SWISS TXT

What SWISS TXT does

SWISS TXT AG is a Biel/Bienne-headquartered Swiss digital media service provider founded in 1983 and operating as a wholly-owned subsidiary of SRG SSR, the Swiss public broadcaster. The company runs two complementary service lines: (i) ICT Services, acting as the internal ICT competence center for SRG SSR and its regional units (SRF, RTS, RSI, RTR, SWI swissinfo.ch), covering workplace management, networks, security, broadcast distribution, HbbTV operation, sports content processing across ~20 sports, a Service Monitoring Center, and a high-capacity Event Player capable of 700,000+ parallel video streams during events such as the Olympic Games and FIFA World Cup/Euro; and (ii) Accessibility Services, providing subtitling, sign language production, audio description, and accessible online event coverage — capabilities built over more than 30 years of continuous SRG program support across Switzerland's German, French, Italian, and Romansh language communities.

The company employs 313 people distributed across six Swiss locations (Biel/Bienne HQ, Bern, Geneva, Lausanne, Zurich, Comano). Revenue is generated via managed services and professional services contracts: primarily through internal cost-recovery style billing to SRG SSR enterprise units, supplemented by external B2B engagements with public sector entities, Swiss film producers, and larger enterprises seeking accessibility support for digital content. Pricing is not publicly disclosed and is handled through named Key Account Managers. Marketing activity is concentrated on direct enterprise engagement via the company website, supplemented by a LinkedIn corporate presence and a YouTube channel. The business is not publicly listed, does not raise external capital, and publishes only an annual Geschäftsbericht (annual report).

SWISS TXT also participates in multiple national and European research and innovation projects in accessibility and digital media operations (including EBU Joint Research, 5G-EMERGE, Mediaverse, Content4All, EASIER, HELIOS, 5G-MediaHub, Innosuisse IICT, TEMS, and others), typically with 2–5 year project durations. Governance includes a Board chaired by Marco Derighetti (Director of Operations, SRG), with Larissa M. Bieler and Olivier Bühler as board members, and executive leadership under CEO Martin Schneider. The combined ICT competence center role for SRG and the externally monetizable accessibility portfolio constitute a stable, scope-bounded operating model with modest external growth optionality.

Name

SWISS TXT

Legal name

SWISS TXT AG

Website

https://swisstxt.ch

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

SWISS TXT is a Swiss digital media and accessibility services subsidiary of SRG SSR, providing ICT infrastructure, broadcast distribution, and HbbTV services for Swiss public broadcasting, plus 30+ years of subtitling, sign language, and audio description across Germany's, France's, Italy's, and Romansh-speaking Swiss regions.

Ownership category

akta.pro rank

Product category

Broadcast Media Services

NAICS

Translation and Interpretation Services (54193), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Translation & Transcreation Services (Script/Dialogue Adaptation) (MPAHAFAD)

akta.pro secondary industries

Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management) (MPAHAFAC), Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Broadcast ICT services
• Media accessibility services
• Video streaming infrastructure
• Subtitle production services
• HbbTV operations

Headquarters

HQ city

Biel

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. ICT Services for SRG SSR: Internal service provider delivering ICT, infrastructure, and distribution services to SRG SSR and its enterprise units including SRF, RTS, RSI, RTR, and SWI.
2. Accessibility Services: Accessibility services including subtitling, sign language, and audio description offered to public sector, Swiss film makers, and larger companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SWISS TXT operates as the ICT competence center for SRG SSR, providing internal broadcast distribution, HbbTV, sports content processing, and infrastructure services to SRG's regional units (SRF, RTS, RSI, RTR, SWI). It also delivers Accessibility Services to external customers — including subtitling, sign language production, and audio description — that make media content usable for hearing-impaired, deaf, and visually impaired audiences across Switzerland's four language regions.

Product overview

SWISS TXT offers a dual-core product portfolio consisting of Accessibility Services and ICT Services. Accessibility Services provide 360-degree solutions for barrier-free media access including subtitling, sign language production, and audio description for hearing and visually impaired audiences. ICT Services function as the competency center for SRG SSR, delivering infrastructure, distribution, HbbTV, and sports results services. These services are offered both internally to SRG SSR and its regional units (SRF, RTS, RSI, RTR, SWI) and externally to public institutions, film producers, and enterprises. The portfolio includes specialized products like the Sport Resultate Center processing 20 sports disciplines, HbbTV interactive television services, the Service Monitoring Center, and the Event Player for high-traffic broadcasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Accessibility Services

Quantifiable outcome

• Reaches approximately 5 million viewers during Olympic Games or Football World Cup/European Championship events
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• SRG SSRcoreStrategic or Co-development PartnerSRG SSR is the parent company of SWISS TXT. SWISS TXT serves as the ICT competence center and accessibility services provider for SRG SSR, enabling the public multimedia service across all Swiss regions and languages.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PQ Studios: UK-based broadcast captioning, subtitling, and access services supplier delivering live and pre-recorded captions to BBC, Channel 4, ITV and other UK broadcasters. Closely comparable to SWISS TXT on the accessibility/captioning side in terms of customer type and workflow.
• IYUNO Media Group: Global media localization company (formed from SDI Media / IYUNO merger) providing subtitling, dubbing, captioning and accessibility services to studios, streamers, and broadcasters. Competitor to SWISS TXT's translation/subtitling arm at the international level, with similar B2B delivery model and project-management workflows.
• Deluxe One: Global media services platform offering localization (dubbing, subtitling), distribution, and accessibility services to content owners and broadcasters. Comparable to SWISS TXT across both its translation/localization work and its content-distribution role.
• Red Bee Media: European media services provider offering subtitling, signing (BSL), audio description, playout, and media management for broadcasters (notably BBC and Channel 4). Operates the same dual model of accessibility services + broadcast ICT as SWISS TXT and is the closest comparable in business mix, customer type, and mission.

Broad incumbents

• Atos: Global IT services firm with a dedicated Media & Communications practice delivering managed ICT infrastructure, digital platforms, and broadcast technology to broadcasters and content owners. Comparable to SWISS TXT on the ICT-services side as a much larger incumbent serving similar media customers.
• Globecast: Global provider of broadcast content management, content distribution, playout, and digital media services to broadcasters and rights-holders. Comparable to SWISS TXT's content-distribution and HbbTV operations on the international broadcast-tech side.
• T-Systems: Deutsche Telekom's enterprise IT arm providing managed broadcast/ICT services to European broadcasters and media companies. Comparable to SWISS TXT's managed ICT offering to SRG, but operating at much broader scale across geographies and industries.

Regional players

• VRT: Flemish public broadcaster operating in-house accessibility (ondertiteling, Vlaamse Gebarentaal, audiodescriptie) and digital media operations alongside EBU collaboration. Comparable regional public broadcaster with a captive-service-unit model analogous to SWISS TXT inside SRG SSR.
• ZDF (digital/accessibility operations): German public broadcaster with internal accessibility (Untertitelung, Gebärdensprache, Audiodeskription) and digital media technology operations. Mirrors SWISS TXT's mission and embedded-subcontractor structure within a neighboring-language public-service broadcaster and competes for the same EU-funded accessibility R&D.
• France Télévisions (accessibility/digital teams): French public broadcaster operates in-house accessibility (sous-titrage, LSF, audiodescription) and digital platforms units that parallel SWISS TXT's role within SRG SSR. Same captive-subsidiary-like structure inside a neighboring public broadcaster covering similar public-service accessibility obligations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWoU7unR59qVABynGDaicVw
• LinkedInlinkedin.com/company/swiss-txt

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWISS TXT