What Live Case does

LiveCase is an educational technology company that transforms static case studies into interactive AI-powered simulations for higher education and corporate training. The browser-based platform enables educators to deliver branching narrative simulations in which learners converse with AI-driven virtual characters, make time-pressured decisions across multiple episodes, and receive gamified scoring and instant feedback, with educator-facing dashboards surfacing decision patterns and learning gaps.

The core technology stack combines generative AI chatbots for role-play interactions, a branching narrative engine for decision-node based progression, gamification mechanics modeled on social media engagement patterns, and real-time analytics for instructional debriefs. Distribution is multi-modal, supporting in-person classrooms, Zoom sessions, asynchronous self-paced learning, and Canvas LMS embedding. The product surface includes a self-serve catalog of named simulations (e.g., Alpha - Circular Economy, First Global Bank, Kruger Bau, Plymouth Corp, BioLife), a no-code AI Case Authoring Studio currently in free early access, and a four-tier Studio Services offering (DIY & AI, LITE from $250, EXPANDED from $999, and CUSTOM bespoke). Multi-best seller status on Harvard Business Publishing and named flagship partnerships with INSEAD, Ivey Publishing, and The Case Centre anchor the content and distribution moat.

The business model blends usage-based participant pricing ($1.50 per participant per run as a baseline; $25-$90/seat for named cases with non-degree pricing typically 2x degree-granting rates), professional services fees from Studio Services engagements, marketplace royalties to content creators, and publisher distribution royalties. Customer segments are split between Higher Education (business schools, MBA and executive education programs including INSEAD, Texas State University, and Emeritus) and Corporate Training (Adidas, L'Oréal, KPMG, Tata Group). The company is privately held, incorporated in Delaware as Live Case Inc., headquartered in Wilmington with 1-10 employees, and operates globally without disclosed funding or revenue figures.

Name

Live Case

Legal name

Live Case Inc.

Website

https://livecase.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

LiveCase is an education technology platform that converts static case studies into AI-powered interactive simulations with virtual character chatbots, branching narratives, and gamified scoring, serving business schools and corporate training programs globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Usage-Based Participant Licensing: Educators pay per participant per simulation run. Example pricing shows $1.50 per participant per run for 15 participants ($23 total). Volume discounts available for large cohorts. This is the primary revenue stream for catalog content.
2. Studio Services (Case Development): Professional services for custom simulation development. Four tiers: DIY & AI (free), LITE (starts at $250, 15-30 min experience), EXPANDED (starts at $999, 30-45 min experience), CUSTOM (contact for pricing, 45+ min bespoke simulations). Revenue from professional service engagements.
3. Marketplace Royalty Sharing: Content creators can opt-in to the LiveCase marketplace and earn royalties every time another instructor runs their case. Creators set their own price, and LiveCase handles distribution and transactions.
4. Publisher Distribution Royalties: Cases submitted for distribution through leading case publishers (Harvard Business Impact, Ivey Publishing, Case Centre) generate royalty sharing and authorship credit for authors.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

LiveCase converts static business case studies into AI-powered interactive simulations in which learners engage with virtual characters, make time-pressured decisions through branching narratives, and receive gamified real-time feedback. The platform is sold to higher education and corporate training buyers via a self-serve catalog, a no-code AI Case Authoring Studio, and white-glove Studio Services for custom simulation development.

Product overview

LiveCase is a unified interactive case simulation platform that transforms static case studies into immersive AI-powered experiences. The core platform is complemented by Studio Services with four tiers (DIY & AI free tier, LITE starting at $250, EXPANDED starting at $999, and CUSTOM for bespoke solutions). The platform delivers simulation content across topics including leadership, strategy, sustainability, negotiations, crisis management, and sales. Users can create cases using AI authoring tools, or commission custom simulations. The catalog features named case simulations such as Alpha - Circular Economy, First Global Bank, Kruger Bau, Move, Plymouth Corp, Vinho Rio, Viv8, BioLife, and iSense, each priced per seat with separate rates for degree and non-degree institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• LiveCase Platform

Quantifiable outcome

• 90% average completion rate across Higher-ed, executives & MBA programs
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• INSEADflagshipStrategic or Co-development PartnerINSEAD is LiveCase's primary content development partner. Multiple INSEAD professors (Atalay Atasu, Peter Zemsky, James Costantini, Noah Askin, Jennifer Petriglieri, Kaisa Snellman, Subramanian Rangan, Marc Le Menestrel, Andrew Shipilov, and others) have authored cases through the platform. INSEAD cases represent the majority of bestselling content on the platform. Professors receive authorship credit and royalty sharing.
• Harvard Business Publishing (HBI)flagshipChannel Partner/ Reseller/ DistributorHarvard Business Publishing distributes LiveCase content through their platform. LiveCase is a multi-best seller on HBI, with multiple cases featured prominently. HBI handles pricing and licensing for degree-granting and non-degree course use. The partnership provides credibility and access to HBI's global educator network.
• Ivey PublishingcoreChannel Partner/ Reseller/ DistributorIvey Publishing distributes selected LiveCase simulations through their catalog, extending reach to Canadian and international business schools familiar with Ivey case publications.
• The Case CentrecoreChannel Partner/ Reseller/ DistributorThe Case Centre (UK-based global case clearing house) distributes LiveCase content. Joint webinar hosted on 'Designing GenAI-powered Teaching Cases with LiveCase' demonstrating strategic collaboration.
• Canvas (Instructure)coreTechnology or IntegrationLMS integration with Canvas allows seamless embedding of LiveCase simulations into existing course structures. Simulations can be deployed for in-class, asynchronous, or blended learning formats directly within institutional learning management systems.
• StripecoreTechnology or IntegrationStripe provides payment processing and fraud prevention for LiveCase transactions. Stripe cookies are used for payment security and fraud detection on the platform.
• EmerituscoreChannel Partner/ Reseller/ DistributorEmeritus (executive education provider) uses LiveCase for enterprise business education programs. They have returned to LiveCase multiple times for its flexible learning solution that aligns with diverse objectives, audiences, and delivery formats.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mursion: Mursion provides AI- and human-driven virtual simulations for workplace soft-skills training (leadership, communication, sales). Like LiveCase, it converts scenario-based learning into conversational role play with measurable outcomes, targeting both higher-ed and corporate L&D.
• Talespin: Talespin builds immersive VR/AI simulations for workforce learning across leadership, DEI, and operational skills. It directly overlaps LiveCase's corporate-training mission with a heavier emphasis on immersive 3D environments versus LiveCase's chat-based branching narratives.
• Praxis Labs: Praxis Labs delivers AI/VR-powered simulations focused on leadership, DEI, and management education for enterprise L&D. It competes for the same corporate diversity and leadership training budget as LiveCase's corporate segment.
• SymTrain: SymTrain offers AI-driven simulations for customer service and call-center training. It overlaps LiveCase's corporate-training positioning but is narrower in scope (frontline customer interactions) versus LiveCase's broader leadership and strategy focus.
• Quantified: Quantified provides AI-based sales role-play and coaching simulations for revenue teams. Like LiveCase, it uses conversational AI characters, scoring, and analytics, but is concentrated on sales enablement versus LiveCase's broader curriculum.
• Practera: Practera runs experiential learning platforms for internships, projects, and industry simulations. It overlaps LiveCase's higher-ed experiential learning model, particularly for cross-institution cohort programs and case-based learning.

Broad incumbents

• Harvard Business Publishing: HBP is the dominant academic case publisher and LiveCase's flagship distribution partner. It competes indirectly with LiveCase by offering its own (static) case studies and could become a direct competitor if it expands into interactive simulations.
• Coursera for Business: Coursera for Business is a broad corporate learning platform offering courses, specializations, and credential programs. It competes for the same corporate L&D budget as LiveCase but delivers self-paced video content rather than interactive case simulations.
• Emeritus: Emeritus partners with top business schools to deliver online executive education and is both a LiveCase customer and a broader competitor for executive education wallet share. Its program catalog competes for the same learners LiveCase targets through INSEAD cases.

Emerging players

• getAbstract: getAbstract provides summarized business and leadership learning content via subscription to enterprises and individuals. It overlaps LiveCase's executive development audience but is text-summary rather than interactive simulation, making it a content-format competitor rather than a direct product rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Livecase
• LinkedInlinkedin.com/company/livecaseinc
• Facebookfacebook.com/livecase

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Case