William Coates

What William Coates does

William Coates is the operating entity behind Pin Up Casino, an online casino platform founded in 2014 and held through Cyprus-registered B.W.I. BLACK-WOOD LIMITED (Limassol). The platform offers virtual slot machines, sports betting, and daily tournaments, targeting both amateur and professional online casino players across multiple international markets including Brazil, Russia, Ukraine, broader Europe, India, and the United States. The platform operates under a Curaçao gaming license (No. 8048/JAZ) and localizes its offering through 10 interface languages and 18+ supported account currencies, with Brazilian-market entry featuring BRL-denominated deposit (from R$20) and withdrawal (from R$50) thresholds.

The platform's core technology is a web-based casino interface aggregating slot content from seven named third-party game providers (Amatic, Netent, Play'n Go, Playson, Microgaming, Quickspin, Thunderkick), supplemented by a sportsbook, daily tournament mechanics, and a customer loyalty program. Distribution is self-serve via the official pin-up.casino website with registration and login, and the marketing motion relies on direct website traffic and affiliate/referral channels across regional markets. The company is privately held with no external venture or public-market backing disclosed, and no management team details are publicly available.

Revenue is generated via a transaction-based / take-rate model on player deposits and wagers, with pay-as-you-go cash flow mechanics. Pricing is not publicly disclosed beyond minimum deposit/withdrawal thresholds. The entity shows no employee count, revenue, or funding disclosures in the source material, and the firmographic profile (describing William Coates as a 1963-founded electrical installation contractor with 51-100 employees in Newtownabbey, UK) is contradicted by every operational record and is treated as a data anomaly rather than a reliable description of the business.

Name

William Coates

Legal name

B.W.I. BLACK-WOOD LIMITED

Website

https://williamcoates.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

William Coates operates Pin Up Casino, a Curaçao-licensed online gambling platform founded in 2014, offering slots, sports betting, and daily tournaments to international players across 10 languages and 18+ currencies via B.W.I. BLACK-WOOD LIMITED in Cyprus.

Ownership category

akta.pro rank

Product category

Online Casino & Gambling

NAICS

Casinos (except Casino Hotels) (713210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online casino games
• Slot machine platform
• Sports betting
• Virtual gambling
• Casino tournaments

Headquarters

HQ city

Newtownabbey

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Pin Up Casino is an online casino platform founded in 2014 that offers virtual slot machines, sports betting, and daily tournament play to amateur and professional players. The platform aggregates slot content from multiple third-party game studios (Amatic, Netent, Play'n Go, Playson, Microgaming, Quickspin, Thunderkick), runs a loyalty program, and operates under a Cura\u00e7ao gaming license (No. 8048/JAZ). It supports ten interface languages and roughly 18 account currencies, with Brazilian Portuguese as a primary localized offering.

Product overview

William Coates operates Pin Up Casino, a single online casino platform founded in 2014. The platform provides virtual slot machine games (caça-níqueis) sourced from multiple third-party game providers, along with sports betting services and daily tournaments. The offering includes a loyalty program and supports multiple languages and currencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Pin Up Casino Online casino platform offering virtual slot machines, sports betting, daily tournaments, and a loyalty program for amateur and professional players; supports multiple currencies and interface languages and operates under a Cura\u00e7ao gaming license.
• Pin Up Sports Betting Online sports betting offering integrated within the Pin Up Casino platform for registered players.
• Daily Casino Tournaments Daily competitive slot tournaments hosted on the Pin Up Casino platform for registered players.
• Pin Up Loyalty Program Loyalty/fidelity program providing rewards for repeat play on the Pin Up Casino platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• AmaticcoreTechnology or IntegrationGame provider supplying slot machine content to Pin Up Casino platform. Amatic slots are available and accessible through the casino's filter system alongside other major providers.
• NetentcoreTechnology or IntegrationMajor game provider supplying casino slot content to Pin Up Casino platform. Netent games are featured in the portfolio of well-known suppliers listed on the website.
• Play'n GocoreTechnology or IntegrationLeading game studio providing slot machine games to Pin Up Casino. One of the well-known suppliers whose content appears on the platform.
• PlaysoncoreTechnology or IntegrationGame developer partner supplying slot content to Pin Up Casino's online platform.
• MicrogamingcoreTechnology or IntegrationEstablished game provider supplying casino software to Pin Up Casino. One of the major named suppliers on the platform.
• QuickspincoreTechnology or IntegrationSlot game provider partnered with Pin Up Casino, contributing to the diverse portfolio of online slot machines.
• ThunderkickcoreTechnology or IntegrationGame provider partner supplying innovative slot content to Pin Up Casino platform.

Recent moves6 records

Expansion highlights4 records

Direct peers

• 1xBet: Curaçao-licensed online casino and sportsbook operating across CIS and emerging markets with multi-currency, multi-language support; directly competes with Pin Up's regional footprint.
• JoyCasino: Curaçao-licensed casino operator with CIS and Asian language coverage, loyalty programs, and aggregated multi-provider slot library — closely comparable business model.
• Melbet: Curacao-licensed gambling operator spanning casino and sports betting in CIS/Asia/Africa markets; serves similar customer base and product categories as Pin Up.
• Vulkan Vegas: Online casino brand within the same Curaçao-licensed operator network targeting CIS and European markets with curated multi-provider slot content.
• Parimatch: Established online casino and sportsbook brand with deep CIS roots and Curaçao licensing, offering cross-sell between sports and casino comparable to Pin Up's model.
• Mostbet: Online casino and sportsbook with Curaçao license and strong presence in CIS, Turkey, and Latin America; comparable in product mix and target geography to Pin Up.
• Betwinner: Multi-vertical online gambling operator licensed in Curaçao with extensive localization and aggregator-style slot content; overlapping player segments with Pin Up.
• 22Bet: Online casino and sportsbook with Curaçao license and broad emerging-market reach across Africa, Asia, and LATAM; competes head-to-head for the same player cohort as Pin Up.
• Play Fortuna: Curacao-licensed online casino with multi-language support and aggregated slots from top providers; comparable mid-sized competitor in the same operational segment as Pin Up.

Broad incumbents

• Casumo: Multi-jurisdiction licensed (MGA, UKGC, Sweden) online casino brand; broader incumbent alternative showing the gap to Tier-1 regulated operations that Pin Up has not yet reached.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/W_Coates_LTD

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about William Coates