Just Right Heating & Cooling

What Just Right Heating & Cooling does

Just Right Heating & Cooling (legal entity: Just Right Plumbing, Heating, & Cooling; DBA: Just Right Air) is a family-owned and operated residential and commercial HVAC and plumbing service contractor headquartered in Salt Lake City, Utah. Founded in 1979 and operating for over 45 years, the company delivers installation, repair, replacement, and maintenance services for heating, cooling, plumbing, water heating, drain and sewer, and indoor air quality systems across the Salt Lake City metropolitan area and the broader Wasatch Front of Utah. Service is delivered through four office locations (Salt Lake City HQ plus a secondary Salt Lake City site, Layton, and Ogden), a 24/7 emergency call center, and a fleet of fully stocked service vehicles staffed by NATE-certified technicians. The company supplements residential work with commercial HVAC and plumbing for local businesses and property managers.

The product and service portfolio spans full-lifecycle HVAC (air conditioning, furnaces, heat pumps, ductless mini-splits, indoor air quality including air scrubbers and duct cleaning, smart thermostat installation, zone control systems, and whole-home surge protection) and plumbing (water heaters including tankless, drain cleaning, sewer line repair, water filtration and softening, repiping, gas line repair, and leak detection). Equipment is sourced as an independent dealer across major HVAC brands, providing flexibility in equipment selection. Service quality is anchored by a 10-year manufacturer-and-labor warranty on new installations, a No-Breakdown Guarantee program paired with scheduled tune-ups, and 45-point energy audits. Average review indicators include a 4.9-star Google rating across 4,000+ reviews, a 4.8-star Yelp rating, A+ BBB accreditation, HomeAdvisor Top Rated status, and 20,000+ homes served cumulatively.

The business model combines three revenue mechanics: (i) one-time transactional service revenue (HVAC and plumbing repair, with a standard $129 service call fee waived for VIPs); (ii) one-time installation and replacement revenue (with free estimates, special-offer discounts such as $1,776 off a new HVAC system, and GoodLeap-provided financing including 0% interest for up to 18 months); and (iii) recurring subscription revenue through the VIP Club annual membership and preventive maintenance agreements. The VIP program provides priority service, $0 service call fees, 10% repair discounts, two annual tune-ups, and up to $500 off new equipment, and is transferable between homeowners. Customers engage exclusively through direct-to-consumer channels—company website, online scheduling tool, and phone-based inside sales—with no third-party resellers or marketplace distribution. Customer acquisition leans on local SEO, Google Business Profile reviews, Yelp, Facebook and Instagram presence, YouTube educational content, and seasonal special promotions. The 2025 acquisition of Utah's Best Home Pros is the most recent inorganic growth move within the existing Utah footprint.

Name

Just Right Heating & Cooling

Legal name

Just Right Plumbing, Heating, & Cooling

Website

https://justrightair.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned HVAC and plumbing service contractor serving residential and commercial customers across Salt Lake City and the Utah Wasatch Front since 1979 via NATE-certified technicians, four offices, a VIP membership program, and GoodLeap financing.

Ownership category

akta.pro rank

Product category

Residential HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Boiler & Hydronic Heating Repair & Service (HSAOAHAG)

akta.pro secondary industries

Heat Pump Repair & Maintenance (HSAOAHAD), Thermostat Repair, Calibration & Controls Service (HSAOAHAI), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG)

Keywords

• Residential HVAC services
• Plumbing installation repair
• Heating cooling maintenance
• Indoor air quality
• Water heater services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Installation and Replacement: One-time revenue from installing and replacing air conditioning systems, furnaces, heat pumps, and ductless mini-split systems. Free estimates provided. Company is an independent dealer working with all HVAC brands.
2. HVAC and Plumbing Repair Services: One-time service revenue from repairing AC units, furnaces, ductless systems, plumbing issues (leaks, clogs, water heaters, etc.). Service call fee typically $129. VIP members receive $0 service call fee.
3. VIP Club Membership: Annual subscription membership program providing priority service, discounts on repairs, two annual tune-ups, and other benefits. Membership is transferable when moving. Annual price is slightly more than a single maintenance call.
4. Preventive Maintenance Services: Recurring revenue from annual and seasonal tune-ups for AC, furnaces, and ductless systems. Includes 25-point inspections and system report cards. Maintenance required to maintain manufacturer warranties.
5. Plumbing Services: Revenue from plumbing installation, repair, and maintenance including water heaters (tank and tankless), water softeners, water filtration, drain cleaning, and sewer line services.
6. Indoor Air Quality Solutions: Revenue from air duct cleaning, air scrubber installation, ventilation, dehumidification, and humidity control services and products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Just Right Heating & Cooling provides residential HVAC and plumbing installation, repair, replacement, and maintenance services across the Salt Lake City and Wasatch Front region. The company also offers indoor air quality solutions, water heater and drain services, a VIP Club annual maintenance membership, and commercial HVAC and plumbing services, delivered by NATE-certified technicians with same-day and 24/7 emergency availability.

Product overview

Just Right Heating & Cooling is a residential HVAC and plumbing service company offering a comprehensive suite of heating, cooling, air quality, and plumbing services across the Salt Lake City, Utah area. The company operates as a unified service platform organized around two main divisions: HVAC Services (air conditioning, heating/furnaces, heat pumps, ductless systems, indoor air quality, smart thermostats, and zone control) and Plumbing Services (plumbing repair/installation, water heaters, drain services, and water filtration). Additional offerings include a VIP membership program, commercial services, and financing options through GoodLeap. Services are delivered by NATE-certified technicians with same-day availability and next-day installation options.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Club: Annual membership program offering priority service, discounts on repairs, and tune-up benefits for HVAC equipment maintenance.

Products and services

• Air Conditioning Services End-to-end residential air conditioning services including repair, installation, and maintenance, delivered by NATE-certified technicians to homeowners in the Salt Lake City metro area.
• Heating and Furnace Services Complete residential furnace and heating services including installation, replacement, repair, and maintenance for gas and electric systems, addressing issues such as cracked heat exchangers, ignition failures, and thermostat faults.
• Heat Pump Services Installation, repair, and maintenance of residential heat pumps (air-source, geothermal, and water-source) providing combined heating and cooling in a single system.
• Ductless Mini Split Systems Sales, installation, repair, and maintenance of ductless mini-split heating and cooling systems for homes without existing ductwork, additions, or zoned comfort upgrades.
• Indoor Air Quality Solutions Whole-home indoor air quality services including air duct cleaning, air scrubber installation with germicidal UV light, ventilation, dehumidification, and humidity control for residential customers.
• Smart Thermostat Services Installation, repair, and configuration of Wi-Fi smart thermostats with remote temperature control, scheduling, energy monitoring, and smart-home integration for residential customers.
• Zone Control Systems Design and installation of HVAC zone control systems that divide ductwork into independently controlled zones for customized comfort and energy savings in residential homes.
• Whole Home Surge Protection Installation of whole-home surge protection for residential HVAC and electrical systems to safeguard equipment against electrical surges.
• Residential Plumbing Services Comprehensive residential plumbing installation, repair, and maintenance covering leaks, clogs, frozen pipes, repiping, fixture work (toilets, faucets, showers, garbage disposals), and general plumbing troubleshooting.
• Water Heater Services Residential water heater repair, replacement, and tankless water heater installation for traditional tank and tankless systems.
• Drain and Sewer Services Residential drain and sewer services including clogged drain clearing/snaking, camera inspections, drain cleaning, hydro jetting, French drain installation, water leak detection, and sewer line repair.
• Water Treatment Systems Installation of residential water softeners, whole-home water filtration systems, and reverse osmosis water filters to address hard water and water quality.
• VIP Club Membership Annual subscription home maintenance membership for residential customers providing front-of-line priority service, $0 service call fees, 10% off repairs, 2-year parts and labor warranty on repairs, up to $500 off a new HVAC system, two annual tune-ups, filter change reminders, and a 6-month no-breakdown guarantee; membership is transferable when moving.
• HVAC and Plumbing Financing Flexible payment options for HVAC and plumbing projects offered through financial partner GoodLeap, including 0% financing for up to 18 months on qualifying HVAC installs and low monthly payments (from $99/month) on approved credit; pre-approval uses a soft credit check with no impact to the customer's credit score.
• Commercial HVAC and Plumbing Services HVAC and plumbing solutions for commercial buildings and facilities, designed to satisfy strict building codes and reduce operating costs for local Utah businesses.

Quantifiable outcome

• 4.9-star Google rating based on 4,000+ reviews
• +6 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hoffmann Brothers: St. Louis-based residential HVAC, plumbing, and electrical services contractor. Comparable as a mid-sized regional multi-trade contractor with strong local brand and warranty-driven value proposition.
• Any Hour Services: Utah-based home services company offering HVAC, plumbing, and electrical services across the Wasatch Front. Directly comparable as a same-geography, multi-trade home services competitor targeting residential homeowners.
• Beehive Heating & Air Conditioning: Utah-local HVAC contractor serving residential customers along the Wasatch Front with heating, cooling, and indoor air quality services. Comparable in service mix and Salt Lake City metro footprint.
• Hiller Plumbing, Heating, Cooling & Refrigeration: Regional multi-location residential HVAC, plumbing, and electrical services company. Comparable as a multi-trade home services brand with strong regional reputation and recurring service agreements.

Broad incumbents

• Roto-Rooter: Nationally recognized plumbing and drain services brand with HVAC and water heater offerings. Comparable as a national home services brand combining plumbing and HVAC service lines with 24/7 emergency availability.
• One Hour Heating & Air Conditioning: National franchise network of residential HVAC service providers with localized brand presence in markets across the U.S. Comparable in residential HVAC service delivery, warranty-driven positioning, and technician certification emphasis.
• ARS (American Residential Services): National residential HVAC, plumbing, and electrical services platform with multi-location footprint. Comparable as a multi-trade residential services operator with regional brand consolidation strategy.
• Mr. Rooter Plumbing: National franchise plumbing service network with adjacent HVAC and water heater offerings. Comparable in residential plumbing service delivery and franchise/local-operator model.

Others

• ServiceTitan: B2B software platform built for HVAC, plumbing, and electrical service businesses to manage scheduling, dispatch, and customer communications. Ecosystem relationship: a likely operating-software supplier to Just Right-style contractors.
• Angi (formerly HomeAdvisor): Lead generation and home services marketplace connecting homeowners with local HVAC and plumbing contractors. Ecosystem relationship: a top-of-funnel customer acquisition channel for Just Right and a competitor-vetting platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/JustRightAirSaltLakeCity/videos
• Facebookfacebook.com/justrightairSLC
• Instagraminstagram.com/justrighthc
• Xx.com/justrightair

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Right Heating & Cooling