Nupas

What Nupas does

NUPAS (National Unplanned Pregnancy Advisory Service), operating as NUPAS Limited, is a UK-based private healthcare provider specializing in abortion care and reproductive health services. Founded in 1972 and headquartered in Birmingham, the company is licensed under the Abortion Act 1967, approved by the Department of Health, and registered with the Care Quality Commission (CQC). NUPAS delivers a full care pathway including Early Medical Abortion (mifepristone and misoprostol, up to 10 weeks), Surgical Abortion (Manual Vacuum Aspiration up to 14 weeks; Dilatation and Evacuation from 14 to 23 weeks 6 days at select clinics), contraception, STI testing, counselling, and 24/7 aftercare support via a nurse helpline. A remote Pills-by-Post telemedicine service, made permanent in April 2022, delivers medications to eligible patients' homes after telephone consultation.

NUPAS distributes services through 18+ clinic locations across Greater London (Finchley, Kilburn, Essex, Twickenham, Battersea, Croydon, Surbiton, Woolwich), the North West (Manchester, Bolton, Tameside, Stockport, Blackpool, Preston), Yorkshire (Leeds, Huddersfield), the Midlands (Nottingham, Wolverhampton, Burton-on-Trent, Cannock, Stoke), and the South East (Oxford, Reading, Maidenhead, Aylesbury), combined with phone-based and online self-referral channels. Approximately 98% of services are NHS-funded through Clinical Commissioning Group contracts (e.g., Leeds CCG), with the remaining ~2% from private and international patients paying out of pocket. Patients can self-refer via phone (0333 004 6666) or online forms without GP involvement, and services operate 7 days a week.

NUPAS is privately held with no disclosed external institutional investment, parent company, or acquisition history. The business is expanding aggressively through new clinic openings (Croydon, Nottingham, Wolverhampton, Huddersfield in 2026), surgical service line extensions at existing sites, and continued investment in remote service delivery, with the stated objective of Net Zero emissions by 2045 across scopes 1, 2, and 3.

Name

Nupas

Legal name

NUPAS Limited

Website

https://nupas.co.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

NUPAS (National Unplanned Pregnancy Advisory Service) is a UK-based private healthcare provider delivering NHS-funded and private abortion care, contraception, STI testing, and counselling across 18+ clinics in England, complemented by a remote Pills-by-Post telemedicine service.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

akta.pro secondary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Abortion care services
• Reproductive health services
• Medical termination
• Surgical abortion
• Telemedicine abortion

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. NHS-Funded Services: Approximately 98% of NUPAS services are funded by the NHS, providing free abortion care to UK citizens. This is the primary revenue stream through government healthcare contracts.
2. Private/International Patient Services: Private abortion services for international patients who pay for treatment. Provides services to patients from Northern Ireland and overseas who do not qualify for NHS funding.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

NUPAS is a UK-based medical center that provides NHS-funded and private abortion care and reproductive health services, including early medical abortion (abortion pill), surgical abortion, contraception, STI testing, counselling, and aftercare. The company operates 18+ clinics across England and offers a pills-by-post telemedicine service for eligible patients with pregnancies under 10 weeks gestation. Approximately 98% of services are NHS-funded, with the remainder provided as private care to international patients and Northern Ireland residents.

Product overview

Nupas (National Unplanned Pregnancy Advisory Service) is a healthcare provider offering a unified platform of abortion and reproductive health services. The core offerings include Early Medical Abortion (Abortion Pill) using mifepristone and misoprostol, Surgical Abortion (Manual Vacuum Aspiration and Dilatation and Evacuation), and the Pills by Post remote delivery service. These are complemented by support services including Abortion Counselling, STI Testing, Contraception Services, and Abortion Aftercare. Services are delivered through a network of clinics across England and via remote consultation, with NHS-funded and private options available.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98% of UK abortions are NHS-funded, and NUPAS is an approved NHS provider
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NHS EnglandcoreStrategic or Co-development PartnerNUPAS is an approved NHS-funded abortion provider, operating under NHS contracts with Clinical Commissioning Groups (CCGs). Approximately 98% of NUPAS services are funded by the NHS, making NHS partnerships the primary revenue and operational foundation.
• Care Quality Commission (CQC)coreOthersNUPAS is registered with and regulated by the Care Quality Commission. The CQC inspects and regulates NUPAS services to ensure compliance with health and social care standards. This regulatory relationship is mandatory for operating as a healthcare provider.
• Department of Health and Social CarecoreOthersNUPAS is approved by the Department of Health and operates under the Abortion Act 1967 framework. The Department sets regulatory requirements for abortion provision including telemedicine arrangements for early medical abortion.
• Abortion TalkminorGTM or Marketing PartnerNUPAS supports Abortion Talk, a free confidential helpline for those who have experienced or work in abortion care. Led by trained pro-choice and pro-voice volunteers, it provides a safe non-judgmental space for people to talk freely and anonymously.

Scale indicators6 records

Recent moves26 records

Expansion highlights6 records

Direct peers

• National Unplanned Pregnancy Advisory Service (NUPAS) Ireland: Reproductive health provider serving the Republic of Ireland with termination of pregnancy services following the 2018 referendum. Directly comparable business model (NHS-equivalent public funding pathway, telemedicine, clinical counselling) and overlapping patient demographic with NUPAS UK, though operating under different jurisdiction.
• MSI Reproductive Choices: MSI Reproductive Choices (formerly Marie Stopes International) is the UK's largest independent abortion and reproductive healthcare provider, operating NHS-funded clinics and telemedicine services across the UK. Direct competitor to NUPAS with overlapping NHS contracts, similar service mix (medical and surgical abortion), and comparable pills-by-post telemedicine offering.
• British Pregnancy Advisory Service (BPAS): BPAS is one of the UK's leading abortion providers, NHS-funded, operating clinics across England, Wales and Scotland. Directly comparable to NUPAS in service line (medical and surgical abortion, contraception, counselling) and NHS contract structure, with overlapping geographic coverage in many of the same English regions.

Broad incumbents

• Planned Parenthood: US-based reproductive health nonprofit providing abortion, contraception, and sexual health services across hundreds of clinics. Comparable in service line (medical and surgical abortion, contraception, STI testing) and NHS-equivalent public funding model, though operating at much larger scale and under US regulatory framework.
• MSI Reproductive Choices (US operations): MSI's US-affiliated operations (including MSI United States) provide US-clinic-based abortion care, comparable to NUPAS's clinical delivery model but operating across a different regulatory and reimbursement environment. Useful comparable for clinical operating leverage at scale.

Others

• Abortion Support Network: UK charity facilitating access to abortion services for those travelling from Ireland, Northern Ireland, and Poland. Comparable in serving the cross-border patient segment that NUPAS targets with its International and Northern Ireland Services, though operates as a referral/advisory rather than clinical provider.

Emerging players

• Hey Jane: US telehealth-only abortion provider offering medication abortion via mail after asynchronous consultation. Directly comparable to NUPAS's Pills-by-Post service in delivery model and patient demographic, though US-focused and commercially insured rather than NHS-funded.
• Carafem: US reproductive health provider offering abortion, contraception, and STI testing through clinics and telehealth. Comparable in integrated service line and direct-to-consumer booking model, with similar focus on non-judgmental patient experience.
• Just the Pill: US nonprofit providing medication abortion via telehealth and mobile clinics. Comparable to NUPAS's telemedicine and clinic-based service delivery, particularly relevant as a US analogue to the UK pills-by-post model.

Regional players

• Brook: UK sexual health and wellbeing charity providing contraception, STI testing, and related services to under-25s. Comparable in NHS-funded UK reproductive health delivery and contraception focus, though focused on younger demographics and does not provide abortion services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NUPASclinics
• TikToktiktok.com/@nupasclinics?lang=en-GB
• Xx.com/NUPASclinics

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nupas