Bloom Advertising Ltd.

What Bloom Advertising Ltd. does

Bloom Advertising Ltd. is a Dublin-based, privately held creative marketing and advertising agency that has operated for over 20 years. The firm provides integrated brand communications services — including brand strategy and positioning, creative campaign development, digital and social media marketing, video and audio production, media strategy and buying, influencer/UGC marketing, and out-of-home advertising — to enterprise and government clients concentrated in the Irish market.

The agency's core intellectual offering is a proprietary "misattribution" methodology, which identifies and solves the problem of generic category advertising inadvertently reinforcing a market leader rather than the brand paying for the campaign. This is operationalized through truth-led strategy work and is publicly showcased via a thought-leadership content series ("Sea of Sameness" / "Book of Same"). Documented client outcomes include Citroën Ireland achieving a 123.5% year-on-year increase in consideration, Brady Family Ham moving from 7th to Ireland's #1 ham brand, and a Bronze Effie-winning Arts Council campaign.

Bloom's business model is professional services, project-based and retainer-driven, with custom quoted engagements rather than published pricing. The agency operates from a single headquarters in Ranelagh, Dublin, with a leadership team of four (Managing Partner, Creative Director, Head of Digital, New Business Director) and an overall headcount in the 11–50 range. It is founder/management-owned with no disclosed institutional investors, parent company, or M&A activity, and its operational footprint is confined to Ireland.

Name

Bloom Advertising Ltd.

Legal name

Bloom Advertising Ltd.

Website

https://thisisbloom.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloom Advertising is a Dublin-based creative marketing agency serving Irish enterprise and government clients with integrated brand strategy, advertising, digital, video, and audio production, differentiated by a proprietary "misattribution" methodology.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Advertising agency services
• Creative marketing campaigns
• Brand strategy consulting
• Digital communications agency
• Media planning buying

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Marketing & Advertising Services: Bloom operates as a professional services firm providing brand strategy, creative campaigns, digital and social media marketing, video production, media strategy and buying. Revenue is generated through project-based fees and retainer engagements for clients seeking differentiated brand communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bloom Advertising Ltd. is a Dublin-based creative marketing agency that provides strategic brand positioning, creative campaign development, and integrated advertising communications across TV, radio, digital, social, and out-of-home channels. The agency combines brand strategy, creative development, media planning and buying, and digital execution to help Irish brands achieve differentiation and measurable commercial outcomes.

Product overview

Bloom Advertising Ltd. is a Dublin-based creative marketing agency offering a unified portfolio of advertising and brand communication services. The agency's core offerings span strategic creative marketing and advertising, digital and social communications, video production, radio/audio advertising, and out-of-home advertising. These services are delivered as integrated campaign solutions rather than standalone products, combining brand strategy, creative development, media planning, and digital execution to help brands grow and achieve differentiation.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Creative Marketing & Advertising Services

Quantifiable outcome

• Brady Family Ham rose from 7th place to #1 ham brand in Ireland
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered supporting.

• Newsbrands IrelandsupportingGTM or Marketing PartnerPartnership for national press and online display activation for The Arts Council campaign. Collaborated on content initiatives including seasonal guide 'What's on This Summer' produced with The Irish Independent.
• RTÉ RadiosupportingGTM or Marketing PartnerPartnered through RTÉ's 'Supporting the Arts' scheme for The Arts Council campaign. Created radio executions featuring iconic artists to resonate with diverse audiences.
• The Irish IndependentsupportingGTM or Marketing PartnerCollaborated with The Irish Independent to produce seasonal content guide 'What's on This Summer' promoting arts events and venue re-openings.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Core: Dublin-based creative agency working with Irish enterprise and consumer brands on brand-building campaigns. Comparable size, geography, and service offering.
• In the Company of Huskies: Dublin creative agency focused on brand strategy and integrated campaigns for Irish clients. Operates in the same mid-sized independent creative segment as Bloom.
• DDFH&B (now part of VML): Long-established Dublin creative agency (now within VML/WPP) serving Irish enterprise brands. Competes with Bloom for major Irish brand briefs and has been merged into the network-agency model Bloom is independent of.
• Thinkhouse: Dublin-based creative and social agency serving consumer brands with integrated communications. Comparable mid-sized independent competing for Irish brand mandates.
• Boys+Girls: Independent Dublin creative agency producing brand-building campaigns for Irish and international brands. Direct peer competing for the same awards and enterprise briefs.
• Rothco: Independent Dublin-based creative agency of comparable scale, also serving Irish enterprise and consumer brands across integrated brand campaigns. Direct competitor for the same enterprise pitches that Bloom targets.
• The Brill Building: Dublin creative agency offering brand strategy and integrated campaigns for Irish and international clients. Closely comparable to Bloom in size, geography, and service mix.
• The Public House: Dublin creative agency producing brand campaigns and communications for Irish and international clients. Closely comparable independent creative peer.

Broad incumbents

• TBWA\Dublin: Irish arm of the global TBWA network offering creative, media, and brand strategy for multinational and Irish clients. Represents the holding-company competition Bloom faces on enterprise pitches.
• Ogilvy Dublin: Irish office of the global WPP-owned Ogilvy network, providing advertising, brand strategy, and integrated communications for large Irish and multinational brands. Direct competitive threat on enterprise-level pitches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BloomAdvertising
• Facebookfacebook.com/BloomAdvertising
• LinkedInlinkedin.com/company/bloom-advertising-ltd
• Instagraminstagram.com/bloomadvertising
• Xx.com/bloomad

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Advertising Ltd.