FieldWatch

What FieldWatch does

FieldWatch, Inc. is an Indiana-incorporated non-profit organization founded in 2008 that operates a free, voluntary GIS-based mapping registry for pesticide drift communication across North America. The platform is built on Google Maps infrastructure and serves three primary user groups: specialty and row crop producers (DriftWatch), beekeepers (BeeCheck), and pesticide applicators (FieldCheck), with a fourth product, SeedFieldCheck, supporting seed companies communicating field-worker locations. FieldWatch has expanded to 32 member geographies covering 27 US states, the District of Columbia, three Canadian provinces, and Vermont (joined February 2026), and reports over 13 million mapped acres and 60,000+ registered honey bee colonies in Ohio alone.

The platform differentiates through deep integration with 15+ precision-agriculture software systems, including John Deere Operations Center Pro, Nutrien Ag Solutions, Raven AgSync (Case IH), and Esri ArcGIS, embedding registry data directly into applicator workflows. State Departments of Agriculture serve as data stewards in each member geography, administering enrollment, technical support, and site approvals. The organization originated from Purdue University, where Bernie Engel and Steve Smith (Red Gold Tomatoes) co-created DriftWatch, and FieldWatch remains headquartered at Purdue Research Park in West Lafayette, Indiana, under CEO Bob Walters (appointed October 2020).

FieldWatch generates revenue through voluntary membership dues and corporate sponsorships rather than charging end users, with core registries remaining free for all participants. Pricing tiers range from $50/year individual memberships to $24,500 first-year / $6,500 annual maintenance for Full Suite state geography memberships, plus tiered corporate sponsorships reaching $50,000/year for crop-protection companies with over $3 billion in revenue. Major sponsors include BASF, Bayer, Corteva, Syngenta, FMC, John Deere, GROWMARK, and the Illinois Farm Bureau, supporting a community-led, non-profit operating model.

Name

FieldWatch

Legal name

FieldWatch, Inc.

Website

https://fieldwatch.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

FieldWatch operates a free, voluntary GIS-based mapping registry enabling pesticide applicators to identify nearby specialty crop fields, apiaries, and seed field workers before spraying. The Indiana-based non-profit serves crop producers, beekeepers, applicators, and seed companies across 32 North American geographies, funded by membership dues and corporate sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

West Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Voluntary Membership Dues: Dues-paying membership program for companies, organizations, and individuals who wish to support the organization. Membership is voluntary and provides benefits including website recognition, website hyperlinks, board participation opportunities, annual member meeting access, and GIS data streams for applicator members.
2. Donations and Sponsorships: Financial support from sponsors and individual donors who want to support the continued innovation and operation of the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FieldWatch is a non-profit that operates free, voluntary GIS-based online mapping registries (DriftWatch, BeeCheck, SeedFieldCheck, FieldCheck) enabling specialty/row crop producers, beekeepers, and seed companies to map sensitive field, apiary, and worker locations so pesticide applicators can check them before spraying to reduce drift damage. Revenue comes from voluntary tiered membership dues, sponsorships, and donations.

Differentiator

Problem solved

Functional benefit

Products and services

• DriftWatch A voluntary online specialty crop registry that lets producers of pesticide-sensitive commercial, organic, or conventional (non-herbicide-tolerant) crops map field boundaries using Google Maps-based tools, enabling applicators to identify sensitive crop locations before spraying.
• BeeCheck A registry for beekeepers (hobbyist to commercial) that designates one-mile radius boundaries around apiaries, helping pesticide applicators identify hive locations to prevent bee poisoning from pesticide exposure.
• FieldCheck An applicator-facing tool for pesticide applicators (aerial and ground) to access and view FieldWatch registry data, including mapped crop fields and apiary locations, to improve decision-making before spraying.
• SeedFieldCheck A registry that enables seed companies to communicate the location and presence of seed field workers (e.g., during detasseling) to pesticide applicators, integrating with existing FieldWatch crop and apiary registries.
• FieldWatch Membership Program A voluntary dues-paying membership program with tiered pricing for individuals, member geographies, crop protection companies, seed companies, agriculture retailers, and trade associations, offering benefits including website recognition, hyperlinks, board participation, and access to GIS data streams.

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Vermont Agency of Agriculture, Food and Markets (AAFM)coreStrategic or Co-development Partner · 17 February 2026Vermont became the first New England state to join FieldWatch in March 2026. AAFM partnered with the University of Vermont Bee Lab as Data Steward to assist participants with enrollment, technical support, and site approvals.
• Province of AlbertacoreStrategic or Co-development Partner · 8 May 2025Alberta became the third Canadian province to join FieldWatch in May 2025, joining Saskatchewan and Manitoba. The province participates in the DriftWatch registry to facilitate communication between Alberta's crop producers, beekeepers, and pesticide applicators.
• Province of ManitobacoreStrategic or Co-development Partner · 5 May 2025Manitoba became the second Canadian province to join FieldWatch in May 2025, enabling Manitoba's farmers and beekeepers to register their locations for drift protection.
• Purdue University / Purdue Research FoundationcoreTechnology or IntegrationFieldWatch originated from Purdue University in 2008 as DriftWatch. Bernie Engel (Glenn W. Sample Dean of Agriculture) was co-founder alongside Steve Smith of Red Gold Tomatoes. Purdue Research Foundation holds trademark rights alongside FieldWatch, Inc.
• BASFmajorGTM or Marketing PartnerSponsoring member supporting FieldWatch operations. BASF is a leading chemical company with significant interest in crop protection products.
• Bayer Crop SciencemajorGTM or Marketing PartnerSponsoring member. Bayer Crop Science is a major agricultural company supporting FieldWatch's mission to promote stewardship in agriculture.
• Corteva AgrisciencemajorGTM or Marketing PartnerSponsoring member. Corteva is a global pure-play agriculture company combining industry-leading innovation and customer engagement.
• SyngentamajorGTM or Marketing PartnerSponsoring member. Syngenta is a leading science-based agriculture company empowering farmers with innovative crop protection solutions.
• John DeerecoreTechnology or IntegrationTechnology partner providing Pro Dispatch integration through John Deere Operations Center Pro. Enables applicators to access FieldWatch data directly within their equipment management systems.
• Nutrien Ag SolutionscoreTechnology or IntegrationTechnology partner through Agrible integration. Enables Nutrien customers to access FieldWatch registry data for spray decision-making.
• EsricoreTechnology or IntegrationEsri ArcGIS integration allows precision agriculture applications to incorporate FieldWatch mapping data into their GIS platforms.
• CropLife CanadamajorStrategic or Co-development PartnerCropLife Canada, managed by Brittany Lacasse, is a strong advocate for FieldWatch expansion in Canadian provinces, supporting adoption across Saskatchewan, Manitoba, and Alberta.
• AgReliant GeneticsminorGTM or Marketing PartnerSponsoring member representing seed company interests in the FieldWatch ecosystem.
• Ohio State University ExtensionmajorChannel Partner/ Reseller/ DistributorOSU Extension program serves as key partner in Ohio for spreading the word about FieldWatch registries through county-level networks and knowledge sharing.
• Purdue ExtensioncoreChannel Partner/ Reseller/ DistributorPurdue Extension provides county-level education and outreach, particularly serving Amish and Mennonite communities that may lack email access, bridging the technology equity gap.
• Ohio Department of AgriculturecoreChannel Partner/ Reseller/ DistributorOhio's primary data steward since 2018. ODA administers FieldWatch operations including site approvals, renewals, and annual communication to users.
• FMC CorporationminorGTM or Marketing PartnerSponsoring member. FMC is an agricultural sciences company advancing farming through innovative and sustainable crop protection technologies.
• GROWMARKminorGTM or Marketing PartnerSponsoring member. GROWMARK is a cooperative system providing agronomy and energy products and services.
• Illinois Farm BureauminorGTM or Marketing PartnerSponsoring member. Illinois Farm Bureau works to improve the economic well-being of agriculture and enrich quality of farm family life.
• Red Gold TomatoescoreStrategic or Co-development PartnerFounding partner where Steve Smith (Red Gold) co-developed DriftWatch with Bernie Engel of Purdue. Red Gold continues as a sponsoring member.

Scale indicators5 records

Recent moves12 records

Expansion highlights4 records

Emerging players

• Agremo: Agremo provides aerial imagery analytics and field-monitoring tools for agriculture, overlapping with FieldWatch's GIS/mapping capabilities. Both serve growers and crop advisors with spatial-data products, though Agremo focuses on imagery-derived insights rather than drift registries.
• Conservis: Conservis is a farm management software platform tracking field operations, inputs, and yields for row crop producers. Its field-level operational records are complementary to FieldWatch's drift-notification use case, and either could expand feature set to overlap with the other.
• Farmers Business Network: Farmers Business Network (FBN) is a member-based digital agriculture network providing data, input procurement, and agronomy services to growers. FBN's grower-network data asset and agronomic tools position it as an emerging adjacent platform with potential overlap in field/site awareness.
• Taranis: Taranis is an aerial crop intelligence and AI-scouting platform that produces field-level imagery and insights for agronomy decisions. Taranis addresses the 'see the field' side of precision agronomy and could be extended into sensitive-site awareness that overlaps with DriftWatch.

Broad incumbents

• Trimble Ag: Trimble Ag is a major precision agriculture software and hardware platform providing applicator workflow tools. As a broad incumbent in farm data management, Trimble could integrate or build registry-style features that compete with FieldWatch's drift-awareness role.
• Climate FieldView (Bayer): Climate FieldView is the largest digital agriculture platform, owned by Bayer, serving millions of acres with agronomic decision tools. Bayer is also a FieldWatch sponsor, but a FieldView with native drift-management features would directly compete with FieldWatch's applicator-facing role.
• Granular AgStudio (Corteva): Granular AgStudio is Corteva's farm management platform and a FieldWatch integration partner. As a full-stack farm management suite owned by a FieldWatch sponsor, Granular could absorb field-mapping and drift-awareness functionality that competes with DriftWatch directly.

Direct peers

• Agrian (now TELUS Agriculture): Agrian, acquired by TELUS Agriculture, is a pesticide label, crop protection, and ag data platform that serves applicators with a comparable information-management workflow. Both FieldWatch and Agrian sit between crop protection chemical manufacturers, applicators, and growers as compliance/decision-support data layers.
• Crop Data Management Systems (CDMS): CDMS is the largest US database of pesticide labels and state registration data, used by applicators as the reference layer for compliance decisions. FieldWatch and CDMS both serve applicator compliance workflows with complementary datasets (CDMS on labels, FieldWatch on sensitive sites).

Others

• CropLife America: CropLife America is the trade association representing crop protection manufacturers (BASF, Bayer, Corteva, Syngenta, FMC — all FieldWatch sponsors). It operates as an industry steward alongside FieldWatch's stewardship mission and channels sponsor dollars into drift-management initiatives such as FieldWatch itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fieldwatch
• Xx.com/fieldwatchinc
• LinkedInlinkedin.com/company/fieldwatch-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FieldWatch