Insurance Advisernet
Insurance Advisernet is an Australian insurance brokerage network coordinating 270+ authorised advice practices across Australia and New Zealand, distributing general insurance products and risk advisory services to SMEs, professionals, and consumers via locally embedded advisers.
- Company typePrivate
- Founded1996
- HeadquartersNorth Sydney, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Insurance Advisernet does
Insurance Advisernet is an Australian insurance brokerage network operating as a subsidiary of AUB Group Limited (54% ownership). Founded in 1996 and headquartered in North Sydney, the company coordinates a network of over 270 authorised insurance advice practices across more than 150 locations in Australia and New Zealand, employing 501-1,000 people. Its core function is intermediating general insurance products on behalf of SME, professional services, property, and vehicle-owning clients, providing tailored advice, risk identification, and claims advocacy through locally embedded advisers accessible via the company's Find Your Adviser tool and client portal (portal.insuranceadviser.net).
The company distributes a comprehensive product portfolio spanning business insurance packs, property, motor, marine and hull, plant and equipment, workers compensation, liability, professional indemnity, directors and officers, cyber, social engineering fraud, contract works, strata, and home insurance lines. Supporting services include risk management consulting, claims management, business valuations, and 365 roadside assistance. Revenue is generated primarily through brokerage commissions on placed premiums, with secondary income from premium funding and related financial services routed through the adviser network.
Insurance Advisernet monetises via the channel-partner model, combining sales-led engagement with a distributed adviser network under a 'Find Your Adviser' routing framework. The company is a Principal Member of NIBA, subscribes to the AFCA complaints resolution scheme, and operates within the broader AUB Group ecosystem alongside 40+ affiliated brokerages and specialist underwriting agencies. Reported customer outcomes include 97% overall satisfaction, a +80 NPS, and 90% claims-process satisfaction, supporting multi-year ANZIIF and Insurance Business Awards recognition.
Insurance Advisernet firmographics
Firmographics- Name
- Insurance Advisernet
- Legal name
- Insurance Advisernet Australia Pty Ltd
- Website
- https://insuranceadviser.net
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Insurance Advisernet is an Australian insurance brokerage network coordinating 270+ authorised advice practices across Australia and New Zealand, distributing general insurance products and risk advisory services to SMEs, professionals, and consumers via locally embedded advisers.
- Ownership category
- akta.pro rank
Insurance Advisernet industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Captive Insurance Advisory & Management (FSAEADAF)
- akta.pro secondary industry
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
Keywords
Where Insurance Advisernet is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Insurance Advisernet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Insurance Advisernet generates revenue through a network of authorised insurance advisers who provide insurance advice and solutions to clients. The advisers earn commissions from insurance providers for placing business, with the network providing support, systems and access to a wider range of solutions.
- Premium Funding and Related Services: The company offers services related to premium funding and other insurance-related financial services through its network of advisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Credit Card Payment Processing |
| Other | Pay-as-you-go | BPAY Internet Banking |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Insurance Advisernet product offering
Product offeringCore offering
Insurance Advisernet operates a national network of authorised insurance advice practices that provide expert insurance advice, tailored policy solutions, claims support, and risk management services to Australian and New Zealand clients. The company distributes a wide portfolio of business and personal general insurance products through its network of independent advisers, generating revenue via commissions from insurance providers when policies are placed. Its offering is anchored by trust, advice, choice and value across commercial, professional, property, motor, marine and specialty insurance lines.
Product overview
Insurance Advisernet is a network of Authorised Insurance Advice Practices offering expert insurance advice and tailored solutions across Australia. The company operates as a business and commercial insurance broker providing a comprehensive portfolio of insurance products including Business Insurance Pack, Property Insurance, Motor Insurance, Cyber Insurance, Professional Indemnity Insurance, Directors & Officers Insurance, Liability Insurance, Plant & Equipment Insurance, Marine & Hull Insurance, Home Insurance, Social Engineering Fraud, Strata Insurance, Workers Compensation, and Contract Works Insurance. These products are complemented by service offerings including Insurance Advice, Risk Management, Claims Management, Business Valuations, and 365 Roadside Assistance. The network leverages extensive market knowledge and business systems to provide comprehensive solutions protecting business assets, vehicles, equipment, key personnel, and brand reputation.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Pack
- Business Interruption Insurance
- Contract Works Insurance
- Cyber Insurance
- Directors & Officers / Management Liability Insurance
- Home Insurance
- Liability Insurance
- Marine & Hull Insurance
- Motor Insurance / Commercial / Heavy Motor Insurance
- Plant & Equipment Insurance
- Professional Indemnity Insurance
- Property Insurance
- Social Engineering Fraud Insurance
- Strata Insurance
- Workers Compensation
- Insurance Advice
- Risk Management Services
- Claims Management
- Business Valuations
Quantifiable outcome
- 97% overall customer satisfaction with IA Adviser
- +3 more outcomes
Companies that use Insurance Advisernet
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Insurance Advisernet technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insurance Advisernet partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AustbrokerscoreAustbrokers is a division within the AUB Group network encompassing 40 brokerages in the market. Insurance Advisernet operates as part of this network providing insurance advice services.
- Insurance Advisernet New ZealandcoreInsurance Advisernet Australia owns 67.6% of Insurance Advisernet New Zealand, which operates as a network of local Authorised Insurance Advice Practices in NZ providing expert advice and tailored insurance solutions.
- Austbrokers Member ServicesminorAMS delivers broker services and insurance products for all partners within the Austbrokers network.
- BizCoverminorA platform within the AUB Group that helps compare quotes and buy insurance online.
- The Insurance AllianceminorProvides placement support for members and access to AUB's ExpressCover platform.
- TysersminorInternational Lloyd's broker based in London's insurance market, part of the AUB Group network.
- 360 UnderwritingminorSpecialist underwriting agency within the AUB Group network.
- SURA SpecialtyminorSpecialist underwriting agency within the AUB Group network.
- Longitude InsuranceminorSpecialist strata insurer within the AUB Group network.
- NIBA (National Insurance Brokers Association)coreInsurance Advisernet Australia is a Principal Member of NIBA and subscribes to the General Insurance Brokers Code of Practice. The company supports the Code which promotes good relationships between clients and insurance brokers.
- Australian Financial Complaints Authority (AFCA)coreInsurance Advisernet subscribes to AFCA complaints resolution scheme, which handles complaints against insurance brokers relating to small business and domestic policies. AFCA is a free customer service designed to handle complaints and help resolve problems without costly litigation.
Scale indicators10 records
Recent moves5 records
Expansion highlights4 records
Insurance Advisernet competitors and assessment
Company assessmentOthers
- AUB Group Limited: AUB Group is IA's 54% parent and operates the broader equity-based risk management network including Austbrokers, BizCover, and specialist underwriting agencies. While also a parent rather than a pure competitor, AUB's listed-market profile sets the valuation reference and competitive benchmark for IA.
Direct peers
- Coverforce Insurance Broking: Coverforce is an Australian-authorized insurance brokerage network with multi-state presence serving SMEs and individuals. Highly comparable in authorized-representative structure and product breadth to Insurance Advisernet.
- PSC Insurance Group: PSC Insurance Group is an Australian-headquartered specialty insurance brokerage and underwriting agency with both organic and acquisition-led growth across AU/NZ and the UK. Comparable as a mid-to-large commercial broker competing for similar SME and specialty commercial clients.
- Steadfast Group: Steadfast Group is the largest general insurance broker network in Australia and New Zealand, operating a model highly analogous to Insurance Advisernet - a network of authorized adviser practices distributing commercial and personal lines through affiliated brokers. Most directly comparable peer in the AU/NZ market.
- Honan Insurance Group: Honan is a privately held Australian insurance brokerage offering commercial, personal lines, and specialty products to SMEs and high-net-worth clients. Comparable in product breadth, target segment (SME), and broker-led distribution model in Australia.
Broad incumbents
- Aon plc: Aon is a global professional services firm with a substantial general insurance and risk advisory practice across Australia and New Zealand. Overlaps on enterprise commercial risk advisory and brokerage but operates at much larger scale and broader portfolio.
- Marsh McLennan: Marsh is the global insurance brokerage and risk advisory leader and operates a substantial ANZ practice. Competes for the same enterprise and mid-market commercial clients but with a global, multi-line platform versus IA's domestic SME focus.
- Arthur J. Gallagher & Co. Gallagher is a major global insurance brokerage with significant ANZ presence following acquisitions. Competes in commercial and specialty lines and shares the producer-led network model, though at much greater scale.
Emerging players
- BizCover: BizCover is a digital-first commercial insurance marketplace targeting Australian SMEs, owned by AUB Group (alongside IA). Competes head-on for the small commercial segment with an online comparison-and-bind model that contrasts with IA's adviser-led distribution.
Regional players
- Insurance Advisernet New Zealand: IA New Zealand is 67.6% owned by Insurance Advisernet Australia and operates as the same authorized-representative network model in New Zealand. Listed as peer for completeness as a regional sister-entity with identical business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Insurance Advisernet social profiles
Digital presenceInsurance Advisernet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurance Advisernet leadership team
Management profileNumber of profiles
Profiles5 records
Insurance Advisernet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Insurance Advisernet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurance Advisernet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurance Advisernet
What does Insurance Advisernet do?
Insurance Advisernet operates a national network of authorised insurance advice practices that provide expert insurance advice, tailored policy solutions, claims support, and risk management services to Australian and New Zealand clients. The company distributes a wide portfolio of business and personal general insurance products through its network of independent advisers, generating revenue via commissions from insurance providers when policies are placed. Its offering is anchored by trust, advice, choice and value across commercial, professional, property, motor, marine and specialty insurance lines.
Is Insurance Advisernet a public or private company?
Insurance Advisernet is a private company. It is classified as corporate owned and is currently operating.
When was Insurance Advisernet founded?
Insurance Advisernet was founded in 1996. It employs 501 to 1,000 people.
Where is Insurance Advisernet based?
Insurance Advisernet is headquartered in North Sydney, Australia, in the Oceania region.
How does Insurance Advisernet make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are premium Funding and Related Services.
Who are Insurance Advisernet's main competitors?
AUB Group Limited is listed as an others. Direct peers are Coverforce Insurance Broking, PSC Insurance Group, Steadfast Group and Honan Insurance Group. Broad incumbents are Aon plc, Marsh McLennan and Arthur J. Gallagher & Co.. BizCover is listed as an emerging player. Insurance Advisernet New Zealand is listed as a regional player.
Does Insurance Advisernet have an API?
No public API is recorded for Insurance Advisernet.
What industry is Insurance Advisernet in?
Insurance Advisernet's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management, with a secondary code of FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory. Its NAICS code is 52421 and its SIC code is 6411.