Restofit.in

What Restofit.in does

Restofit.in is the consumer-facing brand of Restfit Innovations Pvt Ltd, an India-incorporated direct-to-consumer mattress company founded in 2019 with its registered office in Siliguri, West Bengal and a manufacturing and marketing facility in Bangalore, Karnataka. The company designs and sells orthopedic and specialty mattresses (Premium Euro Top, 4-Layer Natural Latex, 3-Layered Orthopedic, Ortho Dual Comfort, and Baby Crib models) alongside adjacent sleep accessories (mattress toppers, waterproof protectors, and natural latex, cloud sleeping, and kids pillows) through a bed-in-a-box online model. Unit pricing spans roughly ₹4,495–₹25,864 for mattresses and ₹730–₹8,050 for accessories, with 40,000+ cumulative customers reported to date.

The core technical proposition is a multi-layered construction combining gel-infused memory foam with charcoal infusion for temperature regulation, paired with a 3-zone orthopedic support system (shoulder, hip, lower back) intended for pressure relief and spinal alignment. The company supports its product claims with an 111-night risk-free trial and up to 11-year warranty, and is ISO certified for manufacturing quality standards.

The business model is primarily transactional D2C e-commerce via the own-brand storefront, supplemented by simultaneous listings on Amazon, Flipkart, Ajio, Pepperfry, Myntra, Meesho, and Jio. A secondary enterprise channel handles bulk orders for hotels, hostels, and offices on custom pricing. Affordability is supported through No Cost EMI via Axis Bank, where Restofit discounts equal to the financing interest. Customer segments are dominated by individual consumer buyers seeking sleep and back-pain relief, with hospitality and institutional buyers as a secondary segment. The firm operates with 1–10 employees, is privately held and founder-operated, and has no disclosed external institutional funding.

Name

Restofit.in

Legal name

Restfit Innovations Pvt Ltd

Website

https://restofit.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Restofit.in, the D2C brand of Restfit Innovations Pvt Ltd (founded 2019), sells orthopedic mattresses and sleep accessories direct-to-consumer in India via its own e-commerce site and seven major marketplaces.

Ownership category

akta.pro rank

Product category

Sleep Products / Mattresses

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industry

Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Orthopedic mattresses
• Memory foam bedding
• Mattress toppers
• Sleep accessories
• Direct-to-consumer mattresses

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Mattress Sales: One-time purchase of mattresses including Premium Euro Top, Natural Latex, 3-Layered Orthopedic, and Ortho Dual Comfort models. Wide price range from ₹4,495 to ₹25,864.
2. Accessory Sales: Mattress toppers, pillows (Cloud Sleeping, Natural Latex, Kids Cloud), and mattress protectors sold as one-time purchases. Prices range from ₹730 to ₹8,050.
3. No Cost EMI: Bank-led installment payment option where Restofit provides discount equal to interest. GST on interest charged by bank and is non-refundable.
4. Bulk Orders: Custom bulk pricing for enterprises including hostels, hotels, offices. Contact-based sales for volume orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Restofit.in is an Indian direct-to-consumer mattress brand that manufactures and sells orthopedic mattresses, mattress toppers, pillows, and mattress protectors through its own e-commerce website and major Indian marketplaces such as Amazon, Flipkart, Ajio, Pepperfry, Myntra, Meesho, and Jio. The company focuses on multi-layered orthopedic construction with gel-infused memory foam and charcoal technology, offering 111-night risk-free trials, No Cost EMI, and free delivery across India.

Differentiator

Problem solved

Functional benefit

Products and services

• 3-Layered Orthopedic Mattress Three-layer orthopedic mattress combining comfort layers with an orthopedic support core, using next-gen gel memory foam with charcoal infusion and viscose cotton fabric cover. Designed for individual consumers seeking back support and temperature-regulated sleep.
• 4-Layer Premium Natural Latex Mattress Premium natural latex mattress combining four layers including memory foam and cotton viscose with zipper cover. Targeted at individual consumers seeking natural-material bedding.
• Premium EuroTop Orthopedic Mattress Premium EuroTop orthopedic mattress featuring charcoal-infused memory foam with viscose cotton fabric. Provides enhanced cushioning layer and orthopedic support for individual consumers seeking premium sleep comfort.
• Ortho Dual Comfort Foam Mattress Dual-comfort flippable foam mattress with hard and soft sides, allowing users to choose firmness preference. Designed for individual consumers seeking versatility in a single mattress.
• Baby Crib Mattress Mattress designed specifically for baby cribs with appropriate sizing and supportive construction for infants. Targeted at parents of newborns and young children.
• Memory Foam Mattress Topper Two-inch orthopedic mattress topper with high-density memory foam. Designed to add comfort and support to existing mattresses for individual consumers.
• High Density Foam Mattress Topper Two-inch orthopedic mattress topper made with high-density foam in gray color. Adds firm support to existing mattresses for individual consumers.
• Waterproof Mattress Protectors Waterproof mattress protectors sold in three color variants (gray, beige, maroon). Designed to shield mattresses from spills and stains for individual consumers.
• Premium Cloud Sleeping Pillow Height-adjustable premium cloud sleeping pillow available in white and gray color options. Targeted at individual consumers seeking neck support and improved sleep posture.
• Natural Latex Pillow Natural latex pillow for individual consumers seeking neck pain reduction and improved sleep comfort.
• Kids Cloud Pillow Pillow designed for children, providing age-appropriate support for younger sleepers. Targeted at parents seeking suitable bedding for kids.
• Bulk Mattress Orders Custom-priced bulk mattress procurement service for hospitality, institutional, and enterprise buyers including hostels, hotels, and offices. Provides volume discounts and tailored solutions for organizations purchasing multiple mattresses.

Quantifiable outcome

• 40,000+ customers served
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorMarketplace distribution partnership for selling Restofit mattresses on Amazon India platform, leveraging Amazon's logistics network and customer base for pan-India reach.
• FlipkartcoreChannel Partner/ Reseller/ DistributorMarketplace distribution partnership for selling Restofit products on Flipkart, one of India's largest e-commerce platforms.
• AjiominorChannel Partner/ Reseller/ DistributorMarketplace presence on Reliance's fashion and lifestyle e-commerce platform.
• PepperfryminorChannel Partner/ Reseller/ DistributorFurniture and home furnishings marketplace partnership.
• MyntraminorChannel Partner/ Reseller/ DistributorFashion and lifestyle marketplace partnership for expanded consumer reach.
• MeeshominorChannel Partner/ Reseller/ DistributorSocial commerce marketplace partnership targeting value-conscious consumers.
• JiominorChannel Partner/ Reseller/ DistributorMarketplace presence on Reliance Jio's e-commerce platform.
• Axis BankminorOthersNo Cost EMI financing partner offering installment payment options for customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kurlon: Long-established Indian mattress manufacturer with wide product portfolio across foam, spring and coir mattresses plus extensive offline distribution. Indirect competitor on price-sensitive consumer segments.
• Emma Sleep: German-origin global D2C mattress brand with bed-in-a-box model, trial period, and online-first GTM directly mirroring Restofit's playbook. Reference international peer for category economics and brand-building approach.
• Centuary Mattresses: Indian mattress manufacturer competing across foam, spring and orthopedic categories with significant offline retail footprint. Comparable on product range but broader in scale and channel mix than Restofit.
• Sleepwell (Sheela Foam): India's largest legacy mattress brand with deep offline retail penetration plus growing D2C. Overlaps with Restofit on orthopedic product range but competes at scale via thousands of dealer outlets and broader portfolio.

Direct peers

• SleepyCat: India-based D2C mattress and pillow brand selling memory foam, orthopedic and hybrid mattresses plus sleep accessories online — virtually identical product catalog and customer segment to Restofit.
• The Sleep Company: India-based D2C mattress brand pitching proprietary smart-foam and orthopedic support with similar trial-and-warranty marketing to urban Indian consumers. Direct peer on product positioning and channel strategy.
• Wakefit: India's largest VC-funded D2C mattress and sleep-products brand, selling memory foam, orthopedic and latex mattresses direct-to-consumer online. Direct competitor with similar product mix, trial-based marketing, and pan-India distribution.
• Sunday Mattresses (by Global Comfort): Indian D2C mattress brand offering orthopedic and memory foam mattresses online with home trial and warranty terms comparable to Restofit's. Direct peer competing for the same online-first Indian consumer.
• Sleepyhead (by Sheela Foam): D2C mattress brand from incumbent Sheela Foam (Sleepwell), competing in memory foam and orthopedic mattresses with similar online-first GTM and trial offers. Closely comparable on product range, customer profile, and pricing tier.

Others

• Pepperfry: India's largest online furniture and home-furnishings marketplace and a current distribution partner of Restofit. Indirectly comparable as a furniture-ecosystem participant serving overlapping home-and-sleep category shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/restofitin
• Facebookfacebook.com/restofitin
• LinkedInlinkedin.com/company/restofit-in-restfit-innovations-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restofit.in