Gepur

What Gepur does

Gepur is a Ukrainian direct-to-consumer women's fashion brand founded in 2011 and headquartered in Odessa, operating a hybrid online-and-offline retail model. The company sells a broad assortment of women's apparel and accessories — dresses, corsets, tops, blouses, shirts, skirts, trousers, jeans, outerwear, knitwear, sportswear, beachwear, homewear, footwear, bags, jewelry, and cosmetics — through its e-commerce storefront gepur.com and six company-owned retail locations in major Ukrainian shopping centers (five in Kyiv: Ocean Plaza, River Mall, Lavina Mall, Respublika Park, DREAM; one in Odesa: City Center).

Its product portfolio is organized around recurring named capsule collections that refresh weekly, including Ukrainian DNA collections (Независимая/Independent, Душа/Soul, Відроджені/Renaissance, Pearl Shine), seasonal lines (La Riviera linen, Kyoto Breeze, Edem evening), and the SADOVSKA luxury corset sub-brand. A differentiated technical offering is the COLLAGEN SKINWEAR line, which integrates UMORFIL® N6U® collagen-infused fabric technology into selected tops. Exclusive illustrated prints are developed in collaboration with Ukrainian artists and are positioned as cultural IP not available from competitors. The brand also offers gift cards, a "Gepur Home" homeware sub-line, and a wholesale channel for orders of 5+ units at approximately 50% of retail.

Revenue is generated primarily through one-time unit-priced direct sales to individual consumers in Ukraine, with retail prices spanning budget items at ~20₴ to premium designer pieces at ~19,999₴, supplemented by a Sisters Club loyalty program (bonuses, promo codes), seasonal discounts up to 62%, and international shipping. Customer segments are horizontally defined (women across casual, office, beach, and evening occasions), and the company reports 251–500 employees. No revenue figures, funding history, ownership structure, or executive bios beyond a stylist are disclosed in the available data; one executive (Evgeniia Kuzmicheva, COO/CXO) is referenced in leadership inputs but lacks corroborating profile detail.

Name

Gepur

Legal name

Gepur

Website

https://gepur.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Gepur is a Ukrainian direct-to-consumer women's fashion brand selling dresses, apparel, footwear, and accessories through gepur.com and six company-owned stores in Kyiv and Odesa, with weekly new collections and Ukrainian DNA-inspired prints.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Contemporary Women’s Specialty Department Stores (CRAGAGAB)

akta.pro secondary industry

Special-Occasion & Formalwear Department Stores (CRAGAGAG)

Keywords

• Women's apparel retail
• Designer fashion brand
• Direct-to-consumer clothing
• Ukrainian fashion
• Online clothing store

Headquarters

HQ city

Odessa

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct product sales: Gepur generates revenue through direct sales of women's clothing, accessories, and footwear via its e-commerce platform and physical retail stores. Products range from everyday wear to evening gowns, with prices spanning from budget to premium segments. The brand offers seasonal sales, discount promotions, and a loyalty program (Gepur Sisters Club) to drive repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Gepur designs, produces, and retails designer women's clothing under its own brand, spanning dresses, corsets, tops, blouses, skirts, trousers, jeans, outerwear, knitwear, sportswear, beachwear, home clothing, footwear, and accessories. The brand releases new collections weekly and operates both an e-commerce site (gepur.com) and six physical retail stores in Ukraine, with international shipping available. It also operates themed sub-lines such as Collagen Skinwear (UMORFIL® N6U® fabric), Sadovska, Pearl Shine, La Riviera, Edem, and Ukrainian DNA collections, plus a Gepur Home line for textiles and decor.

Product overview

Gepur is a Ukrainian women's fashion brand operating as an online and offline retail store. The core offering is a comprehensive women's clothing portfolio spanning dresses, tops, bodysuits, corsets, blouses, shirts, skirts, trousers, shorts, leggings, jeans, outerwear, knitwear, sportswear, beachwear, home clothing, footwear, and accessories. The brand features several named collections including Pearl Shine (70+ item summer capsule with marine prints), La Riviera (linen collection), Edem (evening wear), Sadovska (luxury corset sub-brand), and Ukrainian DNA Collections (Незалежна, Душа, Pearl Shine) with authentic Ukrainian-inspired prints created with local artists. A key innovation is the COLLAGEN SKINWEAR line using UMORFIL N6U collagen-infused fabric technology. The brand also offers a Gepur Home line for home textiles and decor, maintains the Sisters Club loyalty program, and sells gift certificates. Physical retail presence includes stores in Kyiv (Ocean Plaza, River Mall, Lavina Mall, Respublika Park, DREAM) and Odesa (City Center).

Differentiator

Problem solved

Functional benefit

Brands

• Sisters Club: Gepur's loyalty and community program that fosters a warm female community, offering bonuses, promo codes, and engaging interactions for customers.

Products and services

• Dresses Women's dresses in mini, midi, and maxi lengths, including cocktail, evening, wedding, graduation, casual, and satin styles.
• Corsets Satin and structured corsets in balconette, straight, and soft-curve necklines, with hook or strap closures for evening and formal wear.
• Tops, Bodysuits and Tank Tops Women's crop tops, tank tops, bodysuits, and long-sleeve tops, including select items using UMORFIL N6U collagen-infused fabric technology.
• Blouses and Shirts Women's blouses and shirts including embroidered Ukrainian vyshyvanky and casual oversize linen styles.
• Skirts Women's skirts in mini, midi, and maxi lengths in satin, leather, and business styles.
• Trousers, Shorts and Leggings Women's pants, shorts, and leggings including palazzo, tailored trousers, cycling shorts, and casual styles.
• Jeans and Denim Collection Women's denim jeans and denim-look clothing items.
• Outerwear Women's outerwear including coats, jackets, trench coats, and puffer jackets.
• Knitwear Women's knitwear including sweaters, cardigans, jumpers, turtlenecks, and long-sleeve tops.
• Sportswear Women's sportswear including sweatshirts, joggers, hoodies, athletic suits, and thermal underwear.
• Beachwear and Swimwear Women's beach clothing including one-piece and separate swimsuits, beach tunics, and cover-ups.
• Home Clothing and Underwear Women's homewear including pajamas, underwear, socks, and hosiery.
• Footwear Women's footwear including sandals, slippers, mules, shoes, and boots in natural leather and suede.
• Accessories Women's accessories including bags, jewelry, cosmetics, glasses, scarves, hats, hair accessories, gloves, belts, and perfume.
• Gepur Home Home goods line including textiles, dishware, and decor items.
• Collagen Skinwear (UMORFIL® N6U®) Clothing line using collagen-infused UMORFIL® N6U® fabric technology for skin-comfort and wellness benefits across tops and related apparel.
• Sisters Club Loyalty Program Community-based loyalty program offering bonuses, promo codes, and special offers to registered customers, with first-purchase discounts for new members.
• Gift Cards Gift certificates available for purchase and gifting to friends and family.

Quantifiable outcome

• Weekly new collection presentations keep inventory fresh and drive repeat customer visits

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ukrainian Artists (Collaboration)coreStrategic or Co-development PartnerGepur collaborates with Ukrainian artists to create authentic illustrated clothing collections featuring unique prints and techniques. These collaborations result in distinctive DNA-inspired collections (Независимая, Душа, Вышиванки, Ethno, Pearl Shine, Відроджені) that incorporate deep cultural meanings in patterns and designs, reflecting Ukraine's heritage and identity.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bezodnya: Ukrainian contemporary women's fashion brand with focus on premium everyday and occasion wear; competes with Gepur's Edem and Sadovska collections in the higher price tier.
• Lime (Ukrainian fashion brand): Ukrainian fashion retailer with broad women's assortment including dresses, knitwear, and outerwear; comparable product breadth, online-first positioning, and overlap on price tier and target segment.
• Anabel Arzamas (Ukrainian women's fashion brand): Domestic Ukrainian women's apparel retailer selling dresses, outerwear, and accessories at comparable mid-market price points; overlaps with Gepur on store presence, catalog breadth, and target demographic.
• Must Have (Ukrainian women's fashion brand): Ukrainian DTC women's fashion brand with comparable product range (dresses, suits, knitwear) and domestic-only positioning; directly competes with Gepur on assortment, price tier, and Ukrainian customer base.
• VOVK (Ukrainian designer women's fashion): Ukrainian designer-led women's fashion brand featuring author collections and vyshyvanky; comparable to Gepur's Ukrainian DNA positioning and designer-collection strategy targeting Ukrainian women.

Broad incumbents

• Zara: Global fast-fashion incumbent operating in Ukraine and online; competes with Gepur on weekly trend-driven drops, price points, and women's apparel breadth — though at vastly greater scale.
• LC Waikiki: Large international affordable fashion chain with significant presence in Ukraine; competes with Gepur on price, store footprint, and broad women's assortment — though without Ukrainian cultural differentiation.
• Kasta: Ukrainian multi-brand fashion marketplace offering discounted apparel from many brands; competes with Gepur on price-led discovery and could pressure Gepur's full-price DTC conversion.
• Rozetka (Fashion category): Ukraine's largest marketplace with a substantial women's apparel category; competes with Gepur on assortment breadth, pricing transparency, and delivery convenience rather than brand exclusivity.

Emerging players

• Arber (Ukrainian corporate/casual fashion): Ukrainian apparel retailer with women's business and casual lines; partial overlap with Gepur's suits, trousers, and blouse categories, particularly for office-occasion customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gepurofficial
• Xx.com/gepur_com_ua
• Facebookfacebook.com/gepurofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gepur