What Kasta does

Kasta is a Ukrainian multi-category e-commerce marketplace operated as a SuperApp by the legal entity TOV "Markason" (EDRPOU 37118680), headquartered in Kyiv at Kharkivske Highway 201/203 in the modnaVilla business center. Founded in 2010 by entrepreneur Andriy Logvin as Modnakasta — originally a flash-sales site for branded fashion — the platform has since expanded into a broad horizontal marketplace spanning apparel, footwear, beauty, sports, children's goods, home goods, electronics, appliances, pet supplies, food and beverages, automotive and motorcycle goods, and a dedicated category for military/defender supplies. The catalog lists approximately 5 million products across 19,000 brands, refreshed through 50+ new daily flash sales that scale to 200+ during holiday events. Kasta is accessed via the kasta.ua website and dedicated iOS/Android mobile apps, with the app offering earlier sales access (5:45 AM) than the web (6:00 AM) and a 100 UAH first-purchase bonus.

The platform is built around a two-sided marketplace with a B2B supplier portal (Kasta Hub) and logistics integrations with Nova Poshta (branches, parcel lockers, courier) and Ukrposhta for nationwide Ukrainian delivery, plus card processing through the PCI-DSS-certified Artua Finance service (KastaPay), NovaPay, Apple Pay, and Google Pay. Beyond pure marketplace commission, Kasta operates an integrated financial-and-loyalty stack: the Kasta Black annual subscription (399 UAH/year) bundles free delivery, elevated cashback up to 50%, and installment benefits; Kasta Cashback returns 1% (up to 50% in promotions) on card purchases, redeemable from 50 UAH; Bezkoshtovna Rozstrochka offers interest-free installment plans of 3–24 months; and the Kasta Visa Card — a co-branded credit card with Bank Kredit Dnipro (NBU license #70) — provides up to 100,000 UAH in credit at a 3.2%/month base rate after a 67-day grace period, fully managed inside the app. The merchant base is anchored by retail-chain partners including Foxtrot, MD-Fashion, and Pumpic, supplemented by long-tail sellers and influencer-curated Wishlists (Vishlists) for content-driven discovery.

Kasta's go-to-market is direct-to-consumer across Ukraine, with marketing distributed across Facebook, Instagram, YouTube, Telegram, push notifications, email, and a "Bring a Friend" referral program (100 UAH to the referred user, bonus to referrer on day 15 post-delivery). Customer support runs daily 09:00–20:00 across four phone lines, a Telegram bot, Facebook Messenger, and email. The business is privately held with no disclosed institutional investor, no parent company, and no subsidiaries; the only disclosed capital event in the source data is a 2011 $1M round from Markafoni. Headcount is reported at 501–1,000 employees, and the company is currently classified as operating.

Name

Kasta

Legal name

Товариство з обмеженою відповідальністю "Маркасон"

Website

https://kasta.ua

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kasta is a Ukrainian multi-category e-commerce SuperApp marketplace (founded 2010, Kyiv-based) serving mass-market Ukrainian consumers with ~5M products across 19,000 brands, augmented by an integrated financial stack including a paid subscription, cashback, interest-free installment, and a co-branded credit card with Bank Kredit Dnipro.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain

Revenue model

1. Marketplace Commission: Revenue from facilitating transactions between sellers and buyers on the marketplace platform. Sellers list products across fashion, electronics, home goods, and other categories.
2. Kasta Black Subscription: Paid annual subscription (399 UAH/year) offering free delivery, elevated cashback (up to 50%), and installment benefits. Auto-renews via trial-to-paid model.
3. Kasta Visa Card Partnership: Co-branded credit card with Bank Kredit Dnipro. Revenue from card transactions, credit interest (3.2%/month after grace period), and merchant partnerships.
4. Installment Financing: Interest-free installment plans (3-24 months) provided through partnership with Bank Kredit Dnipro. Platform facilitates the financing service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Kasta operates a multi-category online marketplace that aggregates approximately 5 million products from 19,000 brands across fashion, footwear, electronics, home goods, beauty, sports, children's items, and food. The platform runs daily flash sales (50+ promotions per day, 200+ on holidays) and is enhanced by proprietary financial services: an annual paid subscription (Kasta Black), a co-branded Visa credit card, and interest-free installment plans (3-24 months).

Product overview

Kasta SuperApp is a Ukrainian multi-category marketplace (marketed as 'SuperApp') offering fashion/clothing, footwear, electronics, home goods, beauty products, sports/recreation, children's items, pet supplies, food/beverages, auto/motorcycle goods, and military equipment. The platform operates a two-sided marketplace connecting sellers with buyers, enhanced by proprietary financial products: Kasta Black subscription loyalty program, Kasta Visa Card (co-branded credit card with Bank Credit Dnipro), interest-free installment payments (Bezkoshtovna Rozstrochka), and a cashback program. Additional features include curated wishlists from influencers, daily flash sales (50+ promotions per day), BNPL catalog, and a supplier portal (Kasta Hub). The ecosystem integrates with Nova Poshta and Ukrposhta for logistics, KastaPay (Artua Finance) for payment processing, and supports Apple Pay/Google Pay for contactless payments.

Differentiator

Problem solved

Functional benefit

Brands

• Kasta Black: Paid subscription program offering free delivery, increased cashback up to 50%, and interest-free installment options for subscribers.
• Kasta Cashback
• Kasta Visa Card
• Bezkoshtovna Rozstrochka (Free Installment)
• Wishlists (Vishlisty)

Products and services

• Kasta SuperApp Marketplace Multi-category online marketplace offering fashion, footwear, electronics, accessories, home goods, beauty products, sports/recreation, children's items, pet supplies, food/beverages, auto/motorcycle goods, and military goods. Connects 19,000+ brands and 5M+ products with Ukrainian consumers via website and iOS/Android apps.
• Kasta Black Subscription

Quantifiable outcome

• 17 days/400 hours saved annually on shopping
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nova PoshtacoreChannel Partner/ Reseller/ DistributorPrimary delivery partner for Kasta marketplace. Offers delivery to branches, parcel lockers, and courier delivery. Provides cash on delivery service with commission rates. Standard delivery 119 UAH, free with Black subscription for orders from 199 UAH. Storage period 5 business days.
• UkrposhtacoreChannel Partner/ Reseller/ DistributorSecondary delivery partner offering delivery to postal branches. Standard rate 55 UAH, free with Black for orders from Kasta warehouse. Storage period 5 business days.
• FoxtrotminorChannel Partner/ Reseller/ DistributorLarge retail chain offering products on Kasta marketplace through dedicated section. Electronics and appliances retailer with physical presence.
• MD-FashionminorChannel Partner/ Reseller/ DistributorFashion retailer offering products on Kasta marketplace. Part of large store offerings section on platform.
• PumpicminorChannel Partner/ Reseller/ DistributorRetail partner offering products on Kasta marketplace. Part of large store offerings section.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moyo: Moyo is a Ukrainian multi-category online retailer offering electronics, home goods, sports equipment, and more. It is a direct competitor in Kasta's multi-category marketplace space and overlaps on installment-financing value proposition.
• Allo: Allo is a leading Ukrainian online retailer specializing in consumer electronics, smartphones, and appliances. It overlaps with Kasta's electronics category and competes for Ukrainian consumer wallet share via installment-financing-led purchase flows.
• Epicentr: Epicentr is a major Ukrainian home goods, furniture, and DIY retailer with growing online presence. It competes with Kasta's home goods category and the broader multi-category marketplace model across Ukrainian consumer spending.
• Comfy: Comfy is a Ukrainian electronics and home appliances retailer with significant online presence. It competes with Kasta in electronics and home goods and offers overlapping installment-payment options for higher-ticket purchases.
• Rozetka: Rozetka is Ukraine's largest online marketplace, offering multi-category retail including electronics, fashion, home goods, and more. It is Kasta's most direct domestic competitor in Ukrainian e-commerce, sharing the same multi-category marketplace model and similar installment-financing value proposition.
• Prom.ua: Prom.ua is a major Ukrainian online marketplace connecting buyers and sellers across multiple categories. It competes directly with Kasta in multi-category e-commerce and SMB seller acquisition, serving overlapping Ukrainian consumer segments.
• Citrus: Citrus is a Ukrainian online retailer focused on consumer electronics, smartphones, and appliances. It overlaps with Kasta's electronics assortment and competes on installment financing and credit-card-led purchase flows.
• Foxtrot: Foxtrot is a Ukrainian electronics retail chain that is also a Kasta marketplace partner. It competes directly in consumer electronics while simultaneously distributing through Kasta's marketplace — a partner-competitor dynamic characteristic of the Ukrainian e-commerce landscape.

Broad incumbents

• Wildberries: Wildberries is the largest CIS online marketplace operating across Russia, Belarus, Kazakhstan, and other countries. It is a broader regional incumbent compared to Kasta's Ukraine-only marketplace, with similar flash-sale and fashion-led heritage.
• Lamoda: Lamoda is a CIS-focused fashion and lifestyle marketplace operating in Russia, Ukraine, Belarus, and Kazakhstan. It overlaps with Kasta's original fashion focus and competes for Ukrainian fashion and lifestyle consumer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/kastaua
• Facebookfacebook.com/Kasta.Ukraine
• Instagraminstagram.com/kasta.ua
• Xx.com/modnaKasta
• LinkedInlinkedin.com/company/kastaua

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kasta