Curtis Lane Equipment

What Curtis Lane Equipment does

Curtis Lane Equipment (legal entity Curtis Lane Holdings LLC) is a privately held authorized Bobcat equipment dealer founded in 1959 and headquartered in Kernersville, North Carolina. The company operates nine full-service dealership locations across North Carolina (Burlington, Asheboro, Fayetteville, Kernersville, Lenoir, Mount Airy), Virginia (Lynchburg/Concord and Roanoke), and Delaware (Delmar), selling, renting, servicing, and supplying parts for Bobcat compact construction and agricultural equipment including skid steers, excavators, compact tractors, loaders, mowers, utility vehicles, and attachments. Beyond Bobcat, the inventory spans additional manufacturers including Caterpillar, Deere, Dynapac, Genie, JLG, Sany, Giant, Takuchi, and Virnig.

The revenue model is diversified across one-time equipment sales (new and used, ranging from $500 attachments to $132,677 machines), recurring equipment rentals on daily/weekly/monthly terms, transaction-based OEM parts sales (nearly 5,000 SKUs stocked with computerized ordering and next-day air service), professional service and repair (factory-trained technicians, Bobcare maintenance agreements, Bobcheck inspections, field service up to 80 miles, pickup and delivery), and captive financing facilitated through Doosan Financial Solutions. Adjacent offerings include online Bobcat operator training courses available on-demand across devices. The technology stack is a traditional dealer platform — inventory-listing website, CRM-backed listings, computerized parts ordering, and marketplace syndication on MachineryTrader — with no proprietary AI/ML, software, or API product development evidenced.

Curtis Lane sells primarily to professional construction and landscaping contractors, secondarily to agricultural operators and individual equipment buyers, across the Southeast US. Distribution runs through direct field sales at the nine physical dealership locations, inside phone sales via a toll-free number, and a regional e-commerce storefront, with customer-facing marketing across the corporate website, individual location Facebook pages, SEO, and third-party equipment marketplaces.

Name

Curtis Lane Equipment

Legal name

Curtis Lane Holdings LLC

Website

https://curtis-lane.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Curtis Lane Equipment is a privately held authorized Bobcat dealer operating nine full-service locations across North Carolina, Virginia, and Delaware, providing compact construction and agricultural equipment sales, rentals, parts, and service to contractors, farmers, and individual buyers.

Ownership category

akta.pro rank

Product category

Construction Equipment Dealership

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Skid Steer & Compact Track Loaders (IMAHAAAE)

akta.pro secondary industry

Wheel Loaders (IMAHAAAD)

Keywords

• Construction equipment dealer
• Compact construction equipment
• Equipment rental services
• OEM parts distribution
• Agricultural equipment sales

Headquarters

HQ city

Kernersville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and used construction and agricultural equipment including skid steers, excavators, compact tractors, mowers, wheel loaders, and attachments. Primarily Bobcat brand products along with other manufacturers.
2. Equipment Rentals: Daily, weekly, or monthly rental of Bobcat equipment and attachments. Provides flexible access to equipment without long-term commitment.
3. Parts Sales: Sale of OEM parts and service parts for Bobcat, BigDog Mower, Bush Hog, RedMax, and Roxor equipment. The stores stock nearly 5,000 service parts with computerized ordering and next-day air service available.
4. Service and Repair: Service department providing routine maintenance, repairs, field service, pickup and delivery. Technicians are enrolled in continuous training through Melroe Company (Bobcat manufacturer). Bobcare Planned Maintenance Agreements and Bobcheck Inspection Program offered.
5. Financing: Equipment financing facilitated through Doosan Financial Solutions, offering credit applications for customers to finance equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Curtis Lane Equipment is an authorized Bobcat dealer selling new and used compact construction equipment (skid steers, excavators, compact tractors, loaders, mowers, utility vehicles) and attachments through 9 locations in NC, VA, and DE. The company complements sales with short-term equipment rentals, a nearly 5,000-SKU OEM parts department with next-day air service, and a service department staffed by Melroe-trained technicians offering maintenance, Bobcare agreements, field service, and pickup/delivery.

Product overview

Curtis Lane Equipment operates as an authorized Bobcat dealer offering a comprehensive equipment portfolio centered on sales, rentals, parts, and service. The core offering consists of Bobcat equipment sales (skid steers, excavators, compact tractors, loaders, utility vehicles) complemented by equipment rentals with daily/weekly/monthly terms, an in-stock OEM parts department with nearly 5,000 items, and factory-trained service technicians providing maintenance, repairs, and field service. Additional offerings include equipment financing through Doosan Financial Solutions, online operator training programs, and a full line of Bobcat attachments. The company serves Delaware, Virginia, and North Carolina through nine dealership locations.

Differentiator

Problem solved

Functional benefit

Brands

• Bobcat: Authorized Bobcat dealer offering Bobcat equipment sales, rentals, parts, and service.

Products and services

• Bobcat Equipment Sales Sales of new and used Bobcat compact construction equipment including skid steers, excavators, compact tractors, loaders, mowers, and utility vehicles through 9 dealership locations in North Carolina, Virginia, and Delaware. Targeted at construction contractors, landscaping firms, agricultural operators, and individual equipment buyers.
• Equipment Rentals Short-term equipment rental program for Bobcat loaders, attachments, mini track loaders, excavators, and three-point attachments with daily, weekly, or monthly options. Provides flexible access to construction equipment without long-term ownership commitment.
• Parts Department OEM parts sales with nearly 5,000 service parts in stock for Bobcat, BigDog Mower, Bush Hog, RedMax, and Roxor equipment, including computerized ordering and next-day air service for special orders. Serves customers performing self-maintenance and service technicians across the region.
• Service Department Factory-trained technicians providing routine maintenance, repairs, Bobcare Planned Maintenance Agreements, Bobcheck inspections, field service, and pickup/delivery services. Technicians receive continuous training through Melroe Company's Front Line Focus program, factory schools, and correspondence courses.
• Online Bobcat Operator Training Online on-demand Bobcat operator training courses for compact track loaders, skid steers, and excavators, available via desktop, laptop, tablet, or smartphone. Provides equipment users with the operator certification and skills needed to safely run Bobcat machines.
• Bobcat Equipment Attachments Bobcat equipment attachments including augers, breakers, buckets, grapples, pallet forks, snow blowers, snow plows, hydraulic breakers, backhoes, trenchers, and stump grinders. Sold individually or paired with compatible machines.
• Bobcat Utility Vehicles Bobcat utility vehicles including UV34 and UV34XL 4x4 models for high-performance power, transportation, and heavy hauling capabilities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bobcat (Melroe Company)coreChannel Partner/ Reseller/ DistributorCurtis Lane Equipment is an authorized Bobcat dealer. They sell Bobcat equipment including skid steers, excavators, compact tractors, loaders, mowers, and utility vehicles. Service technicians receive training through Melroe Company (Bobcat manufacturer) via Front Line Focus program, factory schools, and correspondence courses. Parts staff receive updates on current and legacy Melroe/Bobcat products.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• United Rentals: Largest equipment rental company in North America, also selling new and used equipment (including Bobcat products in some markets). Comparable on the rental side of the business and on the contractor customer base; not a direct authorized dealer of Bobcat at most branches, but increasingly adjacent and competitive for rental share.
• Herc Rentals: National equipment rental company with significant fleet of aerial, earthmoving, and compact construction equipment. Overlaps with Curtis Lane on the rental side for contractor customers; publicly traded at materially larger scale but competes for the same rental share in adjacent Mid-Atlantic geographies.
• Sunbelt Rentals: National full-service rental provider with a large fleet of compact construction equipment, including Bobcat skid steers and excavators. Competes with Curtis Lane's rental offering for the same contractor customers in NC/VA/DE; broader geographic footprint and brand at meaningfully larger scale.
• RDO Equipment Co. Large multi-state construction and agricultural equipment dealer (authorized John Deere and Vermeer), offering sales, rentals, parts, and service across a broader OEM portfolio. Comparable as a regional full-line dealer with similar end customers and a recurring parts/service revenue model, though brand-agnostic at a larger scale.
• Carter Machinery: Authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, and the Carolinas with sales, rental, parts, and service for heavy construction equipment. Overlaps with Curtis Lane on contractor customers, parts/service economics, and multi-location regional dealer model, though focused on heavier Caterpillar equipment.
• H&E Equipment Services: Publicly traded equipment dealer and rental provider (JCB, Genie, Manitowoc, others) with a national branch network. Comparable business model combining equipment sales, rentals, parts, and service across multiple OEMs — serves similar construction/industrial end markets though at materially larger scale and broader brand portfolio.

Direct peers

• Stribling Equipment: Multi-state authorized Bobcat dealer group operating across the Mid-Atlantic and Southeast with similar sales, rental, parts, and service offerings. Closest direct comparable given shared brand authorization, similar customer mix (construction/ag contractors), and equivalent multi-location dealer operating model.
• Bobcat of Houston: Authorized Bobcat dealer serving the Houston, Texas market with sales, rentals, parts, and service. Direct peer given identical authorized-dealer business model, similar product mix centered on Bobcat skid steers/excavators/attachments, and equivalent recurring parts/service revenue model.

Regional players

• Dobbs Equipment: Authorized Case Construction and agricultural equipment dealer with multiple locations across the Southeast U.S. Comparable regional full-line dealer with similar sales/rental/parts/service mix and contractor customer base; competes for the same end-market dollars but represents different OEM brands.
• Yancey Bros. Co. Authorized Caterpillar dealer serving Georgia and Alabama with a long operating history and full sales/rental/parts/service capability. Comparable regional full-line dealer of similar vintage (founded in 1914), serving overlapping construction and agricultural customer segments with analogous multi-location, multi-revenue-stream economics.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/curtislaneequipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curtis Lane Equipment