San Antonio.
• In-Field Camps Immersive hands-on training sessions hosted by world-record growers Randy Dowdy and David Hula throughout the growing season. Camps provide interactive learning, practical support, and peer networking for continued education on high-yield agronomic practices.
• Total Acre Trials Program An on-farm product trial program conducted in production-scale environments across diverse soil types, regions, and cropping systems. The program validates products side-by-side with grower standards, tracking performance through spatial data, plant health monitoring, and post-harvest analysis focused on ROI and agronomic performance.

Quantifiable outcome

• YMS impacting 500,000+ acres with 400+ growers across U.S. and Canada
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

33 partnerships are on record, tiered core, major, silver and bronze.

• DPA AuctionscoreStrategic or Co-development Partner · 13 November 2025Strategic partnership announced November 13, 2025 giving Total Acre members exclusive access to DPA's nationwide network of qualified buyers, professional valuation services, and auction expertise. DPA Auctions provides comprehensive services including certified valuations, targeted marketing, online auction hosting, and secure payment processing. Their Live Auction Board technology connects sellers to serious bidders nationwide.
• UnCommon FarmscoreStrategic or Co-development Partner · 29 October 2025Strategic partnership announced October 29, 2025 to expand services, technology, and expertise available to growers. Brings together UnCommon Farms' strength in farm business solutions, financial management, and peer networking with Total Acre's data-driven agronomic platform and proprietary YMS software. Will deliver comprehensive tools for managing both agronomic performance and business profitability.
• Crop DiagnostixcoreTechnology or Integration · 2 March 2025Preferred partnership with Crop Diagnostix bringing exclusive crop intelligence tools to farmers. Crop Diagnostix uses RNA gene expression and AI to predict asymptomatic plant stress, enabling smarter decisions to maximize ROI. Total Acre members receive early access to groundbreaking tools, software, and insights for next-generation agronomic intelligence.
• John DeeremajorGTM or Marketing PartnerDiamond/Platinum sponsor for 2026 Grower Clinic in San Antonio. Partner in Decade of Dominance award presentation for David Hula at Farm Progress Show 2025.
• FendtmajorGTM or Marketing PartnerGold sponsor for 2026 Grower Clinic in San Antonio. Also hospitality sponsor.
• Pioneer (Corteva)majorGTM or Marketing PartnerGold sponsor for 2026 Grower Clinic. Partner in Decade of Dominance award presentation. Pioneer works with David Hula on genetic development.
• BRANDTmajorGTM or Marketing PartnerDiamond/Platinum sponsor for 2026 Grower Clinic. Partner in Decade of Dominance award presentation. Provider of specialty fertilizers and seed treatments used by Total Acre growers.
• Valley IrrigationmajorGTM or Marketing PartnerTrade show exhibitor and partner in Decade of Dominance award presentation. Valley Irrigation works with David Hula on irrigation innovations.
• BASFmajorGTM or Marketing PartnerPartner in Decade of Dominance award presentation for David Hula at Farm Progress Show 2025.
• AgroLiquidsilverGTM or Marketing PartnerTrade show exhibitor and hospitality sponsor for 2026 Grower Clinic. Featured on Total Acre Podcast Episode 22.
• Tidal Grow AgriSciencesilverGTM or Marketing PartnerTrade show exhibitor and hospitality sponsor for 2026 Grower Clinic. Featured on Total Acre Podcast Episode 26.
• Genesis AgsilverGTM or Marketing PartnerSilver sponsor for 2026 Grower Clinic. Featured on Total Acre Podcast Episode 17.
• PhospholutionssilverGTM or Marketing PartnerSilver sponsor for 2026 Grower Clinic. Featured on Total Acre Podcast Episode 12.
• Elemental EnzymessilverGTM or Marketing PartnerSilver sponsor for 2026 Grower Clinic.
• SoilWarriorbronzeGTM or Marketing PartnerBronze sponsor for 2026 Grower Clinic. Featured on Total Acre Podcast Episode 11.
• Precision PlantingbronzeGTM or Marketing PartnerBronze sponsor for 2026 Grower Clinic.
• MutinyCropbronzeGTM or Marketing PartnerBronze sponsor for 2026 Grower Clinic.
• REDOX Bio-NutrientsbronzeGTM or Marketing PartnerBronze sponsor and hospitality sponsor for 2026 Grower Clinic. Featured on Total Acre Podcast.
• ROVENSA NEXTbronzeGTM or Marketing PartnerBronze sponsor for 2026 Grower Clinic.
• Mosaic BiosciencesmajorGTM or Marketing PartnerDiamond/Platinum sponsor for 2026 Grower Clinic. Featured on Total Acre Podcast Episode 7.
• RIO BiologicalsmajorGTM or Marketing PartnerDiamond/Platinum sponsor for 2026 Grower Clinic.
• AGI (Ag Growth International)silverGTM or Marketing PartnerTrade show exhibitor for 2026 Grower Clinic. Featured on Total Acre Podcast Episodes 15 and 20.
• Dober (Lygos)silverGTM or Marketing PartnerSilver sponsor for 2026 Grower Clinic. Lygos featured on Total Acre Podcast Episodes 8 and 30.
• Estes Performance ConcavesbronzeGTM or Marketing PartnerBronze sponsor for 2026 Grower Clinic.
• AgriSpray DronesbronzeGTM or Marketing PartnerBronze sponsor for 2026 Grower Clinic. Featured on Total Acre Podcast Episode 25.
• Tracer MineralsbronzeGTM or Marketing PartnerTrade show exhibitor for 2026 Grower Clinic.
• Boa SafrabronzeGTM or Marketing PartnerBronze sponsor for 2026 Grower Clinic. Featured on Total Acre Podcast Episode 14.
• AgMarket.netbronzeGTM or Marketing PartnerTrade show exhibitor for 2026 Grower Clinic.
• MyYieldmajorGTM or Marketing PartnerPartner logo displayed on Grower Clinic 2026 Partners page.
• Vive CropbronzeGTM or Marketing PartnerTrade show exhibitor for 2026 Grower Clinic.
• EarthOpticsbronzeGTM or Marketing PartnerBronze sponsor for 2026 Grower Clinic.
• SEALogicbronzeGTM or Marketing PartnerBronze sponsor for 2026 Grower Clinic.
• TalC USAbronzeGTM or Marketing PartnerBronze sponsor for 2026 Grower Clinic. Featured on Total Acre Podcast Episode 5.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pivot Bio: Pivot Bio provides microbial nitrogen-fixing products for corn and other crops, with deep relationships with progressive row-crop farmers and an emerging data/decision-support layer. Comparable to Total Acre's focus on nutrient management and progressive farmer segments, with overlap in partnerships (BRANDT) and Grower Clinic sponsorship ecosystem.

Broad incumbents

• John Deere Operations Center: John Deere's Operations Center is a free farm management platform capturing machine, field, and agronomic data across Deere's installed equipment base. Comparable to Total Acre's YMS in providing field-level data integration for row-crop farmers, with the advantage of automatic machine data capture and Deere's massive distribution.
• Trimble Agriculture: Trimble Agriculture provides precision agriculture hardware and software solutions including guidance, application control, and farm management for global row-crop and specialty crop producers. Comparable to Total Acre as a broad precision agriculture player, with greater hardware integration and international presence.
• Climate FieldView (Bayer): Climate FieldView is the largest digital agriculture platform, owned by Bayer, offering field data capture, satellite imagery, and agronomic insights across hundreds of millions of acres globally. It is comparable to Total Acre's YMS in core function (field-level data analytics for row-crop farmers) but operates at vastly greater scale with bundled hardware and chemistry inputs.
• Indigo Ag: Indigo Ag is a broad agtech platform combining microbial seed treatments, agronomic digital tools, and grain marketing for row-crop farmers. Comparable to Total Acre in addressing the agronomic data and decision-support needs of commercial growers, but with a much wider product portfolio and significantly larger capital base.

Direct peers

• Farmers Edge: Farmers Edge is a precision agriculture platform combining field sensors, satellite imagery, and data analytics for row-crop farmers in North America, South America, and Eastern Europe. Directly comparable to Total Acre's data-driven yield optimization approach, with greater hardware integration.
• Agworld: Agworld is a collaborative farm management platform for agronomists and growers, focused on crop planning, input recommendations, and record-keeping for row-crop and specialty crop producers. Comparable to Total Acre's agronomic planning and recommendation functionality within YMS.
• Taranis: Taranis is a precision agriculture intelligence platform using high-resolution aerial imagery and AI to deliver field-level scouting and agronomic insights to growers and ag retailers. Comparable to Total Acre in providing data-driven agronomic decision support, with stronger imagery-based scouting and a broader geographic footprint.
• Conservis: Conservis is a farm management software platform focused on row-crop producers, offering field records, input tracking, and profitability analytics. Comparable to Total Acre in serving commercial row-crop farmers with operational and agronomic data, though without the community/instruction layer.
• Granular (Corteva): Granular is a farm management software business owned by Corteva serving row-crop farmers with operational planning, agronomic insights, and field data analytics. Directly comparable to Total Acre's YMS, with the advantage of integration into Corteva's Pioneer seed business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@totalacre744
• Xx.com/dowdycrop
• LinkedInlinkedin.com/company/dowdy-crop-innovations

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Acre