Wagnerwagner

Name

Wagnerwagner

Legal name

Wagnerwagner GmbH

Website

https://wagnerwagner.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Consulting and Strategy: Brand development, brand management, and strategic planning services billed as project engagements or retainers to mid-sized companies and B2B clients.
2. Campaign and Creative Services: Classical advertising campaigns, corporate design, literature (catalogs, brochures), customer magazines, print advertising, spots, trade show concepts, and text services. Billed as project fees or retainers.
3. Web Development and E-Commerce: Website development, online shop implementation (Shopware, Magento, xt-commerce, WooCommerce, PrestaShop), app development, SEO/SEA, and social media management. Billed as project engagements.
4. 3D/VR and CGI Services: Product visualization, animation, and virtual reality services using CGI techniques. Billed as project engagements.
5. Packaging Design: Packaging design services for food, consumer goods, and industrial products, including sustainable solutions without glue. Billed as project engagements.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Wagnerwagner is a full-service communications and branding agency delivering brand strategy, corporate design, advertising campaigns, websites, e-commerce implementations, packaging design, 3D/VR visualization, and digital marketing (SEO, SEA, social media) for mid-sized German companies, B2B clients, public sector municipalities, and consumer goods producers. The agency's own product, Merx (a Kirby CMS e-commerce plugin), is developed and distributed in-house alongside client services.

Product overview

Wagnerwagner is a full-service advertising and communications agency based in Reutlingen, Germany, specializing in brand development, corporate design, web development, e-commerce, and digital marketing. The agency operates with a 24-person team serving mid-sized companies and B2B clients. Their service portfolio includes core offerings such as advertising campaigns, brand consulting, corporate design, websites using various CMS platforms (Kirby, Contao, Typo3, WordPress), and e-commerce solutions using platforms like Shopware, Magento, and WooCommerce. Wagnerwagner has developed proprietary products including Merx, an e-commerce plugin for Kirby CMS available as open-source. They also offer specialized services in 3D/CGI visualization through cgi.wagnerwagner.de, packaging design through verpackungen.wagnerwagner.de, social media marketing, SEO/SEA, and performance marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Campaigns Full-service advertising campaign development including concept creation, multi-channel campaign execution, and brand communication strategies for online and offline media, delivered to mid-sized German companies, B2B clients, and public sector organizations.
• Brand Consulting & Strategy Strategic brand development, brand management, and brand evolution services emphasizing long-term market success through credible corporate presence.
• Corporate Design Comprehensive corporate identity development including visual identity systems, style guides, and corporate design manuals for consistent brand presentation.
• Web Development Website development using CMS platforms including Kirby, Contao, Typo3, and WordPress, including screendesign and user interface development.
• E-commerce Solutions Online shop development using platforms such as Magento, Shopware, xt-commerce, WooCommerce, and PrestaShop, including UX design, legal compliance, and ERP system integrations.
• 3D and CGI Visualization Product visualization, 3D animations, and virtual reality experiences including photorealistic rendering for advertising, VR applications for trade shows, and 360-degree video production using Three.js and WebGL.
• Social Media Marketing Social media strategy and content management for platforms including Instagram, Facebook, YouTube, and Vimeo, including recruitment marketing and editorial planning.
• SEO and SEA Services Search engine optimization and search engine advertising including Google Ads management, keyword strategy, conversion optimization, and analytics.
• Print and Marketing Literature Design and production of catalogs, brochures, business reports, quarterly reports, customer magazines, and other printed marketing materials.
• Packaging Design Packaging design services including sustainable, glue-free solutions, point-of-sale materials, and 'Responsive Packaging' that works across physical retail and e-commerce channels.
• App Development Mobile application development for iPad, iPhone, and Android including prototyping, testing, programming, and app store publication.
• Video and Spot Production Commercial production including TV spots, radio spots, and online video content with targeting and interaction capabilities.
• Trade Show Concepts Trade show booth design and implementation with sustainable, reusable exhibition concepts.
• Customer and Employee Magazines Magazine design and content development for customer retention and internal employee communications.
• Text and Copywriting Professional copywriting services including concepts, headlines, claims, press releases, and easy-language content.
• Merx (Kirby CMS e-commerce plugin) Proprietary e-commerce plugin for Kirby CMS that enables creation of online shops. Available as open-source on GitHub with free documentation and starter kit; used by clients including Visplay, Klett Schokolade, sMAIL, and Albfeinkost, plus international users in the Netherlands, Estonia, and Greece.

Quantifiable outcome

• 200% revenue increase in first two years after brand relaunch (Schaut Nudelmanufaktur)
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Heimat: Independent Berlin- and Hamburg-based creative agency known for integrated brand campaigns and employer branding. Comparable for employer brand campaigns and full-service brand communications targeting German-market clients.
• Thjnk: Hamburg-based independent creative agency with brand strategy, campaign, and digital capabilities. Comparable as a German full-service agency serving brand-led clients with integrated creative and digital execution.
• Antoni: Berlin-based independent creative agency focused on brand campaigns, content, and integrated communications. Comparable for serving German enterprise clients with full-service brand and digital offerings.
• Kolle Rebbe: Hamburg-based creative agency with strong brand, campaign, and digital capabilities. Comparable as an independent German agency offering full-service brand communications for established German and international clients.
• Serviceplan Group: Europe's largest independent, owner-managed agency group with integrated creative, digital, and e-commerce capabilities. Comparable for offering an end-to-end brand-to-digital stack to German and international clients, but with far broader geographic reach and headcount.
• Scholz & Friends: Major Hamburg-headquartered full-service agency with deep brand, advertising, and digital capabilities. Directly comparable service mix (brand strategy, campaign work, digital), and a former employer of Wagnerwagner co-founder Marcus Wagner.
• Grabarz & Partner: Independent Hamburg creative agency offering brand strategy, campaigns, and digital services. Comparable as a German independent full-service agency with a creative-led approach to integrated communications.
• Zum Goldenen Hirschen: Berlin-based integrated communications agency spanning PR, brand, and digital. Comparable as a German full-service agency with brand strategy and integrated campaign execution for mid-sized and enterprise clients.
• Lukas Lindemann Rosinski: Hamburg-based independent creative agency offering brand strategy, campaign work, and digital services. Comparable as an established German independent full-service agency serving brand-led mid-market and enterprise clients.
• Jung von Matt: One of Germany's largest independent creative agency networks, headquartered in Hamburg. Comparable as a full-service brand communications agency serving major German clients, though operating at significantly larger scale. Co-founder Marcus Wagner previously worked at Jung von Matt as Creative Director.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wagnerwagner.de
• Xx.com/wagnerwagner
• LinkedInlinkedin.com/company/wagnerwagner-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagnerwagner