Collideascope

What Collideascope does

Collideascope is a boutique B2B marketing system diagnostics and remediation firm operating under a "Teamlance" fractional specialist model, headquartered in Rochester Hills, Michigan. Founded by Curtis Hays (originating as Curtis Hays Consulting in 2014 and reorganized into collideascope, LLC by 2018), the firm targets growth-stage B2B companies with $1M–$50M in revenue whose marketing spend is not producing proportional results. Its flagship offering is the "Chaos Tax Diagnostic," a proprietary diagnostic methodology that identifies structural failures in marketing systems—messaging fragmentation, broken CRM integrations, untracked offline conversions, and ad-spend-to-revenue disconnects—before any campaigns are deployed. The company employs 1–10 people and assembles additional specialists on a per-project basis from a curated partner network (Creative Mill, DataSlush, Flowspoke, Gladman-Hue, Donco Marketing, Scout Design Co.).

The company's service portfolio spans seven integrated offerings: WordPress website development, Google Ads management, paid social media marketing (Facebook, Instagram, LinkedIn, TikTok), search engine optimization, digital marketing analytics, conversion rate optimization, and managed WordPress hosting. The technical stack is anchored on WordPress, Google Analytics 4 (GA4), Google Tag Manager, CRM integrations (Salesforce, HubSpot), GCLID-based offline conversion tracking, CallRail call tracking, and Looker Studio dashboards, with hosting delivered via WPEngine and Rocket.net partnerships. Closed-loop attribution connecting ad spend to closed revenue is the core technical differentiator. The company also produces the Bullhorns & Bullseyes podcast (77+ episodes across three seasons) as a content and brand asset.

Collideascope generates revenue through a mix of recurring monthly management fees and one-time project engagements, sold exclusively through direct, diagnostic-led sales. PPC management fees range from $1,000 to $3,000/month across four tiers; SEO services from $750 to $3,000/month; paid social from $1,000 to $3,000/month; hosting from $350 to $6,000/year; and one-time SEO audits from $3,000 to $9,000. The company is founder-owned with no institutional investors, operates exclusively in the U.S. domestic market, and holds no patents. Recognition includes Top Clutch.co PPC Company in Michigan for 2023.

Name

Collideascope

Legal name

collideascope, LLC

Website

https://collideascope.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Collideascope is a boutique B2B marketing firm in Rochester Hills, MI that diagnoses and fixes structural failures in client marketing systems via its proprietary "Chaos Tax Diagnostic," serving growth-stage U.S. companies through a fractional specialist model.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Paid Media Management: Monthly management fees for Google Ads (PPC), paid social (Facebook, Instagram, LinkedIn, TikTok), and offline conversion tracking. Revenue is recurring monthly based on management fee tiers plus ad spend pass-through.
2. Digital Analytics & Measurement Services: GA4 implementation, GTM configuration, analytics reporting, and data warehousing. Typically delivered as part of an ongoing engagement or as a one-time setup with recurring reporting.
3. SEO Services: SEO management fees ranging from $750 to $3,000/month across Starter, Growth, and Advanced tiers; one-time SEO audit engagements from $3,000 to $9,000.
4. Website Development: Custom WordPress website development including discovery, design, development, and deployment. Delivered as project-based one-time engagements.
5. Managed WordPress Hosting: Annual hosting subscriptions across three tiers: Dedicated Hosting ($350/year), Premium Hosting ($600/year), and Managed WordPress ($6,000/year with 1.5 hrs/mo support).
6. Social Media Marketing: Both paid and organic social media management at tiered monthly rates. Paid social ranges from $1,000 to $3,000/month; organic social from $1,000 to $3,000/month, with one-time setup fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Collideascope is a boutique B2B marketing agency that diagnoses and fixes structural failures in client marketing systems, then installs the underlying infrastructure (tracking, CRM integration, funnel architecture) before running campaigns. Core services include the Chaos Tax Diagnostic (entry-point), paid media management (Google Ads and paid social), SEO, WordPress website development, digital analytics implementation, conversion rate optimization, and managed WordPress hosting. The firm operates on a fractional Teamlance/Un-Agency model, assembling specialists from partner networks per project.

Product overview

Collideascope is a B2B marketing system diagnostics and remediation firm, not a software platform. The company offers a portfolio of integrated marketing services organized around diagnosing and fixing structural failures in client marketing systems. The core service suite includes WordPress Development, Google Ads Management, Paid Social Media Marketing, Search Engine Optimization, Digital Marketing Analytics, Conversion Rate Optimization, and Managed WordPress Hosting. These services are connected through a common methodology focused on closing the loop between marketing activity and revenue outcomes. The Chaos Tax Diagnostic serves as the entry-point offering that identifies system-level problems before deploying the other services. The company also produces the Bullhorns & Bullseyes Podcast as a content/ thought leadership brand. All services follow the same philosophy: verify tracking integrity, validate CRM integration, confirm sales qualification definitions, and map the funnel to actual revenue before deploying campaigns or building assets.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Development Custom WordPress website design and development for B2B clients, focused on buyer decision paths, CRM-connected forms, and conversion architecture rather than visual impressiveness. Each page has a defined role and loads fast.
• Google Ads Management Pay-per-click campaign management for Google Ads across four monthly tiers ranging from $2,500 to $60,000 in ad spend. Includes offline conversion imports, CRM mapping validation, and feedback loops between ad performance and close rates before campaign deployment.
• Paid Social Media Marketing Paid social advertising across Facebook, Instagram, LinkedIn, and TikTok with demand generation vs. demand capture separation, education-first sequences, and custom audience development. Available in Starter, Advanced, and Enterprise tiers.
• Search Engine Optimization Strategic SEO with buyer intent focus at each funnel stage, technical foundation first, content mapped to real buying questions, and measurement tied to pipeline rather than position. Includes content support hours and link building at higher tiers.
• Digital Marketing Analytics Measurement infrastructure that connects ad spend to closed revenue — GA4 implementation, Google Tag Manager setup, CRM integration (Salesforce, HubSpot), and offline conversion imports configured before any paid campaign is launched. Looker Studio dashboards unify marketing, CRM, and sales data.
• Conversion Rate Optimization Conversion gap diagnosis and hypothesis-driven A/B testing tied to revenue metrics, addressing upstream issues in messaging, form friction, and funnel qualification gaps before testing solutions.
• Managed WordPress Hosting Managed WordPress hosting on Rocket.net and WPEngine with proactive security, threat detection, automated plugin updates, free SSL, high-performance CDN, staging environments, daily backups, SOC 2 Type II security and WAF protection, 99.99% uptime SLA, and expert WordPress support hours at the managed tier.
• Chaos Tax Diagnostic A diagnostic engagement that maps structural failures in a prospect's marketing system — channel misalignment, broken CRM integrations, unqualified leads, and gaps between ad spend and closed revenue. Maps the entire revenue funnel before proposing solutions; no proposal is offered until the diagnostic is complete.
• Bullhorns & Bullseyes Podcast Marketing and advertising podcast co-hosted by Curtis Hays and Tom Nixon exploring storytelling (Bullhorns) and micro-targeting and digital marketing strategies (Bullseyes). Distributed on YouTube, Apple, Spotify, Amazon, RSS, and Substack; serves as thought-leadership and distribution channel for Collideascope.

Quantifiable outcome

• 34% reduction in customer acquisition cost (CAC) in one quarter
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Creative MillcoreStrategic or Co-development PartnerTom Nixon serves as Content Director at Creative Mill and co-hosts the Bullhorns & Bullseyes podcast with Collideascope's Curtis Hays. Tom Nixon contributes content strategy and storytelling expertise to Collideascope's client engagements and podcast content.
• Gladman-Hue Design Co.minorStrategic or Co-development PartnerDan Corcoran, Creative Director (UI/UX) at Gladman-Hue Design Co., provides UI/UX design services for Collideascope client engagements.
• Donco MarketingminorStrategic or Co-development PartnerJosh Donnelly, Creative Director (UI/UX) at Donco Marketing, provides UI/UX and funnel-based storytelling expertise as a Collideascope partner.
• Scout Design Co.minorStrategic or Co-development PartnerNolan Reiter, Employer Branding & Recruitment Marketing at Scout Design Co., provides employer branding expertise as a Collideascope partner.
• DataSlushcoreTechnology or IntegrationJigar Navadiya (Co-Founder & Lead Data Engineer) and Amar Gondaliya (Co-Founder & Lead Data Scientist) at DataSlush provide data engineering and data science capabilities for Collideascope's measurement architecture and analytics engagements. DataSlush is a core technical partner for the data warehousing and analytics layer.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Klientboost: Mid-market PPC and CRO agency offering paid media management, landing page optimization, and conversion-focused services. Direct comparable in tiered PPC management pricing and B2B-mid-market focus.
• SmartBug Media: Full-service B2B inbound marketing agency offering paid media, SEO, web design, and marketing analytics. Comparable integrated services portfolio targeting mid-market B2B clients.
• Tilt Metrics: Boutique B2B marketing analytics and HubSpot agency that emphasizes closed-loop attribution, CRM integration, and revenue reporting — closely aligned with Collideascope's attribution and analytics positioning.
• Single Grain: B2B and SaaS digital marketing agency offering paid media, SEO, and CRO with a strong content/thought-leadership presence. Comparable mid-market B2B SaaS focus and emphasis on measurable revenue outcomes.
• Directive Consulting: B2B and SaaS-focused performance marketing agency specializing in paid media, SEO, and revenue attribution for mid-market technology companies. Closely comparable in B2B SaaS mid-market positioning and attribution discipline.
• Lean Labs: B2B SaaS growth agency offering paid media, SEO, and lifecycle marketing with a focus on revenue attribution. Comparable SaaS focus and revenue-tied optimization.
• Refuel Agency: B2B marketing agency offering paid media, content, and analytics for mid-market technology and industrial clients. Comparable mid-market B2B focus across multiple verticals.
• Heinz Marketing: B2B sales and marketing agency focused on demand generation, pipeline acceleration, and marketing operations for mid-market B2B firms. Comparable in mid-market B2B focus and sales-marketing alignment narrative.

Others

• CallRail: Call tracking and marketing analytics SaaS platform that Collideascope uses to enable closed-loop attribution for clients. Not a direct competitor but an enabling technology and ecosystem peer.

Broad incumbents

• WebFX: Large, established digital marketing agency offering SEO, PPC, web design, and analytics with proprietary marketing technology (MarketingCloudFX). Broader scale and productized analytics, but overlapping mid-market B2B service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/collideascope
• YouTubeyoutube.com/playlist?list=PLpxyPJgnSoC_EaknyzoNBbNJ9e_qIPIew
• Facebookfacebook.com/collideascope
• LinkedInlinkedin.com/company/collideascope
• Instagraminstagram.com/collideascope

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collideascope