Bill's Towing

What Bill's Towing does

Bill's Towing and Recovery is a family-owned towing, recovery, and field-services company founded in 1981 and headquartered in Saint Clairsville, Ohio. Operating across the Ohio, West Virginia, and Pennsylvania tri-state area, the company runs four physical locations — two in West Virginia (Moundsville, New Martinsville) and three in Ohio (Saint Clairsville HQ, Bridgeport, Clarington) — supported by a GPS-equipped fleet and 24/7 live dispatch. Service lines span light-, medium-, and heavy-duty towing and recovery (including operation of the Miller Industries Century M100, described as the world's largest production rotator), roadside assistance, commercial fleet maintenance, oil & gas heavy hauling and rig moves, crane services from 60 to 275 tons with NCCCO-certified operators, and Haz-Woper 40 certified environmental response via its BTR Environmental subsidiary.

The company's revenue model is transactional and per-incident, with no disclosed pricing tiers or subscription structures. Customer demand is generated principally through dispatch partnerships — AAA preferred provider status, major insurance-carrier dispatch, and the Ohio State Highway Patrol rotation wrecker designation — supplemented by direct consumer calls and commercial fleet accounts. Pricing is quote-based and varies by service category (light/medium towing, heavy recovery, crane rental, environmental remediation). The GTM motion is sales-led and field-driven, with the website functioning as a contact and inquiry channel rather than a transactional storefront.

Customer segmentation is hybrid: a high-volume horizontal base of individual motorists seeking roadside and towing services, layered with vertical accounts in commercial fleet, oil & gas, and government/first-responder segments. Brand reputation, multi-decade operating history, specialized heavy-recovery equipment (Miller M100, 60–275 ton crane fleet), and a portfolio of industry certifications (NCCCO, Haz-Woper 40, AAA, OSHP) collectively support a defensible regional position in heavy-duty recovery, lifting, and environmental response work that few local competitors in the Ohio Valley can match.

Name

Bill's Towing

Legal name

Bill's Towing and Recovery

Website

https://billstowingandrecovery.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Bill's Towing and Recovery is a family-owned, Ohio Valley–based towing and field-services company operating since 1981, offering towing, recovery, roadside, fleet maintenance, oil & gas hauling, crane, and environmental response across four locations in Ohio and West Virginia.

Ownership category

akta.pro rank

Product category

Towing and Recovery Services

NAICS

Motor Vehicle Towing (48841), Motor Vehicle Towing (488410), Support Activities for Road Transportation (4884)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Miscellaneous Repair Services (7600), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

akta.pro secondary industries

Towing, Recovery & Vehicle Removal Services (TLAJAJAC), Highway Incident Management & Traffic Incident Clearance (TIM) (TLAJAJAA)

Keywords

• Towing and recovery
• Heavy haul transport
• Fleet maintenance services
• Roadside assistance
• Crane rental services

Headquarters

HQ city

Saint Clairsville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Towing and Recovery Services: Core revenue from light, medium, and heavy-duty towing and recovery services, charged per job typically on a per-incident or per-mile basis. Revenue is driven by direct customer calls, AAA dispatch, and insurance company dispatch.
2. Fleet Maintenance Services: On-site and in-shop vehicle maintenance and repair services for commercial fleet operators, including computer engine diagnostics, transmission service, driveline, brakes, and cooling/electrical system checks.
3. Roadside Services: Emergency roadside assistance including tire changes, jump starts, fuel delivery, lockout service, and mobile repair, typically billed per service event.
4. Oil & Gas Services: Specialized heavy hauling and equipment transport for oil and gas facilities, including winch trucks, lowboys, flatbeds, rig moves, and hot shot trailers, with drivers certified per well site.
5. Environmental Response (BTR Environmental): Emergency spill response, remediation, fuel extraction, and hazardous material cleanup services for oil, gas, and industrial clients, billed per incident/project.
6. Crane Services: Crane rental and lifting services ranging from 60 to 275 tons, serving oil and gas, construction, aviation, railroads, and commercial sectors. Includes NCCCO-certified operators.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Bill's Towing and Recovery is a family-owned regional towing, recovery, and fleet services company operating across the Ohio, West Virginia, and Pennsylvania tri-state area since 1981. The company provides light, medium, and heavy-duty towing and recovery, roadside assistance, fleet maintenance and repair, oil and gas hauling services, crane rental and lifting, and environmental spill response through its BTR Environmental subsidiary. It supports 24/7 live dispatch from multiple physical locations, dispatching a GPS-equipped fleet to commercial and consumer customers.

Product overview

Bill's Towing and Recovery operates as a regional towing and recovery service company offering a comprehensive portfolio of interconnected services. The core offering centers on Towing & Recovery Services (light/medium/heavy towing, rotator crane work) supported by 24/7 Live Dispatch for rapid response. Adjacent services include Roadside Services (tire changes, battery service, fuel delivery), Fleet Maintenance (diagnostics, repairs, on-site service), and Oil & Gas Services (specialized hauling for energy industry). Specialty divisions include Crane Services (60-275 ton capacity with NCCCO-certified operators) and Environmental Response (BTR Environmental - Haz-Woper 40 certified spill response and remediation). The company serves the Ohio Valley region from five Ohio/West Virginia locations plus one Texas location, with AAA and insurance partnerships enabling integrated customer service.

Differentiator

Problem solved

Functional benefit

Brands

• BTR Environmental: Environmental response division providing emergency spill response, hazmat cleanup, remediation, and hazardous material handling services.

Products and services

• Towing and Recovery Services Comprehensive towing and recovery services covering light and medium towing (up to 10,000 lbs), heavy-duty towing and recovery, heavy haul equipment transport, and rotator crane work for individual motorists, commercial fleets, and industrial clients.
• Roadside Services 24/7 immediate roadside assistance including flat tire changes, battery jump starts, emergency fuel and diesel delivery, mobile tire service, lockout service, and general auto repair.
• Fleet Maintenance Vehicle maintenance and repair services for commercial fleet operators, including computer engine diagnostics, transmission service, driveline service, brake work, cooling system checks, electrical system checks, and roadside and on-site service.
• Oil and Gas Services Specialized towing and hauling services for oil and gas industry operations, including winch truck work, flatbed and lowboy transport, heavy haul, rig moves, and hot shot trailers, with drivers certified for each well site.
• Crane Services Professional crane rental and lifting services with a fleet ranging from 60 to 275 tons capacity, staffed by NCCCO-certified crane operators and rigging-certified professionals, including 3D lift planning for complex lifting projects in oil and gas, construction, aviation, railroads, and commercial sectors.
• Environmental Response (BTR Environmental) Emergency spill response, environmental remediation, fuel extraction, hazardous material cleanup, fuel transfers, and emergency scene lighting for oil, gas, and industrial clients, staffed by Haz-Woper 40 certified professionals.

Quantifiable outcome

• Goal: tow truck on scene within one hour, at every hour
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• AAA (American Automobile Association)coreChannel Partner/ Reseller/ DistributorBill's Towing is an AAA authorized preferred towing provider, meaning AAA dispatches the company to its members needing towing and roadside services. AAA-dispatched jobs are billed through AAA — direct customer calls cannot be billed through AAA.
• Major Insurance ProviderscoreChannel Partner/ Reseller/ DistributorBill's Towing works with most major insurance providers as a preferred or authorized towing and recovery provider. Insurance companies dispatch the company to covered policyholders. Some insurance plans require dispatching through the insurer's own dispatch service before billing.
• Ohio State Highway PatrolcoreChannel Partner/ Reseller/ DistributorBill's Towing is an official rotation wrecker service provider for the Ohio State Highway Patrol, meaning the company is on an official rotation list for dispatch to highway incidents, accidents, and emergency situations across the tri-state region.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stericycle: Provider of regulated waste management, including environmental and hazardous waste services, with operations across North America. Adjacent comparable to BTR Environmental's spill response and remediation services.
• Clean Harbors: NYSE-listed provider of environmental and industrial services including emergency spill response, hazardous waste management, and remediation. Comparable to Bill's Towing's BTR Environmental division for hazmat and spill response capabilities.
• Miller Industries: NYSE-listed manufacturer of towing and recovery equipment, including light-, medium-, and heavy-duty wreckers such as the Century M100 rotator operated by Bill's Towing. Industry enabler and equipment supplier rather than a direct service competitor.

Others

• Werner Enterprises: One of the largest truckload carriers in North America with a sizable fleet and dedicated fleet maintenance operations. Adjacent comparable for Bill's Towing's commercial fleet maintenance and roadside service business lines.
• Quality Distribution: Provider of bulk tanker trucking and logistics services, with a fleet that requires heavy maintenance, roadside support, and specialized equipment. Tangentially comparable to Bill's Towing's fleet maintenance and oil & gas heavy haul services.

Direct peers

• Maxim Crane Works: A leading North American crane rental company operating a large fleet of hydraulic and crawler cranes for construction, energy, and industrial customers. Comparable to Bill's Towing's 60–275 ton crane rental operation and NCCCO-certified operator staffing model.
• Barnhart Crane & Rigging: One of the largest crane and rigging service providers in North America, offering heavy lift planning, industrial rigging, and specialized transport. Directly comparable to Bill's Towing's crane division for complex lift planning and heavy equipment transport projects.
• Bigge Crane and Rigging: Provides crane rental, heavy haul, and rigging services for infrastructure, energy, and industrial projects across the U.S. Closely comparable to Bill's Towing's combined crane, heavy haul, and oil & gas service line.
• Copeland's Towing & Recovery: Regional towing and recovery operator providing light-, medium-, and heavy-duty towing, roadside assistance, and recovery services. Comparable to Bill's Towing's core light/medium/heavy towing and roadside service portfolio.
• Smitty's Towing & Recovery: Multi-state towing, recovery, and roadside assistance operator offering light-, medium-, and heavy-duty services. Comparable to Bill's Towing as a regional towing and recovery provider serving both consumer and commercial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BillsTowing43912

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bill's Towing