Fii Marketing

What Fii Marketing does

Financial Innovations Inc. (Fii Marketing) is a privately held merchandise program management company founded in 1980 and headquartered in Providence, Rhode Island. The company provides end-to-end custom merchandise, printing, and ecommerce services to three core customer segments: labor unions, progressive/Democratic political campaigns, and mission-driven nonprofit organizations. Core offerings include Custom Merch Programs for bulk branded merchandise, Ethical Merch Sourcing for USA-made and union-made products, Event Merch Fulfillment with point-of-sale capabilities, Full Ecommerce Solutions built on Shopify, and a union-made Print on Demand service operated through a strategic partnership with worker-owned Worx Printing Cooperative. The company is the only provider of union-made print-on-demand solutions in the U.S. and operates a proprietary knowledge base tracking 135+ labor unions, their standards, and union bug guidelines.

Name

Fii Marketing

Legal name

Financial Innovations Inc.

Website

https://fiimarketing.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Fii Marketing (Financial Innovations Inc.) is a 1980-founded Rhode Island merchandise program management company serving labor unions, Democratic political campaigns, and progressive nonprofits with USA-made and union-made custom merch, ecommerce stores, and the only union-made print-on-demand solution in the U.S.

Ownership category

akta.pro rank

Product category

Promotional Merchandise Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Promotional Product Distribution & Fulfillment (BPAFAMAB)

Keywords

• Custom merchandise programs
• Union print on demand
• Political campaign merchandise
• Nonprofit fundraising merch
• Ethical merch sourcing

Headquarters

HQ city

Cranston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Merchandise Program Management: Full-service merch programs for political campaigns, labor unions, and nonprofits including sourcing, production, fulfillment, and ecommerce store management. Revenue generated through product margins and service fees.
2. Print-on-Demand Sales: Union-made print-on-demand merchandise sold through their Shopify storefront. Customers purchase individual items that are produced on-demand and shipped.
3. Bulk Merchandise Sales: Bulk orders of custom-branded merchandise including t-shirts, tote bags, mugs, and other promotional items for events, campaigns, and organizations.
4. Ecommerce Store Development: Building and maintaining custom ecommerce stores for clients on Shopify platform, including ongoing support and maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fii Marketing (Financial Innovations Inc.) is a full-service merchandise partner for labor unions, political campaigns, and nonprofit organizations, handling the complete lifecycle from ethical sourcing and design to production, fulfillment, and ecommerce store management. The company specializes in USA-made and union-made custom merchandise, including bulk orders, event retail, and a union print-on-demand solution delivered through partner Worx Printing Cooperative. It integrates with ActBlue for FEC-compliant political campaign fulfillment and with Shopify for client and direct-to-consumer online stores.

Product overview

Fii Marketing (Financial Innovations Inc.) is a merchandise program management company serving labor unions, political campaigns, and nonprofit organizations. The company offers a unified suite of services centered on ethical, USA-made, union-printed custom merchandise. Core offerings include Custom Merch Programs for bulk ordering and logistics, Ethical Merch Sourcing for value-aligned products, Event Merch Fulfillment for in-person retail, Full Ecommerce Solutions for building and managing online stores, and Union Print on Demand through partner Worx Printing Cooperative. Additional services encompass Political Campaign Merch Services with ActBlue integration, Nonprofit Merch Solutions including donor incentive programs and sustainer conversions, Labor Union Merch Programs with rapid response capabilities, Merchandise Logistics Management with multi-location fulfillment, and Swag Packs & Gift Boxes for special events. The platform integrates with Shopify for store building and ActBlue for political campaign fulfillment. The company specializes in union bugs, rapid response merchandise, and supply chain management for mission-driven organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Merch Programs Bulk merchandise ordering and logistics management for labor unions, political campaigns, and nonprofits, including branded t-shirts, tote bags, mugs, and other custom promotional items.
• Ethical Merch Sourcing Sourcing of USA-made, union-made, eco-friendly, and inclusive merchandise that aligns with progressive mission-driven organizations' values.
• Event Merch Fulfillment In-person event retail services including point of sale solutions, staffing, equipment setup, and supply management for rallies, conventions, and campaign events.
• Full Ecommerce Solutions Complete web store solutions including development, product sourcing, order fulfillment, customer service, and FEC compliance reporting for political campaigns and nonprofits.
• Union Print on Demand On-demand union-printed, USA-made merchandise from worker-owned cooperative Worx Printing, allowing organizations to order precisely the quantity sold without inventory overhead.
• Political Campaign Merch Services Comprehensive merch services for Democratic political campaigns including brand awareness extension, event swag, donor incentive programs, ActBlue fulfillment integration, and rapid response merchandise.
• Nonprofit Merch Solutions Ethical custom swag and branded merch logistics for nonprofits including bulk merch, merch bundles, donor incentives, sustainer programs, and custom-designed online fundraising stores.
• Labor Union Merch Programs Turnkey branded merchandise solutions for labor unions including organizing merch, rapid response t-shirts, sticker programs, swag bags, donor incentives for PACs, and online union merch stores.
• Merchandise Logistics Management Streamlined drop shipping and ethical merch fulfillment with complex distribution capabilities including multi-location deliveries, pre-production services, warehousing, and inventory management.

Quantifiable outcome

• 80% faster fulfillment (5 weeks to 1 week)
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and preferred.

• Worx Printing CooperativecoreTechnology or IntegrationStrategic partnership with worker-owned cooperative Worx Printing for all print-on-demand offerings. This is the only union shop offering print-on-demand, enabling F.I.I. to provide ethical, union-printed merchandise on-demand without inventory burden.
• ActBluecoreTechnology or IntegrationOfficial ActBlue Merchandise Fulfillment Partner. F.I.I. receives orders directly through ActBlue, enabling campaigns to sell merch with integrated FEC compliance reporting. Orders are fulfilled and drop-shipped to supporters within 10 days typically.
• Union Wear (New Jersey)preferredTechnology or IntegrationPreferred supplier for union-made hats. One of the specialized USA-based manufacturers in F.I.I.'s network.
• Gill Line (Kansas)preferredTechnology or IntegrationPreferred supplier for screen-printed union bumper stickers. One of the specialized USA-based manufacturers in F.I.I.'s network.
• Liberty Bottles (Washington)preferredTechnology or IntegrationUSA-made metal water bottles supplier. One of the specialized USA-based manufacturers in F.I.I.'s network.
• Hufferman Companies (Pennsylvania)preferredTechnology or IntegrationUnion-made metal water bottles supplier. One of the specialized USA-based manufacturers in F.I.I.'s network.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HALO Branded Solutions: HALO is a large-scale promotional products and corporate gifting distributor with global capabilities. It competes with F.I.I.'s managed merch programs but is enterprise-oriented and lacks the political/nonprofit vertical focus.
• Lands' End Business Outfitters: Lands' End Business Outfitters supplies custom apparel and promotional merchandise for organizations and corporate clients. Overlaps with F.I.I.'s bulk custom apparel programs but is not vertically aligned with unions or progressive campaigns.
• ActBlue: ActBlue is the dominant Democratic fundraising platform and F.I.I.'s official fulfillment partner. It is a strategic ecosystem incumbent whose platform decisions directly shape F.I.I.'s political-campaign order flow.
• 4imprint: 4imprint is one of the largest promotional products distributors in North America, offering custom-branded merchandise across categories. It is a broad incumbent that competes with F.I.I.'s bulk merch programs but does not focus on union-made or progressive-aligned merchandise.
• Bonterra (Network for Good / Salsa Labs): Bonterra provides fundraising, CRM, and campaign software to nonprofits and Democratic campaigns — the same customer base as F.I.I. It is a complementary technology incumbent rather than a direct merch competitor.
• BDA (Banc Services): BDA is a major promotional products and merchandise platform serving sports, enterprise, and consumer brands. It overlaps with F.I.I. on custom branded merch fulfillment at scale, with broader corporate client concentration.

Emerging players

• Printful: Printful is a print-on-demand platform for apparel and accessories, comparable to F.I.I.'s union-made POD offering. It serves SMBs globally rather than mission-driven organizations and lacks the union-sourcing specialization.

Direct peers

• Custom Ink: Custom Ink is a leading custom apparel and promotional products platform serving organizations of all sizes. It is directly comparable to F.I.I.'s bulk custom merch and ecommerce programs, though it lacks F.I.I.'s union-made specialization.
• SwagUp: SwagUp is a tech-enabled custom swag and merch platform with kitting, warehousing, and global fulfillment. Directly comparable to F.I.I.'s merch logistics management and ecommerce services for organizations.
• Crestline Promotional Products: Crestline is a full-service promotional products distributor offering custom-branded merchandise, kitting, and fulfillment. Directly comparable to F.I.I.'s end-to-end merch program model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fiimarketing
• Facebookfacebook.com/fiimarketing
• LinkedInlinkedin.com/company/fii-marketing
• Instagraminstagram.com/financial_innovations_inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fii Marketing