Q-Better
Q-Better is a Portuguese (Braga) software company founded in 2010 that develops queue management and customer flow solutions (Bloom, Qube, QR-Queue) plus supporting hardware for enterprise and mid-market customers across retail, telecom, postal, and service-center verticals in Europe.
- Company typePrivate
- Founded2010
- HeadquartersBraga, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Q-Better does
Q-Better, Lda. is a Portuguese (Braga) private limited company founded in 2010 that develops queue management and customer flow optimization software for enterprise and mid-market customers. The company offers three core software products: Bloom (full enterprise queue and customer flow management with configurable modules for locations, appointments, e-tickets, and devices), Qube (IoT- and Cloud-based smart queueing for time-sensitive services), and QR-Queue (a SaaS contactless single-queue solution for B2C use via QR code). These are complemented by proprietary hardware — ticket dispensers (Compact 10.1-inch, Classic 10.4/15-inch, Wallmount 15-inch models), waiting area displays, and the Q-BEPL Intel NUC media player — enabling end-to-end deployments from ticket generation through service delivery and digital signage communication. The platform exposes a comprehensive integration surface including a Python SDK, a REST API (Appointments, Queue Management, Virtual Ticket, QBus WebSocket events), SAML 2.0 and Active Directory SSO, multiple SMS provider integrations (MessageBird, Sinch, Vodafone, Kannel), SMTP, Google reCAPTCHA, digital signage HTML5, and ID card reader support.
Q-Better monetizes through a mix of software licensing (subscription/recurring, priced per location, module, and device with annual billing), hardware sales (ticket dispensers and displays), and professional services (implementation, training, technical support). The company serves customers across retail (Leroy Merlin Portugal, Adidas Real Madrid Store, Borussia Dortmund Store, ND Vision, Radiant), electronics repair (Samsung Premium Service Plaza Poland), telecommunications (Vodafone Concept Store Madrid), postal services (Post Luxembourg), and technology services (Fujitsu Portugal). Distribution is executed through a combination of direct enterprise sales, a global network of 33 partner logos (resellers, distributors, importers with local presence), and a 'Buy Now' own-storefront for product evaluation. Q-Better has been awarded four EU FEDER/Norte 2020 grants totalling approximately €1.32M in eligible costs for internationalization, R&D, retail integration, and COVID-response projects, holds the NP 4457 R&D certification, and self-attests GDPR compliance. The company maintains a small headcount (11-50 employees) with operations focused on Europe and is privately held with no disclosed venture capital backing or management team in available materials.
Q-Better firmographics
Firmographics- Name
- Q-Better
- Legal name
- Q-Better, Lda.
- Website
- https://q-better.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Q-Better is a Portuguese (Braga) software company founded in 2010 that develops queue management and customer flow solutions (Bloom, Qube, QR-Queue) plus supporting hardware for enterprise and mid-market customers across retail, telecom, postal, and service-center verticals in Europe.
- Ownership category
- akta.pro rank
Where Q-Better is headquartered
LocationHeadquarters
- HQ city
- Braga
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Q-Better business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Software Licenses: Bloom Enterprise software licensing with configurable modules for queue management, appointments, and e-ticket features. Licenses based on number of locations, modules, and devices.
- Hardware Sales: Sale of ticket dispensers (Q-DTC10W, Q-DTT10W/B, Q-DTT15W/B, Q-DTP15W/B) and waiting area displays. Hardware is part of the complete queue management solution.
- Professional Services: Implementation, training, and technical support services. Specialized technicians available for training sessions and technical questions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with per-location and per-device pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Q-Better product offering
Product offeringCore offering
Q-Better develops and sells queue management and customer flow software (Bloom, Qube, QR-Queue), complemented by ticket dispensers, waiting area displays, and Intel NUC media players. Its products serve enterprise and SMB organizations across retail, telecom, service centers, and public services with features for virtual queueing, e-tickets, online appointments, service intelligence, and digital signage integration. Distribution combines direct enterprise sales with a global partner network of resellers and distributors.
Product overview
Q-Better offers a suite of queue management and customer flow solutions consisting of three main software products: Bloom (enterprise queue management), Qube (IoT/Cloud-based smart queueing), and QR-Queue (contactless SaaS solution). These are complemented by hardware offerings including ticket dispensers (Compact, Classic, and Wallmount models), waiting area displays, and Intel NUC-based media players. The products work together to provide end-to-end queue management from ticket generation through service delivery, with digital signage integration for customer communication.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloom Complete solution for queue and customer flow management designed for customers, staff and managers. Adaptable for any size of organization, covering basic to complex queueing needs with configurable modules for appointments and e-tickets.
- Qube Smart queue management system based on IoT and Cloud technologies. Swiftly organizes services' waiting lines and adapts to time-sensitive services requiring quick and efficient response.
- QR-Queue Contactless single-queue SaaS platform for B2C that combines automation and flexibility, allowing customers to wait where and how they want via QR code.
- Ticket Dispensers Self-service hardware devices for visitors to enter the queuing process. Includes Compact 10.1 inch, Classic 10.4/15 inch, and Wallmount 15 inch models (Q-DTC10W, Q-DTT10W/B, Q-DTT15W/B, Q-DTP15W/B).
- Waiting Area Displays Digital signage displays for broadcasting queueing status and multimedia content to keep visitors informed while they wait.
- Q-BEPL (BE Intel NUC Player) Plug and play mini PC (Intel NUC) with Bloom Enterprise player software for displaying multimedia content and queueing status on connected displays.
Quantifiable outcome
- COVID-19 response system deployed to combat pandemic with queue management and data collection
- +1 more outcomes
Companies that use Q-Better
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Q-Better technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature10 records
Q-Better partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Q-Better competitors and assessment
Company assessmentDirect peers
- Q-nomy: Provider of queue management, customer journey, and appointment orchestration software for retail, telecom, and government. Comparable to Q-Better in both product scope and vertical focus.
- Lavi Industries: Provider of queue management hardware and software including stanchions, ticket dispensers, and digital signage. Directly comparable to Q-Better's hardware line and broader queue management solutions.
- JRNI (formerly BookingBug): Enterprise appointment scheduling and queue management platform with strong retail and financial services references. Overlaps with Q-Better's Bloom Appointments and queue modules.
- Skiplino: Cloud-based queue management solution serving retail, healthcare, and government clients. Comparable mid-sized European competitor to Q-Better's QR-Queue and Bloom offerings.
- Qmatic (Acrelec): Enterprise queue management and customer journey optimization vendor, now part of Acrelec. Direct competitor to Q-Better's Bloom in retail, banking, and public sector segments, with broader global presence.
- Waitwhile: SaaS-based virtual queueing and waitlist management platform serving enterprise customers across retail, healthcare, and services. Directly comparable to Q-Better's QR-Queue and Bloom offerings, with a stronger North American footprint.
Emerging players
- Nextme: Cloud queue management platform for service-based businesses with online appointment and waitlist capabilities. Comparable SaaS delivery model to Q-Better's QR-Queue with SMB and mid-market focus.
- EasyQueue: Mobile queue management SaaS targeting smaller retail and service businesses. Comparable product shape to QR-Queue but focused on lighter-weight SMB deployments.
Broad incumbents
- Enghouse Networks (formerly NetQ): Larger communications and customer experience vendor that absorbed queue management assets. Competes with Q-Better in telecom and public sector queue management deployments.
- Tensator / Presto (Crowd Control Company): Provider of queue management solutions including virtual queueing, signage, and stanchions across retail, banking, and airports. Broader portfolio than Q-Better but overlapping in core queue management capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Q-Better social profiles
Digital presenceQ-Better compliance and trust
Trust signalCompliance2 records
Q-Better financial estimates
Financial estimateRevenue estimate
Valuation estimate
Q-Better leadership team
Management profileNumber of profiles
Q-Better funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Q-Better M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Q-Better
What does Q-Better do?
Q-Better develops and sells queue management and customer flow software (Bloom, Qube, QR-Queue), complemented by ticket dispensers, waiting area displays, and Intel NUC media players. Its products serve enterprise and SMB organizations across retail, telecom, service centers, and public services with features for virtual queueing, e-tickets, online appointments, service intelligence, and digital signage integration. Distribution combines direct enterprise sales with a global partner network of resellers and distributors.
Is Q-Better a public or private company?
Q-Better is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Q-Better founded?
Q-Better was founded in 2010. It employs 11 to 50 people.
Where is Q-Better based?
Q-Better is headquartered in Braga, Portugal, in the Europe region.
How does Q-Better make money?
Three revenue lines are on record. Software Licenses are the primary driver. The others are hardware Sales and professional Services.
Who are Q-Better's main competitors?
Direct peers on record are Q-nomy, Lavi Industries, JRNI (formerly BookingBug), Skiplino, Qmatic (Acrelec) and Waitwhile. Emerging players are Nextme and EasyQueue. Broad incumbents are Enghouse Networks (formerly NetQ) and Tensator / Presto (Crowd Control Company).
Does Q-Better have an API?
Yes. Bloom Enterprise REST API with endpoints for Queue Management (tickets, services, counters), Appointments, Auxiliary Requests, Forms, Virtual Ticket, and QBus Events (WebSocket). Supports XML and JSON response formats. API authentication via JWT bearer tokens with configurable role-based access control. Developer documentation is at docs.be.q-better.com/docs/apis.