UnCommon Farms
UnCommon Farms is a farmer-owned agricultural business coaching organization serving multi-generational family farms across North America through a membership model integrating business coaching, financial services, succession planning, HR, leadership development, and risk management.
- Company typePrivate
- Founded1967
- HeadquartersBrighton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What UnCommon Farms does
UnCommon Farms is a farmer-owned and farmer-run agricultural business coaching organization founded in 1967 and headquartered in Brighton, Illinois. The company serves multi-generational family farms across North America, primarily in the United States and Canada, through a membership model that bundles dedicated business coaching, peer group membership, financial services, succession planning, HR coaching, leadership development, and risk management under a single coaching relationship.
The core product is a Business Management Membership built around six coaching pillars (Financials, Succession Planning, Human Resources, Leadership & Management, Strategic Planning, and Risk Management), delivered through dedicated business coaches and nine distinct peer group tracks. Standalone service modules include tiered accounting operations (Core/Plus/Premium), agricultural financial advisory with Historical Performance Analysis, tax strategy, succession and estate planning, crop and property-casualty insurance, and production management tools branded Cattlytics (cattle management with AI-powered monitoring), FarmDocs (documentation), FieldIQ (precision agronomy), and AgriERP integration. Technology also includes an AI-powered farm monitoring capability demonstrated in cattle operations where accuracy reportedly improved from 85% to over 99%.
Revenue is generated through subscription membership fees, tiered standalone service subscriptions, and project-based professional services engagements. Go-to-market combines community-led referrals and peer networks, consultative enterprise field sales through dedicated business coaches, and standalone-service entry points designed to convert operators into full membership. The organization maintains nearly 40 strategic industry partnerships across equipment, insurance, irrigation, banking, agronomy, and technology, and operates sub-brands including the UnCommon Farms Foundation (disaster relief and scholarships) and UnCommon Energy (solar and energy-offset advisory).
UnCommon Farms firmographics
Firmographics- Name
- UnCommon Farms
- Legal name
- UnCommon Farms
- Website
- https://uncommonfarms.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UnCommon Farms is a farmer-owned agricultural business coaching organization serving multi-generational family farms across North America through a membership model integrating business coaching, financial services, succession planning, HR, leadership development, and risk management.
- Ownership category
- akta.pro rank
UnCommon Farms industry classification
Industry- Product category
- Agricultural Business Coaching Services
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)
Keywords
Where UnCommon Farms is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UnCommon Farms business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Program: Ongoing membership providing access to dedicated business coach, peer groups, six coaching pillars (Financials, Succession Planning, HR, Leadership, Strategic Planning, Risk Management), strategic partner benefits, events, and training resources. Positioned as equivalent to four agribusiness consultants in one partner.
- Standalone Financial Services: Tiered accounting services (Core, Plus, Premium) ranging from review and guidance to full accounting department outsourcing. Also includes tax preparation, planning, and advisory services.
- Standalone Succession Services: Project-based succession planning including estate planning, wealth preservation, tax strategy, and family dynamics. Succession planning takes 18-24 months on average.
- Insurance Solutions: Crop insurance and property & casualty coverage through a network of seven Approved Insurance Providers, including MPCI, Revenue Protection, hail, wind, replant coverage.
- Production Management Services: Production management including precision agronomy, cattle management software, and farm documentation services.
- UnCommon Energy Services: Solar and energy offset project evaluation, application, and implementation oversight services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core: Review and guidance for operators with internal bookkeeping |
| Subscription | Annual | Plus: Shared accounting responsibilities with execution |
| Subscription | Annual | Premium: Full accounting department outsourcing |
| Subscription | One time/ perpetual license | Core Advisory: Financial insights and benchmarking with HPA |
| Subscription | Annual | Plus Advisory: Planning, forecasting, and financial analysis |
| Subscription | Annual | Premium Advisory: Fractional CFO-level strategic advisory |
| Subscription | Annual | Core Tax: Payroll tax filing |
| Subscription | Annual | Plus Tax: Tax preparation and planning guidance |
| Subscription | Annual | Premium Tax: Full tax strategy and advisory |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
UnCommon Farms product offering
Product offeringCore offering
UnCommon Farms is a farmer-owned agricultural business coaching and consulting organization that helps farm operators improve business performance through a membership-based program built around six pillars: financial services, farm succession planning, production management, and specialized advisory services. Members participate in peer groups facilitated by expert advisors and gain access to a suite of farmer-developed digital tools (Cattlytics, FarmDocs, FieldIQ, AgriERP) that support day-to-day farm decision-making. The organization also provides standalone services such as financial planning, succession/estate planning, insurance review, and production management consulting across the United States and Canada.
Product overview
UnCommon Farms is a farmer-owned agricultural business coaching and community organization offering a comprehensive membership program built around six core coaching pillars (Financials, Succession Planning, HR, Leadership & Management, Strategic Planning, and Risk Management). The core Business Management Membership provides dedicated coaches, peer groups across nine tracks, and implementation accountability. Standalone service offerings include financial services (accounting, advisory, tax), succession planning services (estate planning, tax strategy, family dynamics), insurance solutions, and production management tools including Cattlytics, FarmDocs, and FieldIQ. The organization also maintains nearly 40 strategic industry partnerships and operates the UnCommon Farms Foundation for community giving. Canadian producers receive specialized support through dedicated peer groups and localized benchmarking.
Differentiator
Problem solved
Functional benefit
Brands
- UnCommon Farms Foundation: A foundation that invests in the future of farming through educational initiatives, community programs, and resources designed to develop the next generation of agricultural leaders. The Foundation provides disaster relief, education scholarships, clean water initiatives, and agricultural support.
- UnCommon Energy
- Cattlytics
- FarmDocs
- FieldIQ
Products and services
- UnCommon Farms Membership Program Annual membership that bundles peer-group coaching, one-on-one advisor access, and participation in the six-pillar program (financial, succession, production, and additional advisory areas) for farm operators in the US and Canada.
- Farm Financial Services Financial planning and analysis for farm operations, including cost-of-production review, balance sheet assessment, tax planning support, and ongoing financial coaching.
- Farm Succession Planning Succession and estate transfer planning for multi-generational family farms, supporting transition of ownership, management, and decision-making from one generation to the next.
- Farm Insurance Review Independent review of farm insurance coverage and risk-management arrangements, helping members benchmark and right-size their coverage.
- Production Management Services Production-side coaching focused on operating efficiency, agronomy/management practices, and unit-economics improvement on the farm.
- UnCommon Farms Canada Canada-based delivery of the UnCommon Farms coaching, peer-group, financial, succession, and production management services tailored to the Canadian farm context.
Quantifiable outcome
- AI monitoring accuracy improving from 85% to over 99% within weeks in cattle farm operations using continuous monitoring and pattern recognition
- +3 more outcomes
Companies that use UnCommon Farms
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles1 record
UnCommon Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
UnCommon Farms partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered core, key and supporting.
- DPA AuctionscoreStrategic partnership providing UnCommon Farms members with preferred access to DPA's national buyer network, data-driven auction technology, and full-service equipment solutions to convert equipment assets into working capital. Rollout includes member-only selling programs, priority auction placements, and educational initiatives focused on equipment strategy and financial planning.
- AGI (Ag Growth International)keyEquipment and buildings partner providing exclusive member discounts on grain bins, dryers, augers, conveyors, field/bin monitoring hardware and software, grain vacs, post pounders, hazard monitoring, and steel buildings.
- AgriSompo NAkeyCrop and livestock insurance partner offering customized insurance solutions nationwide through one of the leading crop insurance providers in the U.S.
- Marsh McLennan AgencykeyInsurance partner offering comprehensive farm insurance including personal, business and excess liability, property, autos, equipment coverage through Nationwide Farm Pack Policy. Includes claims advocacy, safety, and loss prevention services.
- Valley IrrigationkeyIrrigation technology and innovation partner offering control panels, remote management, variable rate irrigation, GPS solutions, autonomous crop management, and professional services through Valley/Valmont.
- Alliant GroupsupportingStrategic partner providing services to UnCommon Farms members.
- AsmarksupportingAgricultural partner providing services to UnCommon Farms members.
- Bernard FirmsupportingLegal consulting partner for estate planning and succession services.
- BirdDogsupportingAgricultural technology partner.
- Blue Reef Agri-MarketingsupportingAgricultural marketing partner.
- Confluence GeneticssupportingGenetics and seed partner for agricultural operations.
- CoverCresssupportingCover crop and specialty crop partner.
- Element InsurancesupportingInsurance partner for property and casualty coverage.
- Emergent ConnextsupportingAgricultural technology partner.
- Farmland Stock ExchangesupportingFarmland investment and access partner.
- Folio3supportingTechnology partner collaborating on AI applications for agriculture at industry events like CattleCon.
- Good Day's WorksupportingAgricultural employment and HR partner.
- Frontier PrecisionsupportingPrecision agriculture technology partner.
- Greeneye TechnologysupportingAgricultural AI and precision technology partner.
- GoodyearsupportingTire products and services partner for farm equipment.
- Great American Insurance GroupsupportingInsurance partner for crop and property coverage.
- GrippsupportingFarm management and technology platform partner.
- Innovative Input SolutionssupportingAgricultural inputs partner.
- LassosupportingAgricultural technology partner for farm operations.
- Machinery ScopesupportingFarm equipment inspection and risk management partner.
- OakensupportingAgricultural financial services partner.
- OstarasupportingAgricultural nutrient technology partner.
- Rain & HailsupportingCrop insurance partner specializing in hail coverage.
- RCISsupportingCrop insurance provider partner.
- Sentinel AgsupportingAgricultural monitoring and sensing technology partner.
- Soil Carbon InnovationssupportingSustainability and soil health partner.
- The Agronomic Consulting GroupsupportingAgronomic consulting partner for precision agriculture.
- Total AcresupportingFarm management consulting partner.
- Where Food Comes FromsupportingAgricultural verification and certification partner.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
UnCommon Farms competitors and assessment
Company assessmentEmerging players
- AgWorld: AgWorld is a farm management and agronomy software platform that combines financial and operational planning for cropping operations. It competes with UnCommon Farms' FieldIQ precision agronomy offering as a digital planning and recordkeeping layer for serious farm businesses.
- Farmer's Business Network (FBN): FBN is a farmer-to-farmer network and ag tech platform providing inputs, crop marketing, financing, and benchmarking services to member farmers. It is a peer in the farm member-community and benchmarking space, although it focuses on inputs and finance rather than coaching.
- Granular (Corteva): Granular is a farm management software platform (owned by Corteva) that provides operational, financial, and agronomic data tools. While software-first, it overlaps with UnCommon Farms' production management and FieldIQ services in helping multi-entity farms make data-driven decisions.
- Conservis: Conservis is a farm management software platform that centralizes operational and financial data for row-crop and diversified farms. It competes with UnCommon Farms' production management tools, particularly FarmDocs and AgriERP, in capturing farm-level records and reporting.
Broad incumbents
- CLA (CliftonLarsonAllen) Agribusiness: CLA is a Top 10 U.S. accounting firm with a significant agribusiness practice providing farm accounting, tax, succession, and consulting services. It competes for the same high-net-worth family farm clients, particularly across the Midwest.
- Rabo AgriFinance: Rabo AgriFinance is a leading U.S. agricultural lender that pairs financing with benchmarking, risk management, and consulting services for commercial farms. It competes with UnCommon Farms in serving high-performance producers with integrated financial and risk solutions.
- Farm Journal: Farm Journal is a long-established agricultural media and business information company that has expanded into events, data, and producer-focused advisory. It overlaps with UnCommon Farms in serving high-performance row crop and livestock operators with benchmarking, peer learning, and business content.
- BDO USA Agribusiness: BDO USA operates a national agribusiness practice offering accounting, tax, and advisory services to farms, agribusinesses, and food companies. It competes with UnCommon Farms' standalone financial services for larger and more complex farm operations.
Direct peers
- Pinion (formerly K·Coe Isom): Pinion is a Top 100 U.S. accounting and advisory firm with a dedicated agribusiness practice that delivers farm accounting, tax strategy, succession planning, and consulting. It is the closest direct peer to UnCommon Farms' financial services and succession offerings, serving many of the same multi-generational farm clients.
- TEPAP (Top Executive Program for Agricultural Producers, Purdue): TEPAP is a premier executive education program for leading farm operators hosted at Purdue University. It addresses the same operator-to-CEO transition and strategic management niche that UnCommon Farms targets with its leadership and strategic planning coaching pillars.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
UnCommon Farms social profiles
Digital presenceUnCommon Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
UnCommon Farms leadership team
Management profileNumber of profiles
UnCommon Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UnCommon Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UnCommon Farms
What does UnCommon Farms do?
UnCommon Farms is a farmer-owned agricultural business coaching and consulting organization that helps farm operators improve business performance through a membership-based program built around six pillars: financial services, farm succession planning, production management, and specialized advisory services. Members participate in peer groups facilitated by expert advisors and gain access to a suite of farmer-developed digital tools (Cattlytics, FarmDocs, FieldIQ, AgriERP) that support day-to-day farm decision-making. The organization also provides standalone services such as financial planning, succession/estate planning, insurance review, and production management consulting across the United States and Canada.
Is UnCommon Farms a public or private company?
UnCommon Farms is a private company. It is classified as management employee owned and is currently operating.
When was UnCommon Farms founded?
UnCommon Farms was founded in 1967. It employs 51 to 100 people.
Where is UnCommon Farms based?
UnCommon Farms is headquartered in Brighton, United States, in the North America region.
How does UnCommon Farms make money?
Six revenue lines are on record. Membership Program is the primary driver. The others are standalone Financial Services, standalone Succession Services, insurance Solutions, production Management Services and unCommon Energy Services.
Who are UnCommon Farms's main competitors?
Emerging players on record are AgWorld, Farmer's Business Network (FBN), Granular (Corteva) and Conservis. Broad incumbents are CLA (CliftonLarsonAllen) Agribusiness, Rabo AgriFinance, Farm Journal and BDO USA Agribusiness. Direct peers are Pinion (formerly K·Coe Isom) and TEPAP (Top Executive Program for Agricultural Producers, Purdue).
Does UnCommon Farms have an API?
No public API is recorded for UnCommon Farms.
What industry is UnCommon Farms in?
UnCommon Farms's product category is Agricultural Business Coaching Services. Its primary akta.pro industry code is AFACAJAA, Whole-Farm Business Management & Budgeting Advisory. Its NAICS code is 115116 and its SIC code is 700.