Action Workforce
Action Workforce Pty Ltd is an Australian industrial labour hire provider founded in 1968, supplying over 4,000 on-hired workers per week across six offices in NSW, VIC, QLD, SA, and WA. It is a subsidiary of Ashley Services Group (ASX:ASH) and serves manufacturing, logistics, and warehousing clients.
- Company typePrivate
- Founded1968
- HeadquartersBlacktown, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Action Workforce does
Action Workforce Pty Ltd is an Australian industrial labour hire and workforce solutions provider founded in 1968 in Western Sydney and headquartered at Arndell Park, NSW. The company supplies on-hired temporary workers to manufacturing, logistics, warehousing, and general industrial clients, employing over 4,000 on-hired workers per week and charging over 6 million labour hours per annum across a six-branch footprint spanning New South Wales, Victoria, Queensland, South Australia, and Western Australia. It is a wholly-owned subsidiary of Ashley Services Group Limited (ASX:ASH), which listed on the Australian Securities Exchange in August 2014.
The core product is hourly-charged labour supply delivered through dedicated account managers and a sales-led model in which employers submit workforce requirements via online job order forms, with same-day deployment from a pre-inducted candidate pool. The offering is wrapped by a Safety First program (Early Intervention, Functional Assessment, Risk Management, LIVE Onsite Safety Observation, Fatigue Management), with nationally held ISO 45001:2018, ISO 9001:2015 and ISO 14001:2015 certifications and a five-year national average LTIFR of 0.57 to FY19. Adjacent revenue comes from Nationally Recognised Training Programs developed in partnership with industry and custom reporting on attendance, productivity, pick accuracy, tenure, and KPIs. Candidate acquisition runs through an SEO-led website with a 'Register Your Interest' callback flow promising 24-48 hour response times.
Action Workforce makes money on a usage-based bill rate per labour hour supplied to industrial clients, with rates negotiated by engagement based on role, industry, duration, and volume. The 2026 acquisition of logistics customer contracts from an unnamed major logistics company — valued at 1% of transferring customers' sales over two years and financed by Westpac — extends the customer base and vertical exposure in logistics. The company has 220+ internal staff nationally, no proprietary software platform, no mobile app, and no public AI/ML capability.
Action Workforce firmographics
Firmographics- Name
- Action Workforce
- Legal name
- Action Workforce Pty Ltd
- Website
- https://actionworkforce.com.au
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Action Workforce Pty Ltd is an Australian industrial labour hire provider founded in 1968, supplying over 4,000 on-hired workers per week across six offices in NSW, VIC, QLD, SA, and WA. It is a subsidiary of Ashley Services Group (ASX:ASH) and serves manufacturing, logistics, and warehousing clients.
- Ownership category
- akta.pro rank
Action Workforce industry classification
Industry- Product category
- Labour Hire / Staffing Services
- NAICS
- Temporary Help Services (561320), Temporary Help Services (56132)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363)
- akta.pro primary industry
- Construction & General Labor Staffing (BPACAEAA)
- akta.pro secondary industry
- Warehousing, Distribution & Material Handling Staffing (BPACAEAD)
Keywords
Where Action Workforce is headquartered
LocationHeadquarters
- HQ city
- Blacktown
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Action Workforce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Labour Hire and Workforce Solutions: Action Workforce generates revenue by supplying temporary labour (on-hired workers) to industrial sector clients. Workers are employed by Action Workforce and placed with client companies, with the company charging for labour hours worked. The company also earns revenue from nationally recognised training programs developed in partnership with industry.
- Contract Acquisition and Transfer: In June 2026, Ashley Services Group (via Action Workforce subsidiary) agreed to acquire external labour hire customer contracts from a major logistics company. The deal is valued at 1% of sales from transferring customers over two years, with the unnamed logistics company generating AUD 162 million in revenue for the year ending March 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Labour hire workforce supply — rates negotiated per client engagement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Action Workforce product offering
Product offeringCore offering
Action Workforce supplies on-hired temporary workers to industrial, manufacturing, logistics, and warehousing employers across Australia, employing over 4,000 labour hire workers per week and charging over 6 million labour hours per year. The company recruits candidates directly, inducts them, and deploys them to client worksites under negotiated usage-based labour-hire arrangements. Revenue is generated by charging clients for the labour hours worked by the workers Action Workforce employs and on-hires to them.
Product overview
Action Workforce operates as a single unified labour hire and workforce solutions platform serving the industrial sector. The core offering is Labour Hire Services, supported by Nationally Recognised Training Programs developed in partnership with industry to upskill workers, and the Safety First Program providing comprehensive WHS management including early intervention, risk management, and fatigue management. The company employs over 4,000 labour hire workers per week across Australia and is a subsidiary of ASX-listed Ashley Services Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Labour Hire Services Core labour hire and workforce solutions providing industrial workers to Australian manufacturing, logistics, warehousing, and industrial employers. Action Workforce directly employs on-hired workers and deploys them to client worksites, billing clients for labour hours worked. The service employs over 4,000 labour hire workers per week and charges over 6 million labour hours per year, supported by a large pool of inducted candidates ready to start work on short notice.
- Nationally Recognised Training Programs Training programs developed in partnership with industry to address key industry skills and competencies, designed to upskill Action Workforce's deployed workers and clients' teams. Delivered as part of the company's workforce solutions offering and recognised under Australian national training frameworks.
Quantifiable outcome
- 0.57 LTIFR — one lost time injury per 1 million man-hours worked, five-year national average to FY19
- +1 more outcomes
Companies that use Action Workforce
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Action Workforce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Action Workforce partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
Action Workforce competitors and assessment
Company assessmentBroad incumbents
- Randstad Australia: Randstad is a global workforce solutions leader with industrial, logistics, and administrative staffing offerings in Australia. Comparable in temporary help services and enterprise client engagement but with broader geographic and skill-segment coverage.
- Hays Australia: Hays is a multinational recruitment and workforce-solutions firm with an Australian industrial and trades practice (Hays Trades & Labour). Comparable end-customers in manufacturing and logistics but with broader professional staffing mix.
- Adecco Australia: Adecco is a global staffing leader operating across Australia in industrial, clerical, and professional placement. Overlaps with Action Workforce on industrial and logistics temporary staffing but at broader portfolio scale and with global brand recognition.
- ManpowerGroup Australia: ManpowerGroup operates across all major staffing categories in Australia, including industrial and logistics temporary help. Directly comparable on temporary-help pricing and delivery model but with wider portfolio including professional and career services.
Direct peers
- PeopleIN: PeopleIN is an ASX-listed Australian specialist staffing group covering industrial, healthcare, and community services. Comparable to Action Workforce via its industrial and logistics staffing subsidiaries in billable-hours model and Australian national footprint.
- Chandler Macleod (RGF Staffing): Chandler Macleod is an Australian staffing provider under RGF Staffing with strong industrial, logistics, and blue-collar placement offerings. Comparable in labour-hire delivery model and breadth of industrial verticals served across Australia.
- Programmed (programmed + Skilled Group merger): Programmed is an Australian labour-hire and workforce solutions provider with a substantial industrial and logistics staffing practice post-Skilled Group merger. Directly comparable to Action Workforce in industrial verticals, on-hired workforce model, and national Australian footprint.
- WorkPac: WorkPac is one of Australia's largest industrial, mining, and logistics labour-hire firms, supplying on-hired workers on a usage-based billable-hours model. Closely comparable to Action Workforce in target customer segments (manufacturing, logistics, warehousing) and contract structure.
- Workforce International: Workforce International is an Australian blue-collar and industrial labour-hire firm operating across warehousing, logistics, and manufacturing. Directly comparable to Action Workforce in vertical specialization and on-hired billable-hours model.
Emerging players
- Sidekicker: Sidekicker is an Australian on-demand hospitality and industrial staffing platform with a digital/marketplace model. Competes with Action Workforce for casual and shift-based workers in warehousing and logistics, but with a tech-first approach rather than traditional branch network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Action Workforce social profiles
Digital presenceAction Workforce compliance and trust
Trust signalCompliance3 records
Action Workforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Workforce leadership team
Management profileNumber of profiles
Action Workforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Workforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Workforce
What does Action Workforce do?
Action Workforce supplies on-hired temporary workers to industrial, manufacturing, logistics, and warehousing employers across Australia, employing over 4,000 labour hire workers per week and charging over 6 million labour hours per year. The company recruits candidates directly, inducts them, and deploys them to client worksites under negotiated usage-based labour-hire arrangements. Revenue is generated by charging clients for the labour hours worked by the workers Action Workforce employs and on-hires to them.
Is Action Workforce a public or private company?
Action Workforce is a private company. It is classified as corporate owned and is currently operating.
When was Action Workforce founded?
Action Workforce was founded in 1968. It employs 101 to 250 people.
Where is Action Workforce based?
Action Workforce is headquartered in Blacktown, Australia, in the Oceania region.
How does Action Workforce make money?
Two revenue lines are on record. Labour Hire and Workforce Solutions are the primary driver. The others are contract Acquisition and Transfer.
Who are Action Workforce's main competitors?
Broad incumbents on record are Randstad Australia, Hays Australia, Adecco Australia and ManpowerGroup Australia. Direct peers are PeopleIN, Chandler Macleod (RGF Staffing), Programmed (programmed + Skilled Group merger), WorkPac and Workforce International. Sidekicker is listed as an emerging player.
Does Action Workforce have an API?
No public API is recorded for Action Workforce.
What industry is Action Workforce in?
Action Workforce's product category is Labour Hire / Staffing Services. Its primary akta.pro industry code is BPACAEAA, Construction & General Labor Staffing, with a secondary code of BPACAEAD, Warehousing, Distribution & Material Handling Staffing. Its NAICS code is 561320 and its SIC code is 7361.