What Happy People Project does

Happy People Project is a privately held, independent creative advertising agency operating as a three-city 'micro network' with offices in New York (North American headquarters, Happy People Agency Inc., North Bergen NJ), Dubai (Happy People Agency FZCO, Dubai World Trade Centre), and Istanbul (Happy People Project Istanbul, Karakoy). Founded circa 2011, the firm serves global enterprise brand clients across the automotive, aviation, entertainment, and CPG verticals — disclosed engagements include Ford Trucks ('The New Big F-MAX'), Turkish Airlines ('Children's Day'), PIU Entertainment & SAKM ('Amadeus'), and FINISH ('Monday The 13th'). The agency is structured around three core service lines: creative strategy and brand development, end-to-end advertising campaign production (including video production), and brand communication development, with a stated 'beta approach' philosophy positioning creative refresh and emotional resonance as primary differentiators.

The company operates a project-based professional services model, with quote-by-quote commercial arrangements rather than published pricing or subscription tiers. Its go-to-market relies on direct enterprise client engagement, supported by dedicated business-development email addresses ([email protected]) and top-of-funnel portfolio marketing via LinkedIn and Instagram. Revenue mechanics are typical of an independent creative agency: project fees, production budgets, and brand-communication engagements delivered by a 101–250-person team across three jurisdictions. There is no disclosed proprietary technology platform, no AI/ML capabilities, no external funding, and no parent-company structure; ownership is described as founder-led and independent, with separate corporate entities established in the USA, UAE, and Turkey to support cross-border service delivery and local compliance.

Name

Happy People Project

Legal name

Happy People Project Global

Website

https://happypeople.com.tr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Happy People Project is an independent creative advertising agency operating a three-city micro network in New York, Dubai, and Istanbul. It serves global enterprise brands with creative strategy, advertising campaign production, and brand communication services on a project-based professional services model.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Commercial Production Companies (Live-Action) (MPAAAMAA)

Keywords

• Creative advertising services
• Brand communication strategy
• Advertising campaign production
• Video content production
• Integrated marketing communications

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Professional services revenue derived from creating advertising campaigns, brand communications, and marketing strategies for corporate clients. Projects include video production, campaign development, and brand strategy work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Happy People Project is an independent creative advertising agency that builds brand strategies, produces end-to-end advertising campaigns (including video production) across multiple media channels, and develops emotionally resonant brand communications for global enterprise clients such as Ford Trucks, Turkish Airlines, PIU Entertainment & SAKM, and FINISH. Delivered through a micro-network model with offices in New York, Dubai, and Istanbul, the firm sells its creative services on a project-by-project engagement basis rather than as a packaged product.

Product overview

Happy People Project is a creative advertising agency operating as a micro network with offices in New York, Dubai, and Istanbul. The company operates as a unified creative services firm offering strategic brand development, advertising campaign production, and brand communication services. Their portfolio includes completed campaigns for clients such as Ford Trucks (The New Big F-MAX), Turkish Airlines (Children's Day), and entertainment brands (Amadeus for PIU Entertainment & SAKM, Monday The 13th for FINISH). The agency follows a beta-approach philosophy, continuously refreshing their methods to lead rather than adopt industry standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy Services Strategic brand development and communication planning that drives creative output, combining data insights with a human emotion-focused approach to produce ideas that "make a significant impact," delivered for global enterprise clients.
• Advertising Campaign Production End-to-end creation of advertising campaigns across multiple media channels, including video production, delivered for brands such as Ford Trucks (The New Big F-MAX), Turkish Airlines (Children's Day), PIU Entertainment & SAKM (Amadeus), and FINISH (Monday The 13th).
• Brand Communication Development of brand messaging and communication strategies designed to create significant impact through emotionally resonant creative work that helps brands stand out in crowded markets.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pereira O'Dell: Independent creative agency with offices in San Francisco, New York, and São Paulo. Directly comparable to Happy People as a multi-market independent creative agency serving enterprise brands with integrated campaign work.
• 72andSunny: Independent creative agency headquartered in Los Angeles with offices in Amsterdam, NYC, and other markets. Comparable to Happy People as a culture-driven creative agency serving global brand clients with integrated campaign work.
• Wieden+Kennedy: Independent, full-service creative agency with global offices (Portland, NYC, London, Shanghai, Tokyo, Delhi, São Paulo) producing brand campaigns for enterprise clients. Highly comparable to Happy People in being an independent creative-led shop competing for global brand accounts through differentiated culture and creative reputation.
• Mother: Independent creative agency with offices in London, NYC, Los Angeles, Shanghai, and São Paulo. Directly comparable to Happy People as a mid-sized independent pursuing multinational enterprise clients through creative differentiation rather than scale or media buying.
• Anomaly: Independent creative and brand strategy agency with offices in New York, Los Angeles, London, Toronto, and Shanghai. Comparable to Happy People as a mid-sized, multi-market independent offering strategic brand development and creative campaign execution for enterprise clients.

Broad incumbents

• BBDO Worldwide: Global creative advertising network with offices across Istanbul, Dubai (via FP7/McCann-worldgroup siblings), and New York. Directly comparable enterprise-client focus on creative campaigns, though significantly larger and structured as part of Omnicom's holding-company model.
• Ogilvy: Global advertising network within WPP offering full-service creative, media, PR, and digital across all major markets including Istanbul, Dubai, and New York. Overlaps materially with Happy People in creative and brand communications for enterprise clients but operates at vastly larger scale as part of a holding company.
• TBWA\Worldwide: Global creative advertising network (Omnicom) with presence in Istanbul, the Middle East, and New York. Closely comparable to Happy People on creative-led campaign work for enterprise brands, but operates at network scale with media and digital capabilities Happy People does not disclose.

Regional players

• Rafineri: Istanbul-based independent creative and digital agency serving Turkish enterprise brands. Direct regional comparable to Happy People's Istanbul operations, with similar boutique size and creative-led positioning within the Turkish market.
• FP7 McCann: Middle East-based creative network (part of McCann Worldgroup) with offices including Dubai. Regionally comparable to Happy People's Dubai office as a competing creative partner for enterprise brands based in or targeting Gulf markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/happypeopleprojectglobal
• Instagraminstagram.com/happypeopleprojectglobal
• Xx.com/HPPistanbul

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy People Project