LC Waikiki
LC Waikiki is a Turkey-headquartered, privately held mass-market fashion retailer operating in 30+ countries with 40,000+ employees, selling affordable family apparel, home goods, and beauty products to individual consumers via own physical stores and a localized e-commerce platform.
- Company typePrivate
- Founded2012
- HeadquartersIstanbul
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What LC Waikiki does
LC Waikiki is a Turkey-headquartered, privately held ready-made clothing retailer operating in more than 30 countries with a workforce exceeding 40,000 employees. The company serves mass-market consumers across the full family — women, men, kids, and baby — as well as a home category (LCW HOME), distributing through both branded physical retail stores and a direct-to-consumer e-commerce platform at lcwaikiki.com with localized country sites for markets including Romania, Bulgaria, Germany, France, Italy, and Greece. The assortment is organized into a portfolio of sub-brands (LCW baby, LCW Kids, LCW HOME, LCW Jeans, LCW Vision, LCW EVERYDAY, LCW SWIMWEAR, LCW STEPS, LCW Grace, LCWAIKIKI Classic, XSIDE, SOUTHBLUE, Gloss!, LCW JOY) covering apparel, footwear, accessories, home textiles, and beauty/body care, with licensed collaborations (e.g., Disney characters) on kids and baby lines.
The technology core is a multi-country e-commerce platform with integrated order management, customer accounts, and digital payment processing, instrumented with Microsoft Clarity behavior analytics and supported by Microsoft Advertising and Facebook Custom Audience for targeted acquisition. Fulfillment combines owned retail with country-specific last-mile partners — Sameday in Romania, Packeta/Easybox lockers, Econt in Bulgaria, and ELTA in Greece — and offers a proprietary LCW Money in-account wallet for refunds and future purchases.
The revenue model is direct-to-consumer retail of one-time apparel and home goods purchases at unit price points from roughly 3 EUR to 50+ EUR, supplemented by small transaction-related fees on cash-on-delivery orders and installment-based credit options (2-3 installments) facilitated through Romanian banking partners (Alpha Bank, Star Card BT, Credit Europe Bank, Bonus Card Garanti Bank, BRD). Gift and social cards from Edenred, Pluxee, and UP Romania are also accepted. Pricing is VAT-inclusive with country-specific free-delivery thresholds (e.g., 80 EUR in Germany/France/Italy, 100 RON in Romania, 50 BGN in Bulgaria, 50 EUR in Greece). The company is privately held by its Turkish parent LC WAIKIKI MAĞAZACILIK HİZMETLERİ TİCARET A.Ş., headquartered in İstanbul, with LC WAIKIKI RETAIL RO SRL operating as a wholly-owned Romanian subsidiary handling European e-commerce.
LC Waikiki firmographics
Firmographics- Name
- LC Waikiki
- Legal name
- LC WAIKIKI MAĞAZACILIK HİZMETLERİ TİCARET A.Ş.
- Website
- https://lcwaikiki.it
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- LC Waikiki is a Turkey-headquartered, privately held mass-market fashion retailer operating in 30+ countries with 40,000+ employees, selling affordable family apparel, home goods, and beauty products to individual consumers via own physical stores and a localized e-commerce platform.
- Ownership category
- akta.pro rank
Where LC Waikiki is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices2 records
Markets served
LC Waikiki business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Clothing Sales: One-time retail sales of clothing, shoes, accessories, and home goods through both online and physical store channels. Products are sold at fixed retail prices with occasional promotions and discounts.
- Cash on Delivery Transactions: Payment on delivery option where customers pay cash to courier upon receipt of products. Additional transaction fees apply for COD orders in various countries.
- Installment Payments: Payment in 2 or 3 installments available for certain credit cards in Romania through partner banks (Alpha Bank, Star Card BT, Credit Europe Bank, Bonus Card Garanti Bank, BRD).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Baby clothing products from LCW baby brand |
| Unit Pricing | Pay-as-you-go | Standard retail pricing for all product categories |
| Transaction based/ take rate | Pay-as-you-go | Installment payment options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LC Waikiki product offering
Product offeringCore offering
LC Waikiki is a global ready-made clothing retailer that designs, sources, and sells affordable fashion for the whole family — women, men, kids, and baby — alongside home textiles and accessories. Products are distributed through the company's own e-commerce platform (lcwaikiki.com with localized country storefronts) and branded physical retail stores across more than 30 countries. The assortment is organized into multiple private-label sub-brands (e.g., LCW baby, LCW Kids, LCW HOME, LCW Jeans) with pricing generally ranging from approximately EUR 3 to EUR 50.
Product overview
LC Waikiki is a fashion e-commerce platform offering clothing, footwear, accessories, and home goods across multiple sub-brands. The core offering is the e-commerce platform (www.lcwaikiki.com) which distributes products under specialized sub-brands: LCW baby (newborn/baby apparel 0-36 months), LCW Kids (children's clothing for girls and boys), LCW JOY (accessories and toys), LCW HOME (home textiles and décor), LCW Jeans (women's denim), LCW Vision (men's activewear), LCW EVERYDAY (women's casual basics), LCW SWIMWEAR (men's beachwear), LCW STEPS (children's footwear), LCW Grace (women's formal wear), LCWAIKIKI Classic (men's formal attire), XSIDE (youth fashion), SOUTHBLUE (men's smart-casual), and Gloss! (body care). The platform serves customers across Romania and European markets with integrated shopping, order tracking, and return functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- LCW baby
Companies that use LC Waikiki
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
LC Waikiki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LC Waikiki partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LC WAIKIKI MAĞAZACILIK HIZMETLERI TIC. A.Ş.coreTurkish mother company and sole shareholder of LC WAIKIKI RETAIL RO SRL. Headquarters located at 15 Temmuz Mahallesi Gülbahar Cad. No:41 Bağcılar, 34212 İstanbul, Turkey. Joint data controller for personal data processing activities.
- LC WAIKIKI RETAIL RO S.R.L.coreRomanian subsidiary registered and functioning under Romanian laws, with headquarters in Romania, Bucharest, 6th District, 26Z Timisoara Blvd., 11th Floor. Registered with Trade Registry under no. J40/9674/2009, VAT no. RO 26054330. Primary data controller for operations related to conclusion and execution of distance sale agreements.
- Microsoft CorporationcoreTechnology partner providing Microsoft Clarity (behavior analytics tool) and Microsoft Advertising services. Used for capturing website user interactions, heatmaps, session replay, and online advertising including Facebook Custom Audience integration.
- Alpha Bank, Star Card BT, Credit Europe Bank, Bonus Card Garanti Bank, BRDminorRomanian banking partners enabling installment payment options (2-3 installments) for online purchases. BRD requires minimum transaction of 200 lei for installment eligibility.
- Edenred, Pluxee, UP RomaniaminorGift and social card issuers accepted for product purchases on the LC Waikiki Romania online store.
- Sameday Courier, Packeta/Easybox, Econt, ELTAcoreDelivery and logistics partners operating in various countries. Sameday handles Romania deliveries, Packeta/Easybox provides locker delivery, Econt serves Bulgaria, and ELTA handles Greece deliveries.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
LC Waikiki competitors and assessment
Company assessmentEmerging players
- Temu (PDD Holdings): Digital-native low-cost marketplace rapidly expanding across Europe, competing with LC Waikiki on affordability across family apparel categories — represents the mobile/app-led threat to LC Waikiki's web-led model.
- Shein: Digital-native ultra-low-cost fast-fashion retailer competing directly with LC Waikiki on affordable women's, men's, and kids' apparel, primarily through mobile-first e-commerce channels.
Direct peers
- H&M (Hennes & Mauritz): Swedish mass-market fashion retailer operating globally with a multi-brand, family-oriented assortment at affordable price points — directly comparable to LC Waikiki's core value proposition and omnichannel model.
- C&A: European affordable family fashion retailer with strong presence in Germany, Netherlands, and other LC Waikiki markets — closely comparable pricing, family-focused assortment, and multi-channel distribution.
- Takko Fashion: German-headquartered European affordable family fashion retailer operating physical stores across multiple European markets — directly comparable to LC Waikiki's European footprint and value positioning.
- Kiabi: French family-focused affordable fashion retailer operating across Europe with both physical stores and e-commerce — closely comparable to LC Waikiki's family-oriented, value-positioned assortment.
- Primark (Associated British Foods): Europe-focused affordable fashion retailer with physical-store-led distribution and a family-oriented assortment at very low price points — directly comparable to LC Waikiki's mass-market positioning.
Broad incumbents
- Inditex (Zara): Spanish global fashion group operating Zara, Bershka, Pull&Bear, and other mass-market apparel brands across physical and digital channels — directly comparable to LC Waikiki's multi-brand, multi-channel fashion retail model.
- Mango: Spanish global fashion retailer operating multi-line family apparel at accessible price points with strong digital and physical retail — comparable mid-market overlap with LC Waikiki's assortment.
- Bestseller (Jack & Jones, Vero Moda): Danish multi-brand family fashion group operating Jack & Jones, Vero Moda, Only, and other affordable labels across Europe — directly comparable multi-brand affordable fashion model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LC Waikiki social profiles
Digital presenceLC Waikiki financial estimates
Financial estimateRevenue estimate
Valuation estimate
LC Waikiki leadership team
Management profileNumber of profiles
LC Waikiki subsidiaries and ownership
Company hierarchySubsidiaries1 record
LC Waikiki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LC Waikiki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LC Waikiki
What does LC Waikiki do?
LC Waikiki is a global ready-made clothing retailer that designs, sources, and sells affordable fashion for the whole family — women, men, kids, and baby — alongside home textiles and accessories. Products are distributed through the company's own e-commerce platform (lcwaikiki.com with localized country storefronts) and branded physical retail stores across more than 30 countries. The assortment is organized into multiple private-label sub-brands (e.g., LCW baby, LCW Kids, LCW HOME, LCW Jeans) with pricing generally ranging from approximately EUR 3 to EUR 50.
Is LC Waikiki a public or private company?
LC Waikiki is a private company. It is classified as corporate owned and is currently operating.
When was LC Waikiki founded?
LC Waikiki was founded in 2012. It employs 5,001 to 10,000 people.
Where is LC Waikiki based?
LC Waikiki is headquartered in Istanbul.
How does LC Waikiki make money?
Three revenue lines are on record. Retail Clothing Sales are the primary driver. The others are cash on Delivery Transactions and installment Payments.
Who are LC Waikiki's main competitors?
Emerging players on record are Temu (PDD Holdings) and Shein. Direct peers are H&M (Hennes & Mauritz), C&A, Takko Fashion, Kiabi and Primark (Associated British Foods). Broad incumbents are Inditex (Zara), Mango and Bestseller (Jack & Jones, Vero Moda).
Does LC Waikiki have an API?
No public API is recorded for LC Waikiki.