SWISS TXT
SWISS TXT is a Swiss digital media and accessibility services subsidiary of SRG SSR, providing ICT infrastructure, broadcast distribution, and HbbTV services for Swiss public broadcasting, plus 30+ years of subtitling, sign language, and audio description across Germany's, France's, Italy's, and Romansh-speaking Swiss regions.
- Company typePrivate
- Founded1983
- HeadquartersBiel, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What SWISS TXT does
SWISS TXT AG is a Biel/Bienne-headquartered Swiss digital media service provider founded in 1983 and operating as a wholly-owned subsidiary of SRG SSR, the Swiss public broadcaster. The company runs two complementary service lines: (i) ICT Services, acting as the internal ICT competence center for SRG SSR and its regional units (SRF, RTS, RSI, RTR, SWI swissinfo.ch), covering workplace management, networks, security, broadcast distribution, HbbTV operation, sports content processing across ~20 sports, a Service Monitoring Center, and a high-capacity Event Player capable of 700,000+ parallel video streams during events such as the Olympic Games and FIFA World Cup/Euro; and (ii) Accessibility Services, providing subtitling, sign language production, audio description, and accessible online event coverage — capabilities built over more than 30 years of continuous SRG program support across Switzerland's German, French, Italian, and Romansh language communities.
The company employs 313 people distributed across six Swiss locations (Biel/Bienne HQ, Bern, Geneva, Lausanne, Zurich, Comano). Revenue is generated via managed services and professional services contracts: primarily through internal cost-recovery style billing to SRG SSR enterprise units, supplemented by external B2B engagements with public sector entities, Swiss film producers, and larger enterprises seeking accessibility support for digital content. Pricing is not publicly disclosed and is handled through named Key Account Managers. Marketing activity is concentrated on direct enterprise engagement via the company website, supplemented by a LinkedIn corporate presence and a YouTube channel. The business is not publicly listed, does not raise external capital, and publishes only an annual Geschäftsbericht (annual report).
SWISS TXT also participates in multiple national and European research and innovation projects in accessibility and digital media operations (including EBU Joint Research, 5G-EMERGE, Mediaverse, Content4All, EASIER, HELIOS, 5G-MediaHub, Innosuisse IICT, TEMS, and others), typically with 2–5 year project durations. Governance includes a Board chaired by Marco Derighetti (Director of Operations, SRG), with Larissa M. Bieler and Olivier Bühler as board members, and executive leadership under CEO Martin Schneider. The combined ICT competence center role for SRG and the externally monetizable accessibility portfolio constitute a stable, scope-bounded operating model with modest external growth optionality.
SWISS TXT firmographics
Firmographics- Name
- SWISS TXT
- Legal name
- SWISS TXT AG
- Website
- https://swisstxt.ch
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SWISS TXT is a Swiss digital media and accessibility services subsidiary of SRG SSR, providing ICT infrastructure, broadcast distribution, and HbbTV services for Swiss public broadcasting, plus 30+ years of subtitling, sign language, and audio description across Germany's, France's, Italy's, and Romansh-speaking Swiss regions.
- Ownership category
- akta.pro rank
SWISS TXT industry classification
Industry- Product category
- Broadcast Media Services
- NAICS
- Translation and Interpretation Services (54193), Broadcasting and Content Providers (516)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Translation & Transcreation Services (Script/Dialogue Adaptation) (MPAHAFAD)
- akta.pro secondary industries
- Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management) (MPAHAFAC), Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
Keywords
Where SWISS TXT is headquartered
LocationHeadquarters
- HQ city
- Biel
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
SWISS TXT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- ICT Services for SRG SSR: Internal service provider delivering ICT, infrastructure, and distribution services to SRG SSR and its enterprise units including SRF, RTS, RSI, RTR, and SWI.
- Accessibility Services: Accessibility services including subtitling, sign language, and audio description offered to public sector, Swiss film makers, and larger companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SWISS TXT product offering
Product offeringCore offering
SWISS TXT operates as the ICT competence center for SRG SSR, providing internal broadcast distribution, HbbTV, sports content processing, and infrastructure services to SRG's regional units (SRF, RTS, RSI, RTR, SWI). It also delivers Accessibility Services to external customers — including subtitling, sign language production, and audio description — that make media content usable for hearing-impaired, deaf, and visually impaired audiences across Switzerland's four language regions.
Product overview
SWISS TXT offers a dual-core product portfolio consisting of Accessibility Services and ICT Services. Accessibility Services provide 360-degree solutions for barrier-free media access including subtitling, sign language production, and audio description for hearing and visually impaired audiences. ICT Services function as the competency center for SRG SSR, delivering infrastructure, distribution, HbbTV, and sports results services. These services are offered both internally to SRG SSR and its regional units (SRF, RTS, RSI, RTR, SWI) and externally to public institutions, film producers, and enterprises. The portfolio includes specialized products like the Sport Resultate Center processing 20 sports disciplines, HbbTV interactive television services, the Service Monitoring Center, and the Event Player for high-traffic broadcasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Accessibility Services
Quantifiable outcome
- Reaches approximately 5 million viewers during Olympic Games or Football World Cup/European Championship events
- +3 more outcomes
Companies that use SWISS TXT
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
SWISS TXT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SWISS TXT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SRG SSRcoreSRG SSR is the parent company of SWISS TXT. SWISS TXT serves as the ICT competence center and accessibility services provider for SRG SSR, enabling the public multimedia service across all Swiss regions and languages.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
SWISS TXT competitors and assessment
Company assessmentDirect peers
- PQ Studios: UK-based broadcast captioning, subtitling, and access services supplier delivering live and pre-recorded captions to BBC, Channel 4, ITV and other UK broadcasters. Closely comparable to SWISS TXT on the accessibility/captioning side in terms of customer type and workflow.
- IYUNO Media Group: Global media localization company (formed from SDI Media / IYUNO merger) providing subtitling, dubbing, captioning and accessibility services to studios, streamers, and broadcasters. Competitor to SWISS TXT's translation/subtitling arm at the international level, with similar B2B delivery model and project-management workflows.
- Deluxe One: Global media services platform offering localization (dubbing, subtitling), distribution, and accessibility services to content owners and broadcasters. Comparable to SWISS TXT across both its translation/localization work and its content-distribution role.
- Red Bee Media: European media services provider offering subtitling, signing (BSL), audio description, playout, and media management for broadcasters (notably BBC and Channel 4). Operates the same dual model of accessibility services + broadcast ICT as SWISS TXT and is the closest comparable in business mix, customer type, and mission.
Broad incumbents
- Atos: Global IT services firm with a dedicated Media & Communications practice delivering managed ICT infrastructure, digital platforms, and broadcast technology to broadcasters and content owners. Comparable to SWISS TXT on the ICT-services side as a much larger incumbent serving similar media customers.
- Globecast: Global provider of broadcast content management, content distribution, playout, and digital media services to broadcasters and rights-holders. Comparable to SWISS TXT's content-distribution and HbbTV operations on the international broadcast-tech side.
- T-Systems: Deutsche Telekom's enterprise IT arm providing managed broadcast/ICT services to European broadcasters and media companies. Comparable to SWISS TXT's managed ICT offering to SRG, but operating at much broader scale across geographies and industries.
Regional players
- VRT: Flemish public broadcaster operating in-house accessibility (ondertiteling, Vlaamse Gebarentaal, audiodescriptie) and digital media operations alongside EBU collaboration. Comparable regional public broadcaster with a captive-service-unit model analogous to SWISS TXT inside SRG SSR.
- ZDF (digital/accessibility operations): German public broadcaster with internal accessibility (Untertitelung, Gebärdensprache, Audiodeskription) and digital media technology operations. Mirrors SWISS TXT's mission and embedded-subcontractor structure within a neighboring-language public-service broadcaster and competes for the same EU-funded accessibility R&D.
- France Télévisions (accessibility/digital teams): French public broadcaster operates in-house accessibility (sous-titrage, LSF, audiodescription) and digital platforms units that parallel SWISS TXT's role within SRG SSR. Same captive-subsidiary-like structure inside a neighboring public broadcaster covering similar public-service accessibility obligations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SWISS TXT social profiles
Digital presenceSWISS TXT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWISS TXT leadership team
Management profileNumber of profiles
Profiles11 records
SWISS TXT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWISS TXT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWISS TXT
What does SWISS TXT do?
SWISS TXT operates as the ICT competence center for SRG SSR, providing internal broadcast distribution, HbbTV, sports content processing, and infrastructure services to SRG's regional units (SRF, RTS, RSI, RTR, SWI). It also delivers Accessibility Services to external customers — including subtitling, sign language production, and audio description — that make media content usable for hearing-impaired, deaf, and visually impaired audiences across Switzerland's four language regions.
Is SWISS TXT a public or private company?
SWISS TXT is a private company. It is classified as corporate owned and is currently operating.
When was SWISS TXT founded?
SWISS TXT was founded in 1983. It employs 101 to 250 people.
Where is SWISS TXT based?
SWISS TXT is headquartered in Biel, Switzerland, in the Europe region.
How does SWISS TXT make money?
Two revenue lines are on record. ICT Services for SRG SSR is the primary driver. The others are accessibility Services.
Who are SWISS TXT's main competitors?
Direct peers on record are PQ Studios, IYUNO Media Group, Deluxe One and Red Bee Media. Broad incumbents are Atos, Globecast and T-Systems. Regional players are VRT, ZDF (digital/accessibility operations) and France Télévisions (accessibility/digital teams).
Does SWISS TXT have an API?
No public API is recorded for SWISS TXT.
What industry is SWISS TXT in?
SWISS TXT's product category is Broadcast Media Services. Its primary akta.pro industry code is MPAHAFAD, Translation & Transcreation Services (Script/Dialogue Adaptation), with a secondary code of MPAHAFAC, Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management). Its NAICS code is 54193 and its SIC code is 7370.