Universal Roofing & Exteriors

What Universal Roofing & Exteriors does

Universal Roofing & Exteriors is a family-owned general contractor founded in 1986 in Indianapolis, Indiana, providing roofing, siding, windows, doors, gutters, insulation, skylights, and exterior painting services to residential homeowners, commercial property owners, and multi-family property managers across Central Indiana. The company operates as a GAF Master Elite contractor (top 3% of North American roofers) and is Haag Certified, enabling access to premium manufacturer warranties including the Golden Pledge (50-year material defect, 25-year workmanship). Its service model is anchored on project-based revenue from repair, replacement, and new construction, supplemented by a recurring maintenance program and 24/7 emergency repair services. Pricing is quote-based and not publicly disclosed, with consumer financing offered as a payment option.

The company differentiates through drone-based AI roof inspections delivered via a Kespry-XAP 360 technology partnership, multi-brand preferred-contractor status (GAF, Owens Corning, James Hardie, VELUX, Jeld-Wen, Weather Shield, Atrium, Brava, Mastic/Ply Gem), and a dense regional footprint covering Indianapolis plus nine surrounding Indiana counties with reported activity in Ohio. Distribution runs through field sales representatives, an inside sales team with an instant-quote tool, and a 24-hour emergency response channel. Marketing is executed through 200+ blog articles, online reviews on Google/Yelp/Angie's List, certification badges, and email/SMS campaigns.

The business has earned Inc. 5000, BBB A+, and Angie's List Super Service Award (2017) recognition. The website footer references membership in an 'Elite Family of Brands,' suggesting a possible brand-network or holding affiliation, though no parent company is named and no external funding rounds have been disclosed. The company is privately held and family-operated, with no venture capital or institutional investment reflected in the data.

Name

Universal Roofing & Exteriors

Legal name

Universal Roofing & Exteriors

Website

https://universalrfg.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Universal Roofing & Exteriors is a family-owned Indianapolis general contractor founded in 1986, providing roofing, siding, windows, doors, gutters, insulation, and exterior painting services to residential homeowners, commercial property owners, and multi-family property managers across Central Indiana.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industry

Exterior Painting & Surface Coatings (HSAPAKAF)

Keywords

• Residential roofing services
• Commercial roofing installation
• Storm damage repair
• Exterior home improvement
• Siding and window installation

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Roofing Services: One-time project-based revenue from roof repair, replacement, and new construction services for residential and commercial properties
2. Exterior Home Improvement Services: Revenue from gutters, siding, windows, doors, and insulation installation services
3. Emergency Repair Services: 24-hour emergency roof repair services with same-day or next-day scheduling when possible
4. Maintenance Programs: Roof maintenance programs providing recurring revenue from preventive care services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Universal Roofing & Exteriors is a general contractor that installs, repairs, and replaces residential and commercial roofing systems (asphalt, metal, slate, cedar, clay, rolled) along with related exterior products including siding, windows, doors, gutters, skylights, insulation, and exterior painting. The company provides storm damage assessment with insurance claims assistance, 24-hour emergency repair, and a preventive roof maintenance program, supported by drone-based AI roof inspections and Haag Certified inspectors.

Product overview

Universal Roofing & Exteriors offers a comprehensive suite of home exterior services organized around a core roofing business supplemented by related exterior products. The company's primary offerings include residential and commercial roofing (repair, replacement, new construction), windows and doors (Jeld-Wen, ThermaTru, Weather Shield brands), siding (James Hardie fiber cement, vinyl), gutters, skylights (VELUX), insulation (Owens Corning), exterior painting, and storm damage services with insurance claims assistance. The product portfolio is organized as a unified service offering where roofing serves as the anchor, with complementary exterior categories (siding, windows, gutters, insulation) offered as interconnected services. The company operates as a GAF Master Elite contractor, enabling access to premium manufacturer warranties and GAF's full product line including asphalt shingles. Service delivery includes a roof maintenance program and 24-hour emergency repair response. The company is a family-owned business established in 1986, serving Central Indiana and Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Comprehensive residential and commercial roofing services including repair, replacement, and new construction, covering multiple materials such as asphalt shingles, cedar shake, slate, metal, clay, and rolled roofing for homeowners and commercial property owners.
• Commercial Roofing
• Windows and Doors
• Siding Installation
• Gutter Installation
• Storm Damage Services
• Skylight Installation
• Insulation Installation
• Exterior Painting
• Emergency Roof Repair
• Roof Maintenance Program
• GAF Asphalt Shingles Installation
• James Hardie Fiber Cement Siding Installation

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and secondary.

• GAFcoreStrategic or Co-development PartnerGAF Master Elite Contractor partnership; top 3% of North American roofing contractors; provides access to full product line and industry-leading warranties including Golden Pledge (50-year material, 25-year workmanship coverage)
• James HardiecoreTechnology or IntegrationCertified installer of James Hardie fiber cement siding products; authorized to offer and install their complete exterior solutions
• Owens CorningcoreTechnology or IntegrationPreferred Installer status for Owens Corning roofing products and insulation; carries Owens Corning insulation products
• Weather ShieldsecondaryTechnology or IntegrationCarries Weather Shield windows and doors; ENERGY STAR certified products
• AtriumsecondaryTechnology or IntegrationCarries Atrium windows and doors
• VELUXsecondaryTechnology or IntegrationOffers VELUX skylights and sunscreens
• Jeld-WensecondaryTechnology or IntegrationOffers Jeld-Wen windows and doors; displayed as partner badge on homepage
• Mastic Home Exteriors by Ply GemsecondaryTechnology or IntegrationCarries Mastic vinyl siding products
• BravasecondaryTechnology or IntegrationBrava Preferred Contractor status for synthetic/composite roofing products
• Kespry-XAP 360coreTechnology or IntegrationDrone-based roof inspection technology partnership enabling AI-powered roof assessments for accurate damage evaluation

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DaBella: Home exterior remodeler providing roofing, siding, windows, gutters, and bath services through direct in-home sales — analogous service breadth and homeowner focus.
• Erie Construction Midwest: Residential exterior remodeling company offering roofing, siding, windows, and doors across the Midwest via a similar direct-sales model targeting homeowners.
• Storm Guard Restoration Services: Multi-location storm damage restoration and roofing contractor with insurance-claim navigation expertise — directly comparable GTM, customer overlap, and project mix.
• Bone Dry Roofing: Indianapolis-based residential and commercial roofing contractor serving the same Central Indiana market with closely overlapping services in roof repair, replacement, and storm damage restoration.
• Feldco: Midwest exterior remodeler offering windows, siding, and roofing to homeowners — mirrors Universal's multi-trade exterior service model across overlapping geographies.

Broad incumbents

• Window World: National window and exterior remodeling franchise serving homeowners — overlapping end customers and adjacent product categories even though more focused on windows.
• Roofing Corp of America: PE-backed multi-brand roofing consolidator aggregating regional roofing contractors — represents the regional roll-up threat and exit-opportunity template for independent firms like Universal.
• Power Home Remodeling: Large national exterior remodeling platform offering roofing, siding, windows, doors, and insulation — a broad incumbent operating at greater scale across many of the same homeowner segments.

Others

• ABC Supply Co. Largest U.S. distributor of roofing, siding, windows, and exterior building materials — a key supplier and ecosystem participant rather than direct competitor, but indicative of upstream dynamics Universal depends on.

Emerging players

• LeafFilter Gutter Protection: National gutter protection and home exterior improvement provider — adjacent service overlap with Universal's gutter offerings and an analogous direct-to-homeowner sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/universalroofia
• Facebookfacebook.com/UniversalRoofingExteriors

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Roofing & Exteriors