Forge & Spark Media
- Company typePrivate
- Founded2012
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
Forge & Spark Media firmographics
Firmographics- Name
- Forge & Spark Media
- Legal name
- Forge & Spark Media Ltd.
- Website
- https://forgeandspark.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Forge & Spark Media industry classification
Industry- Product category
- Content Marketing Services
- NAICS
- Public Relations Agencies (54182), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Strategy & Planning (BPAFAIAG)
- akta.pro secondary industry
- Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where Forge & Spark Media is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Forge & Spark Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Content Marketing Services: Project-based and ongoing content marketing engagements including strategic messaging, content creation, social media management, and brand development; delivered by a small experienced team of journalists and strategists
- Quick-Start Strategic Sprints: Fixed-scope accelerated service offerings including Foundational Brand Messaging Sprint, 90-Day Content Plan, Brand Kit, and Audit to Action — designed for smaller organizations with tight timelines
- Content With Purpose Book: Published book by founder Shannon Emmerson available for purchase on Indigo, Amazon.ca, and Amazon.com; supplementary resources and community via Substack
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quick-Start Strategic Sprints designed for smaller organizations |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Forge & Spark Media product offering
Product offeringCore offering
Forge & Spark Media is a women-led Certified B Corp content marketing agency that partners with purpose-driven brands to deliver strategic messaging clarity, efficient content systems, and brand storytelling. The agency delivers both ongoing content marketing engagements and fixed-scope Quick-Start Strategic Sprints (Foundational Brand Messaging, 90-Day Content Plan, Brand Kit, Audit to Action) for organizations of various sizes.
Product overview
Forge & Spark Media is a content marketing agency that operates as a service-based business rather than a software platform. The company offers a portfolio of strategic content marketing services centered around strategic messaging, content creation, and brand storytelling for purpose-driven organizations. Their core offering includes strategic messaging and clarity, efficient content systems, and premium content creation. They provide packaged Quick-Start Strategic Sprints including Foundational Brand Messaging, 90-Day Content Plan, Brand Kit, and Audit to Action services designed for smaller organizations and tight timelines. The company also offers educational resources including the book 'Content With Purpose' by Shannon Emmerson, plus free tools like the Messaging Map Template and AI Prompt Cheatsheet. They plan to launch an AI & Content Ops Sprint in 2026 for teams seeking AI-augmented content operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Marketing Agency Services Strategic content marketing engagements including strategic messaging and clarity, efficient content systems, powerful visual content creation, experienced analysis and insight, and premium content creation for purpose-driven brands and organizations.
- Foundational Brand Messaging Sprint A focused 2-3 week collaborative process where senior strategists help clients translate their brand meaning into words that feel true, defining core message, voice, purpose, and positioning documented in a practical messaging guide.
- 90-Day Quick-Start Content Plan A 90-day content plan developed in as little as a week, guiding clients through essential steps to build a content strategy and framework to start producing effective content quickly.
- Brand Kit A comprehensive brand content kit providing templates and foundational brand materials that enable clients to create consistent on-brand content efficiently.
- Audit to Action A service conducting a comprehensive Brand & Worthy Rivals Audit, analyzing a client's own content, competitors, and model brands to identify unique positioning, delivered with an actionable Next 10 Tactics Checklist.
- Content With Purpose (Book) A book by Shannon Emmerson offering an agency-tested framework for crafting clear, trustworthy messaging and developing content that genuinely connects with target audiences; sold through Indigo, Amazon.ca, and Amazon.com with companion Substack community.
- Short Video Content Services Production and post-production assistance for short-form video content including brand Reels and TikToks, supporting purpose-driven brands on social media platforms.
Quantifiable outcome
- 214% increase in Genus Capital social media audience over partnership period
- +3 more outcomes
Companies that use Forge & Spark Media
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Forge & Spark Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
Forge & Spark Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Dress for Success VancouverminorPartnership for Personal Branding for Career Confidence workshop led by VP of Creative Strategy Lara Kroeker; Dress for Success selected as Giving Back program charity beneficiary
- CoralusminorActive participant in the Coralus community, a network supporting women-led and purpose-driven businesses; continuing involvement since initial B Corp certification
- SVI (Social Venture Initiative at Hollyhock)minorContinuing involvement with the Social Venture Initiative at Hollyhock, a leadership development program; engaged in learning and sharing across the network
- Women Transforming CitiesminorActive civic engagement membership in Women Transforming Cities organization working toward gender-inclusive cities; team member Lara Kroeker led Dress for Success Personal Branding workshop
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Forge & Spark Media competitors and assessment
Company assessmentDirect peers
- Orbit Media Studios: Boutique digital agency specializing in content marketing, web design, and SEO for mid-market and purpose-driven organizations. Directly comparable as a similarly-sized services firm combining strategic content with measurable outcomes.
- Skyword: Content marketing platform and agency serving enterprise and mid-market brands with content strategy, creation, and distribution. Comparable as a strategic content partner for organizations seeking purpose-aligned brand storytelling at scale.
- Column Five: Content marketing agency focused on visual storytelling, brand content, and infographics for impact-oriented and B2B brands. Comparable service mix (content strategy + creation) and shared focus on organizations seeking narrative-driven content.
- Contently: Content marketing platform and agency combining proprietary freelancer network technology with strategic content services for enterprise marketers. Comparable in offering content strategy and creation at scale, though with a technology-enabled operating model Forge & Spark does not yet have.
- Influence & Co. Content marketing agency providing strategy, creation, and distribution services for B2B and purpose-driven brands. Comparable service mix and similarly focused on measurable content outcomes for mid-market clients.
- Animalz: Content marketing agency serving SaaS and B2B brands with strategic content and editorial services. Comparable to Forge & Spark in offering content strategy, creation, and editorial execution to mission-driven/values-aligned clients, though typically at larger scale.
- Big Duck: Communications firm specializing in branding, marketing, and fundraising for nonprofits and purpose-driven organizations. Highly comparable values-aligned positioning and similar service mix of strategic messaging, brand, and content work.
- Foundation Inc. Boutique content marketing agency serving purpose-driven and nonprofit organizations with brand storytelling and content strategy. Closely comparable to Forge & Spark in mission, client type (purpose-driven brands), and service offering.
Broad incumbents
- Hootsuite: Canadian-founded social media management platform with broader scope than Forge & Spark, offering tooling, training, and agency services across social. Comparable on social media management capability but at vastly greater scale and as a software-led incumbent.
- Buffer: Social media management platform offering scheduling, analytics, and content tools, with growing educational and agency-adjacent services. Comparable in serving small-to-mid-market purpose-driven marketers via social content, but operates as a software platform rather than a services firm.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Forge & Spark Media social profiles
Digital presenceForge & Spark Media compliance and trust
Trust signalCompliance1 record
Forge & Spark Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forge & Spark Media leadership team
Management profileNumber of profiles
Profiles8 records
Forge & Spark Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forge & Spark Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forge & Spark Media
What does Forge & Spark Media do?
Forge & Spark Media is a women-led Certified B Corp content marketing agency that partners with purpose-driven brands to deliver strategic messaging clarity, efficient content systems, and brand storytelling. The agency delivers both ongoing content marketing engagements and fixed-scope Quick-Start Strategic Sprints (Foundational Brand Messaging, 90-Day Content Plan, Brand Kit, Audit to Action) for organizations of various sizes.
Is Forge & Spark Media a public or private company?
Forge & Spark Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forge & Spark Media founded?
Forge & Spark Media was founded in 2012. It employs 1 to 10 people.
Where is Forge & Spark Media based?
Forge & Spark Media is headquartered in Vancouver, Canada, in the North America region.
How does Forge & Spark Media make money?
Three revenue lines are on record. Strategic Content Marketing Services are the primary driver. The others are quick-Start Strategic Sprints and content With Purpose Book.
Who are Forge & Spark Media's main competitors?
Direct peers on record are Orbit Media Studios, Skyword, Column Five, Contently, Influence & Co., Animalz, Big Duck and Foundation Inc.. Broad incumbents are Hootsuite and Buffer.
Does Forge & Spark Media have an API?
No public API is recorded for Forge & Spark Media.
What industry is Forge & Spark Media in?
Forge & Spark Media's product category is Content Marketing Services. Its primary akta.pro industry code is BPAFAIAG, Content Strategy & Planning, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54182 and its SIC code is 7311.