71a
71a is a bootstrapped UK marketing agency serving financial services brands (lenders, brokers, insurers, fintechs, comparison sites) in the UK, US and Canada with paid media, conversion optimisation and data/measurement services tied to funded-customer outcomes rather than lead volume.
- Company typePrivate
- Founded2019
- HeadquartersGloucester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 71a does
71a is a Gloucester, UK-based marketing agency operating exclusively for financial services brands selling direct to consumers or SMEs. Founded in 2019 by Edward Newman, the firm offers three integrated service pillars: Paid Media (paid channel management across search, social and display, with bidding optimised toward ROAS and commercial outcomes rather than clicks), Conversion Optimisation (landing pages and forms designed to increase enquiry, application and quote completion), and Data & Measurement (GA4-based tracking, CRM integration, and reporting that connects spend through to funded loans, policies, accounts and revenue). The firm serves lenders, brokers, insurers, fintechs and comparison brands across the UK, US and Canada, with stated client engagements ranging from approximately £5k to £1m+ per month in paid media spend.
Underlying technology is built around GA4-based tracking integrated with ad platforms (Google Ads, Microsoft Ads), CRM systems and click-tracking infrastructure. Proprietary internal tools monitor tracking health, validate click IDs, surface fraud signals, check spend pace and feed CRM outcomes back into campaign optimisation. Campaign-to-revenue tracking carries source, campaign, keyword, click IDs, form details, sales outcomes and revenue signals through the full funnel, enabling optimisation against funded customers rather than raw lead volume. The founder personally built the click-tracking and revenue-reporting system that underpinned money.co.uk's growth and £120m sale to Zoopla.
The business model is managed services retainers priced as a function of client media spend, scope, and the support required around tracking, conversion and reporting, with multi-year engagements common and discovery calls used to scope tailored recommendations. No external funding has been raised; the firm is bootstrapped and operates on a four-day work week. Distribution is direct sales only — senior team members engage prospects via a 30-minute discovery call — supplemented by content marketing (Search Engine Land contributions), client testimonials on Trustpilot, and industry recognition (British Bank Awards 2026 finalist). 71a is FCA-authorised (FRN: 967030), though the FCA does not regulate the agency's marketing services.
71a firmographics
Firmographics- Name
- 71a
- Legal name
- 71a Ltd
- Website
- https://71a.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 71a is a bootstrapped UK marketing agency serving financial services brands (lenders, brokers, insurers, fintechs, comparison sites) in the UK, US and Canada with paid media, conversion optimisation and data/measurement services tied to funded-customer outcomes rather than lead volume.
- Ownership category
- akta.pro rank
71a industry classification
Industry- Product category
- Financial Services Marketing Services
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro industry
- Paid Social Media Buying
Keywords
Where 71a is headquartered
LocationHeadquarters
- HQ city
- Gloucester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
71a business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed Services / Retainer Fees: Fees for paid media management, conversion optimisation, and data & measurement services. Fees depend on media spend, scope, and the support needed around tracking, conversion, and reporting. Works with clients spending from approximately £5k+ per month through to £1m+ per month in paid media spend.
- Performance-Based Managed Services: Managed services retainer with performance judged by customer quality, revenue, CPA, ROAS, and conversion metrics tied back to CRM outcomes rather than clicks or lead volume alone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement based on media spend and scope |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
71a product offering
Product offeringCore offering
71a is a paid media agency exclusively serving financial services brands (lenders, brokers, insurers, fintechs and comparison brands). The firm manages paid media campaigns across Google, Meta, Bing and TikTok and connects ad spend to real customer outcomes such as funded loans and policies sold, while providing landing page design and conversion rate optimisation. They also build and audit tracking infrastructure, including a proprietary tracking health monitoring suite, to ensure that reported performance reflects actual revenue.
Product overview
71a is a financial services marketing agency offering three integrated service areas: Paid Media (paid channel management across search, social and display), Conversion Optimisation (landing pages and forms), and Data & Measurement (tracking, CRM and commercial reporting). These three services are designed to work together as one unified approach, connecting campaigns, pages, tracking and real customer value to help financial services brands make paid media more profitable.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Media
- Conversion Optimisation
- Data & Measurement
Quantifiable outcome
- +325% leads with +218% clicks and flat cost per lead (single client case study)
- +7 more outcomes
Companies that use 71a
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
71a technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
71a partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights4 records
71a competitors and assessment
Company assessmentDirect peers
- Tug: Performance and digital marketing agency operating globally with strong UK roots, focused on paid media, analytics and CRO. Comparable to 71a in service mix (paid media, conversion, data) and emphasis on measurable commercial outcomes.
- Roast: UK-based performance marketing agency (now part of Dentsu) focused on paid media and conversion for ambitious brands. Direct comparable to 71a in its senior-led performance model and overlap in financial services and challenger-brand client base.
- Croud: Global performance marketing agency with a strong UK presence delivering paid media, programmatic, SEO and CRO across financial services and adjacent verticals. Comparable to 71a in offering integrated paid media plus conversion and analytics for enterprise and growth-stage clients.
- Verb Brands: Digital agency specialising in luxury and financial services brands with SEO, paid media and content services. Comparable to 71a in its vertical specialisation and focus on premium financial services clients.
- Yard Digital: Performance and brand-led digital agency working with UK and international financial services brands on paid media, content and conversion. Comparable to 71a in its financial services specialism and similar mid-market client profile.
- Brainlabs: Independent UK-headquartered performance marketing agency offering paid media, SEO, analytics and digital experience services. Direct comparable to 71a in its data-led, paid-search-rooted approach and similar SMB-to-enterprise client mix.
- Ampersand: UK-based performance marketing agency specialising in paid media, programmatic and conversion optimisation across financial services and e-commerce. Comparable to 71a in its senior-staffed delivery model and finance-adjacent client portfolio.
Broad incumbents
- KINNESSO: Media and performance marketing arm of IPG focused on data-driven media planning, activation and analytics with strong financial services vertical. Broad incumbent comparable to 71a in its analytics-led performance approach, but operating at global network scale.
- Jellyfish: Global digital marketing agency (now part of Brandtech Group) offering media, creative, technology and data services with strong financial services clients. Broad incumbent comparable to 71a in its paid media plus analytics offering, but at significantly greater scale and broader portfolio.
- Merkle: Global performance marketing and customer experience agency (part of Dentsu) with deep financial services capabilities across media, data and CX. Broad incumbent that competes with 71a for enterprise FS clients with substantially larger teams and global reach.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
71a social profiles
Digital presence71a financial estimates
Financial estimateRevenue estimate
Valuation estimate
71a leadership team
Management profileNumber of profiles
Profiles7 records
71a funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
71a M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 71a
What does 71a do?
71a is a paid media agency exclusively serving financial services brands (lenders, brokers, insurers, fintechs and comparison brands). The firm manages paid media campaigns across Google, Meta, Bing and TikTok and connects ad spend to real customer outcomes such as funded loans and policies sold, while providing landing page design and conversion rate optimisation. They also build and audit tracking infrastructure, including a proprietary tracking health monitoring suite, to ensure that reported performance reflects actual revenue.
Is 71a a public or private company?
71a is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 71a founded?
71a was founded in 2019. It employs 1 to 10 people.
Where is 71a based?
71a is headquartered in Gloucester, United Kingdom, in the Europe region.
How does 71a make money?
Two revenue lines are on record. Managed Services / Retainer Fees are the primary driver. The others are performance-Based Managed Services.
Who are 71a's main competitors?
Direct peers on record are Tug, Roast, Croud, Verb Brands, Yard Digital, Brainlabs and Ampersand. Broad incumbents are KINNESSO, Jellyfish and Merkle.
Does 71a have an API?
No public API is recorded for 71a.
What industry is 71a in?
71a's product category is Financial Services Marketing Services. Its primary akta.pro industry code is MPAAABAD, Paid Social Media Buying. Its NAICS code is 541830 and its SIC code is 7311.