Altoona Mirror

What Altoona Mirror does

Altoona Mirror is a regional daily newspaper serving Blair County, Pennsylvania, including the city of Altoona and surrounding communities such as Hollidaysburg, Duncansville, Tyrone, and Martinsburg. Founded in 1874 and operated by Central Pennsylvania Newspapers, LLC, the publication delivers local news, sports (local, scholastic, PSU, professional), opinion, obituaries, classifieds, public notices, and community lifestyle content across both print and digital channels. Its digital presence is anchored at altoonamirror.com, supplemented by the MyNewsOnTheGo cross-device edition (web, tablet, smartphone), a dedicated jobs portal at jobs.altoonamirror.com, and sub-brands including Blair Living (a monthly special publication) and Blair County Proud (a vertical covering local business, faith-based, fire, police, nonprofit, and EMS sectors). Public notice advertising is delivered through partnerships with PublicNoticePA.com and altoonamirror.column.us.

The company's revenue model is diversified across four streams: recurring print and digital subscriptions (starting at $3.83/week for a digital+print bundle via subscribe.altoonamirror.com), display and digital advertising from local businesses, classified advertising (jobs, garage sales, community listings), and legally mandated public notice advertising. Distribution combines physical newspaper delivery, self-serve digital subscriptions, social media channels (Facebook, Twitter), and email newsletters (daily, breaking news, obituaries). The organization employs 51-100 people and operates from its headquarters at 301 Cayuga Ave., Altoona, PA. It serves both Blair County consumer readers seeking local information and local businesses purchasing advertising reach, with no disclosed enterprise customer concentration or institutional investment.

Name

Altoona Mirror

Legal name

Central Pennsylvania Newspapers, LLC

Website

https://altoonamirror.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

51–100 employees

Short description

Altoona Mirror is a regional daily newspaper serving Blair County, Pennsylvania, delivering local news, sports, obituaries, and classifieds through print and digital subscriptions to local residents and advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Altoona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Newspaper subscription revenue from both print and digital editions. The company offers digital access through MyNewsOnTheGo platform and operates a subscription portal at subscribe.altoonamirror.com. Subscriptions include access to breaking news, obituaries, and local coverage.
2. Advertising: Advertising revenue from local businesses, including display ads, digital advertising, and branded content sections. The newspaper offers advertising contact information and marketing services through its advertising department.
3. Classifieds: Revenue from classified advertisements including job listings (jobs.altoonamirror.com), garage sales, public notices, and community classifieds. Public notices are sourced through publicnoticepa.com.
4. Public Notices: Legal public notice advertising revenue sourced through publicnoticepa.com and altoonamirror.column.us placement system.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Altoona Mirror is a regional newspaper serving Blair County, Pennsylvania, publishing daily local news, sports, opinion, life features, obituaries, classifieds, and public notices. It distributes content through a print edition, the altoonamirror.com website, and the MyNewsOnTheGo digital platform across computers, tablets, and smartphones.

Product overview

Altoona Mirror is a traditional print and digital local news organization serving Blair County, Pennsylvania. The company operates as a single unified news product with the Altoona Mirror website as its primary digital platform, supplemented by special publications (Blair Living, Blair County Proud), a jobs portal, and digital newspaper subscription services. The product portfolio consists of core news content delivery through the main website and specialized sub-brands covering local business, community features, and employment classifieds.

Differentiator

Problem solved

Functional benefit

Brands

• Blair County Proud: A section of the newspaper covering local business, faith-based, fire, police, nonprofit, and EMS content for Blair County

Products and services

• Altoona Mirror Digital Newspaper

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered parent, core and minor.

• Central Pennsylvania Newspapers, LLCparentOthersParent company ownership of the Altoona Mirror newspaper. The newspaper operates under the corporate umbrella of Central Pennsylvania Newspapers, LLC.
• MyNewsOnTheGocoreTechnology or IntegrationDigital newspaper platform partnership for delivering digital versions of the newspaper to subscribers on computers, tablets, and smartphones through app and web browser access.
• PublicNoticePA.comcoreChannel Partner/ Reseller/ DistributorPartnership for public notice advertising, allowing users to browse and place public legal notices through the newspaper's digital platform.
• FacebookminorGTM or Marketing PartnerSocial media marketing partnership for content distribution and community engagement through Facebook social sharing features.
• TwitterminorGTM or Marketing PartnerSocial media marketing partnership for real-time news distribution and community engagement through Twitter social platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gannett Co. Largest U.S. newspaper chain operating hundreds of local dailies including USA Today. Comparable as a newspaper operator with subscription, advertising, and digital transition playbooks, though operating at dramatically larger scale than Altoona Mirror.
• Lee Enterprises: Major U.S. newspaper chain operating local daily newspapers across multiple states. Comparable to Altoona Mirror as a local newspaper operator pursuing digital subscription transitions, though at portfolio scale.
• Ogden Newspapers: Family-owned newspaper company operating dozens of community daily newspapers across multiple states. Comparable as a community-focused newspaper chain with subscription and advertising models similar to Altoona Mirror.
• Pittsburgh Post-Gazette: Major metropolitan daily newspaper in Pennsylvania. Comparable as a PA-based daily newspaper but significantly larger scale, serving the Pittsburgh metro rather than a single county like Altoona Mirror.
• CNHI (Community Newspaper Holdings Inc.): U.S. newspaper chain operating community dailies and weeklies across multiple states. Comparable to Altoona Mirror in community newspaper focus and digital subscription offerings, though operating at multi-market scale.
• MediaNews Group: Large U.S. newspaper company operating daily and weekly newspapers. Comparable to Altoona Mirror as a local newspaper operator, though at substantially larger portfolio scale across multiple markets.

Direct peers

• Tribune-Review (Pittsburgh Tribune-Review): A regional Pennsylvania newspaper serving the Pittsburgh area with print and digital editions. Highly comparable to Altoona Mirror as another legacy PA daily newspaper with subscription, advertising, and classifieds revenue models serving a defined local market.
• Centre Daily Times: Pennsylvania regional daily newspaper serving State College and Centre County. Directly comparable as a Central PA daily newspaper with similar print/digital hybrid model, PSU sports coverage, and community-focused journalism.
• The Daily Item: Small regional daily newspaper serving Sunbury and surrounding Northumberland County in Central Pennsylvania. Directly comparable to Altoona Mirror in scale, geographic focus, and print/digital community news model.
• Lancaster Online (LNP): Regional Pennsylvania newspaper serving Lancaster County with print and digital editions. Comparable to Altoona Mirror as a community-focused PA daily with subscription, advertising, and local content verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AltoonamirrorPA
• Facebookfacebook.com/timeline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altoona Mirror