Name

Matchstick

Legal name

Believeco:Partners Ltd.

Website

https://matchstick.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Toronto-headquartered communications and consulting firm (operating as ChangeMakers®) serving enterprise and government clients across North America with PR, social impact, marketing, organizational change, and agribusiness services, supported by proprietary RepScore™ and Data Intelligence tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Consulting Services: Consulting fees for PR & reputation management, social impact consulting, marketing & advertising, organizational change management, and agribusiness & international trade services. Revenue appears to be project-based or retainer engagements for professional services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Matchstick is an independent digital agency that generates strategic, impactful marketing for clients through digital strategy, brand work, content creation, and campaign execution. Within the broader Believeco:Partners network, it is associated with ChangeMakers, a DBA offering multi-audience communications, public affairs, creative content production, paid media, and data-driven reputation measurement (RepScore™) for clients across Canada and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing & Strategy

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• British Columbia Assembly of First NationscoreStrategic or Co-development PartnerIndigenous organization partnership under ChangeMakers' commitment to Truth and Reconciliation Action Plan, aligning with UN Declaration on the Rights of Indigenous Peoples.
• Canadian Olympic CommitteecoreGTM or Marketing PartnerNational sports organization partnership for reputation management and communications support.
• Canon CanadaminorGTM or Marketing PartnerTechnology partner for imaging and visual content capabilities.
• Cavendish FarmscoreStrategic or Co-development PartnerAgribusiness company engaged for Canadian market expansion expertise in the agrifood sector.
• Dairy Farmers of OntariocoreStrategic or Co-development PartnerAgricultural organization partnership for Canadian dairy sector marketing and trade expertise.
• DeloittecoreStrategic or Co-development PartnerProfessional services firm partnership for integrated consulting and advisory services.
• DesjardinsminorGTM or Marketing PartnerFinancial services cooperative partnership for reputation and communications initiatives.
• DysonminorGTM or Marketing PartnerConsumer technology brand partnership for marketing and brand strategy.
• Johnson & Johnson Innovative MedicinecoreStrategic or Co-development PartnerHealthcare and pharmaceutical company partnership for regulated industry expertise in healthcare communications and marketing.
• Government of NunavutcoreStrategic or Co-development PartnerGovernment partnership for public sector communications and Indigenous engagement initiatives.
• RBCcoreGTM or Marketing PartnerMajor financial institution partnership for corporate communications and reputation management.

Scale indicators1 record

Broad incumbents

• FleishmanHillard: Omnicom-owned global PR and integrated communications agency with strength in healthcare, public affairs, and corporate reputation — direct competitor for ChangeMakers' regulated-industry and crisis work.
• Burson: WPP-owned global communications agency formed from the BCW and Cohn & Wolfe merger; offers corporate reputation, public affairs, and crisis services — comparable to ChangeMakers' full-service PR stack at network scale.
• Cohn & Wolfe (now part of Burson): Previously an independent global PR firm with brand-building and healthcare depth; now merged into Burson — included to reflect historical peer overlap with ChangeMakers' consumer and healthcare work.
• Ketchum: Omnicom-owned PR and communications agency with strong corporate, brand, and crisis practices — comparable in offering mix to ChangeMakers and competes for similar enterprise marketing and reputation briefs.
• Edelman: Largest independent global PR firm offering reputation, brand, and policy communications across sectors including healthcare, financial services, and social impact — directly comparable to ChangeMakers' core PR & reputation practice but at vastly greater global scale.
• Weber Shandwick: Global communications network within IPG DXTRA serving consumer, healthcare, technology, and public sector clients — comparable in scope of multi-sector PR and social impact consulting, with much larger geographic reach.
• Hill & Knowlton: Global communications consultancy specializing in public affairs, crisis, and corporate reputation across regulated industries — overlaps directly with ChangeMakers' PR & reputation, healthcare, and government practices.

Direct peers

• Environics Communications: Toronto-based independent PR and public affairs agency with strong consumer, healthcare, and social impact practices — directly comparable to ChangeMakers on geography, client segments, and integrated communications offering.
• National Public Relations: Canadian-headquartered communications firm (part of the Mike White Group of Companies) offering public affairs, corporate communications, and marketing across Canada — the closest direct Canadian peer to ChangeMakers by geography and practice mix.
• Argyle Public Relationships: Mid-sized Canadian public relations and engagement consultancy serving corporate, government, and Indigenous engagement clients — overlaps with ChangeMakers on reputation management, public affairs, and Indigenous engagement.

Market position

Customer concentration

• Xx.com/Matchstick

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matchstick