The Agency Network

What The Agency Network does

The Agency Network is a full-service healthcare marketing and communications agency serving pharmaceutical, biotechnology, medical device, and consumer packaged goods brands. Founded in 2019 and headquartered in Cranbury, New Jersey, the agency operates as a subsidiary within the MJH Life Sciences ecosystem and, as of January 2026, is led by BPD Healthcare following an internal MJH restructuring. Its service portfolio is organized around four pillars—Strategic Services (commercial, brand, and medical strategy), Creative Services (campaign ideation, brand hallmarks, and tactical development), Omnichannel Marketing (in-office market analytics, market access, interactive visual aids, conventions), and Innovation Services (community activation, influencer marketing, VR, and gamification)—plus a dedicated Research and Insights Division that delivers quantitative and qualitative market research, human factors studies, and product testing. The agency's primary commercial differentiator is exclusive preferred-partner access to MJH Life Sciences' distribution infrastructure: 50+ digital properties generating 8+ million monthly engagements, 15+ million database contacts, 2.9+ million verified HCPs with NPI, and 40,000+ expert-driven content pieces distributed annually, alongside a network of hundreds of KOLs across specialties.

The go-to-market model is enterprise B2B field sales targeting pharmaceutical, biotech, and medical device companies through agency-of-record and project-based engagements. Pricing is quote-based and not publicly disclosed, operating on professional services retainers and project fees. Distribution is concentrated through direct senior-level engagement with VP and Principal-level client contacts, with brand awareness driven by thought leadership content (POVs authored by David Zaritsky), case-study publishing, conference activations (e.g., ESMO), and cross-leverage of MJH Life Sciences' properties. The agency's client roster includes enterprise pharma and biotech names such as Accord BioPharma, BeyondSpring Pharmaceuticals, Elevar Therapeutics, Pharvaris, Athenex Oncology, and metaMe Health, with campaigns spanning disease awareness (CIPN, CIN, HAE, uHCC, MBC), brand launches (CAMCEVI), and omnichannel programs (REGULORA).

The technology stack centers on the MJH digital ecosystem rather than proprietary agency-built platforms; AI capabilities are limited to predictive analytics and hyper-personalization for omnichannel campaign design. The agency has accumulated recognition across APEX, FiercePharma, MM+M, PM360, Hermes, PharmaUK, RxClub, and Creative Floor awards. Revenue is not publicly disclosed, and the company remains privately held within MJH Life Sciences with no external funding rounds on record.

Name

The Agency Network

Legal name

The Agency Network at MJH Life Sciences

Website

https://agencynetworkmjh.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

The Agency Network is a full-service healthcare marketing agency serving pharmaceutical, biotechnology, medical device, and consumer packaged goods brands, operating within the MJH Life Sciences ecosystem and now led by BPD Healthcare. It delivers strategy, creative, omnichannel, and insights services with exclusive access to MJH's HCP data and KOL network.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Full-Service Media Planning & Buying (MPAAABAA), Market Research, Analytics & Consumer Insights (BPAFAAAM), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Healthcare marketing services
• Pharmaceutical marketing
• Medical communications
• Brand strategy
• Omnichannel marketing

Headquarters

HQ city

Cranbury

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Marketing Services: Full-service agency providing strategic services, creative development, omnichannel marketing, and innovation solutions to healthcare and life sciences brands. Revenue generated through professional service fees for agency-of-record relationships, project-based engagements, and ongoing marketing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Agency Network is a full-service healthcare marketing and communications agency serving pharmaceutical, biotechnology, medical device, and consumer packaged goods brands. It sells strategic services (commercial, brand, medical, franchise strategy), creative development, omnichannel marketing execution, and innovation services (community activation, influencer marketing, VR, gamification), supported by an in-house Research and Insights market research consultancy. Engagements are delivered as agency-of-record relationships, project-based work, and ongoing retainers, leveraging exclusive access to MJH Life Sciences' digital properties, KOL network, and healthcare provider database.

Product overview

The Agency Network is a full-service healthcare marketing agency operating under MJH Life Sciences, now led by BPD Healthcare. The agency offers a comprehensive suite of services organized around four core pillars: Strategic Services (commercial, brand, medical strategy), Creative Services (big ideas, brand hallmarks, messaging), Omnichannel Marketing (analytics, market access, media, interactive aids), and Innovation Services (community activation, social media, VR, gamification). The agency also provides Insights Solutions—a market research consultancy delivering quantitative and qualitative research, human factors studies, and product testing. As an MJH preferred partner, clients gain exclusive access to MJH's 50+ digital properties, 8+ million monthly engagements, and extensive KOL network. The agency serves pharmaceutical, biotech, medical device, and consumer packaged goods industries, with demonstrated expertise across disease awareness campaigns, brand launches, and omnichannel marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Living Creative: A creative methodology/process used by The Agency Network to build behavior-changing campaigns in healthcare marketing.

Products and services

• Strategic Services

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• MJH Life SciencescoreStrategic or Co-development PartnerThe Agency Network operates as part of the MJH Life Sciences ecosystem, providing exclusive access to 50+ digital properties, 15+ million database contacts, 2.9+ million verified HCPs, and 40,000+ content pieces distributed annually. This partnership enables preferred partner status for clients and deep KOL connections.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ogilvy Health: WPP-owned healthcare marketing agency serving pharma, biotech, and consumer health with brand strategy, creative, PR, and HCP engagement — directly comparable in vertical focus and full-service agency-of-record model.
• Syneos Health Communications: One of the largest healthcare-focused marketing and communications agencies globally, serving pharmaceutical and biotech clients across strategy, creative, omnichannel, and medical communications — directly comparable in service mix and target customer to The Agency Network.
• FCB Health: IPG-owned healthcare agency network delivering creative, medical, and omnichannel marketing services to pharmaceutical clients — directly comparable as a healthcare-focused full-service agency competing for the same pharma AOR relationships.
• McCann Health: Global healthcare marketing agency network offering brand strategy, creative, medical communications, and KOL engagement for pharma and consumer health clients — a direct competitor in the same vertical with overlapping omnichannel and disease-awareness capabilities.
• Calcium: Independent healthcare marketing agency specializing in pharma, biotech, and medical device brand promotion and HCP communications — comparable boutique healthcare-focused competitor.
• CDM (CMI Media Group): Healthcare media and marketing agency serving pharma and biotech clients across media planning, omnichannel, and HCP engagement — comparable in vertical focus and omnichannel execution capabilities.
• AbelsonTaylor: Independent, healthcare-specialized advertising agency serving pharma and biotech with creative, brand strategy, and DTC/HCP campaigns — comparable boutique-to-mid-size vertical competitor focused on behavior-changing healthcare creative.
• Dudnyk (now part of Klick Health): Healthcare-focused specialty agency (now part of Klick Health) providing brand strategy, creative, and HCP/patient marketing to pharma and biotech clients — directly comparable vertical competitor with similar boutique-to-mid size positioning.

Broad incumbents

• Havas Health & You: Global holding-company healthcare marketing network offering a broad portfolio of communications, creative, and consulting services across pharma and consumer health — competes for the same enterprise pharma clients at greater scale.
• Intouch Group: Large healthcare marketing agency (Publicis) offering creative, media, and digital marketing services to pharma clients — comparable in vertical and full-service model, but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Agency Network