Dear Green Coffee Roasters
- Company typePrivate
- Founded2011
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dear Green Coffee Roasters does
Dear Green Coffee Roasters, trading as Dear Green Ltd (Scottish company number SC415720), is a specialty-grade coffee roaster founded in Glasgow in 2011 and headquartered at 101 Brook Street, Glasgow G40 3AP. The company roasts specialty-grade beans daily, sourced via direct partnerships with cooperatives and farms in Brazil (Daterra), Mexico (Sakubel), Colombia (ASMUCAFE), Rwanda (KCRS), Uganda (Bukonzo Dream), and others, and sells them as single origins, blends, organic, decaf, and women-producer SKUs in 120g, 250g, and 1kg formats across whole bean, cafetiere, filter, aeropress, stovetop/moka pot, and espresso grind options. Pricing ranges from approximately £6 to £72.50 per SKU with free UK shipping above £30.
The business operates four interlocking revenue streams. Direct-to-consumer commerce runs through its own e-commerce storefront (deargreencoffee.com), supported by monthly email newsletters and a blog. A wholesale B2B channel supplies cafes, offices, and workplaces with bean supply plus equipment, installation, and ongoing servicing, creating recurring commercial accounts. A subscription product line delivers beans on a recurring basis to home consumers, and an experiences and training channel monetizes in-person events such as a £80 Latte Art Class alongside SCA-accredited courses and origin trips. Marketing relies on content (blog, newsletter with a 10% sign-up incentive), organic social, community events, and direct wholesale relationships; the company donates 2% of revenue to social and climate justice causes and holds B Corp, SCA, Good Business Charter, Safe and Local Supplier Approval, and One Percent for the Planet credentials.
Dear Green is an independent, founder-owned private limited company with 1-10 employees and no disclosed institutional funding, suggesting bootstrapped growth since inception. It is registered for operations across the United Kingdom and the European Economic Area, with all public-facing commerce priced in GBP. There is no evidence of mobile applications, public APIs, AI/ML capabilities, acquisitions, or external investment.
Dear Green Coffee Roasters firmographics
Firmographics- Name
- Dear Green Coffee Roasters
- Legal name
- Dear Green Ltd
- Website
- https://deargreencoffee.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Dear Green Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where Dear Green Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dear Green Coffee Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Coffee bean sales: Sale of specialty-grade coffee beans in various formats (whole bean, cafetiere, filter, aeropress, stovetop/moka pot, espresso) and sizes (120g, 250g, 1kg). Includes single origin, blends, decaf, and organic varieties.
- Subscriptions: Coffee subscription service delivering beans on a recurring basis to customers.
- Equipment sales: Sale of coffee equipment including Aeropress, brewers, espresso machines, grinders, filters, scales, and accessories.
- Experiences and training: Coffee classes, experiences, and SCA-accredited training programmes. Latte Art Classes at £80 per session.
- Wholesale: Supply of coffee beans and equipment to cafes, offices, and workplaces, including installation and servicing of equipment.
- Gift products: Coffee gifts, gift cards, and bundled products for gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Origin Coffee - 250g: £11.40 to £21.80 |
| Unit Pricing | Pay-as-you-go | Coffee Blends - 250g: £11.40 to £14.10 |
| Unit Pricing | Pay-as-you-go | Latte Art Class: £80 per person |
| Unit Pricing | Pay-as-you-go | Blend Selection Pack: £29.50 |
| Unit Pricing | Pay-as-you-go | COFFEE X CHOCOLATE: £35.00 |
| Unit Pricing | Pay-as-you-go | All The Ladies - Triple Origin: £34.50 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Dear Green Coffee Roasters product offering
Product offeringCore offering
Dear Green Coffee Roasters operates a specialty coffee roastery in Glasgow, Scotland, roasting single-origin, blended, organic, decaf, and women-producer-cooperative coffees for sale direct-to-consumers via e-commerce and subscription, and to cafés and workplaces through a B2B wholesale program. The company also retails coffee equipment and gift cards, and delivers SCA-accredited training, latte art classes, and barista training services. Wholesale supply is offered as a full-service bundle covering roasted beans, equipment selection, installation, machine servicing, and barista training.
Product overview
Dear Green Coffee Roasters is a specialty coffee company founded in Glasgow in 2011 that operates as a single unified offering rather than a platform-plus-modules architecture. The company offers specialty-grade coffee beans ethically sourced from origins worldwide (including Brazil, Mexico, Ethiopia, Kenya, Colombia, Rwanda, Uganda, Peru, Guatemala, and Timor-Leste), available as single origins and house blends. Product portfolio includes: coffee beans in various sizes (120g, 250g, 1kg) and roast styles (whole bean, cafetiere, filter, aeropress, stovetop/moka pot, espresso); specialty bundles such as All The Ladies (women producers triple-origin), Timor-Leste Rotutu variants, and blend selection packs; decaf options using EA decaffeination; organic certified coffees; coffee equipment (AeroPress, brewers, espresso machines, grinders, scales, filters); gift cards; subscription services; wholesale B2B program for cafes and offices; and coffee experiences including latte art classes. The company also roasts daily and provides SCA-accredited training.
Differentiator
Problem solved
Functional benefit
Products and services
- Brazil Daterra Summer Solstice Single-origin specialty coffee from Brazil roasted in-house by Dear Green and sold through the consumer storefront and wholesale program.
- Mexico Sakubel Single-origin specialty coffee from Mexico, roasted in-house for direct and wholesale customers.
- Timor-Leste Rotutu Natural Natural-process single-origin coffee from the Rotutu region of Timor-Leste, roasted in-house by Dear Green.
- Timor-Leste Rotutu Washed Washed-process single-origin coffee from the Rotutu region of Timor-Leste, roasted in-house by Dear Green.
- Guatemala Finca Filadelfia Single-origin specialty coffee from Guatemala's Finca Filadelfia farm, roasted in-house by Dear Green.
- Colombia ASMUCAFE Women Cooperative Single-origin coffee sourced from the ASMUCAFE women's producer cooperative in Colombia and roasted in-house by Dear Green.
- Ethiopia Duwancho Single-origin specialty coffee from Ethiopia, roasted in-house by Dear Green.
- Kenya Priory Farm AB AB-grade single-origin coffee from Kenya's Priory Farm, roasted in-house by Dear Green.
- Uganda Bukonzo Dream Single-origin specialty coffee from Uganda's Bukonzo area, roasted in-house by Dear Green.
- Colombia Sierra Nevada Organic single-origin coffee from Colombia's Sierra Nevada region, roasted in-house by Dear Green.
- Rwanda KCRS Women Cooperative Single-origin coffee sourced from the KCRS women's producer cooperative in Rwanda, roasted in-house by Dear Green.
- Peru Montaña Organic single-origin coffee from Peru, roasted in-house by Dear Green.
- Colombia Decaf de Caña Sugar-cane decaffeinated single-origin coffee from Colombia, roasted in-house by Dear Green.
- The Goosedubbs Blend Signature blended coffee roasted in-house by Dear Green for direct and wholesale customers.
- The Ballroom Blend Signature blended coffee roasted in-house by Dear Green for direct and wholesale customers.
- Dear Green City Blend Signature organic blended coffee roasted in-house by Dear Green.
- COFFEE X CHOCOLATE Specialty blend coffee developed by Dear Green for pairing with chocolate.
- MegaMix Blended coffee SKU in the Dear Green catalogue for direct and wholesale channels.
- Timor-Leste Rotutu Bundle Bundle pack pairing the Rotutu Natural and Rotutu Washed single-origin coffees from Timor-Leste.
- Blend Selection Pack Multi-bag bundle of Dear Green's signature blended coffees.
- All The Ladies Bundle pack of coffees sourced exclusively from women-producer cooperatives.
- Coffee Equipment Retail line of coffee brewing equipment sold via the Dear Green storefront and as part of the wholesale bundle for cafés and workplaces.
- Dear Green Gift Cards Stored-value gift cards redeemable on Dear Green coffee, bundles, and equipment via the e-commerce storefront.
- Coffee Subscription Service Recurring delivery of Dear Green roasted coffees to consumers on a subscription basis via the e-commerce storefront.
- Wholesale Coffee Program B2B coffee supply covering roasted beans, equipment selection, installation, machine servicing, and barista training for cafés, offices, and workplaces.
- Latte Art Class Hands-on coffee education experience delivered in-person by Dear Green to consumers and aspiring baristas.
- SCA-Accredited Training Specialty Coffee Association accredited training delivered to baristas and trade partners by Dear Green.
Quantifiable outcome
- 2% of revenue donated to social and climate justice causes
- +1 more outcomes
Companies that use Dear Green Coffee Roasters
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Dear Green Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dear Green Coffee Roasters partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Specialty Coffee Association (SCA)coreSCA-accredited training provider offering coffee education and professional development programmes. The company runs SCA-accredited courses for coffee enthusiasts and professionals.
- One Percent for the PlanetcoreThe company is a member of One Percent for the Planet and commits to donating 1% of annual sales (or in their case, 2% of all revenue) to environmental causes supporting social and climate justice.
- B Lab (B Corporation)coreB Corp certification body. Dear Green has achieved B Corp certification, demonstrating commitment to social and environmental standards.
- Daterra Farm (Brazil)coreDirect sourcing partnership with Daterra Farm in Brazil, one of the world's leading specialty coffee producers. Products sourced include Brazil - Daterra Summer Solstice.
- Sakubel (Mexico)corePartnership with Sakubel cooperative in Mexico for specialty coffee sourcing. Products include Mexico - Sakubel - Washed.
- Bukonzo Dream (Uganda)corePartnership with Bukonzo Dream cooperative in Uganda. The company organizes origin trips to visit producer partners like Bukonzo Dream in East Africa.
- ASMUCAFE (Colombia)corePartnership with ASMUCAFE women's cooperative in Colombia. Products sourced include Colombia - ASMUCAFE - Women Cooperative.
- KCRS (Rwanda)corePartnership with KCRS women's cooperative in Rwanda. Products sourced include Rwanda - KCRS - Women Cooperative.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dear Green Coffee Roasters competitors and assessment
Company assessmentDirect peers
- Pact Coffee: UK specialty coffee company with a strong subscription and B2B office coffee motion. Comparable in DTC subscription model, office/wholesale channel, and UK consumer target.
- Hasbean Coffee: UK specialty roaster with deep single-origin catalog and direct farm relationships. Comparable in single-origin focus, direct-trade sourcing, and small-batch specialty positioning.
- Workshop Coffee: London specialty roaster and cafe operator with SCA-aligned training programs. Comparable in specialty roasting expertise, UK market, and training/education community-building.
- Square Mile Coffee Roasters: London-based specialty coffee roaster with strong DTC, wholesale, and SCA training credentials. Comparable in roasting specialization, London/UK market presence, and education-led positioning.
- Origin Coffee: UK specialty roaster with strong sustainability credentials and direct trade partnerships. Comparable in ethical sourcing narrative, single-origin focus, and B2B/wholesale channel.
- Monmouth Coffee: London-origin specialty coffee roaster and retailer with strong direct-sourcing ethos. Comparable in specialty single-origin focus, UK footprint, and direct-trade supply chain narrative.
- Union Hand-Roasted Coffee: UK-based B Corp specialty coffee roaster selling single-origin and blended beans via DTC, subscription, and wholesale. Directly comparable in target market, B Corp positioning, and B2B/wholesale model.
- Extract Coffee Roasters: Bristol-based specialty roaster with B2B wholesale, DTC e-commerce, and training. Comparable in scale, UK regional presence, and multi-channel specialty model.
- Caravan Coffee Roasters: London specialty roaster with wholesale, restaurants, and DTC operations. Comparable in specialty positioning, UK market, and integrated wholesale/DTC distribution.
Emerging players
- Rave Coffee: UK specialty coffee company with strong subscription and DTC focus. Comparable in DTC subscription model and UK consumer target, though with a different brand position.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dear Green Coffee Roasters social profiles
Digital presenceDear Green Coffee Roasters compliance and trust
Trust signalCompliance4 records
Dear Green Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dear Green Coffee Roasters leadership team
Management profileNumber of profiles
Dear Green Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dear Green Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dear Green Coffee Roasters
What does Dear Green Coffee Roasters do?
Dear Green Coffee Roasters operates a specialty coffee roastery in Glasgow, Scotland, roasting single-origin, blended, organic, decaf, and women-producer-cooperative coffees for sale direct-to-consumers via e-commerce and subscription, and to cafés and workplaces through a B2B wholesale program. The company also retails coffee equipment and gift cards, and delivers SCA-accredited training, latte art classes, and barista training services. Wholesale supply is offered as a full-service bundle covering roasted beans, equipment selection, installation, machine servicing, and barista training.
Is Dear Green Coffee Roasters a public or private company?
Dear Green Coffee Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dear Green Coffee Roasters founded?
Dear Green Coffee Roasters was founded in 2011. It employs 1 to 10 people.
Where is Dear Green Coffee Roasters based?
Dear Green Coffee Roasters is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Dear Green Coffee Roasters make money?
Six revenue lines are on record. Coffee bean sales are the primary driver. The others are subscriptions, equipment sales, experiences and training, wholesale and gift products.
Who are Dear Green Coffee Roasters's main competitors?
Direct peers on record are Pact Coffee, Hasbean Coffee, Workshop Coffee, Square Mile Coffee Roasters, Origin Coffee, Monmouth Coffee, Union Hand-Roasted Coffee, Extract Coffee Roasters and Caravan Coffee Roasters. Rave Coffee is listed as an emerging player.
Does Dear Green Coffee Roasters have an API?
No public API is recorded for Dear Green Coffee Roasters.
What industry is Dear Green Coffee Roasters in?
Dear Green Coffee Roasters's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 31192 and its SIC code is 2080.