Mosaic Counseling

What Mosaic Counseling does

Mosaic Counseling is a nonprofit mental health services organization founded in 1978 by six churches in Grand Haven, Michigan, originally operating as Tri-Cities Ministries. The organization provides accessible, affordable outpatient counseling to individuals, couples, families, teens, and children in Kent and Ottawa Counties in West Michigan, operating from three offices (Grand Haven headquarters, Grand Rapids, Holland) and via teletherapy. Its core offering centers on a panel of nearly 300 licensed therapists that clients are matched to through a free 30-minute intake process, typically connected within one week, with an average engagement of 12 sessions per client.

The product portfolio extends beyond outpatient therapy into four additional lines: an Employee Assistance Program (EAP) partnering with nearly 50 businesses and organizations serving more than 15,000 employees and their families; a School Outreach Program placing licensed therapists directly in 36 K-12 schools across 8 districts; free QPR (Question, Persuade, Refer) suicide prevention training that has reached over 12,000 participants; and community support groups open to non-clients. The technology stack is standard for a regional clinical provider: web-based scheduling and intake forms, DocuSign for therapist application processing, video conferencing for teletherapy, and a therapist portal — with no proprietary AI or platform technology disclosed.

Mosaic's revenue model is hybrid and nonprofit-structured. Individual clients pay on a sliding scale based on income, with insurance accepted but not required, generating fee-for-service revenue. Employer EAP contracts are negotiated on an annual, quote-based subscription model. A material share of operating funding — approximately 30% — comes from community fundraising events including an annual spring gala and fashion show, supplemented by corporate partnership tiers and a Legacy of Care Society planned giving program. The organization is governed by a volunteer board and led by Executive Director Sarah Lewakowski, MA, LLP.

Name

Mosaic Counseling

Legal name

Mosaic Counseling

Website

https://mosaiccounseling.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Mosaic Counseling is a West Michigan nonprofit founded in 1978 that delivers sliding-scale outpatient therapy through a panel of nearly 300 licensed therapists, complemented by an Employee Assistance Program, a School Outreach Program, QPR suicide prevention training, and community support groups across Kent and Ottawa Counties.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Individual and Family Services (6241), Ambulatory Health Care Services (621), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA)

akta.pro secondary industries

Mental Health Counseling & Psychotherapy Services (EDALAFAB), School Counseling Services (Individual & Group) (EDAKAMAB), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient mental health counseling
• Employee assistance program
• Sliding scale therapy services
• School-based mental health
• Suicide prevention training

Headquarters

HQ city

Grand Haven

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Outpatient Counseling - Sliding Scale Fees: Mosaic generates revenue from individual clients through sliding scale fees based on income. Clients with insurance are also served, and the sliding scale accommodates uninsured and underinsured individuals. The organization explicitly states 'No insurance required' and 'No problem' for uninsured clients. Average of 12 sessions per client suggests consistent engagement.
2. Employee Assistance Program (EAP) - Business Contracts: Mosaic generates revenue by contracting with employers to provide EAP services to their employees. The EAP is offered to businesses and organizations of any size, with pricing likely structured as a per-employee or per-seat fee. Mosaic currently partners with nearly 50 businesses, extending mental health support to more than 15,000 employees and their families.
3. Donations and Fundraising: As a nonprofit organization, Mosaic Counseling relies on donations, corporate partnerships, and fundraising events for a significant portion of its funding. The organization states that nearly 30% of its annual funding comes from community fundraising events. It maintains a Legacy of Care Society planned giving program, corporate partnership tiers, and hosts events including an annual spring gala and fashion show.
4. QPR Suicide Prevention Training - Free Program: QPR suicide prevention training is provided entirely free of charge to the community. This is a community service program, not a revenue-generating service. It serves as a lead generation and community goodwill tool, introducing Mosaic's services to organizations, schools, and individuals across West Michigan.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mosaic Counseling is a nonprofit mental health services organization that matches individuals to one of nearly 300 licensed therapists for outpatient counseling on a sliding scale without requiring insurance. It also operates an Employee Assistance Program for businesses, an in-school therapy outreach program, and free QPR suicide prevention training. Services are delivered across West Michigan through offices in Grand Haven, Grand Rapids, and Holland, plus teletherapy.

Product overview

Mosaic Counseling is a nonprofit mental health organization offering a coordinated suite of accessible mental health services. The core offering centers on outpatient counseling, supported by a panel of nearly 300 licensed therapists. Additional services include an Employee Assistance Program (EAP) for businesses, QPR Suicide Prevention Training, a School Outreach Program bringing therapists into K-12 schools, and community support groups. All services emphasize accessibility through no insurance requirements and sliding scale fees, serving the 'missing middle'—individuals with mild to moderate mental health needs who don't qualify for assistance but cannot afford traditional therapy. The organization operates three offices in West Michigan (Grand Haven, Grand Rapids, Holland) and has served the community since 1978.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Counseling Professional, affordable, accessible mental health counseling for individuals, couples, families, teens, and children experiencing mild to moderate challenges including anxiety, depression, ADHD, stress, relationships, grief, trauma, and more. Connects clients to a matched licensed therapist from a panel of nearly 300 providers via a free 30-minute intake, with services delivered in-person across three West Michigan offices or via teletherapy on a sliding scale with no insurance required.
• Employee Assistance Program (EAP) Confidential mental health support services contracted by Mosaic with partner businesses and organizations to provide affordable therapy, crisis intervention, and free QPR suicide prevention training to employees and their families. Sold on an annual contract basis with pro-rated options for quick activation, and uniquely allowing employees to continue with the same Mosaic therapist beyond initial EAP sessions.
• QPR Suicide Prevention Training Free, evidence-based QPR (Question, Persuade, Refer) training that teaches anyone to recognize suicide warning signs and take meaningful action. Delivered to workplaces, schools, faith communities, and civic groups of 10-25 participants by Mosaic's certified trainers in-person or virtually at no charge.
• School Outreach Program In-school individual and group mental health counseling, crisis assistance, and QPR suicide prevention training provided by licensed Mosaic therapists placed directly inside partner K-12 schools at no cost to students or districts, removing financial and transportation barriers to mental health care for youth.
• Mosaic Support Groups Professionally facilitated peer support groups for various needs including grief, suicide loss, suicide attempt survivorship, and men's support. Led by licensed Mosaic therapists in locations throughout West Michigan (Grand Haven, Holland, Grand Rapids) and open to the community regardless of Mosaic client status.

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Grand Haven Free Fridays Concert SeriesminorGTM or Marketing Partner · 10 July 2026Mosaic Counseling is a featured nonprofit partner at the Grand Haven Free Fridays Concert Series on July 10, 2026, receiving 15 minutes of stage time to discuss mission, initiatives, volunteer opportunities, and community needs.
• Grand Haven Area Public SchoolscoreStrategic or Co-development Partner · 1 January 2012Mosaic Counseling's School Outreach Program places licensed therapists directly in Grand Haven Area Public Schools, providing affordable mental health support to K-12 students who face financial or transportation barriers. This partnership serves as a flagship model for the program.
• Holland Public SchoolscoreStrategic or Co-development Partner · 1 January 2012Holland Public Schools partners with Mosaic to provide in-school mental health counseling, removing cost and transportation barriers for students in the Holland area.
• Kentwood Public SchoolscoreStrategic or Co-development Partner · 1 January 2012Kentwood Public Schools partners with Mosaic to expand access to mental health services for students and families, reflecting a shared commitment to supporting the whole child.
• Spring Lake Public SchoolscoreStrategic or Co-development Partner · 1 January 2012Spring Lake Public Schools has partnered with Mosaic since 2012, with superintendent endorsement citing improved student well-being, engagement, and attendance outcomes.
• West Ottawa Public SchoolscoreStrategic or Co-development Partner · 1 January 2012West Ottawa Public Schools participates in Mosaic's School Outreach Program, providing licensed mental health professionals on-site for students.
• Saugatuck Public SchoolscoreStrategic or Co-development Partner · 1 January 2012Saugatuck Public Schools partners with Mosaic to provide school-based mental health services for students in the Saugatuck area.
• Walden Green MontessoricoreStrategic or Co-development Partner · 1 January 2012Walden Green Montessori participates in Mosaic's School Outreach Program, bringing licensed therapists on-site to serve students.
• West Michigan Academy of Arts & AcademicscoreStrategic or Co-development Partner · 1 January 2012West Michigan Academy of Arts & Academics partners with Mosaic to provide in-school mental health counseling for students at the charter school.
• Jay Nicols / Stronger Men – Stronger CommunitiesminorStrategic or Co-development PartnerMosaic's Men's Support Group is facilitated in collaboration with Jay Nicols of Stronger Men – Stronger Communities, providing a dedicated space for men to connect, share, and support one another through life's challenges.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pine Rest Christian Mental Health Services: West Michigan-based nonprofit behavioral health system offering outpatient mental health, EAP, school, and residential services. Closest comparable given shared geography, faith-based origins, and overlapping service portfolio including EAP and community training.
• Arbor Circle: Michigan nonprofit serving children, youth, and families with counseling, prevention, and school-based programs. Comparable mission, regional operating model, and reliance on donations plus sliding-scale fees.
• Catholic Charities West Michigan: Faith-rooted nonprofit social services agency operating across West Michigan, including counseling, EAP-adjacent services, and community programming. Comparable on faith-based origins, multi-service nonprofit model, and regional footprint.
• Wedgwood Christian Services: West Michigan nonprofit providing counseling, residential, and school-based services for children and families. Comparable on faith-based origins, regional footprint, and focus on school-linked mental health delivery.
• Jewish Family Services of West Michigan: West Michigan nonprofit providing counseling, EAP-style services, and case management on a sliding scale. Comparable on faith-affiliated community counseling model and sliding-fee service delivery in the same region.
• Samaritas: Michigan-headquartered nonprofit (Lutheran-affiliated) providing counseling, family services, and community-based programs across the state. Comparable faith-based nonprofit model and broad human-services portfolio.

Regional players

• Network180: Kent County's Community Mental Health authority, a public-sector safety net provider for residents with mental illness and developmental disabilities. Overlaps significantly with Mosaic's outpatient counseling mission in shared geography.
• Child & Family Services of Northwestern Michigan: Michigan-based nonprofit offering outpatient counseling, prevention, EAP, and school-based services. Comparable service mix and nonprofit community-counseling model, although operating further north.
• Ottawa County Community Mental Health Authority: Public community mental health authority serving Ottawa County residents with mental health and substance use services. Comparable regional outpatient mental health provider serving overlapping West Michigan territory.

Others

• Mental Health Foundation of West Michigan: West Michigan nonprofit focused on mental health awareness, education, and community-based prevention initiatives. Comparable mission emphasis on community education and suicide prevention but functions as an advocacy/education organization rather than direct therapy provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MosaicCounselingGH
• LinkedInlinkedin.com/company/mosaic-counseling
• Instagraminstagram.com/mosaic_counseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mosaic Counseling