Dobbs Equipment
Dobbs Equipment is a privately held, full-service John Deere and Wirtgen Group construction equipment dealership operating 29 branches across the southeastern United States, serving contractors in construction, road building, quarry, landscaping, and forestry through new/used sales, rentals, parts, certified service, and OEM-backed financing.
- Company typePrivate
- Founded2017
- HeadquartersRiverview, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Dobbs Equipment does
Dobbs Equipment LLC is a privately held, full-service construction equipment dealership headquartered in Riverview, Florida, operating 29 physical locations across the southeastern United States in Florida, Georgia, South Carolina, and Alabama. The company serves horizontal construction end-markets—general construction, road building, quarry and aggregate production, landscaping, and forestry—by reselling and servicing John Deere construction, compact, and forestry equipment, complemented by Wirtgen Group road-building brands (Wirtgen, Vogele, Hamm, Kleemann) and supplementary lines from LeeBoy, Cemen Tech, Finn Corporation, Tana, Waratah, Broce Broom, Denis Cimaf, and Allied. An International Sales division extends reach to customers outside the U.S.
The technology backbone is OEM-sourced rather than proprietary: Dobbs integrates and resells the John Deere WorkSight precision-construction suite—SmartGrade 3D GNSS grade control, JDLink telematics, Machine Health prognostics, Remote Diagnostics and Programming, Payload Weighing, and the cloud-based John Deere Operations Center—and complements it with Topcon 3D-MC2 and Trimble/Leica grade-control-ready integration. Field technicians deliver certified maintenance and emergency road service, and a ShopDobbs.com e-commerce storefront handles compact-equipment and attachment sales online.
Dobbs monetizes through five revenue streams: one-time new and used equipment sales, recurring equipment rentals with rent-to-purchase conversion, OEM parts transactions, professional-services labor for maintenance and repair, and licensed financing pass-through via John Deere Financial and PowerPlan. GTM is enterprise field sales executed through the 29-branch network, with published price points spanning skid steers at $54K–$118K, compact wheel loaders up to $209K, and dozers extending to the 1050K class. Financing and lease terms are offered at 12, 18, or 24 months. Customer segments are diversified across construction companies, road-building contractors, quarry/aggregate producers, landscapers, and forestry operators with no single customer logo disclosed.
Dobbs Equipment firmographics
Firmographics- Name
- Dobbs Equipment
- Legal name
- Dobbs Equipment LLC
- Website
- https://dobbsequipment.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dobbs Equipment is a privately held, full-service John Deere and Wirtgen Group construction equipment dealership operating 29 branches across the southeastern United States, serving contractors in construction, road building, quarry, landscaping, and forestry through new/used sales, rentals, parts, certified service, and OEM-backed financing.
- Ownership category
- akta.pro rank
Dobbs Equipment industry classification
Industry- Product category
- Construction Equipment Dealership
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction Machinery Manufacturing (33312), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Backhoe Loaders (IMAHAAAB)
- akta.pro secondary industry
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
Keywords
Where Dobbs Equipment is headquartered
LocationHeadquarters
- HQ city
- Riverview
- HQ country
- United States
- HQ region
- North America
Offices29 records
Markets served
Dobbs Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales (New and Used): Sale of new John Deere and Wirtgen Group construction equipment along with pre-owned low-hour used equipment. Products include excavators, loaders, dozers, motor graders, articulated dump trucks, compact equipment, and forestry equipment.
- Equipment Rental: Short-term and long-term equipment rental program for specialized machines. Rent-to-purchase options allow customers to apply rent payments toward purchasing equipment.
- Parts Sales: Genuine John Deere OEM parts and components for maintenance and repair, including extended warranty protection.
- Service and Repair: Expert maintenance and repair services performed by John Deere-certified technicians, including emergency road service for job site breakdowns.
- Equipment Financing: Financing options through John Deere Financial/PowerPlan, including flexible repayment terms and competitive interest rates, plus leasing with 12-, 18-, and 24-month terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Construction equipment pricing varies by model and specifications |
| Subscription | Monthly | Equipment rental programs with flexible terms |
| Other | Monthly | Financing through John Deere Financial/PowerPlan |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Dobbs Equipment product offering
Product offeringCore offering
Dobbs Equipment is a full-service John Deere and Wirtgen Group construction equipment dealership operating 29 locations across Florida, Alabama, Georgia, and South Carolina. The company sells new and used heavy construction, compact, and forestry equipment, rents machines with rent-to-purchase options, distributes OEM parts, and provides certified technician service, repair, and emergency roadside support. Financing is offered through John Deere Financial/PowerPlan.
Product overview
Dobbs Equipment is a full-service John Deere and Wirtgen Group dealership offering a comprehensive portfolio of construction equipment across 29 locations in the southeastern United States. The company sells, rents, and services equipment for horizontal construction applications including earthwork, forestry, road building, and material processing. Their product lineup centers on John Deere construction and compact equipment paired with Wirtgen Group brands (Wirtgen, Vogele, Hamm, Kleemann) for road building, plus specialized equipment from LeeBoy, Cemen Tech, Finn, Tana, and others. The company also offers over 100 John Deere attachments, used equipment, precision technology solutions (SmartGrade, JDLink, Operations Center), equipment rentals with rent-to-purchase options, parts and service, and financing through John Deere Financial.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Construction Equipment
- John Deere Compact Equipment
- John Deere Forestry Equipment
- Wirtgen Group Road Building Equipment
- LeeBoy Asphalt Equipment
- Cemen Tech Concrete Equipment
- Used Equipment
- Equipment Rental
- Parts Sales
- Service and Repair
- Equipment Financing
Quantifiable outcome
- Reduced downtime through emergency road service capabilities
- +1 more outcomes
Companies that use Dobbs Equipment
Customer profileSegments5 records
Ideal customer profiles5 records
Dobbs Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Dobbs Equipment partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- John DeerecoreAuthorized John Deere construction equipment dealer offering the full lineup of John Deere construction, compact, and forestry equipment. Provides new equipment sales, parts, service, and financing through 29 southeast US locations.
- Wirtgen GroupcoreAuthorized dealer for Wirtgen Group brands including Wirtgen (cold milling machines, recyclers, soil stabilizers), Vogele (asphalt pavers), Hamm (rollers, compactors), and Kleemann (crushers, screening plants). Complete road building and aggregate production equipment solutions.
- LeeBoycoreAuthorized dealer for LeeBoy asphalt pavers, brooms, chip spreaders, distributors, motor graders, and road wideners. Product line includes Maximizer distributors (2B, 3B, 4B), CSV chip spreaders, and various sweeper models (NV55, RB50, NB25, Electric RB50).
- Cemen TechsupportingOffers Cemen Tech concrete equipment including C, G, and M Series portable concrete mixers, SCD stationary mixers, and cement silos for rental and sale.
- Finn CorporationsupportingDistributes Finn equipment including material blowers, hydroseeders, straw blowers, krimpers, and ground preparation attachments for landscaping and vegetation management.
- TanasupportingOffers Tana landfill compactors and industrial waste shredders for waste management and material processing applications.
- WaratahsupportingProvides Waratah forestry attachments and processing heads for timber harvesting operations.
- Broce BroomsupportingDistributes Broce Broom construction brooms for site cleanup and maintenance applications.
- Denis CimafsupportingOffers Denis Cimaf brush clearing and vegetation management attachments for construction and forestry applications.
- AlliedsupportingProvides Allied attachment products for construction and material handling applications.
- Topcon Positioning SystemssupportingTechnology integration partner providing Topcon grade control systems compatible with John Deere equipment. Offers 3D-MC2 systems and positioning solutions for precision construction.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Dobbs Equipment competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. RDO Equipment is the largest John Deere construction and agriculture dealer in North America, operating dozens of locations across the western and central U.S. with full-line sales, rental, parts, and service — directly comparable to Dobbs as a premier multi-state John Deere dealer.
- Stribling Equipment: Stribling Equipment (formerly Blanchard CAT) is a multi-state John Deere construction dealer in the Southeast U.S., offering new and used equipment, rentals, parts, and service — directly comparable to Dobbs across footprint, OEM partnership, and service mix.
- Thompson Tractor Company: Thompson Tractor is the Caterpillar construction equipment dealer for Alabama, northwest Florida, and parts of Georgia, operating multiple service locations with sales, rental, parts, and field service — a direct competitor for contractor accounts in the same Southeast geography as Dobbs.
- Yancey Bros. Co. Yancey Bros. is the Caterpillar dealer for Georgia and parts of Alabama with full-line heavy equipment sales, rentals, parts, and service across multiple branch locations — a direct competitor for large contractor and road-building accounts in Dobbs' core geography.
- Tractor & Equipment Co. Tractor & Equipment Co. is a large multi-line heavy equipment dealer (Caterpillar and other OEMs) operating across Alabama, Mississippi, the Florida panhandle, and Georgia — directly overlapping Dobbs in geography and customer segments with a similar full-service dealership model.
- Gregory Poole Equipment Company: Gregory Poole is the Caterpillar dealer for eastern North Carolina with full-line sales, rentals, parts, and service — a regional peer competing for Southeast contractor accounts adjacent to Dobbs' South Carolina and Georgia footprint.
Broad incumbents
- Caterpillar Inc. Caterpillar is the dominant global construction and mining equipment OEM whose products compete with John Deere machines that Dobbs distributes; it sets product, financing, and dealer-program terms that fundamentally shape dealership economics in Dobbs' category.
- Komatsu America Corp. Komatsu is a major global construction and mining equipment OEM whose excavators, dozers, and trucks compete head-to-head with John Deere equipment sold by Dobbs; its smart-construction / iMC technology is an adjacent platform vs. John Deere's SmartGrade.
Emerging players
- Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental companies in North America, with significant aerial, earthmoving, and road-building fleets. It is a partial competitor to Dobbs' rental segment and a potential customer for dealer-sourced specialty equipment.
- United Rentals: United Rentals is the largest equipment rental company in the world; while it competes with Dobbs' rental program, it is also a large-volume customer of dealer networks for specialty and lower-volume equipment, making it an important channel and competitive force.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dobbs Equipment social profiles
Digital presenceDobbs Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dobbs Equipment leadership team
Management profileNumber of profiles
Dobbs Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dobbs Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dobbs Equipment
What does Dobbs Equipment do?
Dobbs Equipment is a full-service John Deere and Wirtgen Group construction equipment dealership operating 29 locations across Florida, Alabama, Georgia, and South Carolina. The company sells new and used heavy construction, compact, and forestry equipment, rents machines with rent-to-purchase options, distributes OEM parts, and provides certified technician service, repair, and emergency roadside support. Financing is offered through John Deere Financial/PowerPlan.
When was Dobbs Equipment founded?
Dobbs Equipment was founded in 2017. It employs 251 to 500 people.
Where is Dobbs Equipment based?
Dobbs Equipment is headquartered in Riverview, United States, in the North America region.
How does Dobbs Equipment make money?
Five revenue lines are on record. Equipment Sales (New and Used) is the primary driver. The others are equipment Rental, parts Sales, service and Repair and equipment Financing.
Who are Dobbs Equipment's main competitors?
Direct peers on record are RDO Equipment Co., Stribling Equipment, Thompson Tractor Company, Yancey Bros. Co., Tractor & Equipment Co. and Gregory Poole Equipment Company. Broad incumbents are Caterpillar Inc. and Komatsu America Corp.. Emerging players are Sunbelt Rentals and United Rentals.
Does Dobbs Equipment have an API?
No public API is recorded for Dobbs Equipment.
What industry is Dobbs Equipment in?
Dobbs Equipment's product category is Construction Equipment Dealership. Its primary akta.pro industry code is IMAHAAAB, Backhoe Loaders, with a secondary code of AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks). Its NAICS code is 532412 and its SIC code is 5082.