East West Brewing Co.

What East West Brewing Co. does

East West Brewing Co. is a privately held Vietnamese craft brewery founded in 2016 by Loc Truong (General Manager) and headquartered in Ho Chi Minh City. The company operates an end-to-end in-house brewing operation handling mash, fermentation, packaging, and distribution, producing a 9-SKU core portfolio organized into Originals (IPA, Pale Ale, Summer Hefeweizen, Pacific Pilsner, Saigon Rosé) and Premium Heavy Hitters (Coffee Vanilla Porter, Modern Belgian Blonde, Modern Belgian Dark, Independence Stout), plus seasonal releases and a Da Lat Cider line. Its product strategy emphasizes Vietnamese ingredient integration, notably cold-press Vietnamese coffee in the Porter and Vietnamese palm sugar substituting traditional Belgian candy in the Belgian-style beers.

The business operates a hybrid distribution model combining seven direct-to-consumer taprooms (four standalone in Ho Chi Minh City, Da Nang, Quy Nhon, and Phu Quoc, plus three embedded microbreweries inside Wink Hotel properties in Da Nang City Center, Hai Phong, and Can Tho) with wholesale distribution to Vietnam's major convenience store chains (7-Eleven, Circle K, GS25), supermarkets (Aeon, Lotte Mart, Mega Market), and F&B partners (El Gaucho, Sheraton, Barrigon, Hokkaido Sachi, Skylight Nha Trang, The Gangs). Revenue is generated through on-premise transaction sales, packaged beer hardware sales (cans in 330ml and 500ml, bottles in 330ml, 500ml, and 750ml formats), and wholesale to F&B and hospitality partners.

Marketing centers on community-building through taproom events, sports event partnerships (Techcombank Ho Chi Minh City International Marathon, IRONMAN 70.3 Da Nang), cultural tie-ups (US Embassy), and the Friends of East West three-tier loyalty program. Pricing is not publicly disclosed. The company operates a single corporate entity with no disclosed subsidiaries, external institutional investors, or capital raises, and is founder-controlled with a 101-250 employee base.

Name

East West Brewing Co.

Legal name

East West Brewing Co.

Website

https://eastwestbrewing.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

East West Brewing Co. is a Vietnamese craft brewery founded in 2016, operating seven taprooms across Vietnam and distributing canned and bottled craft beers through retail chains (7-Eleven, Circle K, Aeon) and F&B partners to craft beer enthusiasts and hospitality clients.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Regional & National Breweries (THAFALAD), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Craft brewery
• Taproom operations
• Beverage distribution
• Craft beer products

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. On-premise Taproom Sales: Direct sales of craft beers and food at company-owned taprooms across Vietnam. Each taproom offers exclusive beers available only on-site, along with regionally inspired local fusion menus.
2. Packaged Beer Distribution: Sale of canned and bottled beers through retail channels including convenience stores, supermarkets, and online store (shopbiangon.vn). Products sold in multiple formats: 330ml can, 500ml can, 330ml bottle, 500ml bottle, 750ml bottle, and boxes.
3. Wholesale to F&B Partners: Distribution of draft and packaged beers to partner bars, restaurants, cafes, and hotels throughout Vietnam.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

East West Brewing Co. is a Vietnamese craft brewery that produces handcrafted beers in multiple styles (IPA, Pale Ale, Hefeweizen, Pilsner, Rosé, Porter, Belgian ales, and Stout) using an in-house brewing operation. The company sells its beers directly to consumers through 7 owned taprooms across Vietnam and distributes packaged products through convenience stores, supermarkets, and F&B partners. It also operates a loyalty program and partners with hotel chains for embedded microbrewery venues.

Product overview

East West Brewing Co. is a craft brewery operating from Vietnam, offering a portfolio of alcoholic beverages centered on craft beers organized into two main tiers: Originals (core flagship beers including East West IPA, East West Pale Ale, East West Summer, East West Pilsner, and East West Rosé) and Premium offerings (Heavy Hitters including Coffee Vanilla Porter, Modern Belgian Blonde, Modern Belgian Dark, and Independence Stout). The company also offers complementary non-beer products including Da Lat Cider and partner craft sakes. The business operates through physical taproom venues, a loyalty program (Friends of East West), and distribution to retail and convenience stores across Vietnam.

Differentiator

Problem solved

Functional benefit

Products and services

• East West IPA (Far East IPA) A refreshing and hoppy India Pale Ale featuring a bold blend of citrus and pine flavors balanced with subtle malt, made with aromatic American hops and Australian tropical hops for an inter-Pacific aroma. ABV 6.7%, IBU 54. Available in 330ml can, 500ml can, 330ml bottle, 500ml bottle, 750ml bottle, on tap, and box for craft beer consumers.
• East West Pale Ale A flagship pale ale balancing English malts with Australian and American hops, featuring honey, citrus zest, and toasted bread notes with a fairly dry finish. ABV 6%, IBU 32. For craft beer enthusiasts seeking balanced, sessionable pale ales.
• East West Summer (Summer Hefeweizen) A classic German ale combining noble hops and rich wheat malts, featuring floral aroma with clove, pepper, and banana notes; mildly sweet with light nutty grain, honey, and dry finish. ABV 5.9%, IBU 20. For craft beer enthusiasts seeking refreshing wheat beers.
• East West Pilsner (Pacific Pilsner) A crisp and clean pilsner using all barley malt with generous amounts of modern hops, partially filtered for a lively burst of aroma. Features light honey, spice, and herbal finish. ABV 5%, IBU 26. For craft beer drinkers seeking easy-drinking lagers.
• East West Rosé (Saigon Rosé) A refreshing wheat ale loaded with fresh raspberries, mulberries, and strawberries; vibrant and hazy with mixed berry flavor, light maltiness, and slightly tart finish. ABV 4.2%, IBU 10. Available in 500ml can and 750ml bottle. For consumers seeking fruit-forward craft beer options.
• Coffee Vanilla Porter An award-winning porter using a unique cold press coffee blend designed to complement the robust character of the beer, featuring bittersweet cocoa, coffee, and vanilla caramel with all-natural vanilla bean contributing layers of decadence. ABV 7%, IBU 20. For craft beer enthusiasts seeking bold, dark, locally-inspired flavors.
• Modern Belgian Blonde An award-winning modern take on a Belgian classic with deceivingly strong aroma from Belgian yeast and a unique blend of hops, featuring infusion of Vietnamese palm sugar for a contemporary twist. ABV 7.6%, IBU 23. For consumers seeking Belgian-style craft ales with local Vietnamese character.
• Modern Belgian Dark A traditional Belgian dark ale with a dose of local ingredients, featuring notes of vanilla and malt with Vietnamese palm sugar providing vanilla and toffee depth; complex with rich malts delivering aromas of caramel and baked bread with a hint of spiciness. ABV 8.1%, IBU 23. For craft beer enthusiasts seeking Belgian-style dark ales.
• Independence Stout An award-winning intense dark ale encompassing a range of rich and complex flavor profiles, featuring coffee, dark chocolate, prunes, mild chocolate, caramel, and lingering roast. Not for the faint of heart due to high alcohol content. ABV 12%, IBU 68. Available in 500ml bottle. For craft beer enthusiasts seeking bold, high-ABV stouts.
• East West Taprooms Physical taproom venues serving East West craft beers on draft with regionally inspired local fusion menus. Locations include Ho Chi Minh City (Downtown Saigon), Da Nang City (Beachfront), Quy Nhon City (Oceanfront), Phu Quoc Island (Sunset Beach), and Wink Hotel locations in Da Nang, Hai Phong, and Can Tho. Each taproom offers exclusive beers available only on-site. For craft beer consumers seeking dine-in experiences.
• Friends of East West Membership A loyalty program with three unique membership tiers (Regular, VIP, VVIP) offering exclusive perks and experiences at East West Brewing taprooms nationwide. Benefits include exclusive access to new brews, member-only privileges, and physical metal cards for VIP and VVIP qualifying members. For craft beer enthusiasts seeking premium loyalty rewards.
• Da Lat Cider A craft cider product launched in 2021 as part of East West Brewing's product portfolio expansion beyond beer. For consumers seeking craft cider alternatives.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Wink HotelscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2025East West Brewing operates craft microbrewery taprooms within Wink Hotel properties. Partnership expanding to Da Nang city center, Hai Phong, and Can Tho locations, integrating East West craft beer into premium hotel experiences.
• Mùa Craft SakeminorStrategic or Co-development PartnerVietnamese craft sake brand using local rice. Featured alongside East West beers as part of brewing friends selection.
• Da Lat Cider HouseminorStrategic or Co-development PartnerVietnamese natural cider producer. Launched as new product in 2021. Featured alongside East West beers as part of brewing friends selection.
• El Gaucho VietnamminorChannel Partner/ Reseller/ DistributorPremium steakhouse chain. East West craft beers served at El Gaucho restaurants.
• Sheraton Hotels VietnamminorChannel Partner/ Reseller/ DistributorInternational hotel chain. East West craft beers served at Sheraton properties.
• Techcombank Ho Chi Minh City International MarathonminorGTM or Marketing PartnerSports event partnership. East West beer served at marathon events.
• IRONMAN 70.3 Da NangminorGTM or Marketing PartnerTriathlon event partnership. East West beer served at Ironman events.
• US Embassy VietnamminorGTM or Marketing PartnerEvent partnership for cultural events and activities.
• 7-Eleven VietnamminorChannel Partner/ Reseller/ DistributorConvenience store chain for retail distribution of canned and bottled beers.
• Circle K VietnamminorChannel Partner/ Reseller/ DistributorConvenience store chain for retail distribution of canned and bottled beers.
• GS25 VietnamminorChannel Partner/ Reseller/ DistributorConvenience store chain for retail distribution of canned and bottled beers.
• Aeon VietnamminorChannel Partner/ Reseller/ DistributorSupermarket chain for retail distribution of packaged beer products.
• Lotte Mart VietnamminorChannel Partner/ Reseller/ DistributorSupermarket chain for retail distribution of packaged beer products.
• Mega Market VietnamminorChannel Partner/ Reseller/ DistributorWholesale supermarket for retail distribution of packaged beer products.
• The GangsminorChannel Partner/ Reseller/ DistributorF&B partner serving East West craft beers.
• BarrigonminorChannel Partner/ Reseller/ DistributorF&B partner serving East West craft beers.
• Hokkaido SachiminorChannel Partner/ Reseller/ DistributorJapanese restaurant partner serving East West craft beers.
• Skylight Nha TrangminorChannel Partner/ Reseller/ DistributorHotel and venue partner in Nha Trang serving East West craft beers.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Heineken Vietnam: Multinational brewer operating large-scale production (Tiger, Heineken, Larue, Bivina) across Vietnam. Competes with East West across both mass-market volume and increasingly in the premium/craft-adjacent segment.
• Tiger Beer (Asia Pacific Breweries): Regional incumbent with strong Southeast Asia presence and significant Vietnamese production. Sets the premium-mainstream benchmark against which craft players like East West differentiate.
• Saigon Beer (Sabeco): Vietnam's largest domestic brewer (Saigon Special, 333, etc.) with dominant national mass-market share. Sets price baseline and shelf-access norms that craft players like East West must navigate.
• Hanoi Beer (Habeco): State-affiliated mass-market brewer (Hanoi Beer, Truc Bach, etc.) with deep northern Vietnam distribution. Incumbent competitor shaping the beer category in the country.

Direct peers

• 7 Bridges Brewing Company: Vietnam craft brewery operating taprooms and distributing craft beer domestically. Comparable product portfolio breadth and on-premise-led model in the same Vietnamese craft category.
• Pasteur Street Brewing Company: One of Vietnam's leading craft brewers, founded in HCMC in 2015, with taprooms in HCMC and Hanoi and distribution across Vietnam and abroad. Most directly comparable to East West Brewing in terms of craft category, target consumer, and on-premise + retail hybrid model.
• Heart of Darkness Brewery: Sai Gon craft brewery and taproom operator with a similar premium craft positioning, multiple SKUs, and a focus on taproom experiences in HCMC. Direct competitor for craft consumer occasions and on-premise accounts.

Others

• Mùa Craft Sake: Vietnamese craft sake brand made with local rice, currently co-featured in East West's taproom rotation. Adjacent premium craft alcoholic beverage peer in the same Vietnamese market.
• Da Lat Cider House: Vietnamese craft cider producer already featured as a 'brewing friend' alongside East West's portfolio. Adjacent craft alcoholic beverage player sharing retail channels and consumer occasions in Vietnam.

Emerging players

• BiaCraft: Vietnamese craft brand with taproom presence in HCMC, focused on Vietnamese-inspired craft flavors. Emerging competitor targeting overlapping craft-curious consumers in the same primary market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eastwestbrewery
• Xx.com/eastwestbrewing
• LinkedInlinkedin.com/company/east-west-brewing-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East West Brewing Co.